Katalóg VŠM - Vysoká škola manažmentu

MK 390 Advertising and Sales Promotion
This course investigates various promotional tools used in the communication mix, such as
advertising, sales promotion, and publicity, to sell products and services. Concepts include:
advertising planning processes, determining advertising and promotional goals and objectives,
control and evaluation of advertising and promotional programs, and regulatory issues. Students will
develop a comprehensive advertising campaign for a real or imaginary product. Course Entry
Requirements: MK300.
MK 403 Public Relations
This course provides an introduction to the role of public relations, responsibilities and duties of the
PR professional, as well as functions of the PR department. Topics include crisis communication, issue
management, and building and managing an organization’s image. Students will develop a public
relations campaign, write news releases, fact sheets, media advisories, feature articles, etc.
MTH 110 Introduction to Statistics
An introduction to statistics for anyone who has difficulty with the way statistics is usually presented,
or who is simply intimidated by the subject. It presumes no statistical background and uses
applications to explain statistical concepts without using mathematical symbols and equations. The
applications range from sports, advertising, and politics to medicine and psychology. The course will
not teach you how to produce statistics but it will teach you how to understand them.
MATH 138 College Algebra
This course is an examination of definitions and concepts of College Algebra including a review of
fundamental algebra concepts. Topics also include graphing, linear and quadratic equations, linear
inequalities, and linear programming. Every concept includes practical everyday applications, which
focus on reducing math anxiety. This course satisfies the general math requirement and is essential
as preparation for mathematics, statistics, and accounting courses.
MTH219v Calculus and Financial Mathematics
This course concentrates on mathematical applications and application of basic optimization
methods in the process of managerial decision making. The course covers calculus of one real
variable with the focus on applications in the area of economics, business and financial mathematics.
It is strongly recommended that MATH 138 be taken prior to this course.
MTH 220 Calculus
This course covers the basic concepts and theory of differential and integral calculus of one variable,
with emphasis on applications to business and economics. Additional applications are drawn from
the natural and social sciences. Course Entry Requirements: MTH219v.
PM 401 Fundamentals of Project Management
Fundamentals of Project Management, utilizes a real team project to manage a project’s life cycle.
Emphasis is placed on activity networks, managing resources, and creating control mechanisms that
minimize risk. Project leadership is explored in the context of building effective project teams and
maintaining stakeholder relationships. Students will learn and apply basic project management
concepts including time and resource constraints, planning, scheduling, work breakdown structure,
Gantt Charts, network diagrams, and project control.
PSY 201 Introduction to Psychology
This course examines the field of psychology from a variety of theoretical perspectives. Topics
include: the physiological basis of mental functioning; the physical, cognitive and social aspects of
lifespan development; learning, memory, and cognition; psychological disorders; emotions and
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