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18<br />

Robert Dygas<br />

may bring the failure. Based on that education should be in place and<br />

while these two things are linked together a right business idea will<br />

come up together with risk management. For some students it may<br />

sounds as the day‐by‐day hard work, and in fact it is. There is no success<br />

in business with ʺeasy‐comeʺ or ʺfree dinnerʺ case. Based on what was<br />

mentioned here it is worthwhile to state that macroeconomics has also its<br />

influence on the decisions. It may be harder for some people to start<br />

business in the recession as the consumption is falling down and production<br />

as well, but there are still smart entrepreneurs who can use the market<br />

opportunity and have a success even during hard times. The reasonable<br />

answer to this can be that they treat the recession as the source of<br />

challenges and not as stoppers for implementing theirs ideas. They are<br />

brave and knowledgeable and know how to use a synergy. This is like<br />

a receipt for a good cake. The receipt is known to many cooks but only<br />

a few can bake a tasty cake.

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