Downloadable - MCCS 29 Community Services

MCCS TWENTYNINE PALMS SPONSORSHIP & ADVERTISING 

MCAGCC BOX 788150 

MCCS MARKETING, BLDG. 1024 

TWENTYNINE PALMS, CA 92278-8150 

(760) 830-5055/5054

TABLE OF CONTENTS 

ABOUT US 

ABOUT THE UNITED STATES MARINE CORPS 3 

UNITED STATES MARINE CORPS - A TIME LINE 4 

UNITED STATES MARINE CORPS DEMOGRAPHICS 6 

ABOUT MCAGCC 13 

GENERAL AREA DESCRIPTION 16 

BASE FACTS & FIGURES 16 

MCAGCC TWENTYNINE PALMS INSTALLATION DEMOGRAPHICS 17 

MCAGCC ACTIVE DUTY POPULATION DEMOGRAPHICS 19 

ENHANCED MOJAVE VIPER 23 

MARINE CORPS COMMUNITY SERVICES 25 

MCCS WORLDWIDE FACTS 26 

MCCS FACTS & FIGURES 26 

SPONSORSHIP 

SPONSORSHIP OPPORTUNITIES 29 

SPONSORSHIP EVENTS CALENDAR 30 

SPECIAL EVENTS 31 

YOUTH SPORTS 37 

DESERT WINDS GOLF COURSE (DWGC) 39 

SINGLE MARINE PROGRAM (SMP) 41 

SANDY HILL LANES BOWLING CENTER 43 

LIFELONG LEARNING LIBRARY 45 

INTRAMURAL SPORTS 47 

CHILDREN, YOUTH AND TEEN PROGRAMS (CYTP) 49 

ADVERTISING 

ADVERTISING OPPORTUNITIES 51 

BANNER STATIONS 52 

LIGHT POLE BANNERS 53 

ELECTRONIC MARQUEES 53 

THEATER COMMERCIALS 54 

ATHLETIC FIELD SIGNS 54 

ROAD SIDE SIGNS 55 

DWGC ADVERTISEMENT CAMPAIGN 55 

SANDY HILL LANES ADVERTISEMENT CAMPAIGN 56 

PUBLICATION ADVERTISEMENT OPPORTUNITIES 57 

ADVERTISING CAMPAIGN OVERVIEW 59 

PUBLICATION ADVERTISING OVERVIEW 61

MCCS TWENTYNINE PALMS SPONSORSHIP & ADVERTISING 

MCAGCC BOX 788150 

MCCS MARKETING, BLDG. 1024 

TWENTYNINE PALMS, CA 92278-8150 

(760) 830-5055/5054

THE UNITED STATES MARINE CORPS 

4 

Birthplace of the Marine Corps; 

Tun Tavern in Philadelphia, PA 

1775 November 10, 

1775; The Continental Congress 

authorizes the formation 

of two battalions of Marines 

under Captain Samuel 

Nicholas. 

1847 Mexican War; the 

Marines occupy the “hall of 

Montezuma” during the Battle 

of Chapultepec in Mexico City. 

1913 The Marine Corps 

establishes it’s aviation unit. 

Marine Major Alfred A. Cunningham 

becomes the first 

Marine pilot. 

1941World War II; the 

Marine Corps serves as the 

principle force utilized by the 

allies in executing “island hopping” 

campaigns. 

1965 Vietnam War; the 

Marine Corps serves an important 

role taking part in 

such battles as Da Nang, Hue 

City, Con Thien and Khe Sanh. 

UNITED STATES MARINE CORPS - A TIMELINE 

1805 Marines storm the 

Barbary pirates’ stronghold at 

Derna on the “shores of Tripoli” 

raising the Stars and Stripes 

for the first time in the Eastern 

Hemisphere. 

1868 The Marine Corps 

adopts an emblem consisting 

of an eagle signifying the nation, 

and a globe and anchor 

signifying worldwide service. 

1917 WWI; Marines land in 

France and participate in eight 

distinct operations including 

the Battle of Belleau Wood 

where they earn the nickname 

“Teufel Hunden” or “Devil Dog”. 

1950 Korean War; the 

First Marine Provisional Brigade 

successfully hold the 

defensive line at the Pusan 

Perimeter and make an amphibious 

landing on Inchon as 

part of a flanking maneuver. 

1982 Marines deploy 

to Lebanon as part of a multinational 

peacekeeping force. 

Last Marine Unit withdraws 

July of 1984. 

2003 Operation Iraqi 

Freedom; I Marine Expeditionary 

Force and Army’s 3rd 

Infantry Division spearhead 

the invasion of Iraq. 

2011 Marines provide 

disaster relief and participate 

in search and rescue 

operations in Japan after a 

devastating earthquake and 

tsunami. 

1991Operation Desert 

Storm; Marine aviation and 

ground forces liberate Kuwait 

while severely damaging Iraqi 

military capability. 1992 Somali Conflict; 

Marines participate in providing 

humanitarian relief. 

1999 Marine units deploy 

to Kosovo in support of 

2001 Operation Endur- 

Operation Allied Force. 

ing Freedom; Marines become 

the first conventional force to 

enter Afghanistan. 

2004 Marines provide 

humanitarian aid to victims of 

the Indonesian tsunami. 

2 2011 2,200 Marines deploy 

to Libya in support of Operation 

Odyssey Dawn (Operation 

Unified Protector).

“Some people live an entire lifetime and wonder if they have ever made a difference 

in the world, but the Marines don’t have that problem.” -President Ronald Reagan 

November 10, 1775 

The Marine Corps Birthday is formally commemorated 

every year on the 10th of November with 

tradition laden celebrations all over the world. 

Thought to have first been held in 1925 in Philadelphia, 

the Birthday Ball includes many customs 

specific to the Marine Corps. One of the most notable 

being the Birthday cake ceremony where the 

first piece of cake is presented to the oldest Marine 

present who then presents the second piece 

of cake to the youngest Marine present. 

The Marine Corps Birthday Ball is a formal celebration 

with all those in attendance dressed in full 

dress uniform and guests in equivalent civilian 

dress attire. 

Do You Speak Marine? 

The proud symbol of the United States Marine Corps, 

the Eagle, Globe and Anchor is always earned and never 

given. Taking on it’s present form in 1868, the emblem 

has remained almost entirely the same for over 140 

years. 

“Blood Stripe” 

According to popular Marine 

Corps lore, the scarlet stripe on 

the dress blue trousers commemorates 

the blood shed by 

Marines during the Battle of 

Chapultepec in 1846. This scarlet 

stripe is 2 inches wide for 

general officers, 1.5 inches for 

other officers, and 1.12 inches 

for enlisted Staff Noncommissioned 

Officers and Noncommissioned 

Officers. Marines 

earn the right to wear the 

“blood stripe” once they attain 

the rank of Corporal. 

leatherneck: A nickname for Marines that goes back to the leather stock or neck piece that was part of a Marines 

uniform from 1775 to 1875 designed to protect the jugular vein from saber slashes. 

oorah!: The battle cry of the Marine Corps, it’s thought to have originated from the dive horn sound “AARUGAH” 

of a WWII-era diesel submarine which was incorporated into the cadence of Marines serving aboard the vessel. 

first to fight: Marines have been in the forefront of every American war since the founding of the Corps. 

They have served everywhere and their record for readiness reflects pride, responsibility and challenge. 

devil dog: According to legend, the Marines earned the nickname during the battle of Belleau Wood in 1918 

where the 4th Marine Brigade’s ferocious fighting struck terror in the hearts of the German troops who described 

them as “Teufelshunde” (commonly written as “Teufel Hunden”) or “Devil Dog”. 

The Eagle, Globe and Anchor 

Marine Corps Hymn 

“From the Hall of Montezuma 

to the Shores of Tripoli, 

We fight our country’s battles 


The eagle represents the nation itself, the globe (showing 

the Western Hemisphere) signifies worldwide service, 

and the fouled anchor emphasizes sea service and 

the Marine Corps’ close ties with the U.S. Navy. 

The emblem represents what the Marine Corps stands 

for; the past, present and future. In it’s beak, the eagle 

carries a banner emblazoned with the words which every 

Marine lives by, “Semper Fidelis” or “Always Faithful”. 

on the land as on the sea. 

First to fight for right and freedom, 

and to keep our honor clean. 

We are proud to claim the title 

of United States Marine!” 

5

UNITED STATES MARINE CORPS DEMOGRAPHICS 

Demographic facts are pertinent for those hoping to understand and market to members of the Marine Corps and 

their families. This population is eager to receive information in an interactive, high-speed fashion. They live in a 

mobile, internet-connected world that provides instant entertainment, communication and data. Knowledge of our 

target demographic increases our understanding and ability to create Quality of Life programs that meet their needs. 

United States Marine Corps Age Distribution 

Age Distribution of the Marine Corps 

Source: DMDC - September 2010 

41-50, 3.3%, 3% 51-59, 0.2%, 0% 


The current end strength of the United States 

Marine Corps is 202,612 active duty personnel 

dispersed worldwide. Almost half of the population 

of this elite force are between the ages of 

22 and 30. 

36-40 

4,418 

22% 

Active Duty Officer Age Distribution 

Source: USMC Concepts & Programs 2010 

< 25 26-30 31-35 36-40 41+ 

41+ 

3,272 

16% 

31-35 

4,129 

20% 

< 25 

3,478 

17% 

26-30 

5,231 

25% 

31-40, 14.7%, 

15% 

22-30, 48.5%, 

49% 

18-21, 33.4%, 

33% 

Compared to the enlisted force, the active duty 

Marine Corps Officers are older on average with 

the greatest distribution of personnel in the 26 to 

30 age range. 

Active Duty Enlisted Age Distribution 


The majority of enlisted personnel tend to be 

younger in age, with many entering the Marine 

Corps after graduation from high school. The 

bulk of this population is comprised of personnel 

younger than 26 years of age. 

31 - 35, 12,546 

, 7% 

26 - 30, 

27,394 , 15% 

36 - 40, 7,447 , 

4% 

22 - 25, 59,877 

, 33% 

41+, 3,206 , 

2% 

17 - 21, 71,677 

, 39% 

6

United States Marine Corps Gender Distribution 

Active Duty Officer Gender Distribution 


Male 

Female 

1,202 , 6% 

The majority of the active duty officer population 

of the United States Marine Corps is comprised 

of male personnel. Female personnel form about 

1/16 of the entire officer force. 

Active Duty Enlisted Gender Distribution 


Male 

11,740 , 6% 

Female 

170,407 , 94% 

Of all the branches of the Armed Force, the Marine 

Corps has the lowest ratio of female personnel in 

both the officer and enlisted ranks. 

Marine Corps 

Navy 

Army 

6.0% 

6.7% 

15.6% 

16.0% 

16.0% 

12.9% 

84.4% 

84.0% 

84.0% 

87.1% 

19,437 , 94% 

Similarly, male active duty enlisted personnel make 

up the bulk of the active duty enlisted population. 

Active Duty Gender Distribution 

Source: DMDC - September 2011 

Officer-Male Officer-Female Enlisted-Male Enlisted-Female 

94.0% 

93.3% 

The THE United UNITED States STATES MARINE Marine CORPS 

Corps 

Air Force 

18.7% 

19.3% 

81.3% 

80.7% 

Coast Guard 

15.6% 

12.8% 

84.4% 

87.2% 

7

United States Marine Corps Race or Ethnicity Distribution 

120.0% 

100.0% 

Marine Corps Active Duty Racial and Gender Distribution 


African American Hispanic Caucasian Other 

6.0% 7.0% 6.9% 

80.0% 


60.0% 

40.0% 

20.0% 

0.0% 

African American 

Caucasian 

Hispanic 

82.1% 

70.2% 71.4% 

11.8% 11.1% 

5.7% 

6.2% 

11.1% 10.6% 

Officer Enlisted Total 

Other races 

8

United States Marine Corps Marital & Family Demographics 

Of the four military services, the Marine Corps has the lowest percentage of married personnel, however from 

2008 - 2010 marital rates for the Marine Corps has shown a steady increase. 

Additional information regarding Marine Corps families: 


• The average age of Marine spouses is 28.2 years old (next closest is the Army at 30.7) 

• Average age for married Enlisted Marine is 27.1 years old (all other Services exceed 29) 

• Average age of a Marine at the birth of the first child is 23.7 years old. 

• In the Marine Corps, the number of enlisted Marines and their family members account for 86% of 

the combined population. 

Source: “The Marine Corps ‘A Young and Vigorous Force’”, MCCS Community Services - Demographics Update, 

December 2010. 

9

United States Marine Corps Active Duty Education Profile 


Marine Corps Officer Education Profile 

Source: TFDW - December 2010 

13% 

1% 

0%* 

2% 

74% 

8% 

2% 

Less than HS 

HS Grad/Equivalent 

Some College 

Baccalaureate Degree 

Masters 

First Professional 

Degree 

Doctorate 

89.1% of Marine Corps Officers hold a Bachelor’s degree 

or higher. 13% hold a Master’s degree. Of the 

five branches of the Armed Forces (including the Coast 

Guard), the Marine Corps has the third highest number 

of degree holders, after the Navy and Air Force. (Source: 

DMDC - September 2010) 

10 

*Percentages at 0% represent values less than 1.0% 

Approximately 95% of the Marine Corps hold, at a minimum, 

a high school diploma or equivalent. (Source: 

“The Marine Corps ‘A Young and Vigorous Force’”, MCCS 

Community Services - Demographics Update, December 

2010) 

Marine Corps Enlisted Education Profile 

Source: TFDW - December 2010 

0%* 

0%* 

1% 2% 

91% 

0%* 

6% 

Less than HS 

HS Grad/Equivalent 

Some College 

Baccalaureate Degree 

Masters 

First Professional Degree 

Doctorate 

*Percentages at 0% represent values less than 1.0%

United States Marine Corps Grade Distribution and End Strength 

Major 

3,757 

18% 

Active Duty Officer Grade Distribution 


Warrant Officers Second Lieutenant First Lieutenant Captain 

Major Lieutenant Colonel Colonel General Officers 

Lieutenant Colonel 

1,868 

9% 

Captain 

5,913 

29% 

Colonel 

686 

3% 

General Officers 

85 

0% 

Warrant Officers 

1,964 

10% 

Second Lieutenant 

3,278 

16% 

In the active duty enlisted population, Junior Enlisted 

ranks (PVT - LCPL) comprise 47% of the distribution. 

The second largest segment consists 

of non-commissioned officers (CPL - SGT), often 

considered the “backbone” of the armed services. 

First Lieutenant 

3,088 

15% 

Gunnery Sergeant 

8,869 

5% 

Staff Seargeant 

15,777 

9% 

Sergeant 

29,505 

16% 

Comprising 14.3% of the total strength, the Marine 

Corps is the smallest branch of the Armed 

Forces (excluding the Coast Guard). For the purpose 

of maintaining a rapidly deployable, quick 

reaction force at the initiation of an international 

conflict or disaster, a small, mobile body 

of well maintained troops is crucial. 

In the commissioned officer grades, personnel 

at the rank of Captain (O-3) comprise the bulk 

of the population. Company grade officers 

(2NDLT - CAPT) account for 60% of the distribution. 

(Source: USMC Concepts & Programs 

2010) 

Active Duty Enlisted Grade Distribution 


Private Private First Class Lance Corporal Corporal Sergeant 

Staff Seargeant Gunnery Sergeant 1Sgt/MSgt SgtMaj/MGySgt 

Corporal 

37,336 

20% 

1Sgt/MSgt 

3,814 

2% 

SgtMaj/MGySgt 

1,591 

1% 

Private 

12,185 

7% 

Private First Class 

23,280 

13% 

Lance Corporal 

49,790 

27% 

The THE United UNITED States STATES MARINE Marine CORPS Corps 

11


12 

MCCS Sponsorship & Advertising 

Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052 

MCAGCC • Bldg. 1024 • Box 788150 • 29 Palms, CA 92278

MARINE AIR GROUND TASK FORCE TRAINING COMMAND 

MARINE CORPS AIR GROUND COMBAT CENTER 

Twentynine Palms, California 


14 

The Marine Corps Air Ground Combat Center is the 

largest Marine Corps base in the world, and is home 

to the MAGTF Training Command. It encompasses 

about 932 square miles of the southern Mojave 

Desert. The Combat Center is five miles north of 

the city of Twentynine Palms, California (population 

27,498) and 60 miles northeast of Palm Springs 

(population 42,876). 

History: Used by the U.S. Army and Navy for aviation 

training during World War II, the huge tract of desert 

land lay dormant until the Marines took it over 

in 1952. The base was officially commissioned in 

1957 and named the Marine Corps Training Center 

Twentynine Palms. The base was redesignated the 

Marine Corps Air Ground Combat Center in February 

1979. 

Mission: The Combat Center’s unique mission is to 

develop, conduct and evaluate the Marine Corps’ 

Combined Arms Training Program. Currently, the 

Combat Center is tasked to accomplish the Marine 

Corps’ Block IV Pre-Deployment training event called 

the Enhanced Mojave Viper. The Enhanced Mojave 

Viper (EMV) program is a 28 day assessment of 

Infantry Battalions, Logistics Combat Battalions and 

Aviation Squadrons. 

Each Enhanced Mojave Viper is a dynamic, rapidly 

evolving training opportunity integrating all 

weapons systems from small arms to attack aircraft. 

Each year some 50,000 Marines and Sailors participate 

in multiple training events, gaining proficiency in 

all phases of land combat operations. The exercises 

include Army, Navy and Air Force units. Supporting 

these training exercises are the Combat Center’s 

Exercise Support Division and Expeditionary Air Field: 

• Exercise Support Division (ESD) 

• Expeditionary Air Field (EAF) 

• 7 th Marines (Reinforced) 

• Marine Wing Support Squadron (MWSS) 374 (Reinforced) 

• Combat Service Support Group-1 (CSSG-1) 

• Marine Unmanned Aerial Vehicle Squadron-1 (VMU1) 

• Marine Corps Communication-Electronics School (MCCES) 

• Reserve Support Unit 

• Naval Hospital 

• Dental Services 

• Religious Ministries Directorate (RMD) 

Amphibious Assault Vehicles (AAV) 

Silent Drill Team - 2010 

Enhanced Mojave Viper

MCAGCC ACTIVE DUTY POPULATION 

UNIT 

MARINE NAVY TOTAL 

OFFICER ENLISTED TOTAL OFFICER ENLISTED TOTAL PERSONNEL 

MWSS 374 30 498 528 2 14 16 545 

VMU-1 14 196 210 1 1 2 212 

VMU-3 14 200 214 1 0 1 215 

PMO 3RD MAW 1 41 42 0 0 0 42 

HQ, 7THMAR 32 230 262 3 20 23 285 

1/7 43 900 943 3 51 54 997 

2/7 50 1058 1108 3 47 50 1,159 

3/7 42 1005 1047 1 32 33 1,081 

3/4 52 934 986 4 68 72 1,062 

3/11 60 688 748 4 19 23 771 

3D LAR 50 1064 1114 3 48 51 1,165 

1ST TANKS 53 803 856 2 29 31 888 

3RD CEB 33 552 585 2 29 31 616 

D CO 3RD AABN 8 221 229 0 10 10 239 

4TH TANK BN 1 9 10 0 1 1 12 

CLB-7 29 540 569 2 14 16 587 

MCCES 50 2931 2981 0 0 0 2981 

NCO SCHOOL 0 107 107 0 0 0 107 

HQBN 80 612 692 9 6 15 709 

ATG-SCETC WEST 12 49 61 0 1 1 62 

MCTOG 21 77 98 0 0 0 98 

TTECG 63 147 210 0 5 5 215 

EXSPTDIV (ESD) 7 65 72 0 0 0 72 

NHTP 0 0 0 110 55 234 399 

23D DENTAL 0 0 0 17 7 29 53 

ROICC 0 0 0 2 0 0 2 

US ARMY 0 0 0 1 1 5 7 

*Total reflects permanent and temporary personnel assigned to Unit. 

17,671* 

Source: BPO/DMDC - March 2011 


Marine Corps Air Ground Combat Center 

15

General Area Description 


• Geographically located in eastern San Bernardino County 

• Located in the high desert of the Morongo Basin sitting 2,000 feet above Coachella Valley 

• Averages less than 4” of rainfall per year 

• Sun shines approximately 270 days per year 

• Temperature dips below 32˚F approximately 33 days per year 

• Temperature rises above 90˚F about 155 days per year 

• Daily temperature fluctuations can vary up to 60˚F 

Base Facts & Figures 

• Largest Marine Corps base in landmass at approximately 935 square miles 

• Approximately 1267 square nautical miles of airspace 

• 22 range training areas 

• Specializes in desert combat on the ground and in the air through live-fire exercise and maneuvering 

called Combined Arms Exercises (CAX) 

• The only dedicated live-fire maneuver range in the Marine Corps and the Department of Defense 

• Provides specific training for every Marine deploying to the Middle East in large scale complex 

exercises called Enhanced Mojave Viper (EMV), consisting of 14 days of Combined Arms Training 

(CAT), 10 days of Urban Warfare Training (UWT), and six days of unit specific training 

• Hosts the Corps’ largest military occupational specialty school in military communication (MCCES) 

• Mobilized Operations on Urban Terrain (or MOUT), a training program in a simulated urban city on 

Range 215, teaches Marines and Sailors valuable skills in operating in an urban conflict area, including 

cultural sensitivity and language 

• Combat Center's remote, safe environment provides EOD professionals, including the FBI, Los Angeles, 

state agencies and many California counties, the opportunity to learn about the latest in hazardous 

explosive devices and how to disarm them 

Provides specific training for every Marine deploying to Iraq 

in large scale complex exercises called Enhanced Mojave 

Viper 

22 range training areas 

16

MCAGCC Twentynine Palms Installation Demographics 

Retail Services: 

1 Marine Corps Exchange 

6 Convenience Stores (7-Day Stores) 

1 Home Store 

1 Commissary 

1 Military Clothing store 

1 Gas station 

1 Auto Hobby shop 

1 Auto parts and services store 

1 Car wash 

4 Barber shops 

1 Beauty salon 

Tease Shirts 

Sprint 

GNC 

Game Stop 

Decal Depot 

Redbox 

Plaque Shop 

Lodging: 

Sleepy Tortoise Lodge 

RV Park 

Active Duty Living Quarters 

Other Services: 

1 On-base public school 

2 Chapels 

1 Fire Station 

1 Naval Hospital 

1 Library 

Dining: 

Combat Center Officers’ Club 

Charlie’s Coffee House 

Hashmark Grill and Bar 

Sandy Hill Lanes Snack Bar 

Quick Break Sandwich Shop 

Warrior Club (Camp Wilson) 

Carl’s Jr. 

Taco Bell Express 

Charley’s Grilled Subs 

Church’s Chicken 

Domino’s Pizza 

Cinnabon 

Extreme Pita 

Fish-a-licious 

Jasmine’s Espresso Cafe 

Recreation & Entertainment: 

3 Pools 

1 Stable 

3 Gyms 

1 Golf course 

1 Movie theater 

1 Bowling center 

1 Wood hobby shop 

1 Outdoor Adventures 

1 Gaming center (Active Duty) 

1 Paintball park 

1 Information, Tickets, and Tours (ITT) 

Military Clubs 

Combat Center Officers’ Club 

Hashmarks SNCO Club 

Bloodstripes NCO Club 

Excursions Enlisted Club 

Warrior Club (Camp Wilson) 

CATEGORY BED SPACE OCC. % REMARKS 

BEQ (E1-E5) 6568 92% 20 buildings 

Student/Trainee BEQ 2220 95% 6 buildings 

Squad Bay (E1-E5) 550 MAX 100% 8 buildings (includes Sergeant’s Course) 

SNCO Permanent Party 4 100% 

Transient All Ranks 290 94% 15 buildings 

Some rooms were converted to transient quarters 

due to low occupancy in SNCO PP rooms. 

Transient DGQ/VIP 6 64% Occupancy low due to limited use of Riley House 

Total Bed Spaces 9,638 Source: DFAS/BPO - March 2011 

MCAGCC Military Housing Statistics 


CATEGORY 

Lincoln Military Housing Communities 

Family Housing Units 

18 Communities 

1,567 Units 

Average Family Housing Occupancy 98% 

Mobile Homes Lots 

75 Lots 

Source: Lincoln Military Housing 

17

Community Relations 

• Provides major stimulant to local and regional economy as the largest employer in the area 

• Mutual aid services to local community in rescue, fire, emergency, law enforcement and explosive hazard 

response services 

• Fire department also opens up Combat Center training opportunities to firefighters throughout the region 

providing invaluable structural fire fighting training at no cost 


18 

Economic Factor 

CATEGORY 

Civilian salaries paid to local economy by MCAGCC 

Military salaries paid to local economy by MCAGCC 

Marine Corps tuition paid to accredited regional colleges and universities 

Civilian salaries contributed by Robert E. Bush Naval Hospital 

Total economic contribution by MCAGCC (estimated) 

Green Initiatives 

Solar Power 

DOLLAR AMOUNT 

$107 Million 

$530 Million 

$2.9 Million 

$9.5 Million 

$649.4 Million 

Source: G-5 Community Plans Liaison 

• Currently MCAGCC has a solar field with 8706 panels forming 1.1 MegaWatt (MW) solar array which generate a 

maximum of 1.1 MW of electricity 

• Producing enough energy to power 305 homes for one year, solar panels aboard MCAGCC provide 4% of total 

power aboard the installation 

• Solar powered lights with motion sensors light the Physical Training (PT) courses and training areas to minimize 

energy usage and needless disturbance of the night sky 

Cogeneration Plant 

• Largest in the Marine Corps, the Combat Center’s cogeneration plant produces 7.2MW of electricity annually using 

waste heat from the installation’s hot water system and converting it into electricity 

• Energy from the cogeneration plant is first used for domestic hot water, building heating during the winter, and 

cooling using absorption chillers in the summer 

• The cogeneration plant produces 55% of MCAGCC’s electricity load 

Source: G-5 Community Plans Liaison 

Conservation Efforts 

• The Combat Center hosts the TRACRS (Tortoise Research and Captive Rearing Site) to protect vulnerable tortoise 

nests and hatchlings until the young can resist predators 

• Partnered with the California Department of FIsh and Game, the Combat Center helped to reintroduce Nelson’s 

Bighorn sheep aboard MCAGCC 

• The Archeology and Paleontology Curation Center stores artifacts, bones, stone tools, and other materials recovered 

from over 1600 archeological sites identified on board the installation 

• The Combat Center land area produces small numbers of significant paleontological deposits such as the Gypsum 

Ridge yielding fossils of the Giant Ground Sloth, the Giant Tortoise, the Pleistocene Horse, Camel, Lama, 

Mastodon and others 

• MCAGCC is home to the Foxtrot Petroglyph site, one of the largest in the region

MCAGCC Active Duty Population Demographics 

Rank 

Active Duty Aboard MCAGCC Twentynine Palms by Rank 

Source: BPO/DMDC March 2011 

Officer 

Enlisted 

Total 

Age 

Gender 

760 

MCAGCC Twentynine Palms Active Duty Pay Grade Distribution 


E6-E9 (SNCO) 

10% 

E4-E5 (NCO) 

28% 

O1-O3 

4% 

O4-O6 

1% 

CWO1-CWO5 

(Warrant Officer) 

1% 

E1-E3 (Junior 

Enlisted) 

56% 

Marine Corps Gender Profile MCAGCC Twentynine Palms 


12,764 

13,524 


Male 

Female 

Total 

463 

12,832 

13,295 

19


Race/Ethnicity 

RACE/ETHNICITY ENLISTED OFFICER TOTAL 

American Indian/Alaskan Native 171 3 174 

Asian 357 17 374 

Black/African American 993 42 1,035 

Native Hawaiian/Other Pacific Islander 143 6 149 

White 10,785 657 11,442 

Declined to Respond 264 26 290 


Marital Status 

MCAGCC Twentynine Palms Active Duty Marital Status by Pay Grade 


E1-E3 

E4-E5 

E6-E9 

O1-O3 

O4-O6 

CWO1-CWO5 

CWO1-CWO5 

O4-O6 

O1-O3 

Single 3 

8 

254 

104 

1,580 

5,717 

Married 66 

135 

262 

1,125 

2,102 

1,776 

Divorced 6 

12 

8 

153 

116 

34 

Separated 0 

0 

0 

4 

12 

5 

E6-E9 

E4-E5 

E1-E3 

20

MCAGCC Twentynine Palms Active Duty Marital Status 


Divorced 

2.44% 

Legally Separated 

0.16% Annulled 

0.07% 

Married 

40.52% 

Family Members & Children 

Single 

56.82% 

MCAGCC Twentynine Palms Distribution of children by age and location 



Children ≥ 12 years of age 

359 

733 

1092 

In 922XX zip code 

Outside 922XX zip code 

Total 

Children < 12 years of age 

1613 

2967 

4580 

21

Retiree Population Demographics 

Retired Military Population w/in a 100 Mile Radius 

Source: DFAS/BPO - March 2011 


22 

Palm Desert, 137 

Morongo Valley, 18 

La Quinta, 152 

Desert Hot Springs, 129 

Cathedral City, 117 

Cabazon, 7 

Palm Springs, 210 

Rancho Mirage, 95 

Beaumont, 216 

Thousand Palms, 48 

White Water, 3 

Banning, 208 

Landers, 15 

Idyllwild, 28 

Indio, 190 

Twentynine Palms, 821 

Yucca Valley, 298 

Joshua Tree, 111 

As of March 2011, there are 2,803 military retirees residing in the local area surrounding MCAGCC Twentynine 

Palms. These retirees bring a total of $6,282,066.00 in monthly military retirement benefits to the local 

economy. The vast majority of the retirees make their homes in the city of Twentynine Palms. 

Distribution of Retired Military Population in Surrounding Areas 

MARINES 

NAVY 

AIR FORCE 

ARMY 

ALL BRANCHES 

MONTHLY 

MONTHLY 

MONTHLY 

MONTHLY 

MONTHLY 

CITY 

POP. GROSS PAY POP. GROSS PAY POP. GROSS PAY POP. GROSS PAY POP. GROSS PAY 

Twentynine Palms 646 $ 1,515,726 118 $ 245,358 25 $ 47,141 32 $ 56,962 821 $ 1,865,187 

Yucca Valley 152 $ 389,029 66 $ 132,679 49 $ 82,143 31 $ 49,650 298 $ 653,501 

Joshua Tree 57 $ 142,087 27 $ 54,069 13 $ 25,430 14 $ 19,426 111 $ 241,012 

Indio 28 $ 47,768 52 $ 92,378 53 $ 123,008 57 $ 119,818 190 $ 382,972 

Banning 26 $ 54,868 49 $ 96,364 90 $ 227,987 43 $ 82,098 208 $ 461,317 

Beaumont 21 $ 41,319 57 $ 113,111 95 $ 207,229 43 $ 81,631 216 $ 443,290 

Cabazon 0 $ - 5 $ 6,107 2 $ 5,520 0 $ - 7 $ 11,627 

Cathedral City 27 $ 61,182 41 $ 74,989 34 $ 91,962 15 $ 28,779 117 $ 256,912 

Desert Hot Springs 20 $ 44,978 44 $ 83,475 37 $ 60,030 28 $ 50,455 129 $ 238,938 

La Quinta 15 $ 32,355 49 $ 119,925 41 $ 100,526 47 $ 129,711 152 $ 382,517 

Morongo Valley 6 $ 14,156 2 $ 2,655 7 $ 12,941 3 $ 4,845 18 $ 34,597 

Palm Desert 17 $ 43,691 51 $ 116,691 37 $ 115,405 32 $ 79,227 137 $ 355,014 

Palm Springs 17 $ 47,466 74 $ 153,809 62 $ 131,268 57 $ 151,525 210 $ 484,068 

Rancho Mirage 13 $ 30,533 22 $ 58,985 37 $ 122,304 23 $ 69,159 95 $ 280,981 

Thousand Palms 5 $ 7,015 11 $ 18,633 17 $ 30,474 15 $ 31,722 48 $ 87,844 

White Water 1 $ 1,607 1 $ 195 0 $ - 1 $ 479 3 $ 2,281 

Landers 3 $ 6,735 6 $ 10,135 4 $ 5,604 2 $ 3,794 15 $ 26,268 

Idyllwild 9 $ 24,458 12 $ 30,183 5 $ 18,044 2 $ 1,055 28 $ 73,740 

TOTAL 1,063 $ 2,504,973 687 $ 1,409,741 608 $ 1,407,016 445 $ 960,336 2,803 $ 6,282,066 

Source: BPO/DMDC - March 2011

Enhanced Mojave Viper, USMC’s premier Pre- 

Deployment training event, is conducted 

throughout the 932 square miles of live-fire and 

maneuver training ranges It involves the largest 

Military Operations in Urban Terrain (MOUT) facilities 

within the Department of Defense. The training is 

the product of decades of evolving Marine Corps 

training tactics, techniques and procedures. Using 

over 950 role players and two working Afghani 

villages, Enhanced Mojave Viper tests Marines on 

urban warfare and the rigors of the desert. 

Enhanced Mojave Viper training is often the last 

stop for deploying Marines. Taking advantage of 

our harsh desert landscape, this training program 

is based on the most accurate environmental 

simulation available on American soil. 

ENHANCED MOJAVE VIPER 

Enhanced Mojave Viper includes training in IED 

detection techniques as well as live-fire, combinedarms 

combat. The training culminates in a final 72- 

hour exercise. 

The current training base includes two Afghani 

towns: Khalidiyah and Wadi al Sahara. These 

towns include shops, mosques and government 

buildings fashioned out of reinforced shipping 

containers. These villages are brought to life by the 

participation of role players and Marines filling the 

roles of Afghani citizens. 

The role players recreate the environment of the 

Middle Eastern villages by wearing traditional 

clothing and speaking primarily in Arabic and 

broken English. This provides an opportunity for 

the Marines to respond and react in mock reallife 

situation depending on the character the role 

player is enacting, either friendly or combatant. 

Additionally the language barrier allows Marines to 

practice Arabic phrases. 

Enhanced Mojave Viper training is always evolving 

to adapt to current situations in the Afghanistan 

Area of Operations. 

24

MCCS Worldwide Facts 

MARINE CORPS COMMUNITY SERVICES (MCCS) 

26 

Throughout the past several years, the Commandant of the Marine Corps initiated an accelerated implementation 

plan to improve Quality of Life programming and to transition Marine and family support programs to 

a wartime footing. To assist in this endeavor, MCCS Headquarters and field personnel undertook a rigorous 

strategic planning process to develop the Marine Corps Community Services Vision and Strategy, which is 

nested in the Commandant’s Marine Corps Vision and Strategy 2025. This plan was approved by the MCCS 

Board of Directors in December 2008 and outlines how the organization will achieve its critical and primary 

mission: Taking care of Marines and their families. 

Goals of MCCS Vision and Strategy 2025 

• To focus on the individual Marine and his/her family 

• Build multi-capable and adaptable programs and services 

• Posture to better counter “threats” in complex business operating environments 

• Invigorate partnerships and internal and external relationships 

• Expand presence and communication 

• Become a “critical enabler” for programs and services to support Marines and their families 

MCCS Facts & Figures 

ABOUT US 

• Established in 1999 

• Remains the only organization within DoD that 

combines family services, off-duty voluntary 

education, youth programs, morale, welfare 

and recreation, and Marine Corps exchanges 

under a single organizational construct 

• Supported with HQMC centralized services in 

the areas of buying, retail accounting, recreation, 

library management and others when 

cost effective 

• Strives to be a user-friendly and responsive single 

portal that provides constant, unwavering 

support to Marines and their families throughout 

their entire service or affiliation with the 

United States Marine Corps 

MANPOWER 

• Employs over 13,000 civilians with 1,000 civilians 

just in childcare programs 

• Creates a professional workforce focused on 

customer service 

OPERATIONS AND PROGRAMS 

• Operates over 80 programs 

• Operates over 2,250 facilities 

• Executed and operated by installation Commanders 

• Serves customer population including active 

duty, reservists, retirees, DoD civilians and 

some DoD contractors. (May also serve civilians 

from local community if approved) 

• Services more than 7 million visitors at MCCS 

operated fitness centers annually 

• Operates with social and business bottom 

lines; both missions are critical to installation 

communities 

REVENUE 

• Generates approximately $290 million in appropriated 

funds 

• Generates over $1 billion in non-appropriated 

fund revenue 

• Creates largest profit to sales margin at Temporary 

Lodging Facilities 

• Averages $29.8 million per year in annual programmed 

construction projects

Formally known as Morale, Welfare and Recreation; 

MCCS’ mission is to make a positive impact on 

the lives of service members and their families while 

stationed aboard the Combat Center by providing 

over 200 Quality of Life programs and services. 

Facilitating entertainment, shopping and recreational 

services MCCS works hard to anticipate and provide 

for the diverse needs of the MCAGCC community. 

MCCS also offers a wide range of dining options to our 

military and their families. From fast food to theme 

lunches at the Officer’s Club, or wings at one of the 

Enlisted Clubs, MCCS provides it all aboard MCAGCC. 

MCCS generates revenue through the patronage of 

our Marines, Sailors, family members, retirees and 

civilian employees. The revenue is then reinvested 

into each of our MCCS programs and facilities. This 

cyclical process improves the quality of the services 

MCCS is able to offer our Combat Center family. 

Find us @ MCCS29PALMS.COM 

With facilities like convenience stores, hobby shops, 

an 18-hole golf course, bowling center, movie 

theater, library, counseling centers, childcare centers, 

fitness centers, pools and much more, MCCS appeals 

to the needs of the individual as well as those of the 

community. 


27


28 


Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052 


SPONSORSHIP OPPORTUNITIES 

THE ROLE OF 

SPONSORSHIP 

Sponsorship dollars 

as well as in-kind service and product donations play 

a large role in the quality of events that we bring to 

Marines and their families. Through relationships 

with area businesses, our goal is to offer sponsorship 

opportunities that will create memorable experiences 

for our installation. These interactions will in turn 

increase awareness and purchase consideration for 

you as a sponsor. 

There are several opportunities to develop 

relationships aboard the Combat Center through 

sponsorship and advertising. The following pages 

will outline the key opportunities. We would also 

SPONSORSHIP 

be happy to customize a package for your specific 

business objectives. 

Sponsorship Event Calendar 

Marine Corps Community Services, Twentynine Palms 

sincerely appreciates the support of our sponsors 

and advertisers. However, neither the U.S. Marine 

Corps, Department of the Navy nor any part of the 

Federal Government officially endorses any company, 

sponsor, advertiser, products or services. If you are 

interested in sponsoring one or more of the events 

included in this package, please feel free to contact 

our Commercial Sponsorship Specialist. 

Event Title Date Attendance Target Audience 

Hearts Apart Dinner FEB — Spouses 

Gary Sinese & The Lt. Dan Band MAR 750 Families 

Operation Stork APR 150 Spouses 

Family Fun Fitness Festival APR — Families 

We Salute You Concert MAY 10,000 Adults 

Commanding General's Golf Tournament MAY 144 Adults 

Mixed Martial Arts Event JUN — Males age 18 - 25 

Marine Pool Party AUG 200 Males age 18 - 25 

Sounds of Freedom Concert SEPT 3,500 Adults 

Combat Center Challenge SEPT 4,500 Males age 18 - 25 

Commanding General's Car & Bike Show OCT 3,000 Males age 18 - 25 

Fall Festival OCT — Families 

SMP Haunted House OCT — Age 13 and over 

Winter Festival DEC 3,000 Families 

Event dates subject to change. Please contact the MCCS Sponsorship Branch for the most current information. 

30 

MCCS Sponsorship Branch 

Phone 760.830.5055 

MCAGCC • Box 788150 • 29 Palms, CA 92278 • Fax 760.830.5052

FEBRUARY 

Hearts Apart Dinner 

One of the most difficult aspects of military life for 

family members is being apart from loved ones 

during holidays and special occasions. The Hearts 

Apart Dinner honors their sacrifice with a elegant 

Valentine’s Day theme dinner free to all spouses 

of deployed military members. An evening filled 

with raffle prize drawings, full-course menu, and 

opportunities for new friendship, this event is the 

perfect platform to show your support for the silent 

SPECIAL EVENTS 

MARCH 

Lt. Dan Band 

In March the Combat Center welcomes Gary Sinise 

and the Lt. Dan Band. Among the band members 

are Gary Sinise, star of CSI: New York and Forest 

Gump; and Kimo Williams, a Vietnam Veteran. The 

Lt. Dan Band has been performing for the USO for 

many years and they consider it a priority to visit 

the Combat Center. The band is very energetic 

and passionate about performing for our Marines 

and sailors. This is a highly anticipated and 

extremely well attended family event. Last year 

hundreds of families packed Sunset Cinema, for a 

total attendance of over 900. Don’t let this unique 

sponsorship opportunity pass you by! 

APRIL 

Combat Center Challenge 

Between 3,500 to 4,500 Marines and Sailors come 

out each year to take part in the Combat Center Challenge 

on Felix Field. The day is a test of strength and 

endurance as Marines compete in various competitive 

sports, Hummer pull, tug of war, the Ironman, a 

physical fitness test, bench press competition and so 

much more! Make sure your company is part of this 

exciting annual event! 

32

MAY 

We Salute You Celebration 

The We Salute You Celebration is held annually aboard 

the Combat Center. The purpose of this event is to 

recognize those who sacrifice so much to serve our 

country. There is specific attention given to each unit 

stationed aboard MCAGCC; including those who are 

deployed, those who are training for deployment, and 

those who have returned from combat and security 

operation in the Middle East. We also pay special 

tribute to the fallen with a moment of silence and 

remember the heritage of the Marine Corps with an 

Iwo Jima flag raising reenactment. 

Through honoring our Marines and Sailors with this 

event we are given an opportunity to bring the families 

of our Combat Center community together. One of the 

most anticipated attractions is a performance by the 

Marine Corps Combat Center Band. With games for all 

ages and displays honoring the fallen, the We Salute 

You Celebration is a day filled with patriotic pride. 

The main event is a family friendly free concert. In the 

past well known artists such as Foreigner, Big and Rich, 

Montgomery Gentry, Gretchen Wilson, and in 2011, 

Julianne Hough and Joe Nichols have performed at 

this event. These popular artists draw large crowds 

and always put on an inspired and memorable show. 

The We Salute You Celebration attendance totals over 

12,000 and offers many sponsorship opportunities. 

Associating your business with this patriotic, family 

fun event is a great way to increase your visibility and 

recognition aboard the Combat Center. 

Special SPECIAL Events EVENTS 

33

JUNE 

Mixed Martial Arts 

With the abundance of family oriented events aboard 

MCAGCC, this one is definitely for the Marines. The sport 

of Mixed Martial Arts is undeniably popular among the 

young Marines, whose physical training program includes 

the Marine Corps’ own brand of Mixed Martial 

Arts program. 

With professional standard stage setting and lighting 

and a thorough line-up of weight classes, the MMA 

event is sure to attract the young Marine population en 

masse. This event is an excellent opportunity to target 

the MCAGCC active duty population. 


Marine Pool Party 

JULY 

June is the beginning of summer here in the desert. 

Cool off at the Marine Pool Party. This event is 

targeted towards our single Marines and includes 

free music, food, fun and prizes. A great opportunity 

for targeted marketing with a captive audience with 

some of our hardest to reach demographic! 

SEPTEMBER 

Sounds of Freedom Music 

Festival 

After a long, hot summer what better way to get out and 

celebrate the relief of autumn than with a music festival? 

The Sounds of Freedom Music Festival, held for the first 

time in 2007, has drawn crowds of over 10,000 people! 

Families look forward to the event with games for the 

kids and food and refreshments for the adults. The 

Combat Center’s Marine Corps Band leads off the 

musical entertainment for the day, followed by the much 

anticipated performance of headliners like Pat Green, 

Saliva, and Seether. 

34 

The timing of this event offers a great opportunity 

to reach a large population of the Combat Center 

community leading into the holiday season. Get your 

name out there just in time!

OCTOBER 

Car & Bike Show 

This brand new open-gate event promises to be a 

winner. The entire community will be invited to enter 

their cruisers, classics, sports bikes and more into this 

family-friendly competition. Music, food and prizes 

will be available for the entire community. Reach out 

with your sponsorship to the entire Morongo Basin in 

one incredible event! 

OCTOBER 

Family Fall Festival 

The Fall Festival has become one of the most popular 

family events aboard MCAGCC. This event is held 

each year with entertainment that include pony 

rides, crafts, games and so much more. With over 

2,500 in attendance, this is a great platform to get 

your business before your audience while supporting 

the military families aboard MCAGCC! 

DECEMBER 

Winter Festival 

The Winter Festival is a great opportunity to reach 

the Combat Center community during the holiday 

season. This event started as an outreach effort to 

the families of deployed Marines and sailors during 

the holiday season. However, over the years it has 

grown into a base-wide holiday festival attended by 

over 2,000 patrons. 

MCCS knows it’s always important to show support 

to the families of deployed Marines and Sailors, 

especially during the holidays. 

Santa always visits the Winter Festival to take pictures 

with the children. There is also kid’s toy giveaways, 

not to mention face painting, games and more! 

The event also includes musical entertainment and 

prize raffles for the entire family. 

By sponsoring the Winter Festival, your company can 

help spread holiday cheer through the Twentynine 

Palms Combat Center community! 

Dates of events are subject to change. Please contact the MCCS Sponsorship & Advertising Branch for up-to-date 

information regarding event schedules as well as additional sponsorship opportunities not listed here. 


35

SPECIAL EVENTS 

36

The MCCS Youth Sports program offers children of 

Marines, Sailors and DoD employees the opportunity 

to build life and leadership skills through athletics. 

Since its inception in 1999, the program has grown 

rapidly and continues to add sports and summer 

camps each year. 

Youth Sports began with just 100 children. Now, in 

its tenth year, the program is expected to reach over 

1,600. That number has grown at a 25 to 30 percent 

rate each year throughout the past four years, a trend 

which is expected to continue as new fields are put in 

and the base grows. 

YOUTH SPORTS 

For a minimal registration fee, each child receives not 

only sports skills training, but also a keepsake uniform 

and trophies. The program is part of the renowned 

Hershey’s Track and Field Games and the Southern 

California Municipal Athletic Federation (SCMAF). 

Certified head coaches, paid referees, numerous 

volunteers, readily available staff and high-end 

equipment all provide the program with a safe and 

quality environment for children. 

Start Smart Programs 

Sport Season Age 

Soccer Sept - Oct 3-5 

Flag Football Nov - Dec 5-6 

Basketball Jan - Feb 3-5 

Baseball April - June 3-5 

Golf July 3-5 

Sports Development July 3-7 

Total Participation - 220 

38 

Youth Sports Programs 

Sport Age Participation 

Basketball 4-14 240 

T-Ball 4-5 140 

Coach Pitch 6-8 72 

Soccer 4-16 450 

Track 7-18 30 

Flag Football 7-14 170 

Tennis 5-16 50 

Wrestling 4-14 20 

Cheerleading 5-14 80 

Cheer/Dance 5-14 80 

Co-ed Volleyball 7-14 48 

Bowling 7-16 60 

Total Participation - 1,600 

For current program dates, please contact the MCCS 

Sponsorship Branch.

DESERT WINDS GOLF COURSE 

40 

Did you know that the Desert Winds Golf Course is the 

only regulation 18-hole golf course in the Morongo 

Basin? The course boasts 6,930 yards of golf from the 

longest tees for a par of 72 and is rated “challenging” 

by several course rating firms. 

Desert Winds was closed for renovations and 

remodeling in October 2007. New bunkers and 

acclaimed Augusta White Sand were added to 

improve playability. Additional cosmetic changes 

include spectacular landscaping upgrades and a 

new entrance sign. Another exciting change is the 

installation of formally used military equipment 

throughout the course adding to the atmosphere 

of playing on one of the nation’s finest military 

installations. 

The entire clubhouse and pro shop were also 

renovated in 2007. Patrons at the clubhouse 

now enjoy new furniture, aesthetic golf displays, 

picturesque views of the course and two new flat 

screen TVs with satellite hookups. Patrons often 

use the beautiful grounds to host their weddings, 

receptions and celebrations. Adding to the allure of 

Desert Winds is the extensive menu now available 

at Extreme Pita. Even if golf isn’t your game, many 

patrons escape in the pristine design and delicious 

food at the clubhouse. 

In early 2008 the course was opened to the general 

public. Word is getting out and Desert Winds is 

quickly growing in popularity among affordable and 

challenging courses in the Hi-Desert. 

Desert Winds is open for a casual round of golf year 

round, but if you are up for the challenge, the course 

also hosts a number of non-traditional events for 

eligible patrons. The Commanding General’s Golf 

Tournament in May brings hundreds of golfers and 

fans to the course. In July, Desert Winds plays host 

to the first in a series of summer Glow Ball Outings. 

These events and others, like Speed Golf and Cross 

Country Golf, stray from the standard nine or 18 

hole golf outing and are designed to bring out new 

golfers and those athletes who need a little more 

excitement in the game. Your monetary or in-kind 

sponsorship reaches not only Marines, but also the 

local community and the entire Morongo Basin. 

Hours: 

All Week: 6:30 a.m. - 8:30 p.m. 

DWGC Golf Events 

Event 

Date 

Winter Scramble 

JAN 

President’s Day Tournament 

FEB 

St. Patrick’s Day Golf 

MAR 

CG’s Golf Tournament 

MAY 

Red, White & Blue Golf 

JULY 

Glow Ball 

JULY & AUG 

Labor Day Golf 

SEPT 

Base Championships 

NOV 

Turkey Shoot 

NOV 

Winter Hay Rides & Festival of Lights 

DEC 

Dates subject to change. Please contact the MCCS Sponsorship 

branch for the most current information.

The Combat Center boasts the busiest Single Marine 

Program in the entire world! SMP hosts weekly trips, 

monthly events and many parties and barracks bashes 

to improve the quality of life of single Marines. The SMP 

focus is to reduce DUIs and alcohol related incidents by 

offering top notch entertainment to Marines as well as an 

average of four trips each month with around 42 Marines 

attending each trip. 

Trips to movie studios and amusement parks and Vegas 

weekend getaways provide single Marines with an 

opportunity to get off base. On-base events, including 

barracks bashes, bowling and pizza nights, the Adopt a 

Marine Program and the annual SMP Haunted House. 

SINGLE MARINE PROGRAM (SMP) 

42 

Over 10,000 Marines and sailors utilize the SMP facility 

each month. The Zone, the state-of-the-art single Marine 

facility, includes a movie room, recreation area and The 

Core computer gaming center. 

By sponsoring SMP you’re not only investing in an active, 

profitable program with a captive audience, you’re also 

supporting Marines by promoting a positive lifestyle. 

Zone Hours: 

Fri - Sat: 10 a.m. - midnight 

Sun - Thurs & Holidays: 

10 a.m. - 10 p.m. 

SMP Events 

SMP Trips 

Universal Studio 

Big Bear Ski Trip 

Ontario Mills Mall 

San Diego Whale Watching 

& Shopping Trip 

LA Fashion Mall Trip 

Six Flags Magic Mountain 

Las Vegas Trip 

Palm Spring Aerial Tram/ 

Mall Trip 

San Diego Zoo 

Kayaking in La Jolla 

Raging Waters 

Sea World 

Disneyland 

LA Fashion District 

K-1 Speedway 

Knott’s Scary Farm 

Universal Haunt 

Knott’s Berry Farm 

29Palms Paintball Park 

Monthly Events 

Free Bowling & Pizza 

Chess Tournament 

Ping Pong Tournament 

Pool Tournament 

Annual Events 

Scavenger Hunt Party 

Gary Sinise & Lt. Dan Band 

Barracks Bash 

Marines Got Talent Show 

SMP Haunted House 

Veterans Event 

Adopt-a-Marine Program 

Christmas Goody Distribution 

For specific dates, please contact the MCCS Sponsorship 

Branch.

With 20 new synthetic lanes and pin setters, a recently 

upgraded electronic scoring system and full-service 

snack bar and pro-shop, Sandy Hill Lanes is attracting 

more attention than ever before. 

Regular leagues and competitions throughout the year 

draw in a wide variety of patrons, from bowling experts 

to spouses and youth. Adult and youth seasonal leagues 

give patrons the professional bowling experience 

through weekly competitions and tournaments. 

SANDY HILL LANES BOWLING CENTER 

Glow bowling, competitions and special events are 

weekly occurrences at Sandy Hill Lanes. Plasma TVs 

and a digital jukebox offer additional entertainment 

for our Marines, sailors and their families. 

Certified individualized coaching and professional 

services, such as fitting, ball drilling, resurfacing, 

polishing and special orders are also available through 

Koster’s Korner Pro Shop. Patrons can fuel up on 

goodies before hitting the lanes any time of day at 

the snack bar. By sponsoring at Sandy Hill Lanes, you’ll 

be reaching thousands of Marines, sailors and their 

families each month. 

Operational hours: 

Sun: 12pm - 10pm 

Mon - Thurs: 11am - 10pm 

Fri: 11am - Midnight 

Sat:12pm - Midnight 

44

Marines, spouses and children are all active patrons 

at the Lifelong Learning Library, which has a wealth 

of informational resources, from books and movies to 

Internet access and music. Regularly scheduled and 

special events provide an outlet for families to explore 

the world of literature and media. Around 20,000 

patrons pass through the library doors monthly. 

Weekly lap time for infants and toddlers and story 

time for children up to age five provide an outlet 

for parents and children to bond through singing, 

reading, arts and crafts, toys and puzzles. 

LIFELONG LEARNING LIBRARY 

The summer reading programs encourage every 

youth aboard the base to express themselves and be 

creative while reading throughout the hot summer 

months. 

Exciting events like Fun with Science Night in 

January, A Night of Dr. Suess in March, Back to 

School Bash in August or the Holiday Celebration in 

December provide a wide variety of opportunities 

for you to reach out to military families with your 

sponsorships. 

Hours: 

Mon - Fri: 8:00am - 9pm 

Sat - Sun: 10am - 6pm 

Holidays: Open [Except Thanksgiving, Christmas & 

New Years] 

Library Events & Programs 

Monthly Events & Programs 

Library Story Time 

Mother Goose on the Loose Lap Time 

Board Game Night 

Seasonal Events & Programs 

American Girl Tea Party 

Career and Education Fair 

Make a Gift for Mom 

Make a Gift for Dad 

Summer Reading Program 

Teen Game Night 

Summer Craft Day 

Back to School Bash 

Crazy Costume Night 

Scary Movie Night 

Pajama Night 

Holiday Celebration 

46 

For the most current schedule, please contact the MCCS 

Sponsorship Branch.

The Intramural Sports Program had almost 1,500 

participants in 2010. Marines, Sailors, family members 

and civilian employees get involved in everything from 

basketball to cross-country. Each season brings with 

it an array of new, co-ed sports and programs to keep 

our military community active. Physical fitness is of 

utmost importance aboard the Combat Center. With 

our isolated location, sports become integral for troop 

morale. 

INTRAMURAL SPORTS 

You can link your company to this program’s popularity 

and high profile. Besides monetary sponsorships, 

consider in-kind sponsorships of sports drinks, food or 

equipment. Promote your brand to players and fans by 

displaying your logo on containers, cups, banners and 

other promotional items. You can also reach thousands 

when you place your name and logo on a permanent 

8’x4’ sign located at each football and softball field 

throughout the base. These signs are viewable from 

the fields, bleachers, parking lots and even the streets. 

Receive high exposure at a low cost! 

Individual Sports 

Sport Season Participation 

Racquetball March 15 - 20 

Tennis April 15 

Golf June 50 - 60 

Cross Country Oct 50 - 60 

Team Sports 

Sport Season 

Average 

Participation 

Basketball Jan - March 10 teams of 15 

Dodgeball Jan - April 8 teams of 10 

Bowling March - June 20 teams of 6 

Volleyball March - May 8 teams of 10 

Softball April - June 20 teams of 15 

Soccer June- July 8 teams of 20 

Football Sept - Nov 7 teams of 40 

Dates subject to change. Please contact the MCCS Sponsorship 

Branch for the most current information. 

48

Our commitment to healthy homes starts at the Child 

Development Center. Providing day care and other 

invaluable services, the nationally accredited CDC is a 

phenomenal resource for facilitating a mobile military 

lifestyle. 

MCCS provides the resources for programs that further 

the development of young minds. Our child development 

facilities are vital to the peace of mind of our Marine 

parents. Numerous special events throughout the year, 

such as the Month of the Military Child, youth dances 

and teen lock-ins provide a unique outlet for dealing with 

the stresses of being a military child, especially during 

wartime. 

CHILD, YOUTH & TEEN PROGRAM 

MCAGCC boasts the only infant center in the Marine Corps 

for babies as young as six weeks. Additionally there is 

Bright Beginnings for infants, New Horizons for three to 

five year old children and the Youth & Teen Oasis for ages 

six to 12. A Teen Center is also in the works for the not-toodistant 

future. By supporting these programs through your 

sponsorships, you are helping build the next generation 

of leaders while promoting your product label to a group 

that is forming product loyalties to last a lifetime. 

CYTP Sponsorship Opportunities 

Special Event Date Description 

Month of the Military Child 

Youth Dances & Lock-Ins 

April 

Year Round 

April is the month to celebrate “Month of the Military 

Child” and CYTP wants YOU to get involved. 

A barbeque, carnival, prize giveaways, games, 

balloons and books all provide a fun and unique 

way for you to sponsor. 

Ongoing dances and lock-ins at the Youth and 

Teen Oasis provide fun sponsorship opportunities 

for those interested in reaching out to our 

military youth. 

50

MCCS Eventline Banner Stations 

THE ROLE OF 

ADVERTISING 

ADVERTISING 

Marine Corps Community Services offers a wide variety of advertising opportunities aboard the Marine Corps Air 

Ground Combat Center. We can help your business focus on your target demographic and ensure direct contact 

with them. We have promotional opportunities year round; including diverse sponsorship plans for our special 

events and each of our facilities and programs. Advertising aboard the base is easy and affordable for the return 

your company will experience. Advertising with MCCS will enable your business to reach the 55,000 plus active duty 

service members, family members, military retirees and civilian employees aboard MCAGCC. Listed below are the 

many advertising opportunities that we offer below. MCCS Advertising is very eager to work with you in order to 

meet your advertising goals and stay within your budget! 

MCCS EVENT LINE 

BANNER STATIONS 

Allows your business to leave a lasting impression upon 

entering and exiting the Combat Center! With the use of 

solar lights, your message will be displayed day and night. 

Main Gate Banner Display: 

12’x12’ vinyl banner (3-tier) 

Month-to month 

$1,000/mo. 

6 months $800/mo. 


Production cost $350 

Condor/Ocotillo Gate Banner Display: 

7.5’x12’ vinyl banner (2-tier) 

Month-to-month 

$900/mo. 




3’x12’ vinyl banner (single tier) 

Month-to-month 

$300/mo. 


Pending presentable condition, the banner will be become 

property of advertiser once the contract is fulfilled. 

Impressions: 50,000 patrons a month 

52

MAIN ENTRANCE LIGHT POLE BANNERS 

A prime location to promote your business is the main gate light 

pole banners. 11 light poles provide you with double the exposure 

with dual sided light pole banners. Your message will be seen as 

patrons enter and exit the base! 

11 light poles (22 banners): $3,000/mo. 

Installation/maintenance fee: $2,200 (one time fee) 

ELECTRONIC MARQUEES 

Our full color LED marquees are on 24/7 and can 

provide you with superior coverage to reach your target 

audience! 

There are six electronic marquees currently on the 

Marine Corps base, located at Berkley/Del Valle, 7th St./ 

Bourke, Charlie’s Coffee House, The Zone, Adobe/Del 

Valle, and the Main MCX. 

Monthly costs include one slide with your custom 

message running 24 hours a day in rotation with MCCS 

information. 

Prices per month 

Adobe/Del Valee marquee: $200/slide 

All other marquees: $150/slide. 

Additional slides: $150/slide 

Production of light pole banners is available from our recommended 

vendor, Britten Banners. MCCS has utilized the expertise of Britten 

Banners for all of our needs and they provide an exceptional 

product and warranty. 


Light Pole Banners / Electronic Marquees 

Multiple location packages available. 

Impressions: Vary by location 

53

SUNSET CINEMA BASE THEATER 

COMMERCIAL 

A customized commercial promoting your business 

aired at Sunset Cinema! 

13-15 movies are aired at Sunset Cinema per week. 

Your commercial will be aired before the showing 

of each movie or special event. 

Sunset Cinema Ads / Athletic Field Signs 

ATHLETIC FIELD SIGNS 

Our Athletic Fields are host to Intramural Sports, Youth 

Sports, private events, and various special events 

throughout the year! 

There are two athletic fields aboard the base: 

Felix Athletic Field 

Del Valle Athletic Field 

Your business advertisement will be professionally 

crafted on a 4’x8’ wood sign. 

One sign: $850 

Two signs: $1275 

Production and staging: $500/sign (one time fee) 

Minimum one year agreement 

60 second customized commercial: $300/week 

Production and editing cost: $2,500* 

*One time fee, however additional fees may apply. 

Cost includes initial site visit and consultation, on site 

video shoot, video extras if needed, script, editing and 

final cut DVD. 

Commercial material becomes property of 

advertiser once contract agreement is fulfilled. 


Impressions: 3,000 patrons a month. 

54

ROAD SIDE SIGNS 

Get your word out on the street with prominently 

located road side signs! 

Advertiser receives one set of road side signs (a set 

consists of three panels) printed on weather proof 

paper. Signs are placed in high traffic areas aboard the 

Combat Center, such as Del Valle Road and Adobe Road. 

DESERT WINDS GOLF COURSE 

ADVERTISEMENT CAMPAIGN 

Reach potential customers while they relax and enjoy a round 

of golf or dine at the Desert Winds clubhouse. 

Desert Winds advertising options include one road side sign 

and 18 table tent displays. Road side sign and table tents will be 

displayed at the Desert Winds Golf Course for a period of four 

weeks. 

4-Week DWGC Advertisement Campaign: $200 

Road side sign production cost - $120 

Permanent signs (9.5” x 9.5”): 

9 Signs/6 Months - $675 

18 Signs/12 Months - $1530 

Signs maintained all seasons; printed twice annually 

TOURNAMENT ADVERTISING: 

Tournament Tee Signs (17.5” x 23.5”): 

18 Tees - $35/Tee 

Tournament Golf Cart signs (8.5” x 6”): 

36 Carts - $540 ($15/cart) 

72 Carts - $720 ($10/cart) 

Non-Exclusive 

Tournament Hole Sponsor: 

18 Holes - $750 

Exclusive Includes Road Side Sign and 

2 player invites 

Minimum 2-Week Campaign: $1,200 

Production fee: $180 


 

Road Side Signs / Desert Winds Golf Course 


 

 

55

SANDY HILL LANES BOWLING CENTER 

ADVERTISEMENT CAMPAIGN 

Reach customers while they enjoy a game at 

Sandy Hill Lanes! 

Sandy Hill Lanes Bowling Center advertising 

options include one 10’ banner and 10 table tent 

displays. 

Sandy Hill Lanes Bowling Center 

4-Week Advertisement Campaign: $300 

Production cost for one 10’ banner: $125 

Production cost for 10 table tents: $20 

BONUS OFFER: Have your business advertised on 

20, 32” televisions every day during normal hours, 

free of charge, when committing to a six month 

Sandy Hill Lanes Bowling Center campaign. 

Pending presentable condition, banners become 

property of advertiser once contract is fulfilled. 


56

PUBLICATION ADVERTISEMENT OPPORTUNITIES 

MCCS DESERT LIFESTYLE 

This full color magazine is geared towards female spouses and military personnel. Each quarter, 5,000 copies are 

distributed to all MCCS facilities and mailed to over 2,500 residents aboard the Combat Center. 

Premium Positions: 

Back Cover - $2,000 

Front or Back Inside Cover - $1,800 

3 Remaining Pages: 

Full Page Ads - $1,200 

Half Page Ads - $800 

Quarter Page Ads - $600 

All prices includes professional ad design by staff graphic artists. 

SUPER FLYER ADVERTISEMENT 

Full color 11” x 17” catalog style movie schedule published every three weeks and distributed to all MCCS facilities 

aboard the Combat Center. 

Super Flyer Advertising Positions: 

Inside ¼ page ad - $150/mo. 

MCCS GUIDE 


Full color directory of the MCAGCC facilities, programs and services. This publication is loaded with informational 

material vital to all Combat Center newcomers. About 20,000 MCCS Guides are distributed annually to every MCCS 

facility aboard the Combat Center, as well as to participants at monthly Welcome Aboard workshops. 

Directory Advertising Positions: 

Full Page ad - $650 

1/2 page ad - $450 

1/4 page ad - $350 

MCCS eNEWS 


Informational e-mail news sent out every Friday to all subscribing patrons. eNews informs subscribers about all special 

activities and events aboard the Combat Center and surrounding areas. 

Publication Opportunities 

Month-to-month - $150/mo. 

6-Month E-Mail Advertisement Campaign - $130/mo. 

WEB ADVERTISING - www.MCCS29Palms.com 

Our reach is worldwide and our website is updated continuously with comprehensive information about base events 

and information pertaining to the surrounding areas. Our website had approximately 1,974,000 page views in 2010 

with a 16% increase in traffic compared to 2009. 

One Month Web Advertisement Campaign - $350 

57

MCCS QUARTERLY MAILER 

Make an impact, advertise with MCCS in our Quarterly Mailer! A great way to advertise your business for extended 

exposure inside the homes of our audience. Our Quarterly Mailer includes a 3 month calendar of community events 

which means it won’t be thrown out with the daily junk mail. 4,000 copies of each mailer will be printed with 3,500 copies 

directly mailed to base housing, as well as our mailing list of off-base residents. This is also a great way to distribute 

coupons! As a bonus, your ad will have an additional reach through our homepage, where an electronic version of the 

Quarterly Mailer will be available for download. 

Basic Ads 

1/8 Page (2.6” x 2.7”) panel - $100 

1/4 Page (2.6” x 5.5”) panel - $175 

1/2 Page (5.3” x 5.5”) panel - $350 

Exclusive Main Page Ads 

1/4 Page (4.7” x 5.75”) Mailer Side w/ side bleed - $450 

3/4 Page (7.9” x 5.75”) Cover w/ top and left side bleed - $550 

Full Page (11” x 5.5”) w/ bleed - $750 

Publication Opportunities 

Please contact the MCCS Sponsorship & Advertising Branch for production schedule. 

Prices are subject to change. For the most current publication advertising prices and opportunities, please 

contact the MCCS Sponsorship & Advertising Branch. 

58 


Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052 


ATHLETIC FIELD SIGNS 

Location Size Quantity Per Year Production/Staging 

Felix or Del Valle Field 4' x 8' 1 sign $850 $500 

DESERT WINDS GOLF COURSE ADVERTISEMENT CAMPAIGN 

Campaign Quantity 

Per 4 Weeks Production 

Road side sign 1 (double sided) RSS 

$200 $120 

Permanent Signs 

9 signs/6 months 

$675 

18 signs/12 months 

$1,530 

Tournament Tee Signs 

18 tees 

$35/tee 

Tournament Hole Sponsor 18 Holes 

$750 

Tournament Golf Cart Signs 

36 carts 

$540 ($15 ea.) 

72 carts 

$720 ($10 ea.) 

EVENT LINE BANNER STATIONS 

Location Size Period Per Month Production 

Main Gate 

1 mo. $1,000 

12' x 12' 

6 mo. $800 

(3 Tier) 

12 mo. $700 

$350 

Condor Gate 

1 mo. $1,000 

7.5' x 12' 

6 mo. $800 

(2 Tier) 

12 mo. $700 

$200 

1 mo. $900 

Berkley St. 

7.5' x 12' 

6 mo. $700 

(Ocotillo Gate) 

(2 Tier) 

12 mo. $600 

$200 

At MCCS discretion 

3' x 12' 

(1 Tier) 

Per month $300 $150 

LIGHT POLE BANNERS 

Location Quantity Per Month 

Production 

Main Gate 22 $3,000 

$2,200 

ROAD SIDE SIGNS 

Location Quantity 


Del Valle Rd. or Adobe Rd. 1 set (3 panels) 

$1,200 $180 

Advertising Campaign Overview 

SUNSET CINEMA BASE THEATER COMMERCIAL 

Location Length Per Week 

Production 

Sunset Cinema 60 sec. $300 

$2,500 

ELECTRONIC MARQUEE 

Location 

Main Intersection 

Main Exchange 

Charlie's Coffee House 

The Zone 

Ocotillo Exchange 

7th Street 

Quantity 

1 slide 

1 slide 

1 slide 

1 slide 

1 slide 

1 slide 

Per Month 

$200/slide 

$175/slide 

$150/slide 

$150/slide 

$150/slide 

$150/slide 

59

SANDY HILL LANES BOWLING CENTER ADVERTISEMENT CAMPAIGN 

Campaign Quantity 


10' Banner 

$145 ($125 Banner, 

10' Banner & Table tents $300 

10 Table tents 

$20 Table tents) 

BONUS OFFER: Commerical 

Broadcast on 20 monitors 

Free w/ 6 mo. Commitment to Sandy Hill 

campaign. 



Advertising Campaign Overview 

60 


Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052 


MCCS DESERT LIFESTYLE MAGAZINE ADVERTISEMENT 

Location 

Size 

Back Cover 

Premium Positions 

Inside Cover (Front or Back) 

Full page 

Four Color 

1/2 page 

1/4 page 

SUPER FLYER ADVERTISEMENT (Downloadable from website) 

Location 

Inside contents 

MCCS GUIDE ADVERTISEMENT 

Location 

Inside contents 

MCCS Enews 

Size 

1/4 page 

Size 

Full page 

1/2 page 

1/4 page 

Frequency 

Period 

Per month 

Once a week (Fridays) 

6 months 

MCCS HOMEPAGE (MCCS29Palms.com) ADVERTISEMENT 

Location 

MCCS29Palms.com HP 

MCCS QUARTERLY MAILER 

Period 

1 month 

$1,200 

$800 

$600 

Location Size Period Price 

1/8 page (2.6" x 2.7") $100 

Non-exclusive Quarterly Ads 1/4 page (2.6" x 5.5") Quarterly 

$175 

1/2 page (5.3" x 5.5") $350 

Exclusive Main Page & Mailer Side Ads 

Price 

$2,000 

$1,800 

Price 

$150/mo. 

Price 

Mailer side (small) 1/4 page (4.7" x 5.75") $450 

Cover (medium) 3/4 page (7.9" x 5.75") Quarterly 

$550 

Full Page Panel (large) Full page (11" x 5.5") $750 



$650 

$450 

$350 

Price 

$150 

$130 

Price 

$350 

Publication Advertising Overview 


Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052 

MCAGCC • Bldg. 1024 • Box 788150 • 29 Palms, CA 92278 

61


Phone: (760) 830-5054 or 5055 • Fax: (760) 830-5052

Downloadable - MCCS 29 Community Services

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