19.01.2015 Views

Woman

Last year, at the dawn of 2014, I was apprehensive about what the new year would bring. Things were changing in Austin and the magazine business, and for the first time in a long time, I was having a hard time seeing the path laid out before us. So we did the only thing we were absolutely sure of: We put one foot in front of the other, one issue after the next and made a commitment to really listen to our readers and advertisers about what they were looking for from us. And we got our answer, loud and clear. Do more of what we do best: inspiration, real and authentic connections with women in Austin, information about this great city we inhabit and, yes, more beauty, fashion and glam. Throughout the year, we have been adding, changing and tweaking, but with this January 2015 issue, we present to you a re-packaged, re-defined commitment to all things women and all things Austin. I am so thankful for our amazing team, who work tirelessly and filled with passion on Austin Woman. The creative and design team—Deb, Niki, Molly, Jen—did an amazing job diving deep and coming up with creative editorial plans and a beautiful new design to house them. Cynthia, Kelly and Maggie brought great ideas from the field so we can make sure to follow the pulse of our readers and supporters. We present this newly designed issue— and all the future issues to come—with love and appreciation for you, our readers and this great city full of extraordinary women.

Last year, at the dawn of 2014, I was
apprehensive about what the new year
would bring. Things were changing in Austin and
the magazine business, and for the first time in a long
time, I was having a hard time seeing the path laid out
before us. So we did the only thing we were absolutely
sure of: We put one foot in front of the other, one issue
after the next and made a commitment to really listen
to our readers and advertisers about what they were
looking for from us. And we got our answer, loud and
clear. Do more of what we do best: inspiration, real
and authentic connections with women in Austin,
information about this great city we inhabit and,
yes, more beauty, fashion and glam.
Throughout the year, we have been adding,
changing and tweaking, but with this January 2015
issue, we present to you a re-packaged, re-defined
commitment to all things women and all things
Austin. I am so thankful for our amazing team, who
work tirelessly and filled with passion on Austin
Woman. The creative and design team—Deb, Niki,
Molly, Jen—did an amazing job diving deep and
coming up with creative editorial plans and a beautiful
new design to house them. Cynthia, Kelly and
Maggie brought great ideas from the field so we can
make sure to follow the pulse of our readers and
supporters. We present this newly designed issue—
and all the future issues to come—with love and
appreciation for you, our readers and this great city
full of extraordinary women.

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From the publisher<br />

Last year, at the dawn of 2014, I was<br />

apprehensive about what the new year<br />

would bring. Things were changing in Austin and<br />

the magazine business, and for the first time in a long<br />

time, I was having a hard time seeing the path laid out<br />

before us. So we did the only thing we were absolutely<br />

sure of: We put one foot in front of the other, one issue<br />

after the next and made a commitment to really listen<br />

to our readers and advertisers about what they were<br />

looking for from us. And we got our answer, loud and<br />

clear. Do more of what we do best: inspiration, real<br />

and authentic connections with women in Austin,<br />

information about this great city we inhabit and,<br />

yes, more beauty, fashion and glam.<br />

Throughout the year, we have been adding,<br />

changing and tweaking, but with this January 2015<br />

issue, we present to you a re-packaged, re-defined<br />

commitment to all things women and all things<br />

Austin. I am so thankful for our amazing team, who<br />

work tirelessly and filled with passion on Austin<br />

<strong>Woman</strong>. The creative and design team—Deb, Niki,<br />

Molly, Jen—did an amazing job diving deep and<br />

coming up with creative editorial plans and a beautiful<br />

new design to house them. Cynthia, Kelly and<br />

Maggie brought great ideas from the field so we can<br />

make sure to follow the pulse of our readers and<br />

supporters. We present this newly designed issue—<br />

and all the future issues to come—with love and<br />

appreciation for you, our readers and this great city<br />

full of extraordinary women.<br />

Next month,<br />

our focus is connections,<br />

and the<br />

relationships that<br />

develop from<br />

those connections.<br />

They are<br />

truly what make<br />

Austin unique<br />

and authentic,<br />

and our mission<br />

is to make sure that Austin women<br />

always have the opportunity to connect through the<br />

pages of Austin <strong>Woman</strong> and in person at our events.<br />

Thanks for joining us on this incredible journey.<br />

I’ve said this before and still believe with all my<br />

heart that it is true: The best is yet to come!<br />

MeliNDA GARVey<br />

Co-Founder and Publisher<br />

From the Editor<br />

New year, new look, fresh<br />

content and design: We’re<br />

starting up a brand new day!<br />

As we go to press on this issue, there are<br />

some pop songs that I can’t seem to stop<br />

singing: “I had a dream so big and loud.<br />

I jumped so high I touched the clouds.<br />

This is gonna be the best day of my life.”<br />

And “Clap along if you feel like a room<br />

without a roof. Because<br />

I’m happy.”<br />

Admittedly, sometimes<br />

my enthusiasm and<br />

singing drives my creative<br />

team crazy, but<br />

for this dawn of a<br />

brand new day, I think<br />

they are coming along<br />

with me as we watch<br />

our vision for Austin <strong>Woman</strong><br />

become a reality. For me, Jan. 1 will be<br />

more like Christmas morning. I am<br />

sure my heart will be racing as I<br />

eagerly await delivery of the magazines.<br />

Starting a new year is<br />

always exciting, filled with<br />

hope and possibilities, but this<br />

year, it will be especially poignant.<br />

I prefer to think of our redesign<br />

as a fresh start rather than a makeover.<br />

As a child, I sang, “Make new friends,<br />

but keep the old. One is silver and the<br />

other’s gold.” As we gathered to plan for<br />

2015, we started by looking at the things<br />

we liked about the magazine, the things<br />

that were working and the things we<br />

wanted to keep. Then we began to<br />

dream, brainstorm and play the “What<br />

if you could do anything you wanted”<br />

game, and the result is the issue you<br />

hold in your hands.<br />

New beginnings should always build<br />

on what has come before, and I am<br />

eternally grateful for the vision and<br />

dogged determination of Melinda<br />

Garvey, who had a dream to create a<br />

magazine with a mission to shine a<br />

light on the women of Austin and to<br />

help them become the best they could<br />

be. And with that in mind, we kept the<br />

best of the old and freshened our content<br />

and look with new fonts, a new<br />

layout and new ways to tell the stories<br />

of Austin’s most interesting and<br />

innovative women.<br />

People rarely realize what it takes to<br />

put together each and every page of a<br />

magazine, and the amount of thought<br />

that goes into each and every decision<br />

and story. Indeed, it takes a village and<br />

is a team effort that not only includes<br />

our staff, but also a team of writers,<br />

photographers, beauty professionals<br />

and stylists, PR reps, former cover<br />

women, contacts with great ideas and<br />

our readers, who give us great feedback.<br />

To each of you, I am so appreciative of<br />

your talent and grateful for your support<br />

and contributions.<br />

Camila Alves is a remarkable woman<br />

and we were privileged to tell her story.<br />

She was candid, down-to-earth, interesting<br />

and interested, and a genuine<br />

pleasure to work with. While her beauty<br />

shines through on the cover and the<br />

pages of the feature story, I think you<br />

will find her true beauty in her own<br />

words.<br />

If you believe in love at first sight,<br />

look no further than our Style<br />

section. I dare you to try to not<br />

fall in love with the winterwhite<br />

looks and, more<br />

importantly, with our furry<br />

friends who stole the shoot.<br />

We are planning on making<br />

2015 our year to shine, and<br />

we hope that you will clap along<br />

with us as we get happy. Our<br />

second feature is filled with expert tips<br />

and ideas to make 2015 your best year<br />

yet. We have also included diet choices,<br />

must-have apps for getting organized,<br />

ways to streamline your wardrobe, info<br />

on gaining 100 days of happiness, easy<br />

home makeover tips and a close-in<br />

getaway perfect for recharging and<br />

relaxing. Resolved! 2015 is your year<br />

to shine!<br />

So join in the chorus as we make a<br />

fresh start on Jan. 1. “I howled at the<br />

moon with friends and then the sun<br />

came crashing in. But all the possibilities,<br />

no limits just epiphanies. This is<br />

going to be the best day of my life.”<br />

Because I’m happy, wishing you all<br />

the best in the<br />

new year.<br />

deborah HAMilton-LYNNe<br />

Editor-in-Chief<br />

Resolved! Deb’s Five resolutions to make 2015 her best year ever.<br />

1. Get fit and go back to<br />

training in preparation<br />

to hike the Camino, with<br />

the help of Gold’s Gym<br />

and The CUPS Diet.<br />

2. Escape personal and<br />

professional duties one<br />

day a month to unplug,<br />

relax and recharge at<br />

the Sage Hill Inn.<br />

3. Come into a new era<br />

of computer literacy and<br />

proficiency as I say<br />

goodbye to my HP Pavilion<br />

G7 notebook PC and<br />

say hello to my new HP<br />

Pavilion X2 tablet/<br />

notebook combo.<br />

4. Freshen up my look<br />

with the help of AW<br />

Creative Director Niki<br />

Jones and Stylist Ashley<br />

Hargrove, starting with<br />

a new winter-white<br />

accessory: the Lapizta<br />

Amur watch.<br />

5. Begin and end each<br />

day with a reflection<br />

on blessings and<br />

gratitude.<br />

18 | Austin <strong>Woman</strong> | JANUARY 2015

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