Enrollment Management Strategic Plan 2012-2013 - Institutional ...

2012-2013
Enrollment
Management
Strategic Plan
A Recruitment and Admissions Plan
for the Penn State Lehigh Valley Campus
Kristy Hove
Penn State University
PSLV Enrollment Department &
1/1/2012
Office of Institutional Planning
0

TABLE OF CONTENTS
Mission Statement and Core Values 2
Needs Assessment 3
Service Area Population and High School Enrollment Data 4-5
Penn State Lehigh Valley Enrollment: Trends and Projections 6-7
Realistic Context: SWOT Analysis of Enrollment Management 8
The Stages of the Admissions Process 9
Overview of Goals 10
Goal 1: Increase Enrollment 11
Goal 2: Develop Awareness 14
Goal 3: Create Communications 16
Goal 4: Continuously Improve 18-19
Performance Indicators 20-21
Linkages to Campus Strategic Plans 22-23
Organizational Chart 24
Appendices 25
-Current Service Area Population Chart, by County and State
-Visual: Population Projects for the Lehigh Valley
-Population Projections 2010-40 from Lehigh Valley Planning Commission
-National Graduation Trends for 2008-9 to 2020-21
-High School Enrollment Figures for Lehigh and Northampton Counties
-Visual: Growth in Enrollment of Selected School Districts, PSLV Service Area
-Penn State Lehigh Valley Enrollment Trends Chart
-Penn State Lehigh Valley Overall Minority Enrollment Trends and Comparisons Charts
-Minority Break-out Tables (Hispanic, Black, and Asian)
-Minority Breakdowns Related to Lehigh and Northampton Counties
-Penn State Enrollment by County
-Visual: Counties of Enrolled Students, PSLV, 2011
-Freshmen Profile 2011, 2009, 2002: GPA, Class Rank, and SAT Scores
-Minimum Evaluation Index (EI) 2009-2011
-Retention and Graduation Rates/Trends
-Enrollment Snapshot for 2012-13 Incoming Class
-Penn State Lehigh Valley Actual and Projected Enrollments Table
-Updated: Enrollment Data for 2012, including Minority Population Figures
1

ENROLLMENT MANAGEMENT
MISSION STATEMENT
The Penn State Lehigh Valley Enrollment Management Department will recruit,
counsel, and enroll an academically-prepared, diverse student body through
effective communication strategies, high-quality educational programming,
student-centered services, and informed decision-making that integrates other
campus departments to ensure collaboration and intentionality of enrollment
policies and processes.
CORE VALUES OF ENROLLMENT MANAGEMENT
The Penn State Lehigh Valley Enrollment Management Department has articulated
the following values to guide the work and processes of the department.
‣ Individualized Attention
Recruiting and counseling one-on-one within a small campus setting that is student-centered,
welcoming, and accessible
‣ Professionalism
Exhibiting a wide-ranging knowledge base that is showcased through high quality
programming and services
‣ Clarity and Communication
Establishing clear and targeted information for prospective and current students, their
families, and others in the community
‣ Intentionality and Purpose
Focusing on work that is necessary, data-driven, and results-based
‣ Resourcefulness
Solving problems in a creative and innovative manner and using current resources to develop
new ones
‣ Ethics
Maintaining a high level of integrity to ensure that the right decisions are being made and to
illicit a sense of trust from those outside the department
‣ Collaboration
Working together as an enrollment team while creating an interconnectedness to other
campus departments
2

NEEDS ASSESSMENT
The Enrollment Management Department outlines the following needs:
-Comprehensive Action Plan
The department needs a framework and structure to conduct work that is targeted and focuses on
specific performance indicators so that progress can be continually monitored and assessed.
-Recruitment of Target Populations
There is a recognized need to recruit students from the following populations:
-High School Students (traditional)
-Transfer Students (from local community colleges)
-Adults (non-traditional)
-Athletes
-First Generation Students
-Analysis of Current and Potential Offerings
The Department recognizes that there are many positive factors of the current context in which it
operates. There is a need to articulate and evaluate these strengths and opportunities.
However, the department also believes that “more prospective students would enroll, if Penn State
Lehigh Valley had……”
-Additional Academic Programs that allow students to graduate from the local campus
-Facilities that include athletic buildings and fields
-Housing for students who cannot and do not desire to commute
-Scholarships and financial aid options to recruit a wider range of student populations
-Action within a Realistic Context
The need to continually evaluate the current context of the department (what is working well, what
needs to be changed) and to assess the external community (demographics, competition) becomes
increasingly important. The use of data will aid in making decisions that are purposeful and
intentional.
-Collaboration and Support
There exists a need to work with other campus departments to ensure a seamless transition of
services. Communication towards students should be clear and professional- this should be achieved
through collaborative meetings and trainings to ensure that each department supports the work of the
others.
-Creativity, Innovation, and the Enthusiasm to Thrive and Grow
The Department needs to understand what it does have to offer to prospective and current students,
and, that at times, this may present challenges and the need for innovation and resourcefulness.
3

SERVICE AREA POPULATION AND HIGH SCHOOL ENROLLMENT DATA
As part of the comprehensive needs assessment, the following is included as a current look at the Penn
State Lehigh Valley campus in regards to enrollment management data and figures. Detailed
information, charts, and figures can be found in the Appendices Section.
Lehigh Valley Service Area Demographics
The service area of Penn State Lehigh Valley is comprised primarily of Lehigh and
Northampton counties. In recent years, the campus has extended its reach to various other
counties, including Carbon, Bucks, Monroe, and Montgomery counties in PA, and Warren
County in New Jersey. Each of these counties has seen an increase in population over the last
several years.
Projections from the Lehigh Valley Planning Commission show that the region will continue to
grow. According to the Lehigh Valley Planning Commission, the Lehigh Valley population will
increase by 226,722 people from 2010 to 2040, which represents a 35% increase over these
three decades.
In particular, Lehigh County will increase by 11.5% per decade and Northampton County will
increase by 11.9% per decade.
Additional information about Lehigh Valley population trends can be found on pages
26-28.
National Graduation Trends and High School Enrollment Projections
National enrollment figures show that many public high schools across the country will
witness a decrease in high school enrollment figures through the year 2020-21. The largest
decrease will be in the Northeast (-13%) followed by the Midwest (-6%). Meanwhile, the
South and West will see increases in enrollment (7% and 4%, respectively).
The Lehigh Valley service area will witness a slight decrease in overall public high school
enrollments. Total enrollments (factoring in both increases and decreases in school districts in
Lehigh and Northampton counties) will decrease by 1.5%, or 319 enrollments. Total enrollment
for the 2020-2021 is set at 21,448 students (10 th -12 th grades).
Throughout the Lehigh Valley, enrollment decreases and increases will occur, depending on
the individual school district. Decreases in enrollment numbers in certain districts, despite the
growth in population in the area, are partly due to an aging population that will no longer be
enrolled in school. Increases in districts are contributed to the projected population migration
into their service areas, primarily of families moving into the area from New York and New
Jersey.
4

According to the Pennsylvania Department of Education’s Enrollment Projections Model,
school districts in the Lehigh Valley (Lehigh and Northampton County) that will show a
decrease in enrollments include:
-Allentown City SD
-Catasauqua Area SD
-Northern Lehigh SD
-Northwestern Lehigh SD
-Salisbury Township SD
-Whitehall-Coplay SD
-Bangor Area SD
-Bethlehem Area SD
-Nazareth Area SD
-Pen Argyl SD
-Saucon Valley SD
School districts that will show an increase in enrollments include:
-East Penn SD
-Easton Area SD
-Parkland SD
-Northampton SD
-Southern Lehigh SD
-Wilson Area SD
Informational charts with detailed school district break-outs can be found on pages
29-31.
5

PENN STATE LEHIGH VALLEY ENROLLMENT:
TRENDS AND PROJECTIONS
Enrollment Benchmarks and Trends
Enrollment for the Penn State Lehigh Valley campus continues to increase each year. A fiveyear
look at enrollments shows this increase:
2011: 942 (2.4% increase from 2010)
2010: 920 (9.5% increase from 2009)
2009: 840 (2.9% increase from 2008
2008: 816 (1.9% increase from 2007)
2007: 801 (5.7% increase from 2006)
A comparison to 2002 (the 10 year comparison for the 2012-13 school year) shows that the
campus grew by 208 enrollments (28.3%). The official 2012 census enrollment will be released
in October 2012, and this figure will be used to show a complete 10-year comparison.
Breakdowns in enrollment trends show the following:
-Gender: From 2002 to 2010, the percentage of male students continually decreased at a slight
rate (from 61.5% in 2002 to 53.4% in 2010), making the gender split on campus closer to an
even 50-50 split. In 2011, the percentage of males increased again to 55.5%. Gender trends will
continue to be analyzed for male/female breakdowns.
-Minority: The enrollment of minority students has continued to increase. In 2002, 15.3% of
the total campus enrollment was of minority status. In 2011, this figure rose to 27.5%, a 12.2%
increase.
-Residency: In recent years, the number of students residing outside of Pennsylvania has risen,
particularly those from New Jersey and other Northeastern states, with small numbers also
from states as far as California and Texas. In 2009, 3.6% of students enrolled from outside PA.
In 2010 that number rose to 4.2%, and in 2011 to 4.5%. In 2002, the figure was 2.9%
-Grade Point Average and SAT Scores: GPAs for incoming freshmen has remained relatively
the same. In 2011, the average GPA was 2.87. In 2010, it was 2.89. These are slight increases
from 2.82 in 2002. Average SAT scores show some variations. In 2011, the average math score
was 500; in 2009 it was 490; and in 2002, it was 513. In 2011, the average verbal score was 480;
in 2009 it was also 480; and in 2002, it was 513.
Detailed informational charts and data tables can be found on pages 32-47 including:
Penn State Lehigh Valley Enrollment Trends Chart
Penn State Lehigh Valley Overall Minority Enrollment Trends and Comparisons Charts
Penn State Lehigh Valley Minority Breakout Tables (Hispanic, Black, and Asian)
Penn State Lehigh Valley Minority Population Related to Lehigh and Northampton Counties
Penn State Lehigh Valley Enrollment by County
6

Freshmen Profile 2011, 2009, 2002: GPA, Class Rank, and SAT Scores
Minimum Evaluation Index (EI) 2009-2011
Enrollment Snapshot for 2012-13 Incoming Class
Penn State Lehigh Valley Actual and Projected Enrollment Table
Retention and Graduation Rates
Retention rates for the campus have varied over recent years, with rates fluctuating between
71% and 83%. The current retention rate (based on data for freshmen who entered in
Summer/Fall 2010 and enrolled again in Fall 2011) stands at 76.2%. The campus goal, included
in the Core Council Recommendations, is 80%.
Graduation rates for the campus have also varied over recent years, with rates fluctuating
between 44% and 59% (based on six-year graduation figures), with the current rate standing
at 47.1% for those who entered in Fall 2005. The campus continues to study these rates in an
effort to increase six-year figures through various retention strategies.
A breakdown of retention and graduation rates can be found on page 41.
Enrollment Projections
Based on population projections, including high school enrollment data, and an analysis of past
and current enrollment trends, Penn State Lehigh Valley’s goal is to increase enrollments by
10% each year.
Included in this Strategic Plan is an Enrollment Prospectus on pages 44-45.
7

REALITISTIC CONTEXT:
SWOT ANALYSIS OF ENROLLMENT MANAGEMENT
To assess the current environment in which the Enrollment Management Department operates, the
Department engaged in the following SWOT Analysis.
Strengths:
What does the Enrollment Department do well?
What unique resources can the Department draw on?
What do others see as the Department’s strengths?
-Small, friendly campus environment
-Student-centered services
-2+2 model
-Additional majors being acquired
-Minority enrollment matches current LV
demographics
-Current dual enrollment programs are successful
-Penn State recognition and alumni pride
Weaknesses:
What could the Department improve?
What are some resources that are lacking?
What would those outside PSLV clarify as weaknesses?
-Decreasing local high school populations (based on
projections)
-Lack of dorms
-Limited facilities, especially sports-related
-Limited resources for marketing
-Limited scholarships/financial aid
Opportunities:
What opportunities are open to the Enrollment Department?
What trends are occurring that can be of advantage?
Which strengths can be turned into opportunities?
-Dedicated enrollment management staff
-Growing LV minority population
-Marketing, especially use of website and social media
(takes staff resources, but no real “cost”)
-Dual Enrollment Programs Model (create Emerging
Business, Educators, etc.)
-STEM-based programming options (grant funding
availability)
-LPN credit courses
-RN to BSN Program (investigate the need and
sustainability)
Threats:
Which factors in the environment could be harmful?
What threats are exposed by the above weaknesses?
Who is the competition?
What are their strengths in comparison to our strengths?
-Local community colleges offer numerous academic
programs at a lesser cost
-Penn State scandal
-Perception and lack of information surrounding
potential privatization
8

THE STAGES OF THE ADMISSIONS PROCESS
Awareness
Application
Acceptance
Attendance
Stage 1: Awareness
Penn State Lehigh Valley’s Enrollment Department supports a variety of student and
community awareness-based programs (such as High School Visits, Dual Enrollment, Student Athlete
Leadership Program, Summer Camps, etc.) and develops a consistent marketing plan to showcase the
offerings and options of the campus to prospective students.
Stage 2: Application
Penn State Lehigh Valley’s Enrollment Department encourages prospective students to apply
to the campus through enrollment programs such as Application Nights, Open Houses, etc. and
enhances this admission process through student-centered support and collaboration with other
campus departments.
Stage 3: Acceptance
Penn State Lehigh Valley’s Enrollment Department welcomes new students to the campus via
its acceptance process, including a comprehensive New Student Orientation supported by campus
faculty and staff, while continually promoting the campus’ commitment to diversity and inclusion.
Stage 4: Attendance
Penn State Lehigh Valley’s Enrollment Department works with the Registrar’s Office and the
Department of Academic Support Services to efficiently register students and then focuses on efforts
to retain each and every student through student-centered services and programs.
9

OVERVIEW OF GOALS
Based on the comprehensive needs assessment, SWOT Analysis, and Application Model, the
Enrollment Management Division has developed the following goals:
GOAL ONE:
Increase campus enrollment
GOAL TWO:
Develop awareness programming to reach and educate various members of
the community
GOAL THREE:
Create a unified communications strategy that conveys clear, targeted
information
GOAL FOUR:
Continuously improve processes and policies to ensure intentionality and
purposefulness
The subsequent pages outline each goal with strategies and action plans.
10

GOAL 1:
Increase campus enrollment
Strategy 1.1:
Develop strategies to increase applications to Penn State Lehigh Valley
Actions Needed:
Responsibility/Collaboration:
+Set a target of 10% increase of enrollment each year, outlined by an Enrollment
Projection Sheet
-Enrollment Department
+ Aim for an increase from 450 applications to 800 applications in the next year
+Improve yield rates (including the current 50% rate of direct applications and the
15% rate of referral applications; target of 60% for direct applications)
+Place a concentrated, yet realistic, emphasis on referral offers (target of
approximately 20% from current 15%), by emphasizing “go to Penn State” and
reaching out with additional information re: Honors Program, travel abroad
options, research and labs, and alumni network
+Set specific application dates with contests for application (see 2012-13
enrollment calendar)
+Continue to expand service area to NY and NJ through community college
recruitment and targeted marketing
+Implement specific program and initiatives to increase applications
Strategy 1.2:
Improve application yield through specific enrollment programs
Actions Needed:
Responsibility/Collaboration:
+Develop a comprehensive enrollment program schedule with events and
workshops outlined in a calendar format, along with an event continuum that is
shared among enrollment staff and accessible to the campus
For all: Open Houses, Career Exploration Nights, Application Nights, Tours, etc.
Others include:
+For traditional high school students:
-High School Visits
-Academic Program Nights
-Offer Programs
-PSLV Program Invitation (ie. Battle of the Bands)
-Enrollment Department
-Enrollment Specialists and
Transfer Admissions
Specialist specifically (as part
Enrollment Team)
-Other campus departments
(faculty and staff) to
promote programs and
assist in implementation
11

+For transfer students:
-Community College Visits
-Articulation Agreement workshops
+For adults/non-traditional students:
-Awareness programs to showcase degree completion options at PSLV
+For athletes:
-Continue to offer SALT Program to showcase
campus offerings and services
-Offer awareness programs targeted at athletes at high school sites
-Build on current athletes’ influence of campus support and pride
-Ensure recruited athletes are academically qualified; aim at 100 recruited
athletes
continued from above
+For first generation and/or low-income students:
-Investigate free lunch lists from guidance counselors in order to waive the
application fee
-Work with guidance counselors to identify first generation students who may
need application assistance
-Work with the Hispanic Chamber and the Office of Minority Recruitment at
UP to identify potential applicants and to support enrollment programming
Strategy 1.3:
Continue to offer program and degree-completion options that appeal to a range of
populations
Actions Needed:
Responsibility/Collaboration:
+Continue to market options:
-2+2 options to start at LV and complete at UP
-2+2 options for transfer students to complete at LV
-4 year degree programs to complete at LV
+Continually investigate program options based on student interest and labor
market needs ; share these findings with administration and advocate for new
programs
Strategy 1.4:
Provide excellent student services and quality information
Actions Needed:
+Provide ongoing training and professional development (at least one per PD
program per semester per staff) for admissions/enrollment staff
+Educate students on policies related to student aid by continuing the 2 Financial
Aid Programs in the Spring and investigating the possibility of a workshop that can
be offered at high schools in the Fall
-Enrollment Department
-Academic Management
Committee for program
options
-University Relations for
marketing
- Institutional Planning
Responsibility/Collaboration:
-Enrollment Department
-Human Resources
-Financial Aid (Enrollment
Department)
12

+ Continue to work with Academic Support Services Department to coordinate
student services and refine offerings, including the “What’s Next” Campaign in the
spring semester
+Administer a Student Satisfaction Survey to all current students that also looks at
their transitional process from fall to spring semester (see Initiative 4.4)
-Academic Support Services
-Office of Institutional
Planning
+Provide quality information about the Admissions Process
+Respond efficiently to student questions
Strategy 1.5:
Increase retention rates, working towards a goal of 80%
Actions Needed:
+Recruit students that are educationally and socially prepared for college
enrollment at PSLV
+Increase local scholarships and student aid resources
+Work in collaboration with Academic Support Services to offer the most suitable
and beneficial programming for students, including Early Alert guidelines as an
intervention for struggling/at-risk students and a check-in for provisional students
+Monitor retention rates from year to year to identify trends and show increases
Responsibility/Collaboration:
-Enrollment Department
-Financial Aid (as part of
Enrollment Department)
-Academic Support Services
Department
-Office of Institutional
Planning
+Investigate the development of a Mentorship Program for special populations
13

GOAL 2:
Develop programming to reach and educate various members of the community
Strategy 2.1: Maintain and develop options for high school students that may lead to increased
enrollment at Penn State Lehigh Valley
Actions Needed:
+Continue to support Dual Enrollment Programs, High School Visits, College Fairs,
and Financial Aid workshops for high school students
+Continue to offer and increase participation in SALT (Student Athlete Leadership
Training) Program
+Continue to redevelop the Spend a Summer Evening , Open House, and Offer
Programs to find formats that best showcases the programs and offerings of PSLV
Responsibility/Collaboration:
-Enrollment Department
-Registrar’s Office and
Continuing Education
Department
-Other campus departments
involved with programming
Strategy 2.2: Investigate the offering of parent programs to educate on the college admissions process,
financial aid, and other pertinent information
Actions Needed:
+Seek out models of parent programs from other PSU campuses and other
universities/colleges
+Begin outlining a parent program with specific objectives and resources
Responsibility/Collaboration:
-Enrollment Department
-Other PSU campuses
-Office of Institutional
Planning
Strategy 2.3: Offer high school guidance counselor functions
Actions Needed:
+Set-up meetings with guidance counselors at high school
Responsibility/Collaboration:
-Enrollment Department
+Arrange for guidance counselors to visit PSLV for Guidance Counselor Luncheons
or other events
+Add guidance counselors to Constant Contact newsletter list so they can get
pertinent, timely information about enrollment processes and PSLV
programs/events, including a “Welcome Back” email in September and a
notification about Career Exploration Nights
14

Strategy 2.4: Collaborate with the Department of Continuing Education to offer 3 rd -8 th grade
programming that begins to showcase the campus to students at an early age
Actions Needed:
+Hold a preliminary meeting with the Department of Continuing Education to
discuss programs and initiatives that the Enrollment Department could support
+Identify models of youth programming at other PSU campuses and other
universities/colleges that are linked to campus enrollment initiatives
Responsibility/Collaboration:
-Enrollment Department
-Department of Continuing
Education
-Office of Institutional
Planning
15

GOAL 3:
Create a unified communications strategy that conveys clear, targeted information
Strategy 3.1: Increase awareness of academic programs, options, and offerings at Penn State Lehigh
Valley
Actions Needed:
+ Further market 2+2 options including new programs in 2012-13; Begin
emphasizing 2+2 or stay for 4
+ Showcase campus research and hands-on learning opportunities
+Invite prospective students to service-learning events and on-campus programs
+Publicize academic programs old and new through social media, including
Facebook advertising that is targeted by age/location, etc.
Responsibility/Collaboration:
-Enrollment Department
-University Relations
-Academic Affairs
-Career Services
+ Build up the PSLV web presence by making academics and student life more
visually appealing, updating homepage info, and providing teasers more frequently
+ Develop a campaign targeting summer courses, ease, timeframe, transferability;
emphasize minors, options and pair-ability (tie to job options)
Strategy 3.2: Emphasize campus messages that carry throughout the year
Actions Needed:
+ Identify themes for particular programming (depending on audience and intent),
including:
-Unity/Community
-Finding your place, Finding your voice
-Explore, Experience Decide (DUS)
-Can’t spell LOVE without LV
-One building, 7 degrees, hundreds of possibilities
-Who WE ARE (tie in history, faculty, students, research, personalities)
Responsibility/Collaboration:
-Enrollment Department
-University Relations
-Academic Support Services
+ Emphasize these themes throughout the campus (posters, bulletin boards,
giveaways, collaborations with other departments) to ensure the messages are
widely distributed and used
16

Strategy 3.3: Continue to enhance and increase the use of social media to spread awareness of the
campus
Actions Needed:
+ Actively focus on web site design
+ Offer a staff and faculty workshop, in collaboration with University Relations, on
the uses and advantages of social media
Responsibility/Collaboration:
-Enrollment Department
-University Relations
+Continue to emphasize and use the We Are 2016 Campaign
+Establish a schedule for social media postings (Facebook and Twitter- 3 postings
a day) and continue to utilize the Instagram group (psulehighvalley)
+ Investigate the potential usage of 4square and Pinterest
+ Develop a series of YouTube videos that capture student experiences, including
most challenging class, first day memories, advice from Career Services,
international travel, new friends, first internship/internship advice, degree
programs, and staying at PSLV or transitions to other campuses
17

GOAL 4:
Continuously improve processes and policies to ensure
intentionality and purposefulness
Strategy 4.1: Integrate and involve other campus committees and departments to ensure a continuum
of services for prospective and current students
Actions Needed:
+ Continue to meet weekly in an Enrollment Management meeting with other key
staff members and faculty to share updates, resources, and ideas
+Add a representative from University Relations and Advising to the weekly
Enrollment Management meetings
+Continue to promote an open exchange of information among the enrollment
team and other campus offices throughout all stages of the enrollment,
registration, and retention process
+Coordinate enrollment events with the Office of Alumni and Corporate Relations
to widen the audience and scope of events/programs
Responsibility/Collaboration:
-Enrollment Department
-Enrollment Management
Committee
-Academic Support Services
-Office of Alumni and
Corporate Relations
Strategy 4.2: Address admission processes, including transfer admissions, to achieve greater
effectiveness
Actions Needed:
+Seek to hire an Enrollment Specialist to aid in enrollment programs and
recruitment
+Continue to work with the Office of Academic Affairs to define articulation
agreements and work with University Park for the appropriate approvals
Responsibility/Collaboration:
-Enrollment Department
-Office of Academic Affairs
Strategy 4.3: Engage in regular strategic planning, reviews, and evaluations
Actions Needed:
+Actively utilize this strategic plan to guide enrollment work
+ Utilize enrollment trends, enrollment data, population information, and external
planning resources to inform campus enrollment planning decisions and program
design
Responsibility/Collaboration:
-Enrollment Department
-Office of Institutional
Planning
18

Strategy 4.4: Engage in regular data collection to measure student satisfaction, climate, program
effectiveness, and others to guide the work of enrollment management
+ Establish focus groups to survey 1 st year students and transfer students to gauge
their initial perspectives about Penn State Lehigh Valley
+ Conduct a survey of the prospective pool of students (via email list) about college
expectations, awareness of Penn State Lehigh Valley options and programs,
marketing methods, and others
+Follow-up to the 2010 Student Satisfaction Survey of all PSLV students with a
2012-13 Student Satisfaction Survey to compare data, show improvements, and
identify areas of improvement and guide future programming
-Enrollment Team
-First Year Experience (FYE)
Instructors
-Office of Institutional
Planning
Strategy 4.5: Continue to advocate for improvements within the enrollment process
Actions Needed:
+ Keep campus administration abreast of enrollment data and request key changes
to enrollment processes, as needed
+ Regularly pass along enrollment updates and recommendations to campus
committees with the authority to make changes and action plans (Senior
Management, Academic Management, etc.)
+ Link to other PSU campuses to review their enrollment processes and bring new
ideas back to PSLV
Responsibility/Collaboration:
-Enrollment Team
-Campus Administration,
Senior Management and
Academic Management
Teams
-Other PSU campuses
+Pass along new enrollment process ideas to University Park via university
committees, councils, and events in order to advocate for University-wide
enrollment process changes, as warranted and necessary
19

Goal 1:
Increase campus enrollment
PERFORMANCE INDICATORS
Indicator Target Data Source
Increase in enrollment
by 10% per year
Goal for 2012: 1008
Goal for 2013: 1091
Enrollment Trends Chart with
census numbers
Increase in applications 800 applications (increase from 450) Review of application numbers
Increase in application yield rates
Calendar of Programming and
Event Continuum
Enrollment of NJ and
NY residents
Evidence of enrollment
programming
Enrollment data and labor market
trends
Professional development
Financial Aid workshops
Collaboration with Academic
Support Services
10% increase of direct applications
to 60% yield; 4% increase of
referrals to 20% yield
Completed calendar; posted for
campus use
Increased enrollment of NJ/NY
students from 2011 to 2012 and
2012 to 2013
Programs held for each target
group; program evaluations
Ongoing compilation of trends and
data; use of information
1 PD opportunity per enrollment
staff per semester
2 in Spring semester; investigation
of fall workshop
Support of “What’s Next”
Campaign and other retention
programs
Review of paid accept numbers
Calendar and web link
Official census numbers/breakdown
of residency (refer to
Enrollment Trends Chart)
Enrollment Team Program
Info/Calendar of Events
Institutional Planning reports
Staff reviews
Financial Aid reports
Enrollment Team/Academic
Support Services reports
Retention rate
Increase in retention rate
(current rate, 76.2%)
Goal 2:
Develop programming to reach and educate various members of the community
Institutional Planning
retention trends reports
Indicator Target Data Source
High school programming
Parent program
Continuation of Dual Enrollment,
SALT, and others
Creation of parent program (or
plans for program)
Enrollment reports and
participation numbers
Program plan
20

HS guidance counselors functions
Evidence of contact and programs
for counselors
Constant Contact records;
participation figures
Youth Programming Collaboration with CE Dept. Youth program plans
Goal 3:
Create a unified communications strategy that conveys clear, targeted information
Indicator Target Data Source
Community and prospective
student awareness
Integrated campus messages
Social media schedule
Increased awareness due to
targeted campaigns demonstrated
by surveys and data collection and
increased applications/ enrollments
Development of specific themes;
usage of themes by various campus
departments and on website
At least 3 postings to Facebook and
Twitter each day; addition of other
social media venues
University Relations and
Enrollment data; survey responses
Programs and products utilizing
specific themes
Social media records
YouTube series
Development of at least 3 YouTube
Video links
videos depicting student
experiences
Goal 4:
Continuously improve processes and policies to ensure intentionality and purposefulness
Indicator Target Data Source
Collaboration with campus
departments
Weekly Enrollment Management
Team meeting; Collaboration with
Academic Support Services,
University Relations, and Alumni
Relations
Enrollment Management Notes
and Strategic Plan log to document
collaborations
Enrollment Specialist Position Hiring of Enrollment Specialist HR records
Ongoing pursuit of agreements; Enrollment and Academic Affairs
Articulation agreements
approval by UP
records
Strategic Plan progress
Data Collection
Advocacy
Ongoing achievement of strategic
initiatives
Collection of enrollment trends;
Implementation of Student Focus
Groups, Prospect Pool Survey, and
Student Satisfaction Survey
Passing along of data, findings, and
ideas to administration and UP
Strategic plan progress log
Enrollment Trends Table from
Institutional Planning; Survey data
and reports
Communication and reports to
administration and UP
21

LINKAGES TO CAMPUS STRATEGIC PLANS
Goal 1:
Increase campus enrollment
Linkages to 2008-13 Campus
Strategic Plan
Direct linkages to all of the
initiatives under Goal 3:
Aggressively recruit and enhance the
retention of quality students
In support of Goal 4:
Enhance a student-centered
environment by providing
appropriate support services to meet
the demands of a growing and
diverse population
Others:
1.4: Help students with financial
need to have access to a quality Penn
State education
1.5: Address obstacles to education
that relate to a growing an diverse
population
2.7: Identify new markets for
Academic Programs
2.8: Design part-time options for
adult students interested in
pursuing academic programs
Linkages to 2010-2015
Diversity Strategic Plan
Direct linkages to all of Challenge 3:
Recruiting and retaining a diverse
student body:
3.1: Remain a leader within the Penn
State system in regards to the
enrollment of diverse populations
3.2: Increase adult enrollment to foster
a more diverse student body
3.3: Retain adult students from
enrollment to graduation
3.4: Retain a diverse student body
Goal 2:
Develop awareness
programming to reach and
educate various members of
the community
In collaboration with other
departments:
3.7: Increase membership in the Blue
and White Society in order to have
an increased presence in the
community
5.5: Continue to grow the campus’
summer camp offerings
8.3: Collaborate with public
education entities to offer Penn
State resources and services
Part of a broader linkage with Goal 3,
below:
1.1: Promote a shared and inclusive
understanding of diversity throughout
the Penn State Lehigh Valley campus
and the community
22

Goal 3:
Create a unified
communications strategy
that conveys clear, targeted
information
Goal 4:
Continuously improve
processes and policies to
ensure intentionality and
purposefulness
In conjunction with University
Relations and the campus at-large:
1.8: Create and implement an
appropriate marketing plan to
promote the campus and academic
programs in the region
3.9: Promote campus climate of
inclusion and respect
5.3: Promote the accomplishments of
faculty, students, and staff
throughout the local community
Direct link:
3.1: Coordinate efforts to analyze
recruitment and retention trends
and data to provide direction for
recruitment/retention action plans
Part of a broader linkage with Goal 2,
above:
1.1: Promote a shared and inclusive
understanding of diversity throughout
the Penn State Lehigh Valley campus
and the community
In conjunction with the campus atlarge:
1.2.A: Institute diversity-themed
professional development sessions for
faculty and staff
23

ORGANIZATIONAL CHART FOR ENROLLMENT MANAGEMENT
Tiffany Cresswell-Yeager
Director of Student
and Enrollment Services
Mary Ann Hubick Mike Damweber Elena Douvanis
Coordinator of Assistant Director Coordinator of Enrollment
Student Aid of Admissions Marketing & Social Media
Angela Caputo
Admissions Counselor
Maria Printz
Administrative Assistant
24

APPENDICES
SERVICE AREA DATA
-Current Service Area Population Chart, by County and State 26
-Visual of Lehigh and Northampton Counties Population Projections 27
-Population Projections 2010-2040 from the Lehigh Valley Planning Commission 28
-National Graduation Trends for 2008-9 to 2020-21 29
-High School Enrollment Figures for Lehigh and Northampton Counties: Actual and Projected 30
-Visual of Projected Enrollment Growth at Selected School Districts 31
PENN STATE LEHIGH VALLEY ENROLLMENT
-Penn State Lehigh Valley Enrollment Trends Chart 32
-Penn State Lehigh Valley Overall Minority Enrollment Trends and Comparisons Charts 33
-Minority Break-out Tables (Hispanic, Black, and Asian) 34
-Minority Breakdowns Related to Lehigh and Northampton Counties 35
-Penn State Lehigh Valley Enrollment by County 36
-Visual of Counties of Enrolled Students, PSLV, 2011 37
-Freshman Profile 2011, 2009, 2002: GPA, Class Rank, and SAT Scores 38-39
-Minimum Evaluation Index (EI) 2009-2011 40
-Retention and Graduation Rates/Trends 41
-Enrollment Snapshot for 2012-2013 Incoming Class 42-43
-Penn State Lehigh Valley Actual and Projected Enrollments Table 44-45
-Updated: 2012 Enrollment Profile 46
-Updated: 2012 Minority Figures 47
25

County
2010
Population
Population by County (US Census Bureau)
Selected Counties and States of Penn State Lehigh Valley Service Area
2000
Population
Change in
Population
2000-2010
2010
White
2010
Black
2010
Asian
2010
Hispanic
*
2010
Under 18
years old
Below
poverty
level
**
Lehigh 349,497 312,090 12.0% 79.1% 6.1% 2.9% 18.8% 23.7% 11.9%
Northampton 297,735 267,066 11.5% 86.3% 5.0% 2.4% 10.5% 21.9% 8.8%
Carbon 65,249 58,802 11.0% 95.8% 1.5% 0.5% 3.3% 20.8% 10.5%
Bucks 525,249 597,635 4.6% 89.2% 3.6% 3.8% 4.3% 23.0% 4.9%
Montgomery 799,874 750,097 6.6% 81.1% 8.7% 6.4% 4.3% 22.9% 5.6%
Monroe 169,842 138,687 22.5% 77.2% 13.2% 2.1% 13.1% 23.9% 10.4%
All
Pennsylvania
12,702,379 12,281,054 3.4% 81.9% 10.8% 2.7% 5.7% 22.0% 12.4%
Warren County,
NJ
108,692 102,437 6.1% 90.3% 3.5% 2.5% 7.0% 23.6% 6.8%
*Those of Hispanic ethnicity may also appear in a race category (white, black, etc.) and therefore percentages of race/ethnicity will not total an even 100%.
Additional minority groups are not included within this table but are available through the US Census Bureau.
**For the period 2006-2010
Notes:
-Monroe County has seen the greatest population growth of the counties within the PSLV service area, followed by Lehigh and Northampton counties.
-Lehigh and Monroe counties have the highest percentage of Hispanic residents (18.8% and 13.1%% respectively), higher than the percentage of Hispanics in PA (5.7%).
-Monroe County has the largest percentage of Black residents (13.2%), which is higher than the percentage of Blacks in PA (10.8%).
-Montgomery and Bucks Counties have the highest percentage of Asian residents (6.4% and 3.8%, respectively), both higher than all of PA (2.7%).
-All counties are similar in the number of residents 18 years and younger (range of 20.8% to 23.9), which mirrors the PA percentage (22.0%).
-Lehigh County has the largest percentage of residents living below the poverty level (11.9%), which is slightly lower than all of PA (12.4%).
Data from US Census Bureau Quick Facts; Compiled by Campus Institutional Planning, June 2012
26

Population Projections for the Penn State Lehigh Valley Service Area
Lehigh County
+11.5% per decade
from 2010-2040
Northampton County
+11.9% per decade
from 2010-2040
Total Lehigh Valley Population Growth
2010-2040
+35%
Figures from Lehigh Valley Planning Commission, May/June/July 2012 Newsletter
27

LEHIGH VALLEY PLANNING COMMISSION POPULATION PROJECTIONS for 2010-2040: An Additional Look at the Data
According to the May/June/July 2012 Newsletter of the Lehigh Valley Planning Commission:
-The Lehigh Valley will increase by 35% from 2010 to 2040. Lehigh County will increase 11.5% per decade, while Northampton County will increase
11.9% per decade.
-Northampton County is expected to experience 1.33 times as much net migration as Lehigh County (due to its closer proximity to New York and New
Jersey).
-In regards to birth and death rates, Lehigh County will increase by more people due to a higher fertility rate, while Northampton County will decrease
by 3,795 due to its birth and death rates. But, due to the migration into Northampton County (larger than the migration into Lehigh County), net
growth among the two counties is projected to be: Lehigh, +119,935, and Northampton, +106,238
-The population’s age distribution will change dramatically due to an aging baby boomer generation. All age levels will show an increase, however the
two age groups with the highest increase will be the 70-74 age group and the 75+ age group (each showcasing almost 100% increases).
28

NATIONAL GRADUATION TRENDS: National Center for Education Statistics
-There is a projected 1% decrease in national public high school enrollments between 2008-9 and 2020-21.
-Increases are projected for 23 states; while decreases are projected for 27 states and the District of Columbia.
-Regionally, the following breakdowns are expected:
Northeast (-13%) Midwest (-6%) South (+7%) West (+4%)
Graphic Source: National Center for Education Statistics
29

High School Enrollment Figures: Actual and Projections
Lehigh County and Northampton County
2010-2011
(10-12 grades)
2020-2021
(10-12 grades)
Number Change
(from 2010/11 to
2020/21)
Percentage Change
(from 2010/11 to
2020/21)
LEHIGH COUNTY
Allentown City SD 3350 3140 -210 -6.3
Catasauqua Area SD 380 324 -56 -14.7
East Penn SD 1956 2164 208 10.6
Northern Lehigh SD 496 380 -116 -23.4
Northwestern Lehigh SD 433 376 -57 -13.2
Parkland SD 2355 2503 148 6.3
Salisbury Township SD 426 367 -59 -13.8
Southern Lehigh SD 746 786 40 5.4
Whitehall-Coplay SD 1073 1031 -42 -3.9
Totals (Lehigh) 11,215 11,071 -144 -1.3%
NORTHAMPTON COUNTY
Bangor Area SD 850 707 -143 -16.8
Bethlehem Area SD 3524 3473 -51 -1.4
Easton Area SD 2022 2115 93 4.6
Nazareth Area SD 1198 1184 -14 -1.2
Northampton SD 1394 1410 16 1.1
Pen Argyl SD 452 406 -46 -10.2
Saucon Valley SD 597 546 -51 -8.5
Wilson Area SD 515 536 21 4.1
Totals (Northampton) 10,552 10,377 -175 -1.7
Totals (Lehigh and Northampton) 21,767 21,448 -319 -1.5%
-All School District Figures are credited towards PA Department of Education Enrollment Projections Model
-Additional figures and data compiled by PSLV Office of Institutional Planning, June 2012
30

Projected Enrollment Growths in Selected School Districts within the PSLV Service Area, from 2011-12 to 2020-2021
NJ Schools =
+4.4%
(through 2016)
Lehigh County
Northampton County
East Penn +10.6% Easton Area +4.6%
Parkland +6.3% Wilson Area +4.1%
Southern Lehigh +5.4% Northampton +1.1%
Source: PA Department of Education
NJ Figure: National Center for Education Statistics
31

PENN STATE LEHIGH VALLEY:
Year
Total
Enrollment
ENROLLMENT TRENDS
Gender Minority Age Residency Level
Male Female (non-white,
% excludes “declined
to report”)
23 and
below
24 and
above
PA
Resident
Non-PA
Resident
Undergrad
Grad
2011
942
522
55.5%
420
44.5%
258
Includes 4
international students
27.5%
758
80.5%
184
19.5%
900
95.5%
42
4.5%
915
97%
27
3%
2011
Comparison to
2010 by
Numbers of
Students
+22
Total Students
+31
Male
students
-9
Female
students
+24
Minority
students
-4
Trad.
Students
+26
Non-trad.
students
+19
PA
residents
+3
Non-PA
residents
+1
Undergrad
students
+21
Graduate
students
2010
(YR2 at CV)
920 (491)
53.4%
(429)
46.6%
(234), includes 7
international students
25.4%
(762)
82.8%
(158)
17.2%
(881)
95.8%
(39)
4.2%
(914)
99.3%
(6)
.06%
2009
(YR1 at CV)
840 (466)
55.5%
(374)
44.5%
(193) includes 4
international students
22.9%
(670)
79.8%
(170)
20.2%
(810)
96.4%
(30)
3.6%
(824)
98.1%
(16)
1.9%
2008
(Final YR at F)
816 (476)
58.3%
(340)
41.7%
(185)
22.6%
(643)
78.8%
(173)
21.2%
(778)
95.3%
(38)
4.7%
(779)
95.5%
(37)
4.5%
2007 801 58.2% 41.8% 22.5% 80% 20% 95% 5% 96.5% 3.5%
2006 758 56.5% 43.5% 18.1% 80% 20% 96.2% 3.8% 96.3% 3.7%
2005 722 60% 40% 17.2% 73% 27% 96.3% 3.7% 93% 7%
2004 680 62% 38% 16.9% 74% 26% 97.3% 2.7% 94.7% 5.3%

Minority Enrollment Trends for Penn State Lehigh Valley
and Selected Local Penn State Campuses
CAMPUS LEHIGH VALLEY BERKS HARRISBURG HAZLETON SCHUYLKILL WILKES-BARRE
Current Enrollment:
2011-2012 School Year
942 2873 4269 1172 1012 683
Current Number of
Minority Students
Current Minority
Percentage
2010-2011
Minority Enrollment
Percentage
2009-10
Minority Enrollment
Percentage
258 660 1060 416 402 84
27.5% 22.9% 24.8% 35.4% 39.7% 12.3%
25.4% 20.1% 22.3% 34.2% 38.8% 10.6%
22.9% 18.9% 19.6% 29.7% 34.4% 6.7%
-Minority Student Population includes Hispanic/Latino; American Indian/Alaska Native; Asian; Black/African American; Native American/Other Pacific Islander; Two or
More Races; and International.
-Minority Population Figures do not include students who did not disclose a race (Unknown).
33

MINORITY BREAK-OUT TABLES
2011-2012
HISPANIC/LATINO
Enrollment
Percentage of
Total Enrollment
LEHIGH VALLEY BERKS HARRISBURG HAZLETON SCHUYLKILL WILKES-BARRE
118 229 201 172 66 19
12.5% 8.0% 4.7% 14.8% 6.5% 2.8%
2011-2012
BLACK/AFRICAN
AMERICAN Enrollment
Percentage of
Total Enrollment
LEHIGH VALLEY BERKS HARRISBURG HAZLETON SCHUYLKILL WILKES-BARRE
35 225 359 153 294 35
3.7% 7.8% 8.4% 13% 29% 5.1%
2011-2012
ASIAN
Enrollment
Percentage of
Total Enrollment
LEHIGH VALLEY BERKS HARRISBURG HAZLETON SCHUYLKILL WILKES-BARRE
78 120 258 48 16 12
8.2% 4.2% 6.0% 4.1% 1.6% 1.8%
34

Minority Population Breakdown Tables
Penn State Lehigh Valley Related to Service Area Counties
Penn State
Lehigh Valley
Minority Percentage
Lehigh Valley
Service Area
(Lehigh and
Northampton Combined)
Lehigh County
Minority Percentage
Northampton County
Minority Percentage
2011: 28%
2010: 25.4%
24% 28% 19%
2009: 22.9%
Penn State
Lehigh Valley
Lehigh Valley
Service Area
(Lehigh and Northampton
Combined)
Lehigh
County
Percentage
Northampton
County
Percentage
Hispanic 12.5% 14.9% 18.8% 10.5%
African
American/Black
3.7% 5.5% 6.1% 5%
Asian 8.2% 2.6% 2.9% 2.4%
*Lehigh Valley, Lehigh County, and Northampton County data based on Census 2010.

County of Origin
PENN STATE LEHIGH VALLEY ENROLLMENT BY COUNTY
Number
Percentage
Fall 2011 at PSLV
Number
Percentage
Fall 2010 at PSLV
LEHIGH 495
52.6%
468
50.8%
NORTHAMPTON 259
27.6%
272
29.6%
BUCKS 69
7.3%
56
6.0%
MONROE 30
3.2%
19
2.0%
MONTGOMERY 18
1.9%
18
2.0%
CARBON 10
1.0%
10
1.1%
NJ Resident 11
1.2%
NY Resident 6
0.6%
-Enrollment numbers of students from Lehigh, Northampton, Bucks, and Monroe increased from 2010 to 2011. Numbers from Montgomery and Carbon remained the same.
-The percentages of students from Lehigh and Northampton decreased slightly, while the percentages from Bucks and Monroe increased slightly from 2010-2011.
-The percentages of students from Montgomery, Carbon and NJ/NY remained relatively the same from 2010 to 2011.
14
1.5%
7
0.8%
36

Counties of Residence for Enrolled Students, Penn State Lehigh Valley, 2011
1.0%
%%
52.6%
%%
3.2%
%
27.6%
%%
7.3%
New Jersey 1.2%
New York 0.6%
Penn State
Lehigh Valley
1.9
%%
Data Source: EIS, Penn State, 2012
37

Freshmen Profile: Grade Point Average, Class Rank, and SAT Scores
-Incoming Freshmen for 2011, 2010 (1 year comparison), and 2006 (5 year comparison)
AVERAGE GPA
Incoming Year 2011 2010 2006
Average GPA 2.87 2.89 2.93
GPA BREAKDOWN
Grade Point
Average Category
2011 2010 2006
3.75 and higher 4.44% 3.5 or higher 6.67% 3.5 or higher 7.61% 3.5 or higher
13.31%
11.77%
12.18%
3.50 to 3.74 8.87% 5.1% 4.57%
3.25 to 3.49 13.31% 15.56% 11.17%
3.0 to 3.24 14.11% 14.44% 21.32%
2.50 to 2.99 29.44% 31.85% 34.01%
2.0 to 2.49 27.02% 2.49 or 22.22% 2.49 or below 19.29% 2.49 or lower
below
26.29%
21.32%
1.0 to 1.99 2.82% 29.84% 4.07% 2.03%
38

CLASS RANK
Percentage of High School
Graduating Class 2011 2010 2006
Top Tenth 4.93% 9.09% 8.70%
Top Quarter 28.70% 26.09% 25.54%
Top Half 65.92% 65.61% 71.74%
Bottom Half 34.08% 34.39% 28.26%
Bottom Quarter 8.97% 7.11% 9.24%
Percentage submitting class rank 88.14% 93.36% 92.46%
SAT SCORES
SAT Range Critical Reading Math Writing
2011 2010 2006 2011 2010 2006 2011 2010 2006
700-800 2.64% 1.5% 1.55% 2.20% 1.98% 3.11% 0.44% 0.00% N/A
600-699 9.96% 12.7% 12.95% 11.45% 16.67% 19.17% 7.96% 5.56% N/A
500-599 34.36% 30.56 32.12% 37.00% 34.92% 35.23% 28.76% 31.75% N/A
400-499 37.44% 40.08% 39.38% 37.44% 35.71% 31.61% 43.36% 45.63% N/A
300-399 13.66% 13.49% 13.47% 11.45% 9.13% 9.84% 17.70% 15.48% N/A
200-299 2.20% 1.59% 0.52% 0.44% 1.59% 1.04% 1.77% 1.59% N/A
39

Minimum Evaluation Index (EI) Analysis
Penn State Lehigh Valley
2009-2011
Total
Between
2.00-
2.19
NSCI
American
Indian or
Alaskan
Native
Black
American
(Non-
Hispanic)
Asian
American
Native
American
or Other
Pacific
Islander
Hispanic
American
or Puerto
Rican
White
American
(non-
Hispanic,
non-
Puerto
Rican)
Foreign
2011 18 0 2 4 0 3 9 0
2010 18 0 0 4 0 2 11 0
2009 17 0 1 4 0 5 7 0
40

Retention Rates: Penn State Lehigh Valley
For the cohort of all full-time bachelor's (or equivalent) degree-seeking undergraduate students who entered your institution as freshmen in fall XXX (or
the preceding summer term), what percentage was enrolled at your institution as of the date your institution calculates it official enrollment in fall
XXX?: ____%
Year Retention Rate (Core Council Goal: 80%)
Entered as freshmen in Summer/Fall 2010 and enrolled in Fall 2011 76.2%
Entered as freshmen in Summer/ Fall 2009 and enrolled in Fall 2010 71.9%
Entered as freshmen in Summer/Fall 2008 and enrolled in Fall 2009 77.9%
Entered as freshmen in Summer/ Fall 2007 and enrolled in Fall 2008 76.2%
Entered as freshman in Summer/ Fall 2006 and enrolled in Fall 2007 74.5%
Entered as freshmen in Summer/Fall 2005 and enrolled in Fall 2006 71.6%
Entered as freshmen in Summer/Fall 2004 and enrolled in Fall 2005 83.3%
Graduation: Penn State Lehigh Valley (six year graduation rates)
Year
Entering
PSLV
Total
Number
Entering
Completed
in 4 years
or less
More
than 4;
5 or less
More
than 5;
6 or
less
Total
graduating
within 6
years
Six year
graduation
rate
Fall 2005 140 34 24 8 66 47.1%
Fall 2004 156 40 37 7 84 53.8%
Fall 2003 175 46 31 6 83 47.4%
Fall 2002 174 45 40 10 95 54.6%
Fall 2001 177 42 42 11 95 53.7%
Fall 2000 158 39 33 5 77 48.7%
Fall 1999 180 32 40 9 81 45.0%
Core Council Goal:
The Core Council recommends that the campus study its
graduation rates to determine the reasons for the relatively
lower graduation rates and the higher than average time-todegree,
and to develop strategies to improve six-year
graduation rates for students who remain at Lehigh Valley.
*Students are counted in the cohort at the location where they
began. Many students change locations in the process of
completing their degree. Students are counted in the
graduation rate regardless of the Penn State location where
they graduate. (Source: Penn State Fact Book).
41

Enrollment Snapshot for Fall 2012
Incoming Undergraduate Freshman and Advanced Standing Students
Total
Number
Fall 2012*
Gender Minority Residency Age Average
High School GPA
Average
SAT Scores
Male Female PA Non-PA 23 or < 24 or > (freshmen) Verbal Math
Freshmen 242 63.2% 36.8% Combined
figure
Advanced Standing 54 42.6% 57.4% Combined
figure
92.6% 7.4% 99.6% 0.4% 3.10 482 504
88.9% 11.1% 74.0% 26.0% N/A 506 506
Total Incoming 296 59.5% 40.5% 28.9% 91.9% 8.1% 81.8% 18.2% 3.10 494 505
*(Please Note: Enrollment figures for Fall 2012 are based on students in paid accept status; Official census figures will be recorded after the semester begins.)
Comparison Years
(Please Note: These figures are official census numbers for all students in each year and are not only incoming students as shown above.)
2011 942 55.5% 44.5% 27.5% 95.5% 4.5% 80.5% 19.5% 2.87 480 500
2009 (1 st year at CV) 840 55.5% 44.5% 22.9% 96.4% 3.6% 79.8% 20.2% 2.81 480 490
2002 (10 years prior) 734 61.5% 38.5% 15.3% 97.1%% 2.9% 77.0% 23.0% 2.82 495 513
Data Highlights
-The total incoming class of 2012 has a slightly higher percentage of males than in recent previous years.
-The minority rate continues to increase each year, with a nearly doubled minority rate over the last decade.
-The number of students enrolling from outside of PA continues to grow.
-The age breakdowns of the total incoming enrollments for 2012 have remained similar to 2011.
-The average GPA of incoming freshmen for 2012 has increased since 2011.
-The average SAT scores for incoming freshman and advanced standing students (for both the Verbal and Math components) have increased since 2011.
42

States of Residency for Non-PA Residents
Counties of Residency for PA Residents
State of Residency
Northeast
Number of Incoming Non-PA
Students
(Freshmen and Advanced Standing)
20 total
Counties of Residency
Number of PA Incoming Students
(Freshmen and Advanced Standing)
276 total
New Jersey 9 Lehigh 117
New York 1 Northampton 99
Indiana 1 Bucks 23
Southeast Montgomery 10
Florida 1 Monroe 8
North Carolina 1 Berks 7
Mid West Philadelphia 3
Illinois 1 Pike 3
Minnesota 1 Lycoming 2
West Chester 1
California 2 Luzerne 1
Westmoreland 1
International 2 Wyoming 1
Unknown 1
Schools (1 st -6 th )
Top 12 High Schools of Incoming Freshman for Fall 2012
Number of Incoming
Schools (7 th -12 th )
Students
Number of Incoming
Students
Parkland HS 27 Liberty HS 9
Louis E. Dieruff HS 22 Northampton Area HS 8
Emmaus HS 20 Southern Lehigh HS 8
Easton Area HS 14 Quakertown Community HS 7
Nazareth Area HS 12 Whitehall HS 7
Freedom HS 11 Allentown Central Catholic HS 6
43

PENN STATE LEHIGH VALLEY ENROLLMENT:
ACTUAL AND PROJECTIONS
Enrollment Planning
P r o j e c t i o n s
New 1st Year Students: Fall 02 Fall 03 Fall 04 Fall 05 Fall 06 Fall 07 Fall 08 Fall 09 Fall 10 Fall 11 Fall 2012 Fall 2013 Fall 2014
Baccalaureate (Freshman Admits) 175 177 157 146 192 226 200 216 268 249 280 308 338
Associate 15 15 8 6 8 16 12 9 8 9 15 15 0
Provisional 18 13 12 11 15 11 12 14 13 17 15 15 15
Graduate 0 0 0 0 0 0 0 0 0 0 0 0 0
New Advanced Standing Students:
Baccalaureate 31 47 30 42 40 35 44 34 62 58 60 66 73
Associate 3 1 3 3 0 1 2 2 3 1 3 3 0
Continuing Students:
Baccalaureate 339 363 339 371 370 389 407 374 400 458 490 539 593
Associate 46 30 28 24 18 18 11 14 18 10 15 15 0
Provisional 10 8 10 8 6 12 7 7 7 11 10 10 10
Graduate 0 0 0 0 0 0 0 0 0 0 0 0 0
Nondegree Students 97 110 93 111 109 93 121 170 141 129 120 120 120
Total Campus Enrollment 734 764 680 722 758 801 816 840 920 942 1008 1091 1149
Full-Time Equivalent (FTE) 616.7 641.8 558.1 585.1 627.9 683.5 692.3 691.4 781.8 811.7 815.0 885.0 930.0
FTE/Total Campus Enrollment (Ratio) 0.84 0.84 0.82 0.81 0.83 0.85 0.85 0.82 0.85 0.86 0.81 0.81 0.81
Admissions Planning
Freshman Baccalaureate Admissions Target (Su/Fa) 180 184 185 170 185 200 205 220 250 290 280 308 338
Actual/Estimate Paid Accepts (Su/Fa) 176 178 159 147 193 229 201 229 274 255
44

Change of Assignment
Target Change of Assignment to UP 182 182 182 182 182 182 182 182 182 182 182 182 182
Actual/Estimate (Fa/Sp) Change of Assignment to UP 84 90 97 74 90 92 93 128 125 127 125 125 125
Change of Assignment to Other Penn State Campuses
(except UP) 48 45 54 53 43 44 41 44 38 36 45 45 45
Change of Assignment from UP to Your Campus 21 23 14 15 12 12 16 14 20 21 15 15 15
Change of Assignment from All Other Campuses
(except UP) to Your Campus 25 32 30 27 45 29 32 48 33 31 31 31 31
Enrollment Indicators
Upper Division Enrollment (1) 156 194 181 189 206 202 198 181 183 217 220 220 220
Your College 89 118 121 127 126 115 109 58 118 158 140 140 140
On Behalf of Another College 26 35 24 30 34 48 55 85 24 13 40 40 40
Approved Exceptions 17 13 18 19 18 13 9 14 13 17 15 15 15
Remaining Common Year/DUS 24 28 18 13 28 26 25 24 28 29 25 25 25
Campus Baccalaureate Graduates
(Fall/Spring/Summer) 63 76 72 90 74 84 89 64 89 80 80 80 80
Campus Associate Graduates (Fall/Spring/Summer) 9 13 6 8 12 8 2 2 4 10 10 10 10
PROJECTIONS IN RED
1) Upper Division Enrollment - the total number of baccalaureate degree candidates with a semester classification of 05 and higher. There are four mutually exclusive subtotals provided.
Your College - the number of students at this campus enrolled in a major authorized by your academic college.
On Behalf of Another College - the number of students at this campus enrolled in a major of another college, where the program is designated to be offered at this campus (for example, IST).
Approved Exceptions - the number of students at this campus enrolled in a major of another college, where the student has been given special permission to enroll at this campus.
Example: a junior who has been given permission to remain for one additional semester; a senior who has been given permission to finish their last semester at the campus.
Remaining Common Year/DUS - the number of students at this campus who have yet to enter a degree granting major.
45

Enrollment Data: 2012
with comparisons to 2011 and 2002 (1 year and 10 years)
Year
Total
Enrollment
Gender Minority Age Residency Level
Male Female (non-white,
% excludes “declined
to report”)
23 and
below
24 and
above
PA
Resident
Non-PA
Resident
Undergrad
Grad
2012 945 55% 45% 32% 80% 20% 96% 4% 96% 4%
Comparison to 2011
(in student number)
+3 -3 +6 +44 -5 +8 +6 -3 -8 +11
2011 942 55.5% 44.5% 27.5% 80.5% 19.5% 95.5% 4.5% 97% 3%
2002 734 61.5% 38.5% 15.5% 77% 23% 97% 3% 96% 4%
Change in %
distribution relative
to total population
from 2002 to 2012
+211
29% growth
-6.5% +6.5% +16.5% +3% -3% -1% +1% 0% 0%
Data Source: Penn State EIS, 2012
46

Minority Population Data:
Percentage of Total Enrollment or Total Population
Hispanic/Latino Black/African American Asian/Asian American
2011-2012 PSLV 12.5% 3.7% 8.2%
2012-2013 PSLV 14.8% 5.2% 9.5%
Lehigh Valley 14.9% 5.5% 2.6%
Lehigh County 18.8% 6.1% 2.9%
Northampton County 10.5% 5% 2.4%
PSLV Enrollment Data Source: EIS, 2012
Lehigh Valley and County Data Source: US Census Bureau, 2012
47