Metode & Data 91 C - DDA Samfund - Dansk Data Arkiv

eagerer derfor ikke ens på markedskommunikation.
En segmentbaseret tilgang,
som tager de forskellige forbrugergruppers
fødevarerelaterede holdninger, adfærd og
betalingsvillighed i betragtning, vil derfor
alt andet lige være mest hensigtsmæssig.
Note
Denne undersøgelse blev gennemført som
del af projektet „Bæredygtighed i produktion
af svinekød med forbedret ernærings- og
spisekvalitet ved hjælp af strategisk fodring
i udendørs produktion“ (SUSPORKQUAL),
som er støtter af Europakommissionen – kontrakt
nr QLK5-CT-2000-00162. Rapporten
afspejler ikke nødvendigvis Kommissionens
holdning og foregriber ikke på nogen måde
dens fremtidige politik på området.
Litteratur
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