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dårlige kunder

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Kundetilfredshed<br />

- Hvorfor er det nødvendigt at være proaktiv?<br />

De fleste <strong>kunder</strong><br />

klager med deres<br />

fødder…<br />

I dag deler <strong>kunder</strong><br />

deres erfaringer<br />

på internettet.<br />

Link til United broke my guitar<br />

1/5<br />

only of<br />

customers<br />

Kun 1/5 af <strong>kunder</strong>ne tager<br />

criticism is voiced<br />

The issue is too awkward<br />

selv initiativ, hvis de er<br />

utilfredse<br />

Problem not yet really pressing<br />

The cause of the problem not yet clear<br />

”Det er pinligt”<br />

Customer has experienced unpleasant<br />

reactions of the supplier s employees to his complaints<br />

Customer fears losing face in a discussion with the expert<br />

”Det er svært at bevise”<br />

Result: undetected, latent discontent<br />

Resultat: Uopdaget, slumrende utilfredshed.<br />

”Det kan ikke betale sig”<br />

”Jeg har tidligere oplevet<br />

negative reaktioner”<br />

”De er eksperter – jeg<br />

kan ikke diskutere på<br />

deres niveau”

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