AGENDA - Danish Design Association

danishdesignassociation.com

AGENDA - Danish Design Association

AGENDA

1. News feed optimization

2. Word of mouth at scale

3. Stories production

4. Facebook ads

5. Implementering og organisering

komfo.com / facebook.com/komfo


NEWS FEED

OPTIMIZATION

komfo.com / facebook.com/komfo


OPSLAGSVISNINGER IFT.


UGENTLIG FREKVENS

1 dag 2 dage 3 dage 4 dage 5 dage 6 dage 7 dage

Kilde: Facebook, Worldwide Data, Top 100 brand pages, maj 2011

komfo.com / facebook.com/komfo


komfo.com / facebook.com/komfo


SAMTALER SKABER


TRAFIK TIL WEBSITES

Browse

(Portals)

Search

Discover

(Social)

Kilde: comScore Global Y/Y change – jan 2011

komfo.com / facebook.com/komfo


TIDSFORBRUG PÅ FACEBOOK


OPDELT I INDHOLD

Forside / Newsfeed

Profiler

Billeder

Apps & værktøjer

Alt andet

Kilde: comScore Mediabuilder, U.S., maj 2011

komfo.com / facebook.com/komfo


FRIENDS OF FANS

ER MÅLGRUPPEN

450%

400%

350%

300%

250%

200%

150%

100%

50%

0%

418%

362%

230%

165%

55%

33%

Starbucks Southwest Bing

Fans

Venner

Kilde: comScore, Website visitation, Fans & FoF vs. avr. Internet user, maj 2011

komfo.com / facebook.com/komfo


komfo.com / facebook.com/komfo


WORD OF MOUTH

AT SCALE (WOMAS)

Samlet marked

1 mio. Friends of Fans

3.792 Fans

komfo.com / facebook.com/komfo


visit denmark / facebook marketing in norway

OPTIMIZE YOUR

FACEBOOK PRESENCE

Marginal fan cost

FoF MulNplier

WOMAS

New marginal fan value

Marginal fan value

# Fans

Source: Facebook, Worldwide Data, Top 100 brand pages


NYT NØGLEBEGREB:

”STORIES”

Ikke

Word of Mouth

Word of Mouth

komfo.com / facebook.com/komfo


SIDER SKABER SAMTALER

MELLEM MENNESKER

Sider skriver og

får feedback

Samtaler

mellem

venner

Fans

Friends of Fans

komfo.com / facebook.com/komfo


FORØG REACH MED

SPONSORED STORIES

Pages

Page Likes Page Posts Page Post Likes Check-in

App Used App Share Domain

App

Website

komfo.com / facebook.com/komfo


DEFINER JERES

WOMAS STRATEGI

Owned

Earned

Sider

Apps

News Feed

Sponsored Stories

Word of mouth

Facebook Ads

Paid

komfo.com / facebook.com/komfo


KOM I GANG


MED 4 SKRIDT

1. Analysér jeres IPM score

2. Definér WOMAS strategi

3. Skalér med sponsored stories

4. Effektivisér med Komfo Platform

komfo.com / facebook.com/komfo

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