AGENDA - Danish Design Association
AGENDA - Danish Design Association
AGENDA - Danish Design Association
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<strong>AGENDA</strong><br />
1. News feed optimization<br />
2. Word of mouth at scale<br />
3. Stories production<br />
4. Facebook ads<br />
5. Implementering og organisering<br />
komfo.com / facebook.com/komfo
NEWS FEED<br />
OPTIMIZATION<br />
komfo.com / facebook.com/komfo
OPSLAGSVISNINGER IFT. <br />
UGENTLIG FREKVENS<br />
1 dag 2 dage 3 dage 4 dage 5 dage 6 dage 7 dage <br />
Kilde: Facebook, Worldwide Data, Top 100 brand pages, maj 2011<br />
komfo.com / facebook.com/komfo
komfo.com / facebook.com/komfo
SAMTALER SKABER <br />
TRAFIK TIL WEBSITES<br />
Browse<br />
(Portals) <br />
Search<br />
Discover<br />
(Social) <br />
Kilde: comScore Global Y/Y change – jan 2011<br />
komfo.com / facebook.com/komfo
TIDSFORBRUG PÅ FACEBOOK <br />
OPDELT I INDHOLD<br />
Forside / Newsfeed <br />
Profiler <br />
Billeder <br />
Apps & værktøjer <br />
Alt andet <br />
Kilde: comScore Mediabuilder, U.S., maj 2011<br />
komfo.com / facebook.com/komfo
FRIENDS OF FANS<br />
ER MÅLGRUPPEN<br />
450%<br />
400%<br />
350%<br />
300%<br />
250%<br />
200%<br />
150%<br />
100%<br />
50%<br />
0%<br />
418%<br />
362%<br />
230%<br />
165%<br />
55%<br />
33%<br />
Starbucks Southwest Bing<br />
Fans<br />
Venner<br />
Kilde: comScore, Website visitation, Fans & FoF vs. avr. Internet user, maj 2011<br />
komfo.com / facebook.com/komfo
komfo.com / facebook.com/komfo
WORD OF MOUTH<br />
AT SCALE (WOMAS)<br />
Samlet marked <br />
1 mio. Friends of Fans <br />
3.792 Fans <br />
komfo.com / facebook.com/komfo
visit denmark / facebook marketing in norway<br />
OPTIMIZE YOUR<br />
FACEBOOK PRESENCE<br />
Marginal fan cost <br />
FoF MulNplier <br />
WOMAS <br />
New marginal fan value <br />
Marginal fan value <br />
# Fans <br />
Source: Facebook, Worldwide Data, Top 100 brand pages
NYT NØGLEBEGREB:<br />
”STORIES”<br />
Ikke <br />
Word of Mouth <br />
Word of Mouth <br />
komfo.com / facebook.com/komfo
SIDER SKABER SAMTALER<br />
MELLEM MENNESKER<br />
Sider skriver og <br />
får feedback <br />
Samtaler <br />
mellem <br />
venner <br />
Fans <br />
Friends of Fans <br />
komfo.com / facebook.com/komfo
FORØG REACH MED<br />
SPONSORED STORIES<br />
Pages<br />
Page Likes Page Posts Page Post Likes Check-in<br />
App Used App Share Domain<br />
App<br />
Website<br />
komfo.com / facebook.com/komfo
DEFINER JERES<br />
WOMAS STRATEGI<br />
Owned<br />
Earned<br />
Sider<br />
Apps<br />
News Feed<br />
Sponsored Stories<br />
Word of mouth<br />
Facebook Ads<br />
Paid<br />
komfo.com / facebook.com/komfo
KOM I GANG <br />
MED 4 SKRIDT<br />
1. Analysér jeres IPM score<br />
2. Definér WOMAS strategi<br />
3. Skalér med sponsored stories<br />
4. Effektivisér med Komfo Platform<br />
komfo.com / facebook.com/komfo
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