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Web 2.0 Neue Kommunikations - Netzwerk Medienethik

Web 2.0 Neue Kommunikations - Netzwerk Medienethik

Web 2.0 Neue Kommunikations - Netzwerk Medienethik

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Inhalt Editorial Schwerpunkt Perspektiven Tagungen Rezensionen Impressum<br />

minimize feelings of fear and powerlessness. Yet, though<br />

appropriate, these strategies are circumstantial and opportunistic,<br />

rather than expressions of stringent rational<br />

behavior – otherwise the risks Facebook poses to privacy<br />

would not be taken lightly in the first place.<br />

Overall, users seem to be satisfied with the mere idea<br />

of control through Facebook’s privacy settings without<br />

much real control. Although they restrict their profiles,<br />

they do not seem to fully understand that their level of<br />

privacy protection is relative to the number of friends,<br />

their criteria for accepting friends, and the amount and<br />

quality of personal data provided in their profiles, which<br />

they tend to divulge quite generously. It seems, indeed,<br />

that the conveniences and gratifications of Facebook as<br />

a social tool ultimately override privacy concerns even in<br />

cases of actual invasions of privacy.<br />

Notes<br />

* The participants of the interviews were recruited<br />

through a quantitative online survey, which was part of a<br />

larger study. The results of the larger study are published<br />

in Debatin et al. 2009. The author wishes to thank Brittany<br />

Hughes for her help in transcribing and analyzing<br />

the qualitative interviews.<br />

Literature<br />

Acquisti, A. & Gross, R. (2006). Imagined communities:<br />

Awareness, information sharing, and privacy on Facebook.<br />

PET 2006. URL: http://privacy.cs.cmu.edu/dataprivacy/projects/facebook/facebook2.pdf<br />

Blumler J. G. & Katz, E. (eds.) (1974): The uses of mass<br />

communication: Current perspectives on gratifications research.<br />

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Couldry, N. (2002). Media rituals: A critical approach.<br />

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Dawson, C. (2007). The fuzz wants to add you as a friend.<br />

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