AFRICA outlook

Castrol South Africa
“What sets us apart is that we
work very closely with our partner
companies,” Moodley says. “We’ve got
a long history with firms such as BMW
and Volkswagen and we’ve worked
with them developing technology to fit
their purposes. In terms of our depth
of partnerships we’re second to none.
There are more cars on the road in
Africa that are born with Castrol oil in
the engine than any other oil. So we
have a great relationship with those
manufacturers, they’re developing
their technology with us, from basic
cars to supercars such as Lamborghini.”
Of course, you don’t reach levels
of recognition and success like that
without having to overcome some
pretty big challenges along the way.
“Everything we do is done to
the very highest safety standards,”
Moodley points out. “Lubricant is
basically oil and we know that that can
have a big effect on the environment,
so we have to have very high standards
in terms of how it is used and how we
protect the environment.
“For example, if you look at
South Africa, we’re on the board of
the Rose Foundation, a non-profit
organisation that provides education
and encourages for used oil to be
collected and disposed of. We’ve been
at the forefront of that foundation
ensuring that lubricants are used in a
safe manner.
“When we supply lubricant we
have checklists and check points
to help customers be aware of
the safety issues. We’re driving
for safety measures such as
extinguishers. We start every
meeting talking about safety. And
we try to spread that attitude to
both our customers and suppliers.”
Along with an increasing
appreciation of the environmental
issues that their industry must
consider, Castrol is seeing other
changing attitudes among the markets
it traditionally sells to.
“We’ve had a very good year,
within our region one of the best
years ever,” Moodley says. “There’s
a strong move towards synthetic
products and synthetic oils are
where our strengths are. Many
manufacturers are demanding more
sophisticated lubricants and oils,
which plays more and more to our
advantage. That’s really helping
us out. We’re getting a really good
performance out of our products;
there are growth opportunities out
there that we’re looking at. It’s been
good all round.
“We’re also seeing the rise of the
emerging middle class in Africa,”
Moodley continues. “We’re working
to provide solutions for this rising
middle class that will be the future
of Africa.”
To take the best possible advantage
of those growth opportunities, Castrol
makes a concerted effort to employ
the best and brightest.
ANIKCOR INSTALLATIONS
Emerging as a leader in the oil and
lubrication industry, we pride ourselves
on excellence and workmanship. Our
breakdown call-centre is managed by
qualified staff that excels in:
Efficiency – Our carefully designed
services and superior products are
manufactured and compiled with our
customers in mind.
Reliability - The quality of our product
range and our workmanship is
superior, ensuring confidence in our
products and service.
Being a one-stop provider – Our
expert design department ensures
that we supply exceptional quality
installations. We maintain, upgrade,
and provide consultation to ensure
cost-effectiveness, promote
productivity, reduce risks, and
increase safety.
Tel +27 11 395 2144
Email info@anikcorinstallations.com
www.anikcorinstallations.com
Fury Motor Group
The Fury Motor Group opened
its doors with its first
dealership in 1995 and has
since grown into a twelve dealership
strong motor group, showcasing
SA’s leading motor brands. The Fury
Motor Group also has its own parts
distribution centre and wholesaler,
Fury Auto Parts, which supplies a
diverse grouping of motor retailers,
general purpose motor repairers and
panel beaters with a wide range of
leading brand genuine auto parts.
At our Fury Academy we provide the
highest level of technical training
and level-testing to up-and-coming
motor-trade technicians and autobody
repairers.
For more information, visit
www.fury.co.za.
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