Download watermarkx 1|2007 PDF - International Yacht Centre

Premium Cars: Gems of automotive passion
The Auto Bach Group
By Bernd Teichgräber
If Albrecht and Wolfgang Bach wish to take their most discriminating
customers to another world, the dream begins with eyes closed and the
press of a starter button. It is truly an experience, the almost menacing
sound, a robust roar, dark and deep.
For wealthy customers who view driving as more than mere transportation
and take joy in speed, Bach Premium Cars on the outskirts of Bad
Homburg, provides all of the image and emotion that the magic of
automotive gems can produce. Customers of the Limburg Family don’t
just enjoy the “goose bump factor” of the luscious sound and explosive
looks of a high-performance sports car; they also get intoxicated,
bathing in the exclusivity of the small number of Spykers, Lamborghinis
& Bentleys on the road.
It is not just the sports car brand with the charging bull on the hood
that enriches the extensive portfolio of the Auto Bach Group – with
VW, Audi, Skoda, SEAT, Bentley, Lamborghini, Porsche, Spyker and
Toyota (service) as well as new showrooms for every brand, Auto Bach
has a presence in almost every city in the greater Rhine-Main area.
“Our long-term strategy is to offer a unique cross-section of a wide
variety of brands in eleven locations between Limburg, Wetzlar &
Frankfurt”, explains Albrecht Bach.
With the motto “Auto Bach – Always in Motion” the third generation
Bach brothers can reflect on 77 years of success. And they have no
intention of resting on their laurels. They are always innovative and
ready to follow market trends. Their architecturally attractive showroom
in Bad Homburg is both modern and contemporary. An extensive glass
façade lets admirers get a glimpse of the dream world of luxury cars.
Anywhere you look, glamour, luxury, and infatuating views surround you.
From the first moment, the visitor will not be able to forget this feeling.
Not when he traces the classic, elegant lines of a Bentley Continental
GT. General Manager Christoph Käding describes it as “a dream car
with 560 hp, which combines the fun of a high-performance sports car
with the comfort of a limousine.” They are made for those who enjoy
fine and expensive things. The customer can combine superb woods
with an unimaginable number of paint and leather colors. This, and the
opportunity to customize the interior, body, chassis and engineering
will leave nothing to be desired for the gentleman driver with a need to
get away from it all.
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Additionally, one of Auto Bach’s consultants is assigned to each customer
during and after the purchase of the car. This service is part of Auto
Bach’s entire concept. After all, their credo is “Extraordinary Customer
Service”: Personal contact and promoting brand loyalty are paramount.
Albrecht und Wolfgang Bach take pleasure in spending time with their
clientele, whether on a tour of the Bentley factory in Crewe, South
Cheshire; as part of their “Power of Ice” driver training course in
Lapland; at a summer picnic in the country; or during a Bentley owners
gathering on fairways and greens. Contact with their clients could not
be more personal.
For those who are looking for the ultimate thrill, are well-heeled and
have an appreciation for Italian racing machines, Bach Premium Cars
offers the supreme racing experience. The Gallardo-Pilot catapults its
driver from zero to 100 km/h in about four seconds and will top out at
315 km/h by using the paddle at the steering wheel to shift into the
sixth gear. Its other features are equally suited for the race track: Light
weight, optimal weight distribution and a low center of gravity.
Full-time, all-wheel drive and traction control are standard. Other
highlights include the optional electronically controlled sequential
shifting system, the lifting system, and an extensive list of additional
equipment options.
Those who love the sea choose a boat, not because it gets them
comfortably from A to B, but because driving it conjures up very specific
moods and emotions.
This is one of the reasons why Mochi recreated the traditional New
England-style lobster yacht. A yacht, which conveys a tangible harmony
with the sea.
Pleasant curves and an unexpectedly spacious interior combined with
innovative technology allow for an unrivalled lifestyle on board. Italian
style, design, and taste influence every detail of this new interpretation
of the lobster yacht – and the emotions of those driving it.
The lobster yacht originated in the 1950s when boating was a way of
life. It represented the style of an era. In those days, boats had a simple
elegance, were status symbols loved by famous people such as John F.
Kennedy who also had a passion for New England’s lobster yachts.
The Mochi Craft yard in Forlì, Italy, decided to recreate this unique feeling
with unmistakably Italian styling. Mochi designed a line of lobster
yachts capturing the attention of those with a true passion for the sea.
Between past and future: The strength of the present
Mochi’s parent company is the Ferretti Group, one of the most prestigious
names in the boatbuilding industry. Mochi Craft is a leader in the
production, marketing and sales of lobster yachts from 44 to 74 feet
with the current models Mochi 44´, 51´, 64´ Dolphin and Mochi 74´Maxi
Dolphin.
MOCHI CRAFT
Discover the
sea and forgotten
emotions ...
The Ferretti Group bought the historic name “Mochi” in November,
2001. Their innovative concept was to create a new market segment for
an Italian-styled lobster yacht. In 2003, Mochi launched the first lobster
yacht, the Mochi Craft 51 Dolphin. A new milestone was reached.
Mochi pursued its radical new strategy into uncharted territory and
became a trendsetter in the yachting industry.
Ferretti Yachts has been managing the brand since 2005, but production
involving 150 employees takes place at the yard in Forlì.
An idea from long ago…
Each Mochi yacht is a joint venture between Norberto Ferretti, Studio
Victory Design, and the Ferretti Group’s engineering department. This
special synergy results in a unique product, which sets new standards
in the yachting industry. Mochi Craft allows the owners of its yachts to
travel in maximum comfort and safety thanks to a number of technical
achievements that only a yard of this size and sophistication can
guarantee.
The Anti-Rolling Gyro System is just one example. Developed in
cooperation with Mitsubishi Heavy Industries, it reduces the roll of the
yacht by over 50% and therefore significantly improves the quality of
life on board. There are many other technical examples highlighting
how much Mochi Craft profits from being part of the Ferretti Group.
Mochi Craft realizes that an extraordinary design has to go hand in
hand with perfect technical performance to excite yachting enthusiasts.
No matter where you are, you are always our focus
Mochi’s After Sales Service is continuous, 100% efficient and trustworthy.
More than 30 service facilities worldwide, including 6 facilities servicing
the Tyrrhenian and the Adriatic Seas, ensure quick handling of service
requests and repairs. After-Sales-Service provides support to owners by
telephone from May to September, 7 days a week. Because shore side
support also ensures perfection at sea.
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