Mitteilungen der Deutschen Gesellschaft für Völkerkunde e.V.

stimmt; was weitgehend fehlt, ist die Rezeptioneher musikwissenschaftlich orientierterDebatten und Reflexionen.Diese Lücke möchte der Workshop schließen,indem er ethnologische und ethnomusikologischeAnsätze der Beschäftigung mitMusik zusammenführt und in ein Verhältniszueinander bringt. Gebeten wird daher umBeiträge, die sich aus (musik-)ethnologischeroder ethnomusikologischer Perspektive mitmusikalischen Phänomenen weltweit auseinandersetzenoder die einen theoretischenBeitrag zur Standortbestimmung der beidenFächer und ihres Verhältnisses zueinanderleisten möchten.In recent years, the study of advertising asa social and cultural practice in the publicsphere has emerged as a new field in anthropology.Anthropologists have made theadvertising agency their field of research;but at the same time, advertising and publicrelations are increasingly becoming jobmarkets for graduates from anthropologyprogrammes.There are striking similarities in the concernsof anthropologists and advertisingagents who both strive to understand theworking of societies and the motivationsof their social actors, although for differentends. In this workshop, we are interestedin these new opportunities, above all inexploring the capacities of advertisementbeyond those of conventional commercialadvertising. Departing from a broad definitionwhich conceptualizes advertising asattempted persuasive communication andas staging (“Inszenierung”), we are interestedin an understanding of advertisementthat includes a variety of related activitiesencompassing different domains of cultural,31. Exploring the intersections betweenadvertising, anthropology, and popularcultureDominik Müller und Ute RöschenthalerDominik.Mueller@normativeorders.netroeschenthaler@em.uni-frankfurt.decommercial, political, or religious life. Whatmakes such forms of staging (in)effective?What concerns do they need to respond toin order to inspire a large crowd of people,so that new ideas and forms of behaviour aretaken up and enter the domain of popularculture?From this broad perspective, advertisementreaches far beyond commercialinterests and helps to understand themultifaceted motivations behind popularmovements. Our workshop particularly invitescontributions that provide rich ethnographiccase studies which explore advertisingas a new research field in this broaderunderstanding and/or the relationship betweenadvertising and popular culture.Call for Papers und Workshops23