06.12.2012 Aufrufe

Version 2.0 | Mai 2009 - Home - kleines [be] 100% Beate Steinhäuser

Version 2.0 | Mai 2009 - Home - kleines [be] 100% Beate Steinhäuser

Version 2.0 | Mai 2009 - Home - kleines [be] 100% Beate Steinhäuser

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THE STAMP<br />

sign for quality<br />

The stamp is an important sign for the credence and the independence<br />

of the company. He is used in real version to mark communication or<br />

certificates. For illustrations etc. the graphical form can appear discreet<br />

in background.<br />

CORPORATE DESIGN<br />

data and facts<br />

Pictures for flyers, advertisements etc. should <strong>be</strong><br />

speak a emotional language. The shows different<br />

people at work measuring something.<br />

PICTURES<br />

speak a language<br />

THE BRAND<br />

logo versions<br />

The logo is to <strong>be</strong> applied in the specified colors always strictly. Unfamiliar<br />

versions are not permitted. Font, form, color and space within the logo<br />

are defined and may only reproduced by a digital master-artwork (final<br />

artwork). The logo is not allowed to <strong>be</strong> traced, recomposed or scanned.<br />

APPLICATION<br />

advertisement<br />

КРИТЕРИЙ<br />

ПРОФЕССИОНАЛИЗМА<br />

Ibh el eros doloborercip ea con ut aliqui blamet<br />

nisim quamcom modolesenim dolor acipit, si tat,<br />

vent el ing ex erostrud tat nulputpat nonsed.<br />

Putet, volortin endrer si. Lore doloreet et adipsum<br />

h enismod olorem: www.qualification.kz<br />

| short version |<br />

| basic version |<br />

| centered version |<br />

Министерства образования и науки Республики Казахстан<br />

RZPPK_S_basic_SC.eps<br />

data file<br />

colour<br />

style<br />

size<br />

name<br />

THE BRAND<br />

coloured version<br />

(Pantone or process colours)<br />

This version (Pantone or process colours)<br />

is the correct one for any coloured<br />

illustration. Colours which can <strong>be</strong> used are<br />

the accurately defined corporate colours.<br />

line version<br />

This version is conceived for all black<br />

and white prints. This concerns the<br />

templates for faxes or copies, etc.<br />

negative version<br />

This version is conceived for all<br />

unicoloured and darken enough<br />

backgrounds or photographies.<br />

.eps PS-vector file<br />

. jpg jpeg-file<br />

colours<br />

LOGO FILES<br />

SC special colour print<br />

4C process colour print<br />

1C line version<br />

RGB screen application<br />

neg negative, white variant<br />

basic logo with company<br />

> align right<br />

short single logo<br />

center logo with company<br />

> align center/left<br />

S small<br />

M medium<br />

L large<br />

description<br />

RZPPK variant 1 lines<br />

2 RZPPK variant 2 lines in box<br />

<strong>kleines</strong> [<strong>be</strong>]<br />

<strong>100%</strong> <strong>Beate</strong> <strong>Steinhäuser</strong><br />

freie Designerin<br />

KUNDE<br />

RZPPK– Prüfkommision für<br />

Technikerschulen, Bildungsministerium<br />

Kazakhstan<br />

JOB<br />

Flyer, Anzeigen, Styleguide<br />

[ corporate design ]

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