Noire Magazine

NOIRMAG
The New Male
Model
WRITE
Jasmine Pullman
PHOTO
Kimberly Payne
In fashion trends and forecasting, consumer
is king. What does a consumer really
want? Understanding the consumer
is a vital part of the fashion world, without
them products cannot be sold. First,
it is important to note the difference
between a consumer’s needs and a consumer’s
wants. A need of a consumer is a
desire to obtain a product or service, that
is either for an emotional or functional
reason. A ‘want’ differs from a consumer’s
‘need’ by the consumer’s desire to have a
product or service that is not necessary,
the consumer just wishes they had it.[41]
The success of a fashion company and
the prediction of future trends is dependent
on addressing its consumers’ needs.
A person’s needs change frequently,
which is why fashion trends even exist.
An important factor to take into consideration
when thinking of consumers’ needs
is the key demographics of the customer.
Gender, age, income, and even profes In
fashion trends and forecasting, consumer
is king. What does a consumer really
want? Understanding the consumer is a
vital part of the fashion world, without
them products cannot be sold. First, it
is important to note the difference between
a consumer’s needs and a consumer’s
wants. A need of a consumer is a
desire to obtain a product or service, that
is either for an emotional or functional
reason. A ‘want’ differs from a consumer’s
16 SPRING 2020