Noire Magazine

MALE STYLE
Model wears nylon
coat, £735. Nylon
anorak, £360. Handknitted
cashmere/wool
tank, £1,100. Quilted
nylon miniskirt, £460.
Leather shoes, £515. All
Wiu Wiu. Make-up: Joe
Garland. Hair: Jane Doe.
Fashion editor
‘need’ by the consumer’s desire to have a product or service
that is not necessary, the consumer just wishes they had it.[41]
The success of a fashion company and the prediction of future
trends is dependent on addressing its consumers’ needs.
Consumers all have different needs and demands that have
to be suited. A person’s needs change frequently, which is
why fashion trends even exist. An important factor to take
into consideration when thinking of consumers’ needs is the
key demographics of the customer. Gender, age, income, and
even profession can help a company better understand the
needs of their customers.[42] For example, a woman who is
pregnant could be looking for diapers, baby strollers, and maternity
clothes. Her needs would differ greatly from a woman
with children that just went off to college or a teen entering
high school. Often consumers need to be told what they want.
Fashion companies have to do their research to ensure they
know its customers’ needs before developing solutions. Steve
Jobs said, “You’ve got to start with the customer experience
and work backwards to the technology. You cannot start with
the technology and try to figure out In fashion trends and
forecasting, consumer is king. What does a consumer really
want? Understanding the consumer is a vital part of the fashion
world, without them products cannot be sold. First, it is
important to note the difference between a consumer’s needs
and a consumer’s wants. A need of a consumer is a desire to
obtain a product or service, that is either for an emotional or
functional reason. A ‘want’ differs from a consumer’s ‘need’ by
the consumer’s desire to have a product or service that is not
necessary, the consumer just wishes they had it.[41] The success
of a fashion company and the prediction of future
Model wears nylon coat,
£735. Nylon anorak, £360.
Hand-knitted cashmere/
wool tank, £1,100. Quilted
nylon miniskirt, £460. Leather
shoes, £515. All Wiu Wiu.
Make-up: Joe Garland. Hair:
Jane Doe. Fashion editor
www.noirmag.com
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