Noire Magazine

NOIRMAG
The New Role Model
In fashion trends and forecasting, consumer
is king. What does a consumer really want?
Understanding the consumer is a vital part
of the fashion world, without them products
cannot be sold. First, it is important to
note the difference between a consumer’s
needs and a consumer’s wants. A need of
a consumer is a desire to obtain a product
or service, that is either for an emotional
or functional reason. A ‘want’ differs from a
consumer’s ‘need’ by the consumer’s desire
to have a product or service that is not necessary,
the consumer just wishes they had
it.[41] The success of a fashion company and
the prediction of future trends is dependent
on addressing its consumers’ needs.
A person’s needs change frequently, which
is why fashion trends even exist. An important
factor to take into consideration when
thinking of consumers’ needs is the key demographics
of the customer. Gender, age,
income, and even profes In fashion trends
and forecasting, consumer is king. What
does a consumer really want? Understanding
the consumer is a vital part of the fashion
world, without them products cannot
be sold. First, it is important to note the difference
between a consumer’s needs and a
consumer’s wants. A need of a consumer is a
desire to obtain a product or service, that is
either for an emotional or functional reason.
A ‘want’ differs from a consumer’s ‘need’ by
the consumer’s desire to have a product or
service that is not necessary, the consumer
just wishes they had it.[41] The success of a
fashion company and the prediction of future
trends is dependent on addressing its
Model wears nylon coat,
£735. Nylon anorak, £360.
Hand-knitted cashmere/
wool tank, £1,100. Quilted
nylon miniskirt, £460. Leather
shoes, £515. All Wiu Wiu.
Make-up: Joe Garland
28 SPRING 2020