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PR in Switzerland
Get an overview of the Swiss PR-Scene from the inside – ideal for English-speaking PR
and Corporate Communications professionals working in Switzerland. The world of PR
and corporate communication continues at an explosive rate. Although the effects of social
media and multi-channel communication see PR becoming increasingly global, there
are nevertheless still many differences between PR practice in the multi-cultural Swiss
landscape and other parts of the world.
Your profile
PR professionals working in international corporations,
non-profit organizations, as well as embassies
and permanent missions to the United Nations
Objectives
The seminar will enable participants to:
• gain insight into the structure of Swiss society as
well as its political and media landscape
• understand the parameters of PR practice in
Switzerland including the implications and challenges
of working within the various language
regions
• become familiar with the most important professional
PR organisations and networks and their
role within the profession
• learn how to interact with these and other
networks as a valuable resource in your daily
PR work
• be in touch with the latest trends and schools of
thought most prevalent in Switzerland today
Main Topics
• The Swiss Federation
• Internal Communication and inter-cultural Issues
• Public Affairs
• Media Relations and New Media
• Corporate Social Responsibility
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Place
Geneva
Duration
4 days (two two-day modules)
Date
Spring 2012
NEW
Seminar Management
Géraldine Waeber
021 311 93 45, waeber@spri.ch
www.spri.ch/pr_switzerland
Check
for details
online
Elena Asanin, Online-Redaktorin, Gastrosuisse
Gerade in einem kleinen Dienstleistungszentrum wie unserer NPO gibt es 100 Argumente
gegen eine institutionalisierte interne Kommunikation. Aber es gibt auch 100 dafür! Das
CAS Interne/HR Kommunikation bietet mir Einsicht in die breite Palette der Instrumente.
Im Austausch mit den Mitstudenten erfahre ich, wie viel auch mit kleineren Budgets möglich
ist. Und mit ein wenig Lobbying bekommt auch bei uns die Kommunikation mit den
Mitarbeitenden die Aufmerksamkeit, die sie verdient.