MBS insight 01/2012 - Munich Business School
MBS insight 01/2012 - Munich Business School
MBS insight 01/2012 - Munich Business School
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what exactly does keller sports do?<br />
our e-commerce platform kellersports.com<br />
specializes in tennis<br />
and running, distributing more than<br />
100,000 brand-name items in four<br />
languages all across Europe. Consulting<br />
services for the web activities<br />
of international sports brands are<br />
another area of business we have<br />
grown into.<br />
how did end up in this sector?<br />
Even as a young boy, I really liked<br />
sports and I always enjoyed earning<br />
a little extra cash. I first advised<br />
customers in a sports store and then<br />
in a high-quality boutique. When<br />
I was 15, I started stringing tennis<br />
rackets for others. My brother Jakob<br />
had the same interests, so we<br />
started managing our small stringing<br />
service together. As customers of<br />
tennis suppliers we realized in 2005<br />
that the sports sector was not really<br />
taking advantage of the potential<br />
of e-commerce. We then took our<br />
first small steps with a simple online<br />
shop – first on the side during our<br />
studies and then full-time. In line<br />
with our family name (Keller = basement),<br />
everything really did start in<br />
our basement until the single room<br />
became too small for the goods, and<br />
the daily load of packages did not fit<br />
into our car any longer.<br />
what did you do today?<br />
Meetings with some employees,<br />
then a talk with our online marketing<br />
director on the further planning<br />
for our latest country Spain, then<br />
lunch break with a Currywurst (curried<br />
sausage), then a strategic phone<br />
call with Nike on TV advertising, two<br />
job interviews in our office and a few<br />
emails in between.<br />
do you enjoy your job?<br />
I love my job! What I enjoy the most<br />
is realizing myself and my ideas as an<br />
entrepreneur. I‘m incredibly lucky to<br />
have been able to do this for more<br />
than six years together with my<br />
brother. We complement each other<br />
perfectly. Although we often criticize<br />
each other, in the end we always find<br />
a common basis for our decisions.<br />
what is your greatest challenge?<br />
Being an entrepreneur means pure<br />
adrenaline. In a positive sense, like<br />
when your first TV spot is on or you<br />
have your first €1 million turnover,<br />
but also in a negative sense, like<br />
when you have to go from one bank<br />
to the next in the beginning and<br />
make bold and financially risky decisions<br />
every day.<br />
In what way are you benefitting<br />
from what you learned at MBs?<br />
From the above-average practical<br />
relevance of most lectures and the<br />
international orientation of <strong>MBS</strong>,<br />
which in my view is an essential<br />
foundation for every career today<br />
(be it as an entrepreneur or an employee).<br />
In our company, more than<br />
Auf www.keller-sports.de gibt es Sportartikel aus dem Tennis- und Runningbereich<br />
www.keller-sports.com specializes in tennis and running goods<br />
vERNEtZt | WAs MBs AlUMNI HEUtE tUN<br />
cOnnected | <strong>MBS</strong> aluMnI tOday<br />
“being an entrepreneur<br />
means pure adrenaline”<br />
Moritz Keller finished his Bachelor’s course at <strong>MBS</strong> in 2007. Today he is<br />
the founder and managing director of keller sports Gmbh. <strong>insight</strong> talks to<br />
Moritz keller about his studies at MBs and his job.<br />
half of the employees are not German<br />
native speakers, so almost all<br />
meetings are held in English.<br />
in your opinion, what is the best<br />
feature of studying at MBs?<br />
Apart from the aspects I have mentioned,<br />
I think that the integrated<br />
semester abroad at great partner<br />
universities in cool cities is a real advantage.<br />
3 things that come to mind when<br />
you think of MBs?<br />
Many great fellow-students, really<br />
busy exam phases and a fantastic<br />
semester abroad in Italy at Bocconi.<br />
What was the transition from studying<br />
to working like?<br />
It was very liberating, because finally<br />
I did not only have time to work for<br />
and on Keller Sports in the evenings,<br />
but 24 hours a day.<br />
who do you think would be suitable<br />
for a job in your sector?<br />
We combine both the sports and<br />
the e-commerce sectors. Both are<br />
very innovative and international,<br />
but also dynamic and therefore demanding.<br />
Everyone who feels motivated<br />
by these characteristics should<br />
take a closer look. If you’d like, also<br />
at Keller Sports!<br />
Do you have tips for applying<br />
for a job after studying?<br />
If you really want a job, get<br />
that across in a friendly but<br />
assertive way. And really try to<br />
find out what you want to do<br />
every day for at least 8 hours.<br />
This is the only way of achieving<br />
great things and making<br />
yourself and others happy.<br />
looking back, what advice<br />
can you give to students?<br />
Gain as much practical experience<br />
as you can while studying<br />
– and learn languages.<br />
<strong>Munich</strong> <strong>Business</strong> <strong>School</strong> <strong>01</strong>/2<strong>01</strong>2<br />
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