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Aufzüge und Fahrtreppen - IMU Institut

Aufzüge und Fahrtreppen - IMU Institut

Aufzüge und Fahrtreppen - IMU Institut

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order to withstand the growing competitive<br />

pressure. Standardization and modularization<br />

will also remain decisive topics,<br />

although these should not be pursued at<br />

the expense of individual solutions and<br />

fl exibility; the aim here must be to implement<br />

challenging and qualitatively superior<br />

concepts. A factor of particular signifi -<br />

cance is the on-going transformation in<br />

the service sector, where the pressure to<br />

implement change may be expected to<br />

affect the type of work to be performed,<br />

waiting times, work facilities and also the<br />

self-image of installers. In terms of employment,<br />

there is every reason to fear a<br />

further move away from the classic normal<br />

employment relationship, with unsecured<br />

employment concepts involving<br />

contract work and outsourcing shaping<br />

the nature of employment policy in the<br />

future.<br />

This development will entail employment<br />

risks in two different ways: Quantitatively<br />

speaking, the risks inherent in the employment<br />

situation in the industry will<br />

culminate in further job cuts in production,<br />

administration and servicing as a result<br />

of outsourcing, relocation abroad,<br />

streamlining and work intensifi cation.<br />

Further acquisitions by the main players<br />

entail the risk of further radical cuts to an<br />

already exorcised production workforce<br />

in the acquired companies. In qualitative<br />

terms, the result will be increased severity<br />

in terms of working conditions for employees,<br />

and further polarization into<br />

highly qualifi ed positions which will con-<br />

tinue to be remunerated as before and<br />

simpler posts which will be classifi ed lower<br />

down the scale. The tendency in both<br />

production plants and in the service sector<br />

is already refl ecting this development.<br />

More widespread use of contract working<br />

arrangements will place permanently<br />

tenured workforces <strong>und</strong>er even greater<br />

pressure.<br />

Appraisal of the current economic situation<br />

and the outlook for continued economic<br />

development by those questioned<br />

as part of the industry survey is f<strong>und</strong>amentally<br />

positive. One representative of<br />

the lift constructor SME sector reported a<br />

“superb order book situation” in 2006,<br />

describing his company’s struggle to adhere<br />

to delivery dates and keep up with<br />

prompt installation of new lifts. Alongside<br />

the gratifying order volume, the profit<br />

situation in the industry has also taken<br />

a turn for the better.<br />

The improved competitive situation<br />

means that moderate price increases for<br />

new installations are now once again on<br />

the cards. Although competition is still<br />

described as tough, prices are on the<br />

move again to a certain degree due to the<br />

current shift in the ratio of demand to<br />

supply. But (according to a questioned<br />

trade expert): “There will not be a return<br />

to the pricing levels we were able to command<br />

in the past. There are still a number<br />

of black sheep who try to <strong>und</strong>ercut by 20<br />

to 30 % below our tightly calculated contribution<br />

margin!” The moderate price<br />

rises have been fl anked by exorbitant in-<br />

creases in the cost of materials (by 100 %<br />

for some types of stainless steel). Whether<br />

or not the current high demand for<br />

lifts and the positive order book situation<br />

are likely to endure for the medium-term,<br />

or are just a fl ash in the pan in the wake<br />

of a building activity boom will depend<br />

largely on further developments in the<br />

building industry and also on the degree<br />

to which the industry is able to market<br />

the lift as a value-enhancing investment<br />

in the property market.<br />

Bibliography<br />

Bernard, Andreas (2006): Die Geschichte des Fahrstuhls.<br />

Über einen beweglichen Ort der Moderne.<br />

Frankfurt.<br />

Dispan, Jürgen (2007): <strong>Aufzüge</strong> <strong>und</strong> <strong>Fahrtreppen</strong> –<br />

Branche im Wandel. Untersuchung zur Situation<br />

<strong>und</strong> Entwicklung der Branche <strong>Aufzüge</strong> <strong>und</strong> <strong>Fahrtreppen</strong>.<br />

Branchenreport. Frankfurt, Eschborn (Download:<br />

www.imu-institut.de).<br />

Dresdner Bank (2007): Branchen-Report Hebezeuge<br />

<strong>und</strong> Fördermittel (WZ-Nr. 29.22). Frankfurt.<br />

Iwer, Frank (2000): Innovationstrends in der Aufzugsindustrie<br />

<strong>und</strong> Folgen für die Beschäftigungssituation.<br />

Projektabschlussbericht (<strong>IMU</strong> <strong>Institut</strong>e,<br />

commissioned by IG Metall as part of the cooperation<br />

project RKW-DGB). Frankfurt.<br />

Mihm, Andrea (2005): Die Rolltreppe. Kulturwissenschaftliche<br />

Studien zu einem mechanisch erschlossenen<br />

Zwischenraum. Marburg.<br />

Schmitt, Johannes (1988): Entwicklung der Aufzugbranche<br />

von der Warenproduktion zum Dienstleistungsanbieter.<br />

Frankfurt.<br />

Thews, Udo (2004): Fachbegriffe der Aufzugstechnik.<br />

Part 1. Norderstedt.<br />

38 LIFT-REPORT 33. Jahrg. (2007) Heft 6

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