24 Seven March 2018

Vito Mazza
GOOD TIME
FOR A
RE-START?
As we get deeper into the first quarter of
2018, the holidays seem a distant memory.
Those great top 10 lists designed to assist
you with your new goals for the new year
have been replaced by all of your urgent
projects. Those discussions about what
you may or may not adjust to grow your
business in the new year, either have been
forgotten or rationalized away. However,
there is good news.
You are still the captain of your ship, the
master of your fate! You can re-start your
goal of growing your business, now. In
fact, the author, Mel Robbins, makes a
compelling case that you can do it very
quickly by using her five-second rule. I
recommend that you watch her 20 minute
TED talk and then read her book.
One of the most shocking facts of that I read
recently just may give you the impetus to
re-start, today. In America, we have 60
million+ businesses with 64 percent of
them run at a loss or just at a break-even
point, while only 36 percent make a profit.
As you know, you get to choose which
group you belong to.
To be profitable, you gotta get paid!
A smart plan to protect your profits is to
have a diplomatic third party intervention
system in place to connect with debtors.
The fact is that the sooner you get
help in reducing your DSO (days sales
outstanding), the quicker you get to
profitability. You’re A/R is depreciating
every day.
Vito Mazza is a cash flow specialist at Kinum.
www.Kinum.com