no. 01/05 - GstaadLife print edition

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Hans Erni Theo Tobiasse Isabelle Vaillancourt- Brieger FRAMING BOOKBINDING GALLERY Gsteig Very charming and cosy 1-family-chalet for sale. Renovated with taste and care, 3 bedrooms, 2 bath, modern, open-plan kitchen, high-ceiling living room with fireplace and mezzanine; veranda, balcony. Lovely view, walking distance to the village. Suny and quiet. presented by Guerino Paltenghi Soshana Kneubühler Fred Stauffer BUCH BILD GALERIE galerie paltenghi KIRCHSTRASSE 3780 GSTAAD T 033 744 89 66 OPENING HOURS: TUESDAY TO FRIDAY 2 to 6 pm SATURDAY 10 am to 4 pm SUNDAY+MONDAY closed E x h i b i t i o n at the PALACE HOTEL GSTAAD Swiss Romantic Views Swiss Costumes Rare Books Drawings Old and Modern Master Prints Opening 2 January 2005 11.00 a.m. - 02.00 p.m. Sunday, 2 January 2005 02.00 p.m. - 12.00 p.m. 3 - 9 January 2005 11.00 a.m. - 02.00 p.m. 05.00 p.m. - 12.00 p.m. August Laube Buch- und Kunstantiquariat Trittligasse 19 8001 Zürich Tel. +41 1 256 88 99 Fax. + 41 1 256 88 98 Catalogue on request or www.augustlaube.ch
Interview Chopard enlarged and “Caveau de Bacchus” permanent Chopard – the name stands for beautiful watches and jewellery, quality and a long tradition. Who is behind Chopard? Why did the owner, family Scheufele, buy the house with the boutique in Gstaad, and why do they keep returning to the Saanenland? GSTAADLIFE met with junior manager Karl- Friedrich Scheufele in Gstaad. GSTAADLIFE: Mr. Scheufele, what does Gstaad-Saanenland mean to you? Mr. Scheufele: It means peace, time to relax, family, fresh air, and nature. I love to go on hikes and ski tours with my mountain guide, Daniel Oehrli. I really miss it if for some reason I have not been able to come for a while. GL: How often do you come here? Mr. S.: In the winter I spend every other weekend here and in the summer I come for a ten to fourteen day vacation. Apart from that we spend holidays like Christmas and Easter here, as the family feels very much at home in the Saanenland. GL: Since when have you been coming to the Saanenland and where do you stay? Mr. S.: We have been coming since 1987. In Lauenen we have a chalet. The distance between it and our home in the Lausanne/Geneva area is ideal. GL: At the end of last year you bought the “Fleuti-Haus”, where your boutique is, in the centre of Gstaad. What was the reason for that? Mr. S.: We wanted to secure the excellent location and also make sure that it would be thoughtfully renovated and that the substance of the building would be preserved. Claudio de Giorgi runs the wine shop and tasting bar “Le caveau de Bacchus”. Many rarities, such as this Bordeaux, a Château Petrus 1998, which earned 98 out of 100 points and sells for SFr2,305 a bottle, can be found there. Karl Friedrich Scheufele – at home in Saanenland. In the renovated boutique in Gstaad one room has been especially dedicated to men’s watches. GL: This autumn you renovated the “Fleuti- Haus”. What did you change? What’s new? Mr. S.: The Chopard boutique has been enlarged. We now have an extra room for private consultations and we have dedicated one room especially to men’s watches, of which I am particularly fond. GL: The caveau on the right hand side of the building is also yours. How come a luxury boutique branches out into wine? Mr. S.: My hobbies are wine and old-timers. In Geneva we have had a caveau for eight years. When we bought the house in Gstaad we had to find something at short notice to fill the space where the Tiffany clothes shop had been. As the floor was covered with pebbles a caveau sprang to mind. We improvised, and with stock from Geneva put together a shop. Business was good so we decided to make the caveau permanent. GL: What are the caveau’s specialities? Mr. S.: We stock an excellent range of great Bordeaux vintages but also wines from Switzerland, Italy, and the Côte du Rhone. Novelties can be tasted at the wine bar. We also carry champagne, spirits, great whiskies, cognacs, Armagnacs, Grappa and even olive oil. And we have delicacies prepared by famous chef, Philippe Rochat. GL: What is the price range? Mr. S.: Prices start at SFr15.00 and go as far as SFr10,000. We have in total 3,000 bottles in stock. GL: Who is the manager? Mr. S.: Claudio de Giorgi, a wine expert of excellent repute, who worked for many years at the Palace Hotel. GL: Back to Chopard. The Gstaad boutique is not the only Chopard boutique. How many are there? Mr. S.: Worldwide there are 72. Recently we opened the first one in China, in Shanghai. We see China as the future key market. GL: What is your trademark in the boutiques? Mr. S.: The fireplace, every shop has one – but only the one in Gstaad is real and can be lit, and of course the parquet floor. When we opened our very first boutique, in Vienna about ten years ago, we reused the existing fireplace and parquet floor. Since then these two elements have always been part of the shop concept. GL: Where did you spend the Christmas holiday? Mr. S.: In Saanenland of course. GL: Thank you for talking to us. We wish you good luck and success for the future. by Anne Pfeiffer-Brechbühl and Frank Müller-Brand 100 years Karl Scheufele The owner family of Chopard are Karl Scheufele III (Chairman) and his wife Karin, their children Karl-Friedrich Scheufele and Caroline Gruosi-Scheufele, both co-presidents and CEO. It is always the family council that decides on important issues. As a family they have overcome considerable obstacles in the last 100 years, combining the down-to-earth Scheufele spirit with the cosmopolitan openness of Chopard. The Chopard group today counts 1,250 employees worldwide. 3 Photos by Frank Müller-Brand
Page 1: Photo by Anne Pfeiffer-Brechbühl G
Page 5 and 6: What’s new in Saanenland The spor
Page 7 and 8: The man responsible for the gift of

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