October 2009 - Norton Healthcare

ews
Flu shots
protect all, p. 8
A p u b l i c a t i o n o f N o r t o n H e a l t h c a r e O c t o b e r 2 0 0 9
$2 million gift recognizes
‘remarkable care,’ p. 5
Refer a volunteer, p. 7
Display honors Methodist
Evangelical Hospital, p. 11
Spine surgeons join
Norton Physician Services
The world-renowned orthopaedic
spine surgeons of Norton Leatherman
Spine Center joined the Norton
Healthcare family of employed
physicians Sept. 1. This move will allow
for growth in the spine center’s efforts to
provide advanced and innovative patient
care, acclaimed clinical research and
superb medical education and training.
The surgeons who joined Norton
Healthcare are John R. Johnson, M.D.;
Steven D. Glassman, M.D.; Rolando M.
Puno, M.D.; John R. Dimar II, M.D.;
Mitchell J. Campbell, M.D.; Mladen
Djurasovic, M.D.; and Charles H. Crawford
III, M.D.
They work in collaboration with the
neurosurgeons of Norton Neuroscience
Institute to serve patients of all ages from
around the world seeking treatment
of chronic back pain, scoliosis, spinal
deformities, disk disease of the neck and
low back, degenerative spinal
disorders, spine and spinal cord injuries, and
tumors of the spine. Norton Leatherman Spine
Center is widely recognized as one of the top
spine centers in the country and one of only
a handful of physician practices dedicated
exclusively to spine care.
“As people live longer, the spine expertise
of Norton Leatherman Spine Center will
become even more important for people in
our community, region and worldwide,” said
Stephen A. Williams, president and chief
executive officer, Norton Healthcare. “Norton
Healthcare will be able to provide additional
resources for the center to enhance and expand
its efforts in patient care, clinical research and
medical education and training.”
Dr. Johnson said additional resources from
Norton Healthcare will provide many potential
benefits beyond an expansion of the clinical
research and medical education and training
programs.
“We hope to expand the number of
orthopaedic spine surgeons available to our
community and to establish new
partnerships with hospitals and
physicians throughout our state and
region,” Dr. Johnson said.
Stephen A. Williams, left, greets
John R. Johnson, M.D., and his
wife, Ingrid, before announcing
that Dr. Johnson and the other
orthopaedic spine surgeons
of Norton Leatherman Spine
Center were joining the Norton
Healthcare family of employed
physicians.
Photo by Jamie Rhodes

STRAIGHT Talk
Combined Giving Campaign
From Russell F. Cox • Executive Vice President and Chief Operating Officer
Norton Healthcare has a long
history of giving time, resources and
service to our community. Likewise,
Norton Healthcare employees
historically have been very generous
in supporting worthy causes.
Last year Norton Healthcare
employees gave more than $896,000
to the agencies participating in our
Combined Giving Campaign. We
were the No. 1 employee campaign
supporting the WHAS Crusade for Children, the No. 6
group supporting the Fund for the Arts and one of the top
20 organizations giving to Metro United Way.
In addition, your donations to the Children’s Hospital
Foundation during last year’s campaign helped fund a
variety of programs at Kosair Children’s Hospital, including
the neonatal intensive care unit Family Center; an
interventional suite for the Congenital Heart Center; and the
Children’s Hospital Foundation Office of Child Advocacy of
Kosair Children’s Hospital.
Your gifts to the Norton Healthcare Foundation helped
support projects at Norton Healthcare’s adult-service
hospitals, including renovations to the chapel at Norton
Audubon Hospital; a new shuttle and the creation of
the patient and family Cyber Space at Norton Suburban
Hospital; and healing gardens.
In addition, many of you contributed to Kosair
Charities, which improves the lives of thousands of children
throughout our region by supporting Kosair Children’s
Hospital, medical research, medical care for children
whose families cannot afford it and other child-serving
organizations.
Physician service stars • Second quarter 2009
Norton Healthcare’s physicians take pride in providing
the most positive experience possible for patients and
guests. Those whose quarterly patient satisfaction scores
place them in the top 10 percent of all physicians, grouped
by specialty, within the national Press Ganey database
become members of Norton Healthcare’s exclusive 90th
Percentile Physician Club.
2 • N o r t o n N e w s • O c t o b e r 2 0 0 9
Through the 2009 Combined Giving Campaign, you
again will have the opportunity to help support these
organizations.
Charitable giving is part of our not-for-profit mission,
and demonstrating stewardship of resources is one of our
organizational values. Stewardship also is one of our Pillars
of Excellence, which help provide the framework for all we
do. As our 2009 campaign gets under way, I ask each of you
to take a moment to ask yourself how you might make a
difference in the lives of individuals who are less fortunate.
Your generosity can have a profound impact on those
who need it most. It is possible that some of those people
are your friends, family members or neighbors. It also is
possible that any of us, at any time, might benefit from the
agencies we support.
To make it easier for you to provide support, we are
again offering an option to give on Nsider. You will find the
form on Nsider under “Applications,” “Combined Giving
Campaign.”
Just as we care for thousands of our community’s sick
and injured, the organizations we support through the
Combined Giving Campaign provide care for thousands of
people struggling with poverty, chronic illness, disability
and the stresses of life that cannot be overcome without
help. Your gift can hold a family together, lift spirits and
teach ways to cope, give and accept love. I can’t think of a
better way to fulfill our goal of responding to community
needs and honoring our faith heritage. The choice to give
is a good choice, so when you receive your pledge card,
please fill it out or complete it on Nsider at your earliest
convenience.
Thank you for your past generosity and for anything
you can give this year to make the 2009 Combined Giving
Campaign our most successful yet.
That kind of achievement takes leadership, teamwork
and a strong commitment to excellence. Norton Healthcare
salutes these exemplary physicians and thanks them for
their dedication to compassionate care that meets and
exceeds patients’ expectations. For a list of physicians, visit
the Service Excellence site on Nsider.

Cardiovascular and
Pulmonary Summit
The sixth annual Louisville Cardiovascular
and Pulmonary Summit will be held Friday,
Nov. 6, from 7 a.m. to 5:30 p.m. at the Fern
Valley Hotel and Conference Center, 2715 Fern
Valley Road. The summit is designed for health
care professionals practicing in the fields of
heart, vascular, pulmonary and emergency care.
Leading physicians and health care providers
will present the latest information about best
practices and new technology.
Topics will include angioplasty and stenting;
pandemic influenza update; unusual medications
administered through the airway; updates
in neurological and stroke care; congestive
heart failure; recent advances in the treatment
of atrial fibrillation; update on pediatric
echocardiography; and vascular access. CEU
credits are available. To register or for a full
conference outline, call 629-1234.
Fight like a girl
Photo by Jamie Rhodes
Norton Audubon Hospital employees celebrated the
return of co-worker Stephanie Fares, R.N., foreground,
following her successful battle with breast cancer.
Co-workers wore pink T-shirts bearing the slogan
“Fight Like a Girl” as a way of congratulating Fares
and welcoming her back to work.
NEWS Briefs
For the second consecutive year,
Norton Healthcare was included on the
InformationWeek 500 list of the nation’s
most innovative users of information
technology. The organization ranked No. 112
on the 2009 list, jumping from the No. 150
ranking achieved last year. Joseph L. DeVenuto, vice president
and chief information officer, oversees the Information Services
Department.
Douglas A. Winkelhake, president, Norton
Brownsboro Hospital, was selected as one of
Modern Healthcare magazine’s 12 “Up and
Comers” for 2009, honoring him as a rising
star in the health care management field. The
winners, all of whom are under the age of 40,
were selected by a panel of editors.
Steven Pursell, M.D., was named medical
director of Norton Cancer Institute,
succeeding Don Stevens, M.D. Dr. Pursell
has practiced medicine in Louisville since
1986. He joined Louisville Oncology, a part
of Norton Cancer Institute, in 1999.
The British Medical Association selected a book written by
Jesse Wright, M.D., medical director and chief of psychiatry
for Norton Healthcare since 1983, as the “mental health book
of the year” for 2009. “Cognitive-Behavior Therapy for Severe
Mental Illness: An Illustrated Guide” was based, in part, on
Dr. Wright’s experiences in developing novel methods for
using cognitive-behavior therapy with inpatients at the Norton
Psychiatric Center.
The U.S. Health Resources and Services
Administration awarded a $352,454 federal
grant to the Kentucky Regional Poison
Center of Kosair Children’s Hospital. This
is nearly $40,000 more than it received from
the administration in 2008. Henry (Rick)
Spiller, director of the poison center, prepared the grant request.
Norton Healthcare’s Data Center was featured in the August
2009 issue of Healthcare Design magazine. The article
discussed renovations made at the Data Center to improve its
power and cooling systems.
O c t o b e r 2 0 0 9 • N o r t o n N e w s • 3

Norton Healthcare awards scholarships
to employees’ dependents
Since 1996, Norton Healthcare has awarded college
scholarships annually to dependents of its employees. This
year, Dependent Child Scholarships of $1,500 each were
awarded to 29 students.
“The Dependent Child Scholarship program assists our
employees with the increasing cost of a college education
for their dependents, and it encourages dependents to
consider a career in health care,” said Debra Rayman,
director, Workforce Development. “We hope these students
will consider Norton Healthcare for employment when they
complete their degrees and become second- or even thirdgeneration
Norton Healthcare employees.”
The scholarships are provided by the Norton Healthcare
Community Trust Fund.
Norton Healthcare’s 2009 Dependent Child
Scholarship recipients
Student Parent
Micah Benford Kathy Benford
Caitlin Broyles Debra Ruhl
Taylor Burkhardt Jennifer Burkhardt
Britanni Button Michelle Button
Taylor Clayton Catherine Clayton
Bradley Coleman Elizabeth Coleman
Norton Healthcare has been recognized as one of
Modern Healthcare’s “Best Places to Work in Healthcare.”
This national designation recognizes outstanding places
of employment in health care. This is the second year
Modern Healthcare has sponsored this award and the first
year Norton Healthcare has applied for the award. The
specific rankings, from 1 to 100, will be revealed in a special
supplement to the
Oct. 26 issue of
Modern Healthcare
magazine.
The most important factor in achieving this award was a
confidential satisfaction and engagement survey completed
by a random sampling of employees. Survey respondents
rated their employee experience at Norton Healthcare on
topics that included leadership and planning, culture and
communications, role satisfaction, working environment,
relationship with supervisor, training and development, pay
4 • N o r t o n N e w s • O c t o b e r 2 0 0 9
Student Parent
Tyler Gartin Jena Gartin
Mackenzie Horton Kimberly Horton
Shane James Samantha James
Ashley Jordan Connie Jordan
Cali Keith Martha Keith
Hannah Kendall Jennifer Denny
Elizabeth Kleinhenz Mary Kleinhenz
Devin Kurtz Sharon Kurtz
Lauren McDonogh Lesli McDonogh
Peter Ostling Ann Ostling
Julia Peak Leslie Peak
Stephanie Richardson Linda Mosier-Quarles
Lauren Schmeing Mary Schmeing
Sarah Spiller Henry Spiller
Rebekah Stover Debbie Stover
Ashley Swinney Doug Swinney
Brittany Vetter Mary Ward
Esther Volmer Jill Volmer
Marissa Wente Deborah Wente
Megan White Denise White
Renee Williams Steven Williams
Kelsey Williamson Dawn Williamson
Joshua Wilson Kimberlyn Wilson
System ranks among ‘Best Places to Work in Healthcare’
“Thank you to all our employees for
your commitment to our mission.”
and benefits, and overall satisfaction. The organization’s
policies, procedures and benefits also were considered.
“Achieving national recognition as a best employer has
been a key long-term goal of Norton Healthcare,” said Tony
Bohn, vice president, Human Resources. “Positive employee
input has been essential to achieving this goal.”
Norton Healthcare is one of only six health care
organizations in Kentucky
– and one of two from
Louisville – to be included
on the 2009 Modern
Healthcare list.
“Receiving this award reflects Norton Healthcare’s
success in creating a great employee experience,” Bohn said.
“Thank you to all our employees for your commitment to
our mission. You provide remarkable care to our patients
and the community, and your caring and compassion
contribute to our positive work environment.”
–Patti Killion

COURSE of the Month
Proactive Employee Relations
This new course will assist management staff in becoming
credible and trusted leaders who improve operational effectiveness,
employee morale and retention, and create a positive workplace
environment. It is recommended for all Norton Healthcare leaders
and is required for all nurse managers. Participants will learn
key elements of labor law, proven methods to build and maintain
credibility with the teams they lead and how to develop a reputation
for hearing people fully and treating them fairly. The course
is an e-learning module, so it can be taken at the participant’s
convenience. To register and view the objectives for this or other
Norton University course offerings, go to Nsider and click on
“Learning.”
The Flaherty Foundation has made a $2 million gift to
the Norton Healthcare Foundation to benefit the Norton
Suburban Hospital intensive care unit (ICU) and Norton
Neuroscience Institute.
The gift was made because of the great experiences
Flaherty Foundation family members have had at all of
Norton Healthcare’s facilities. A large portion of the gift will
go toward modernizing and enlarging the Norton Suburban
ICU.
“We are grateful to the Flaherty Foundation for its
support of our vision to create a state-of-the-art critical care
unit,” said John Harryman, president, Norton Suburban
Hospital and North/East Market. “This project will provide
for larger patient treatment areas that allow greater privacy
and give family members the option of staying with a loved
one. The current ICU was built in 1984, and while the care
we deliver is excellent, we feel it can be even better with
these changes.”
In the area of neuroscience, the Flaherty Foundation
gift will help expand many services, especially stroke care.
“There are many opportunities for this community
when it comes to the care of stroke patients,” said
Christopher B. Shields, M.D., president, Norton
Neuroscience Institute. “The most important thing you can
do for a stroke patient and the patient’s family is to give
them hope. What Norton Neuroscience Institute already
has in place is a great start, and thanks to the Flaherty
Foundation, that will grow.”
A complete Norton University course catalog
is available on Nsider under “Learning” or
by calling 629-7349. For more information,
call this number or e-mail nortonuniversity@
nortonhealthcare.org.
$2 million gift recognizes ‘remarkable care’
“As a not-for-profit health care provider, we rely greatly
on support from groups such as the Flaherty Foundation,”
said Lynnie Meyer, MSN, R.N., chief development officer.
“This gift will make a vital difference in the care we can
provide to people in our community.”
–Maggie Roetker
Photo by Nick Bonura
Mary Green, R.N., shows Phil Bloyd, director of major gifts,
Norton Healthcare Foundation, some areas of the Norton
Suburban Hospital intensive care unit that will be upgraded,
thanks to a $2 million donation from the Flaherty Foundation.
The gift also will benefit Norton Neuroscience Institute.
O c t o b e r 2 0 0 9 • N o r t o n N e w s • 5

Making a Difference Award winners named
The Norton Healthcare Making a Difference Awards
were created as a patient satisfaction initiative with support
from the Norton Healthcare Foundation. The awards
honor departments that have substantially increased their
customer satisfaction scores but have not yet achieved
the 90th percentile, as well as departments not surveyed
by Press Ganey that have undertaken specific actions to
significantly improve service levels. The most recent Making
a Difference Award winners used various methods to
improve patient satisfaction:
Kosair Children’s Hospital – Outpatient Laboratory
The staff explains to patients what to expect in the lab,
using age-appropriate terms. To help make the environment
kid-friendly, the team has added small giveaways for their
younger patients, which makes it fun for patients, parents
and staff.
Norton Immediate Care Center – Dorsey
Employees are encouraged to write compliments about coworkers
who exhibit very good service, and the comments
are displayed for everyone to see. Snacks and drinks are
offered to all patients, their family and friends.
Norton Physician Services Billing Department
One of the department’s goals is to assist physician practices
in working efficiently with patient accounts to reduce
patient calls and complaints about billing discrepancies.
They created two training classes to help office staff
understand and improve billing efficiencies and accounts
receivable.
The popular “Pressure Cooker” event is back.
Scheduled for Saturday, Nov. 7, from 10 a.m. to 2 p.m. at
Shively City Hall, 3920 Dixie Highway, the Pressure Cooker
is a free enrichment seminar designed to promote lower
blood pressure among members of the African-American
community. This event will feature healthy cooking
demonstrations, an interactive exercise session, a hearthealthy
lunch and discussions led by Giavonne Rondo-
6 • N o r t o n N e w s • O c t o b e r 2 0 0 9
Norton Hospital – 3G Postpartum/Obstetrics
This unit made improvements in patient and family
experiences in the face of extensive construction on the
Norton Women’s Pavilion floor. The staff used key messages
about noise and provided ear plugs to patients. Service
recovery was performed as appropriate.
Norton Suburban Hospital – 5B Medical
Under the guidance of a new manager, who established clear
directions and expectations, the staff’s attitudes improved.
They are friendlier and work better as a team, assisting one
another and realizing the impact of their actions.
Norton Audubon Hospital – 4W Medical/Surgical
Staff now spends more time preparing family members to
be caregivers after a patient is discharged. Assistant nurse
managers were coached and trained to take a bigger role
in daily patient and employee rounding. They use the
information gained from rounding to better meet
patient needs.
Norton Audubon Hospital – Main Operating Room
Both the pre-op area and post-anesthesia care unit in the
main OR now allow visitation by family members, which
has decreased anxiety for both patients and families. OR
nurses provide hourly updates to patient liaisons, who pass
the information along to waiting families.
Norton Audubon Hospital – Ultrasound Department
When a patient goes for a test, staff updates the family and
ensures they have everything they need during their wait.
After a patient is finished with a test, staff members escort
the patient to their next facility appointment or their exit
location.
Learn to lower blood pressure at ‘Pressure Cooker’ event
Hillman, M.D., Norton Community Medical Associates
– Jeffersonville. Free blood pressure and body fat screenings
also will be offered.
The Pressure Cooker is sponsored by Norton Heart Care
and the American Heart Association as part of the Campaign
to Lower High Blood Pressure in the African-American
Community. Call 629-1234 to register.

Volunteer Services launches referral program
Volunteers make a difference in the lives of patients,
their families and employees by providing essential services
and lending support to Norton Healthcare’s hospital campuses.
In an effort to find more great volunteers, Norton
Healthcare launched a volunteer referral program on Oct. 1.
Volunteers and employees who refer someone who becomes
an active volunteer are eligible to win prizes through
monthly prize drawings beginning in January. The first three
drawings will include a chance to win one of the following
prizes: a digital camera, a $100 gift certificate from a
restaurant of choice or $100 cash. The final grand prize
drawing, which will be held in April, will be for a 40-inch
flat-screen television.
Referred volunteers must be able to work eight hours
per month and be actively employed/volunteering at the
time of the drawing in order for the referring employee or
volunteer to be eligible for prize drawings.
The volunteer referral program was created as a result
of a recent survey of Norton Healthcare volunteers and
employees working in areas where volunteers contribute
most. The results were overwhelmingly positive and showed
that both volunteers and employees feel very good about the
important role volunteers fulfill. Employees who completed
the survey also agreed that Norton Healthcare volunteers are
highly valued and appreciated.
For more information about the volunteer referral
program, contact your facility’s volunteer manager.
Physician practice celebrates 15 years of service
Norton Cancer Institute’s physician practice, Louisville
Oncology, celebrated its 15th anniversary in August. The
physician practice was founded in August 1994 as the
Medical Oncology/Hematology Program. At the time, it
was a collaborative effort of four oncologists – Drs. Thomas
Woodcock, Janell Seeger, John Hamm and Don Stevens
– who joined Norton Healthcare from the James Graham
Brown Cancer Center, bringing five staff
members with them.
The physician practice has evolved
through the years with Norton
Healthcare’s cancer services. Today,
the practice is a core component
of Norton Cancer Institute. The
institute has 26 specialty physicians,
25 nurse practitioners and 265
staff who provide services at seven
locations in Kentucky and Southern
Indiana. Robert N. Shaw is president
and Steven Pursell, M.D., is medical
director of Norton Cancer Institute.
Photo by Jamie Rhodes
–Emily Lekites
Photo by Nick Bonura
Kosair Children’s Hospital volunteer June Hampe, right,
chats with Linda Potts, R.N.
In less than two decades, Norton Cancer Institute’s
focus has expanded from medical oncology and hematology
to also include behavioral, orthopaedic, gynecologic,
radiation and neuro-oncology. Its programs include
prevention and early detection – featuring the Norton
Cancer Institute Mobile Prevention Center – genetic
counseling and survivorship services.
“During the past 15 years, Drs. Woodcock, Seeger,
Hamm and Stevens and the other Norton
Cancer Institute physicians have helped
thousands of patients coping with the
sometimes terminal diagnosis of cancer,”
Shaw said. “Their knowledge, skill
and compassion have helped give
patients back their lives so they can
continue to be productive citizens,
raise their families and watch their
grandchildren grow up – a truly
priceless gift.”
Dr. Thomas Woodcock, left,
and Dr. John Hamm
O c t o b e r 2 0 0 9 • N o r t o n N e w s • 7

Each year 36,000 people die from the
seasonal flu virus. This year’s flu season is
expected to be more severe, especially for
children, young adults and pregnant women.
The Centers for Disease Control and
Prevention estimates that 40 percent of people
will contract the novel H1N1 virus (swine flu),
and up to 90,000 people may die from it.
Free seasonal flu shots are available to
all Norton Healthcare employees, volunteers
and physicians. The vaccinations are being
administered in each Employee Health Services
office. Employees of physician practices and Norton
Immediate Care Centers can receive the vaccination
at work.
“The seasonal flu vaccine protection lasts up to
a year,” said Steven T. Hester, M.D., MBA, senior
vice president and chief medical officer. “It does not
provide protection against the novel H1N1 virus, nor
does the H1N1 vaccine provide protection against the
seasonal flu virus. Therefore, it is important for health
care workers to receive both vaccines for protection.”
Vaccination is the best way to prevent influenza and
its complications. Here are additional steps that help
prevent the spread of respiratory illnesses such as
influenza:
• Cover your nose and mouth with your sleeve or
a tissue when you cough or sneeze, and throw the
tissue away after using it.
• Wash your hands often with soap and water or
use an alcohol-based hand cleaner, especially
after you cough or sneeze.
• Stay home if you have influenza symptoms
(fever, cough, sore throat, runny or stuffy nose,
body aches, headache, chills, fatigue, diarrhea
and vomiting).
• Try not to touch your eyes, nose or
mouth since germs (including flu
viruses) can be spread this way.
Watch your e-mail for more
information about seasonal and
H1N1 flu vaccinations.
8 • N o r t o n N e w s • O c t o b e r 2 0 0 9
Plan to get two flu shots this year
Photo by Nick Bonura
Flu shot hours and locations
Norton Audubon Hospital
Employee Health Services, LL-1
Monday through Friday
7 to 9:30 a.m. and 1 to 3:15 p.m. or by appointment
636-7342
Norton Brownsboro Hospital
Available on each floor
Monday, Wednesday and Friday
7 a.m. to 3 p.m.
Available nights and weekends on 4West and from
house supervisors • 446-8610
Norton Healthcare downtown campus
Norton Healthcare Pavilion
Employee Health Services, first floor
Monday through Friday
7 to 11:15 a.m. and 12:15 to 3:15 p.m. • 629-8108
Norton Suburban Hospital
Ground floor near the cafeteria
Monday through Friday
7 to 9:30 a.m. and 1 to 3:15 p.m. • 894-1320
Anne Long, R.N.,
manager, Employee
Health Services, sorts
seasonal influenza
vaccines.

Internal branding campaign kicks off
“The best brands are built from the inside out.” That
is the reason for the new internal branding campaign that
will be launched in October, according to Dana Allen, vice
president of Marketing and chief marketing officer.
In August, Norton Healthcare launched “Real people.
Remarkable care.” This new advertising campaign is aimed
at making Greater Louisville-area consumers aware of the
approachability of staff and quality of care available at
Norton Healthcare. To ensure that patients see this promise
fulfilled when they come to a Norton Healthcare facility,
the Marketing Department has created the “You make
us remarkable” campaign targeting Norton Healthcare
employees systemwide.
The goal of the campaign is to reinforce that every
Norton Healthcare employee plays an important role in
how care is delivered and that they are valued for the
passion they bring to work. The campaign will express this
appreciation by featuring a variety of Norton Healthcare
employees and the remarkable things they have achieved in
their jobs.
“These ‘remarkable moments,’ as we are calling them,
happen every day at Norton Healthcare,” Allen said. “We
want to celebrate them and share them with everyone.
We hope people will see that ‘remarkable care’ doesn’t just
happen in the operating rooms, examination rooms and
labs. It happens in every corner of every location where our
employees work – treating our patients and their families
the way we would want to be treated ourselves.”
LIVING the Service Basics
I am always “on stage” making a great impression.
Because patients and their families evaluate Norton Healthcare by the way employees
perform, employees are always “on stage.” Make a great impression by:
• Smiling and extending a friendly greeting to all co-workers and guests
• Dressing appropriately for your job and maintaining a professional appearance
• Wearing your name tag so it can be easily read
• Maintaining a clean work area and helping keep public areas looking neat
• Adopting a helpful approach toward everyone
Bring your “onstage” attitude to every contact you make with customers and co-workers.
Look for these “remarkable moments” in various places
throughout the campus, including videos that will be posted
on Nsider.
“Over time we hope that every area of the Norton
Healthcare system will be featured in this campaign, because
we know the employees who staff each one have stories to
tell,” Allen said.
Every day, remarkable moments happen...
...right here at Norton Healthcare. All because of you. Your passion.
Your dedication. And your commitment. So watch this space to see how
everything you and your associates do make Norton Healthcare remarkable.
–Chuck Patyk
make
remarkable
O c t o b e r 2 0 0 9 • N o r t o n N e w s • 9

Open enrollment will be
‘active’ again this year
Open enrollment begins Monday, Oct. 19, at 7 a.m., and
closes Friday, Nov. 13, at 5 p.m. Enrollment will be “active,”
which means employees must re-enroll in all health and welfare
plans (medical, dental, vision, life, disability, flexible spending
account) during the open enrollment period or they will not
have those benefits in 2010. Voluntary benefits, such as auto and
homeowners’ insurance, do not require re-enrollment. Even if an
employee does not want to make any changes, he or she must
re-enroll during the open enrollment period to have benefits in
the coming year.
Open Enrollment Guides will not be mailed to employee
homes this year. As one of Norton Healthcare’s “green” initiatives,
only a limited number of Open Enrollment Guides were printed
this year.
“We conducted a survey this summer regarding use of the
Open Enrollment Guides,” said Holly Rickard, director, Benefits.
“About half of the employees who responded said they did not
need to have an individual copy and would be willing to view
it online only or use guides that would be available in their
departments, in the computer labs and at the kiosks.”
All benefits currently available through the Norton Healthcare
benefits program will be available for 2010. The medical plan
rates for employees are only slightly higher than in 2009, because
Norton Healthcare will absorb the majority of the increase to
medical plan costs. All other plan costs for 2010 will remain the
same as 2009.
Watch your e-mail for information about benefits fairs that
will be held on each main campus. Benefits representatives also
will visit off-campus offices.
–Patti Killion
Photo by Jamie Rhodes
Holly Rickard, director of Benefits, meets with Judson
Fredrickson, Information Services, about the online open
enrollment application.
1 0 • N o r t o n N e w s • O c t o b e r 2 0 0 9
N Good Health Tips
Pumpkins – not just for carving
Pumpkin is fat-free and has only 30 calories
per one-cup serving. It is a good source of fiber,
beta carotene, potassium and antioxidants.
Antioxidants help reduce the risk of macular
degeneration, fight arthritis and lower blood
pressure. Canned pumpkin is just as nutritious as
fresh pumpkin.
Work your core – at your desk
Engaging your core muscles can improve
your posture, prevent low back pain and help
flatten your belly. Sit up tall; place one hand on
your belly and the other in the small of your
back. Take a deep breath and feel your hands
coming closer together. Move your hands to
the sides of your natural waist. While breathing
normally draw them toward one another without
pressing, narrowing your waist.
Make time to play
Playing card games or board games can
actually relieve stress. Games that involve large
groups are particularly good, as they encourage
interaction with others.
Register now for wound
care symposium
The Advanced Wound Care & Hyperbaric
Medicine Symposium is scheduled for Tuesday,
Nov. 3, at The Olmsted, 3701 Frankfort Ave. This
symposium is free for all health care professionals
interested in broadening their practice and learning
more about the latest advancements in wound care
and hyperbaric oxygen therapy. Registration begins
at 5:30 p.m.; dinner and the program are at 6:30 p.m.
The program will conclude at 9 p.m. Speakers are
J. Neal Sharpe, M.D., and Roberto Penne-Casanova,
M.D., co-medical directors of the Norton Wound
Healing Centers. To register, call 629-1234 or e-mail
dena.mccormick@nortonhealthcare.org by Oct. 27.

Methodist Evangelical Hospital
Norton Healthcare honors a legacy
of faithful care
One of Norton Healthcare’s predecessor hospitals
was formally honored in September when an historical
display in Norton Healthcare Pavilion was unveiled
during a reunion of Methodist Evangelical Hospital
employees.
The permanent wall fixture is a tribute to the staff
and volunteers of Methodist Evangelical Hospital and
honors their legacy of faithful care that has become
woven into Norton Healthcare’s values.
Methodist Evangelical Hospital occupied what is
now Norton Healthcare Pavilion from 1960 to 1989.
A part of Norton Healthcare’s faith heritage, Methodist
Evangelical Hospital was established by the United
Methodist Church and the United Church of Christ
(formerly the Evangelical and Reformed churches).
“Methodist Evangelical Hospital had a very strong
organizational culture that focused on the human
relationships across patients and staff,” said Kevin
Wardell, president, Norton Hospital and Regional
Market. “It was a place filled with inspirational stories,
some of which are captured in the display.”
The display details the history of the hospital
through five panels that highlight Paul Ahlstedt, the
hospital’s first administrator; pastoral care; the women’s
auxiliary and volunteers; the nursing staff; and
the physicians. The display also features a flatscreen
TV that plays a continuous video loop of
other hospital highlights. Along the bottom of the
display is an historical timeline beginning with
1948, when initial planning began for the hospital.
“Methodist Evangelical Hospital was a
cornerstone in the community and became known
as ‘the hospital with a personal touch,’” said
Margie McClamroch, manager, grant development,
foundations office, and a former employee of
Methodist Evangelical Hospital. “Its outstanding
nursing care and personalized attention from staff
and volunteers helped establish this reputation.”
“Recalling this important history helps us
understand the sources of our own values at Norton
Healthcare today,” Wardell said. “The dedication of
Methodist Evangelical’s staff can inspire us as well.”
The display hangs near the information desk
on the ground level of Norton Healthcare Pavilion,
across from the Preston Street entrance.
Margie McClamroch poses by the new historical
display installed at Norton Healthcare Pavilion.
Photo by Jamie Rhodes
–Jennifer Reynolds
O c t o b e r 2 009 • N o r t o n N e w s • 1 1

FOUNDATION News
Kohl’s funds obesity program
Kohl’s Cares for Kids has given the Children’s
Hospital Foundation a grant of $152,952 to establish
obesity prevention programming through the Children’s
Hospital Foundation Office of Child Advocacy of
Kosair Children’s Hospital. This grant brings Kohl’s
donations to the foundation to $519,143 since 2006. The
new program will target Jefferson County elementary school
students to prevent obesity through education about healthy
living and exercise. Previous funding from Kohl’s focused on
asthma prevention and education.
Grant funds Workforce Development initiative
The Norton Healthcare Foundation has received
a $151,000 grant from the Community Foundation
of Louisville, in partnership with The Annie E. Casey
Foundation and UPS Foundation, to participate in a new
Workforce Development initiative called Change Makers.
This program will assist up to 50 residents from lowincome
neighborhoods with job training toward careers at
Norton Healthcare. For information about this program, call
Workforce Development at 629-7411.
$80,000 grant saves Safety City
Photo by Jamie Rhodes
The Children’s Hospital Foundation has funded the
continuation of Safety City, a program that has taught
important safety lessons to some 100,000 Louisville secondgrade
students over the past 16 years. Safety City is a model
city located behind Bates Elementary School. It was scheduled
to close because of Louisville Metro government budget cuts.
Win a new car
Win a 2010 Sam Swope BMW 1 Series or $40,000 in
cash in the annual Children’s Hospital Foundation car
raffle. The drawing will take place at the Festival of Trees &
Lights Nov. 22, at 5:30 p.m. To purchase a raffle ticket, visit
HelpKosairChildrensHospital.com or call 629-KIDS.
Your Combined Giving Campaign donations
can stay at Norton Healthcare
Be sure to specify the Children’s Hospital Foundation or
Norton Healthcare Foundation on your giving form.
Upcoming events
Nov. 4: Gail Klein Garlove Lectureship, 5:30 p.m.,
The Olmsted. “Patient Navigation: Helping Patients through
the Health Care System to Reduce Cancer Disparities.”
Presented by Harold P. Freeman, M.D., senior adviser to the
director of the National Cancer Institute and president and
founder of the Ralph Lauren Center for Cancer Care and
Prevention in New York. CME credits available. Funded by
the Oncology Education and Prevention Fund of the Norton
Healthcare Foundation. Preregistration is recommended by
calling 629-1234.
Nov. 20 to 22: The Festival of Trees & Lights,
presented by Republic Bank to benefit the Kosair Children’s
Hospital neonatal intensive care unit. General admission:
$3 for children under 12 and senior citizens (65+); $5 for
adults. Small additional fee for children’s activities.
Friday, Nov. 20 • 10 a.m. to 5 p.m.
Preview Day – no children’s activities
6 to 9 p.m. • Dickens Family Night, presented by
Northwestern Mutual – The Kentucky/Southern Indiana
Group. Dickens-era costumed characters and carolers,
pictures with Santa Claus, special children’s activities and
fireworks. Children: $5; adults: $8; families of four or more: $25
Saturday, Nov. 21, and Sunday, Nov. 22 • 10 a.m. to 6 p.m.
Scout Days – patches for scouts and children’s activities
For more information or to purchase tickets, visit
HelpKosairChildrensHospital.com or call 629-KIDS.
ews
A Publication of Norton Healthcare
Marketing and Communications Department
EDITOR: Cheryl Lockhart
DESIGNER: Kevin Bayless
COPY EDITORS: Jen Reynolds, Tammy Warren
P.O. Box 35070
Louisville, KY 40232-5070
502.629.8070 Phone
502.629.2688 Fax
nortonnews@nortonhealthcare.org
©2009 Norton Healthcare
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