Company Profile - Sandro Ferrone

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The Beginnings Alessandro Ferrone laid the foundations for what is today FERRONE Spa. His entrepreneurial and human qualities enabled him to transform the fabrics trade he began immediately after WWII into a veritable industry, starting up and developing all phases of the textiles market. Today Ferrone Spa produces and exports worldwide 2 million articles of clothing every year, with a portfolio of two brands, SANDRO FERRONE and SWEET SIZE (this last line was created in 2003) with a practise positioning in terms of style, price and distribution channel. Alessandro Ferrone was appointed Cavaliere del Lavoro (Knight of Labour) in June 2005 by the Federazione Nazionale di Cavalieri del Lavoro. What they say about us FERRONE, A REVOLUTION IN FAST FASHION, “IL GIORNALE” The daily Il Giornale dedicated an entire article to Spa “a company converted in the 1990’s into a join stock company is not feeling the crisis. Ready to expand throughout northern Italy, it recently launched three new franchise points of sale”. THE ROMAN KING OF READY-TO-WEAR FASHION, “IL SOLE 24 ORE” The daily Il Sole 24 ore speaks of Roman businessman Alessandro Ferrone as “... a Roman businessman who is not feeling the crisis, and indeed in this dark period has a plan to open new franchised shops: 3 in Milan”. ROMA
Company profile SANDRO FERRONE today is an extraordinary name in the panorama of fast fashion MADE IN ITALY. Since the beginnings SANDRO FERRONE brand has positioned itself well in the market of contemporary clothing. Its presence in the Italian and international commercial areas consists of a network of singlebrand retailers for which SANDRO FERRONE represents a real opportunity for success. Sandro Ferrone is present with an ever-increasing number of franchises in Italy and abroad. The solid energy between POS service, quality and excellent price balance is repaid by great trust on the part of the trade and the final customer. There are many POS positioned worldwide; in Italy, they are located mainly located in the Central and Southern part of the country, where the firm is present with some 100 single-brand POS including three recent boutiques in MILAN and 30 in Rome positioned in perfect balance among the main tourist routes and shopping centres where this brand is an uncontested leader. The SANDRO FERRONE brand is present internationally in Portugal, Spain, France, and Saudi Arabia. In addition to single-brand distribution, there is a growing number of multibrand shops, well selected and vetted. The company’s philosophy is to have kept up with the daily tastes and trends among Italian women. From the manufacturer to the customer, with no niddlemen; winning intuition, today the cornerstone of a philosophy that points to a linear and immediate distribution chain. SWEET-SIZE The new SWEET SIZE collection, from Sandro Ferrone, was created in 2003 to satisfy the women’s desires who wear “sweet sizes”, free from the totem of size 42 at any rate. When we speak of large sizes, we are dealing with an article of covering that covers more that it dresses, often very classic, and at a high price. Sandro Ferrone has overthrown this status quo and is producing cutting-edge, trendy clothing that enhances the softness and sensuality of women, attracting even young customers. ROMA
Page 1: Company Profile
Page 5 and 6: Timing of the collections FALL-WINT
Page 7 and 8: Showroom SHOWROOM in Italy Milano R
Page 9 and 10: Advertising campaigns Sweet Size RO
Page 11 and 12: Sandro Ferrone in the web The evolu
Page 13 and 14: Press Television Programme “SKY S
Page 15 and 16: POS design ROMA EUROMA2 MILANO MARG
Page 17 and 18: Store Concept “City” The SANDRO
Page 19 and 20: Address SHOP IN SHOP LAZIO ROMA •

Company Profile - Sandro Ferrone

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