Company Profile - Sandro Ferrone

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STRENGTHS FAST FASHION Model The philosophy of the SANDRO FERRONE brand is inspired by large scale retailing, “a readyto-wear fashion system, very fast, with times very close to market needs”. In our seasonal offerings, 60% of the products turn over constantly, so that there is always something new, with consequent optimisation of the POS warehouse, which at the end of the season never has an inventory of more than 5% of the volume of merchandise purchased. Compared to the traditional model of two collections a year, Sandro Ferrone introduces the concept of “five collections” distributed and sold with the same speed at which market attitudes and behaviours change. Final customers know that the brand renews its offer every week, and they visit the POS often (at least twelve times a year, compared with 4 for the competition). The advantages of investing with us The Sandro Ferrone brand is not just a reliable boutique but a solid franchisor with decades of experience with the clothing market experience and its dynamics. Simple, effective management Thanks to the company’s operational and technical support, even the new business owner can act with the security of the experienced businessman in creating a pleasing and popular boutique. ROMA
Showroom SHOWROOM in Italy Milano Roma Bologna Catania Bari ROMA SHOWROOM abroad Spain Portugal Greece Norway Austria Mexico For retail management, the company has a retail division that handles selection and all assistance services for the POS, such as: Visual - Merchandising - Computer Support - Store Concept and Design
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Page 3 and 4: Company profile SANDRO FERRONE toda
Page 5: Timing of the collections FALL-WINT
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Page 15 and 16: POS design ROMA EUROMA2 MILANO MARG
Page 17 and 18: Store Concept “City” The SANDRO
Page 19 and 20: Address SHOP IN SHOP LAZIO ROMA •

Company Profile - Sandro Ferrone

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