Company Profile - Sandro Ferrone

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Business system Key concept: • a basic collection 800 models • quality/price balance • real time restocking of the fastest-selling models • weekly small flash ads • flash ads designed for SALES (retailers mark-on percentage unchanged) • purchase timing designed to optimise warehouse inventories • personalised retailers support Objectives: • prompt updating of the POS image • low percentage of inventory prior to the retailers’ sales periods (10% of seasonal business volume) • low risk of unsold product at POS (purchased broken down into small quantities weekly) ROMA
Timing of the collections FALL-WINTER SPRING/SUMMER ROMA
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Page 7 and 8: Showroom SHOWROOM in Italy Milano R
Page 9 and 10: Advertising campaigns Sweet Size RO
Page 11 and 12: Sandro Ferrone in the web The evolu
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Page 15 and 16: POS design ROMA EUROMA2 MILANO MARG
Page 17 and 18: Store Concept “City” The SANDRO
Page 19 and 20: Address SHOP IN SHOP LAZIO ROMA •

Company Profile - Sandro Ferrone

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