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Company Profile - Sandro Ferrone

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<strong>Company</strong> profile<br />

SANDRO FERRONE today is an extraordinary name in the panorama of fast fashion<br />

MADE IN ITALY. Since the beginnings SANDRO FERRONE brand has positioned itself well in the<br />

market of contemporary clothing.<br />

Its presence in the Italian and international commercial areas consists of a network of singlebrand<br />

retailers for which SANDRO FERRONE represents a real opportunity for success. <strong>Sandro</strong><br />

<strong>Ferrone</strong> is present with an ever-increasing number of franchises in Italy and abroad.<br />

The solid energy between POS service, quality and excellent price balance is repaid by great<br />

trust on the part of the trade and the final customer.<br />

There are many POS positioned worldwide; in Italy, they are located mainly located in the<br />

Central and Southern part of the country, where the firm is present with some 100 single-brand<br />

POS including three recent boutiques in MILAN and 30 in Rome positioned in perfect balance<br />

among the main tourist routes and shopping centres where this brand is an uncontested leader.<br />

The SANDRO FERRONE brand is present internationally in Portugal, Spain, France, and Saudi<br />

Arabia.<br />

In addition to single-brand distribution, there is a growing number of multibrand shops, well<br />

selected and vetted.<br />

The company’s philosophy is to have kept up with the daily tastes and trends among Italian<br />

women. From the manufacturer to the customer, with no niddlemen; winning intuition, today the<br />

cornerstone of a philosophy that points to a linear and immediate distribution chain.<br />

SWEET-SIZE The new SWEET SIZE collection, from <strong>Sandro</strong> <strong>Ferrone</strong>, was created in 2003<br />

to satisfy the women’s desires who wear “sweet sizes”, free from the totem of size 42 at any<br />

rate. When we speak of large sizes, we are dealing with an article of covering that covers more<br />

that it dresses, often very classic, and at a high price. <strong>Sandro</strong> <strong>Ferrone</strong> has overthrown this status<br />

quo and is producing cutting-edge, trendy clothing that enhances the softness and sensuality<br />

of women, attracting even young customers.<br />

ROMA

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