Full Report - Port Douglas Chamber of Commerce

Untimely over-investment in cheaper accommodation assets coincided
with downturn
Key Development Indicators for Port Douglas
Beds
10,000
8,000
6,000
4,000
2,000
0
Early developments
targeted at high-end
premium tourists
© MBS MBA 2012 Student Project – Revitalising Port Douglas
Significant increase in new
accommodation driven by rising
property prices, leading to
oversupply, indicating lack of
planning for building approvals
New premium developments
including Sea Temple and
Peppers Beach Club
Unit price is now 35%
lower than 2006 peak;
Occupancy is 15% and
room rate 13% below
2003 levels
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
Beds Occupancy rate Property unit price Average room rate
Note: Numbers of beds are estimate figures used to depict the trend in accommodation development over time; they may exclude some smaller
accommodation providers. Property unit prices are median prices of the units sold during the year; they are used as a proxy for the value of
accommodation unit in general and may not fully reflect the value of all properties in the area.
SOURCE: Tourism Port Douglas and Daintreee, RPData, ABS
160
140
120
100
80
60
Index (2003 = 100)
17