Full Report - Port Douglas Chamber of Commerce

… and secure commitment for its Strategic Plan and to the leaders
selected to drive revitalisation
III Long term goals must be established and can be achieved by implementing
four strategic initiatives
• S1 – Drive Tourism Growth: Focus the breadth and depth of Port resources to
restore the allure of Port Douglas
• S2 – Focus Marketing: Target key market segments that will drive growth and
reverse the “massification” trend
• S3 – Stimulate Investment: Secure “public” investment and create
environment to attract private investment
• S4 – Call to Immediate Action: Agree and implement action to rebuild the
“heart and soul” of Port Douglas
IV
Delivering revitalisation and growth will require a strong coordinated
approach and a team of leaders that have explicit support of the citizen
• Implement a process to secure buy-in from all key stakeholders and the
willingness to take outlined actions
• Establish the governance structure and leadership required to drive the
strategy
• Agree actions plans, systems and processes to manage and monitor progress
© MBS MBA 2012 Student Project – Revitalising Port Douglas
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