Full Report - Port Douglas Chamber of Commerce

Port Douglas needs to grow at 5% pa over the next 5 years to reach 2005
levels, this growth should be measured in relation to Australian competitors
Regaining 2005 arrival levels will require a 5% pa growth rate over 5 years
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110
100
90
80
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Douglas region – Guest arrivals (index)
2005 2006 2007 2008 2009 2010 2011*
Douglas Queensland Australia
© MBS MBA 2012 Student Project – Revitalising Port Douglas
• 2011 Arrivals are at 80 (indexed with 2005=100)
• Regaining 100, or 2005 levels, will require a
5% pa growth rate over the next 5 years
• This measure will give Port a tangible,
measurable goal.
Comparing Port’s growth rate to competitors will help to build an understanding for relative position
Proposed list for comparison:
• Noosa
• Whitsunday Islands
• Hamilton Island
• Byron Bay
For the comparisons the current growth rate
should be considered, not a 5 year trend.
Reason for selection:
• secluded locations, none metropolitan
• same affect of currency fluctuations
• largely same laws and regulations apply
• roughly same reasons to visit destination
International destinations, such as Hawaii, Bali
or Fiji, are more difficult to compare as they are
affected differently due to currency fluctuations
and operate under local legislation.
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