www.lionsdailynews.com friday, june 24 , 2011

n Brastemp
created a huge
buzz in Brazil for
Whirlpool
proving the success of the strategy. “Another project that makes
us extremely proud is the campaign created for Santa Casa de
Misericorida de Sao Paulo, the oldest hospital in the city. We
have been voluntarily responsible for the institution’s communication
since 2004 and the campaign is part of the 5% movement,
to encourage 5% of Brazilians to donate blood. Our aim was to
inspire advertisers to donate space in shared content and communication
pieces by offering other agencies downloadable
intervention tags to place in their own clients’ ads.” In Chile,
Sylvie Dube, executive producer at Moonlighting, is seeing a
new wave of US clients taking advantage of the country’s relative
proximity. “Our new business is partly location-driven and
partly thanks to the fact that talent rates are low,” she says.
“Plus our crews are excellent, and thanks to their efficiency
and the local geography, we can do a lot of different scenarios
in a short time.
“Recently we shot a Tiger beer commercial which involved
mocking up Italy, Germany, the US and Peru, and we managed
all four in the same day. Production company Traktor told us
that we were at the same level as LA — quite a compliment!
And then they hired our art director and flew her out to Cambodia
for a further shoot.” Dube is justifiably proud of her team
and its can-do attitude. “We worked with Boxer on a shoot that
THANKS TO OUR CREWS’ EFFICIENCY
AND THE LOCAL GEOGRAPHY, WE CAN
DO A LOT OF DIFFERENT SCENARIOS
IN A SHORT TIME”
Sylvie Dube, Moonlighting
100% Service 100% Production
CHILE / ROMANIA / SOUTH AFRICA
www.moonlighting.co.za
43
involved multiple car crashes, we’ve staged a boat race for Timberland
with a stunt man jumping from boat to boat, and we’ve
done quite a few kids spots recently. Chilean laws covering
working with kids are less bureaucratic than in both Argentina
and Brazil, where you are obliged to make applications seven
days before the shoot, which can be impossible for some spots.
“In terms of having kids working on set, Chilean law is less
strict in terms of hours per day but, as we all know, working
with kids is all about being kind and considerate with them,
making sure they don’t get bored in between takes.”
Monlighting also recently serviced an Outsider shoot for
UK pharmaceutical brand Boots. “That was another quite intense
job,” Dube says. “It involved several short stories per day and
FRIDAY, JUNE 24,2011