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development of organizational policies and procedures to ensure a safe,
supportive and inclusive environment for women, changes to AFL rules
relating to problematic or violent conduct, the education of players and other
Club officials, dissemination of model policies and procedures at community
club level, and a public education programme (AFL 2005).
View the policy document: Respect & Responsibility: Creating a safe and
inclusive environment for women at all levels of Australian Football by the
Australian Football League. 2005. Melbourne: Australia.
Fair Game – Respect Matters (Australia)
This initiative recently introduced by the Australia Football League in Victoria,
in partnership with La Trobe University, is intended to foster cultural change
throughout the athletic code. It encourages community clubs to assess their
own cultures and invites senior players, coaches and supporters to improve
their attitudes and behaviours towards women. The programme will be
tested in three Melbourne community clubs before being rolled out to other
AFL community football clubs in Victoria over the next two years
(Communications with Michael Flood, 2008).
To learn more about Fair Game, see the website.
Purple Armband Games (Australia)
Purple armbands originated in the Football Fans Against Sexual Assault
(FFASA) campaign, set up in response to a number of sexual assault
allegations that surfaced against elite Australian footballers in 2004. FFASA
called on sport groups at all levels to make a statement against sexual
assault and violence against women by wearing a purple armband. From this
initial call, a grassroots decentralized campaign emerged where sports
communities are encouraged to participate in the Purple Armband Games at
a level that best suits their time and resources. Some communities may
elect to just wear the purple armbands, while others might choose to initiate
additional activities such as:
� issue local press releases
� make loud speaker announcements
� promote the purple armbands in game programmes
� publish stories on their club‟s website
� give free entry to women on the day
� raise money for their local sexual assault service
� invite visiting teams to join them.
For further information see the website.
Corporate Alliance to End Partner Violence (CAEPV) (US)
The Corporate Alliance to End Partner Violence was established in 1995 to
prevent partner violence by leveraging the strength and resources of the
corporate community. The Alliance brings together companies who
exchange information, collaborate on projects, and use their influence to
instigate change.
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