9. The Pharmaceutical Industry - PMMI

J) Comments Related to Asian Packaging Machinery
Bayer said that it had been approached by a packing machinery supplier from India that was
offering very competitive pricing. The company mentioned that as price is not a decision factor,
it doesn’t have an interest in suppliers competing solely on price. The purchasing decision for
the company is based on technology, reliability and brand reputation.
The firm says that it knows for a fact that its suppliers are not shifting manufacturing to Asia.
Over the course of the production of its machines, the company visited the factory of its
suppliers in Europe between two and three times to check on the progress on the construction
of its machines.
K) Trade Show Attendance / Trade Publication Information
Bayer visits trade shows regularly, including packing and pharmaceutical shows in Germany, as
well as ExpoPack and Expo Farma in Mexico. The company does not attend trade shows in the
United States. The company also receives trade publications and information from current and
interested suppliers.
L) Specific Interest
The company is interested in receiving information from potential suppliers specializing in
servicing the pharmaceutical industry. It is specifically interested in blister and cartoning
machines.
M) Contact Information
Company Name: Bayer de Mexico S.A. de C.V.
Contact: Mr. Alfredo Velez
Position: Technical and Maintenance Director
Address: Carretera Mexico-Toluca. Km 52.5
5200 Lerma, Estado de Mexico, Mexico
Telephone: (52-55) 5728-3000 ext. 4985 or 4882
Fax: (52-55) 5728-3363
Mail: alfredo.velezcalderon.av@bayer.com.mx
Web page: www.bayer.com.mx
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