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Download pdf file [PDF: 1.26 MB] - Rio Tinto
Download pdf file [PDF: 1.26 MB] - Rio Tinto
Download pdf file [PDF: 1.26 MB] - Rio Tinto
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Strengths<br />
• Long-life, low cost, world-class ore<br />
bodies and refining facilities<br />
• Customer focus<br />
• Knowledge (global borate<br />
resources, chemistry, R&D,<br />
technical support, etc.)<br />
• <strong>Rio</strong> <strong>Tinto</strong> synergies<br />
Opportunities<br />
• Borate end use protection and<br />
growth by exploiting unique<br />
physical, chemical, biological, and<br />
nuclear properties of boron<br />
• Continuing cost efficiency gains<br />
• Improving customer value in use<br />
200<br />
150<br />
100<br />
50<br />
0<br />
Borax SWOT matrix<br />
Weaknesses<br />
• Slow inherent growth rate of traditional end<br />
use markets<br />
• Logistics cost disadvantages<br />
• Size of ore reserves relative to Eti<br />
• Difficult to grow by acquisition<br />
Threats<br />
• Price pressures (driven by competitor<br />
expansion desires)<br />
• Customer buying power (global,<br />
concentrated markets)<br />
• Product substitution<br />
Indexed sales and earnings<br />
(1993 = 100)<br />
1993 1994 1995 1996 1997 1998 1999 2000 2001<br />
Earnings Sales<br />
Recent performance
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