A TUNE-UP FOR THE DUAL TURNTABLE - ThaiHDbox

Editorial
�ll of us are dealing with some
effects of the “downturn.” We
are not an exception. We see
these forces every day in those
who decide about advertising in our
pages, and those of you who are sending
your renewals. We are all asking each
other “How are you doing?” or “Hope
all is well with you.”
It is a hard time, and one which
often appears endless. I think we are all
tempted, in our frustration, to look for
scapegoats, or people to be mad at for
causing all this. We would do well to
step back and give some calm thought,
unaffected by our feelings, about where
we are and why.
My answer to people who inquire about
the situation at Audio Amateur is to
reply that we are responding in positive
actions. Some of our people are work-
HOW ARE WE DOING?
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ing off site, and in a case or two, fewer
hours. We have been cutting costs in
a number of ways. We are using less
paper, we use heating oil more sparingly.
We work four days a week. We have
been using interns occasionally. We are
encouraging readers to seriously consider
digital versions and delivery of all our
periodicals. This is working and we are
seeing lower printing bills every month.
AudioXpress is now being distributed
on newsstands in Europe and Britain.
Our office has been helped enormously
by a local IT company and the addition
of Google's wonderful apps Docs,
g-mail, and calendar. This links all of us
together as editors, customer servants,
marketing, and advertising. We are, insofar
as possible, using open source software,
believing that such widely used
capabilities should not be monetized
indefinitely.
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6 audioXpress 12/10 www.audioXpress.com
AudioBytz is our new newsletter, free
to anyone interested in excellent sound.
David Ranada is one of the most informed
and experienced commentators
on the audio scene anywhere. Go
to our website (www.audioXpress.
com) and join the thousands who are
reading David every other Thursday.
Watch for a new blog from the
publisher on life here at Audio Amateur.
We have a lot going on in this
40-year-old enterprise dedicated to
hands-on audio craftsmanship. Blogs
require snappy titles, so we decided on
Ed Dell's deciBels. Watch for an announcement
on our website.
A lot more than I have detailed here is
going on in our corner of Peterborough.
I'll be sharing a lot of that in my impending
blog.—E.T.D.
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