download company credentials pdf - capitalize
download company credentials pdf - capitalize
download company credentials pdf - capitalize
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BACARDI<br />
Since 1996 Capitalize has helped BACARDI to be a drink of choice<br />
for LDA to 24 year olds. We have a deep understanding of what<br />
young people want and continually adapt our campaigns so<br />
BACARDI is relevant in their lives.<br />
Our campaigns include the award winning BACARDI B-Live music<br />
festival programme, student brand ambassador programmes,<br />
sampling-plus campaigns, on-trade engagement and other major<br />
event experiences. Whatever tools we use, we create a powerful<br />
relationship between BACARDI and young drinkers. We help<br />
make people lifetime fans of the brand and to recommend it to<br />
their friends.<br />
The results speak for themselves. BACARDI is the number 1 rum<br />
in the UK and at our events the propensity to buy BACARDI has<br />
increased 21% points. Our BrandFan ® research shows BACARDI<br />
has more fans than any other drinks brand among Innovators and<br />
Early Adopters, and BACARDI is the brand they are most likely to<br />
rave about above all other alcohol brands.<br />
Award winning BACARDI<br />
B-Live at Electric Picnic,<br />
Ireland.<br />
The BACARDI Student<br />
Brand Ambassador<br />
Programme.<br />
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