download company credentials pdf - capitalize

SOUTHERN COMFORT
The Mardi Gras-inspired brand Southern Comfort turned to Capitalize
to help it demonstrate its relevance to discerning drinkers.
We developed the highly successful sponsorship of Electric Picnic and
created The Carnival of Souls, a Mardi Gras themed troupe of roaming
performers who drove traffic to the stage while entertaining the
masses. Sampling and trade hospitality also enabled us to gain new
legions of fans for Southern Comfort, with over 200,000 experiencing
the brand.
“I can’t think of a better brand to work with than Southern Comfort or
a more appropriate partnership”
JOHN REYNOLDS, MD POD CONCERTS, ELECTRIC PICNIC
36 37
Perfect serve at the
Crawdaddy Arena.