download company credentials pdf - capitalize
download company credentials pdf - capitalize
download company credentials pdf - capitalize
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32<br />
PUMA<br />
Having announced its involvement in the Volvo Ocean Race, the<br />
team at PUMA turned to Capitalize to help maximise revenue from<br />
the sponsorship and build a new fan base from scratch.<br />
Our multi-award winning, fully integrated PUMA Mast Challenge<br />
campaign involved a live and interactive “advert” featuring a<br />
replica 70ft race boat in head-turning locations in London, Paris,<br />
Stockholm and Galway. The campaign included digital media, PR,<br />
sampling, celebrity endorsement and above-the-line support.<br />
Over 3.8 million people visited the Volvo Ocean Race Stopover<br />
Villages and saw PUMA in action. TV and print media coverage<br />
for PUMA Ocean Racing was valued at $51 million. 660,000<br />
unique users logged onto www.pumaoceanracing.com. Retail<br />
expectations were exceeded after sales in PUMA City on a single<br />
day in Boston topped daily sales in any PUMA store<br />
ever worldwide.<br />
PUMA Ocean Racing take<br />
second place overall in the<br />
Volvo Ocean Race 2008-09.<br />
The award winning<br />
PUMA Mast Challenge<br />
engaged with new fans<br />
in new locations.<br />
33
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