Tailgating Under the Stars Auction - Chamber of Commerce of ...

Volume 2, Issue 9 September 2012
Tailgating
Under the Stars
Auction

INSIDE THIS ISSUE
Chairman of the Board Letter 3
New Chamber Members 4
Renewing Members 4
Community Showcase 4
Major Sponsors 5, 8 & 26
Board of Directors 6
Tailgating Under the Stars 6 & 18
Member Spotlight 7
Our Members 9
Chamber Mixers 10
Rise & Shine Breakfasts 11
Welcome New Teachers 12
Women’s Network 13
Business of the Year Awards 14
Leadership Berkeley 15
Business News 16 & 17
Calendar of Events 19 & 24
Community Events 21, 22 & 25
198 Viking Way - Martinsburg, WV 25401
304.267.4841 800.332.9007
Fax: 304.263.4695
chamber@berkeleycounty.org
www.berkeleycounty.org
Staff
Tina H. Combs, President & CEO
Susan G. Sanders, Office Manager
Amy C. Fansler, Program Coordinator
Follow us on
Board of Directors
Doug Arndt Arndt-McBee Insurance Agency
Guy Avey Susquehanna Bank
Ken Barton Steptoe & Johnson, PLLC
Lisa Bivens Panhandle Home Health
Elaine Bobo Berkeley County Schools
Tripp Dailey W. Harley Miller Contractors
David Decker Decker & Company, PLLC
Kendra DeOms Chick-fil-A
Tracey Eberling Steptoe & Johnson, PLLC
Jonathan Gavlinski Ecolab
Brian Gilpin Shenandoah Veterinary Hospital
Mary Hayward Retired
Travis Hill Wells Fargo Insurance Services
Fred Hollida CoxHollidaPrice, LLP
Sherri Janelle Blue Ridge CTC
Joyce Kees United Bank
C.D. Linton Essroc
Rebecca Linton City National Bank
Christina Lundberg Small Business Development Center
Kathy Mason Berkeley County Development Authority
Stephen Mathias Bowles Rice McDavid Graff & Love, LLP
Teresa McCabe WVU Hospitals-East
Dawn Newland State Farm Insurance
Butch Pennington Pennington’s Auto Center
Bonn “Buzz” Poland The Union Sales Co.
Bill Powell Jackson Kelly, PLLC
Tim Pulte Quad/Graphics
Floyd “Kin” Sayre Bowles Rice McDavid Graff & Love, LLP
Harry Siegel HMS Technologies
Norman Slemenda Prettyman Broadcasting
Susan Snowden Martin & Seibert, LC
Kevin Starliper CNB Bank
Nan Stevens WV Housing Development Fund
Richard Wachtel TalkRadio WRNR
Tony Zelenka WVU Hospitals-East
Officers
Tracey Eberling, Chairman of the Board
Norman Slemenda, Chairman-Elect
Kendra DeOms, Vice Chairman
David Decker, Treasurer
Kathy Mason, Past Chairman

Page 3
Business Matters
The Summer of 2012 is officially coming to an end, and we will soon be entering the final quarter of the
year. Even though the year will be over before we know it, the Chamber still has many outstanding
programs and events planned. These programs are designed to provide you with networking and
educational opportunities that will strengthen your business. I encourage you to take a look at the
calendar of events and plan to participate in these great activities.
The 22nd year of the Leadership Berkeley program will begin on September 18, 2012. This year’s class is
listed on page 15. We appreciate the hard work of the Leadership Berkeley Committee, under the
leadership of Rick Manning (United Bank), for their great work in making this a top-notch program.
Tracey Eberling
Special thanks go to our Leadership Berkeley major sponsors – Susquehanna Bank, Essroc, Blue Ridge
Chairman of the Board
Community and Technical College, and Around the Panhandle Magazine (Hornby Publishing). We also
want to thank Michael Bohrer and Detailed Destinations, the official transportation of Leadership Berkeley. Without the
support of these businesses and organizations, this program would not be possible.
One of my favorite events, the Tailgating Under the Stars Auction, is almost here and will be held on Friday, September 21,
2012. We’ve already received some really fabulous auction items – WVU football game tickets, Washington Wizards tickets,
Chick-fil-A for a year, a vacation in the Outer Banks, bicycles, jewelry, just to name a few, but we need more items. Please
consider donating an item for the silent auction. Tickets are now on sale for $50 each or $450 for 10 tickets. A portion of the
proceeds from the Auction goes to the United Way of the Eastern Panhandle. The Tailgating Under the Stars Auction wouldn’t
be possible without the generosity of our sponsors--My Bank! First United Bank & Trust, Bowles Rice McDavid
Graff & Love, Printing Impressions, Bechdel Jewelers, and The Purple Iris. Get your tickets today – this event
sells out!
The Women’s Network program continues to be a success. We thank Mary Hayward for her leadership of the Women’s
Network Committee and look forward to the future as Mary turns over the committee to Pam Neely (State Farm Insurance).
Both of these ladies, along with the other Committee members and staff, have been instrumental in building this great
program sponsored by WVU Hospitals-East, Blue Ridge Community and Technical College, Diehl Law, and Platinum PR.
It’s not too early to start planning for the 86 th Annual Dinner, which will be held on Wednesday, November 7, at the Holiday
Inn. This is our opportunity to celebrate the many successes of the year and to recognize outstanding businesses and
exceptional people in the community. Nominations are currently being accepted for Small and Large Business of the Year
awards. Criteria for nominating a business can be found here. Invitations will be in your mailboxes soon. Mark your
calendars now and reserve your tickets. This event sells out every year.
If you have any questions or need more information, contact the Chamber staff or a board member. Thanks for your support!
TALKRADIO WRNR
Award-Winning
News, Talk & Sports
24-Hours a Day
AM 740, 106.5 FM &
Comcast Cable Channel 10
Martinsburg, WV
www.talkradiowrnr.com

Volume 2, Issue 9
New Chamber Members
Hani Al-Saleh, DMD, Inc.
215 South Louisiana Avenue
Martinsburg, WV 25401
304.267.8702
Fax: 304.263.2787
alsalehdental@yahoo.com
www.alsalehdental.com
Hani Al-Saleh, Rep.
Dentist
Blue Ridge Carpentry
PO Box 1072
Charles Town, WV 25414
304.283.5473
Fax: 304.728.3586
kevin@blueridgecarpentry.com
www.blueridgecarpentry.com
Kevin Clark, Rep.
Full-Service Residential Builder &
Remodeling Contractor
Page 4
Miss Berkeley County Scholarship
Organization
1251 Cannon Hill Road
Hedgesville, WV 25427
304.279.9009
shellstar033@aol.com
Shelley Nichols-Franklin, Rep.
Organization
Renewing Members - Thank you for your continued support!
Arndt-McBee Insurance Agency
BNI Shenandoah Valley
Breast Cancer Awareness -
Cumberland Valley
C.A.S.A. of the Eastern Panhandle
Cell-Page Communications
Courthouse Apartments
Daily Grind Unwind
Eastern WV Community Foundation
Fawcett Martinsburg Real Estate
Holiday Inn Martinsburg
Integrative Resources
Keene Enterprises, Inc. - T/A McDonald’s
Keller Williams Rice Realty
Martinsburg Mall
McNeer Highland McMunn & Varner
Re/Max in Action
Shepherd University
Silpada Designs Jewelry, Independent
Representative, Arlene Householder
EXPO is now Community Showcase
Gail Moxley (CNB Bank), Committee Chair
November 3 rd at the Martinsburg Mall
Spherion Staffing
Dr. Bonnie M. Stubblefield
William L. Stubblefield
The UPS Store
Wells Fargo Insurance Services
of WV
The Expo Committee met on August 21 st and after much consideration made a
decision to rename the Expo to “Community Showcase”! The Chamber and the
committee decided to make this change due to various reasons. One objective is to broaden the event so that more businesses
and organizations will participate. Another objective was to reach out to the public that would attend the event and reach a
larger audience. It will be an exciting and fun way to get to learn more about our community. We want to make this a
"hometown" event and invite the community to personally meet business owners and volunteers from our local organizations.
Applications will be available soon so keep a close watch on your inbox so you can take advantage of the early bird pricing!
Thanks again to our committee members: Norm Slemenda, Ruby Avey, Tina Dorsey, Christina Lundberg, Judy Gelestor and
Justin Whitman. There is still time to become a sponsor of this event. To find out the many benefits of being a sponsor, please
contact Tina Combs today at 304-267-4841 or tina@berkeleycounty.org. Click here to download the complete application.
Thanks to the following sponsors who help make this event possible:

Page 5 Business Matters
The Potomac Edison Company – Your Provider of Reliable
Electric Service in the Eastern Panhandle
Electricity is the lifeblood of modern day living and
commerce. The Potomac Edison Company takes very
seriously its mission to provide safe, reliable electric
service to our 132,000 customers in West Virginia’s
Eastern Panhandle, including 51,000 customers in
Berkeley County. Whether it is connecting a new resident
or business, upgrading and maintaining the region’s
electrical infrastructure, or restoring power after damaging
storms such as the June 29 Derecho, the men and women
of Potomac Edison stand squarely in your corner. Potomac
Edison employs more than 500 people to serve its West
Virginia and Maryland customers, with about 60
employees based at the Martinsburg Service Center.
Some people may remember us as Allegheny Power. But that name changed after Allegheny Energy merged with
FirstEnergy Corp. of Akron, Ohio in 2011, and FirstEnergy promptly restored the traditional utility name of
Potomac Edison. Our local utility management team is focused on making decisions that benefit our customers and
communities, and we operate by a philosophy that “the greater good is better business.” This testament underlies
our contributions to community organizations and investments in the local economy. Potomac Edison’s
Martinsburg-based employees contributed more than $2,500 and 500 pounds of food to Harvest for Hunger in 2011
and 2012, benefitting the Loaves & Fishes food bank of the Cooperative Community Action Project. Similarly,
employees and the FirstEnergy Foundation donated more than $10,000 to the United Way of the Eastern
Panhandle in 2011.
We take an active role in promoting the communities we serve to new and existing businesses. Businesses seeking
sites can use FirstProspector, a program that finds and analyzes potential sites for new commercial and industrial
construction, including existing available space. Potomac
Edison worked closely with Macy’s and the Berkeley
County Development Authority to extend electric service to
Macy’s new distribution center. We also support regional
efforts to attract data center operators to the Eastern
Panhandle to take advantage of an ample supply of lowcost,
reliable electricity.
To learn more about Potomac Edison and FirstEnergy,
please visit our web site at www.firstenergycorp.com.

Volume 2, Issue 9
Meet Your Board of Directors
Page 6
Christina Lundberg is the Center Manager/Business Coach for the West Virginia Small Business
Development Center (SBDC) of the Eastern Panhandle. She has been with the SBDC program for 16
years. The Center serves Jefferson, Berkeley and Morgan counties.
Chris is a member of the Professional Business Women’s Association, Berkeley County NAACP, Main
Street Martinsburg’s Economic Restructuring Committee, Friends of the Martinsburg-Berkeley
County Public Library, and the Chamber’s Women’s Network. She also serves as Chair of the Local
School Improvement Council at James Rumsey Technical Institute, Treasurer of Berkeley
Community Pride, and Vice-Chair Berkeley County Schools Diversity Council. She is a 1998 graduate of Leadership
Berkeley.
Prior to joining the SBDC she was a self-employed accountant for ten years. She is currently reading Ethics for the
New Millennium by His Holiness the Dali Lama.
Tailgating Under the Stars Auction
IT’S ALMOST GAME TIME!!!
September 21st is fast approaching. Ticket sales have been
brisk and it looks like this could be another sell-out, so be
sure to order your tickets now. The Auction Committee has
worked hard in the pre-season to guarantee another great
event for you. Thanks to all who have generously donated
auction items so far. If you haven’t yet, expect to hear from a
committee member soon or click here. We hope to see you
“Tailgating Under the Stars” at the Purple Iris to support the
Chamber and the United Way. GO TEAM!
Platinum Sponsors
Contributing Sponsors

Page 7
L. R. Wilson Seamless Gutters, Inc. has been a family
owned and operated business for 19 years. We are located in
McConnellsburg, PA. We service the tri-state area, which
include, Maryland and West Virginia. L. R. Wilson is
licensed and fully insured to protect you and our employees.
We specialize in 5", 6", 7" K style gutters, 6" half round
gutters and the Gutter Topper gutter guard system. L. R.
Wilson has a variety of in stock colors to compliment any
residence or commercial building. Our standard
installations use .032 gauge gutter coil, which is the
strongest gutter coil available and is durable under snow and
ice. L. R. Wilson has highly skilled installers with years of
service those plugged up downspouts and gutters that are
full of leaves and debris. We will inspect and clean your
system to make sure you are on the right track to a clog free
spring or fall season.
For all your gutter related needs, call our fully staffed office
and we will be happy to offer a free estimate. Our office
hours are Monday - Friday 8:00 a.m. - 4:00 p.m. Toll free
1-800-293-9527, or find us on the web at
www.lrwilsongutters.com.
Choose L. R. Wilson for your next home improvement/
commercial project.
Business Matters
experience and knowledge which will ensure our job will
exceed your expectations. They are quick and efficient on any
job.
Prefer to do the work yourself? Not only does L. R. Wilson
install gutters and downspouts, but we offer a run-off service
as well. We will come out to your house or construction site
and fabricate the lengths of gutter you need and give you the
accessories to complete the job.
Gutters too high, or hate climbing ladders and you are in need
of a gutter cleaning? L. R. Wilson is the one to call to
Interested in being in featured on this page -
contact us for more information on getting in the “Spotlight”
amy@berkeleycounty.org

Volume 2, Issue 9
Workforce Development Committee
The Workforce Development Committee will be meeting on Thursday, September 20, 2012, at the new Blue Ridge CTC
Headquarters Building, located at 13650 Apple Harvest Drive in Martinsburg. The meeting will be held in the President’s
Board Room, on the third floor of the building, and will begin at 9:00 a.m. with light refreshments. Please consider joining us
and becoming part of this exciting committee.
A special thank you to those businesses who have volunteered to have collection sites for the United Way Mega Food Drive at
their place of business. If you would like to make a donation, please visit one of the following locations:
BB&T
BCT - Bank of Charles Town
Berkeley County Schools Central Office
Blue Ridge Community & Technical College
Children’s Home Society of WV
City of Martinsburg
CNB Bank
Ecolab
Platinum & Gold Sponsors
Around the Panhandle Magazine
BB&T
Bechdel Jewelers
Blue Ridge Community & Technical College
Bowles Rice McDavid Graff & Love
Chick-fil-A
City National Bank
CNB Bank
Detailed Destinations
Essroc
FirstEnergy Corp.
HMS Technologies
Holiday Inn Martinsburg
Jackson Kelly, PLLC
The Journal
Lumos Networks
Martinsburg Mall
My Bank! First United Bank & Trust
Prettyman Broadcasting
Printing Impressions
The Purple Iris
Roach Energy/ROCS
Day of Caring
Mega Food Drive
MVB Bank
My Bank! First United Bank & Trust
Panhandle Home Health
Subway at Spring Mills Walmart
Susquehanna Bank
United Bank
United States Federal Courthouse
The Woods
Collection boxes will be picked up from the local businesses on the Day of Caring - September 11, 2012.
Sponsors for our Programs & Events ~ Thank You!
Steptoe & Johnson, PLLC
Susquehanna Bank
United Bank
Valley Health
Waste Management
WVU Hospitals-East
Page 8
Silver & Bronze Sponsors
Berkeley County Development Authority
Diehl Law
Household Savings
MedExpress Urgent Care
Platinum PR
~~~~~~~~~~~~
Sponsorship Opportunities
Annual Dinner
Community Showcase
Corporate Cup Challenge Golf
Leadercast
Leadership Berkeley
Rise & Shine Breakfast Programs
Tailgating Under the Stars Auction
Women’s Network

Page 9 Business Matters
Our Members
Blue Ridge Community &
Technical College recently held
a grand opening of their new
campus located at 13650 Apple
Harvest Drive in Martinsburg.
The West Virginia University School of Medicine
Eastern Division is pleased to announce that Dr. Phillip
Aguila and Dr. Feroz Noori have won the Outstanding Clinical
Faculty of the Year Award.
Shepherd University has won a nearly $100,000 grant
from the National Endowment for the Humanities to help
high school teachers learn more about Appalachian history,
culture and literature - lessons they then can pass along to
their students.
The Berkeley County Development
Authority is pleased to announce that
Kathy Mason, Programs Manager, has
received certification as a Professional
Community and Economic Developer
(PCED).
The Berkeley County Solid Waste Authority recently
received a $12,500 grant from the West Virginia Solid Waste
Management Board.
Artist Daniele Piasecki was recently awarded a
Professional Development Grant by the West Virginia
Commission of the Arts.
The members of Smith Elliott Kearns &
Company, LLC are pleased to announce that
Edward D. Warren has joined the firm as
Director of Marketing.
TalkRadio WRNR recently received a number of awards
from the West Virginia Associated Press Broadcasters
Association. First place honors were awarded for Best
Sportscaster, Best Talk Show, Best Sports Talk Show, Best
Sports Special and Outstanding Sports Operation. Second
place honors were awarded for Best Regularly Scheduled
Sportscast, Best Sports Play-by-Play and Best Breaking News.
Essroc recently held a ribbon
cutting ceremony for their new $10
million railroad spur. The new
spur connects Essroc to the
Winchester & Western Railroad
just south of Martinsburg.
City Hospital is pleased to
announce that Joyce Kisner,
physical therapist assistant, was
named Quality Service Award
winner for July 2012. Shown l-r:
Brenda Allen, rehab services
manager; Kisner; and Anthony Zelenka, chief administrative
officer.
The United Way of the Eastern
Panhandle is pleased to announce the
addition of Sharon Awkard as their new
Director of Community Impact.

Volume 2, Issue 9
Chamber Mixer
Many thanks to the Kelley Allstate Agency for hosting our
August 15 Chamber Mixer. Over 55 Chamber Members and
guests took advantage of the great networking opportunities
and spectacular refreshments. A special thanks to Gary &
Tracy Kelley for hosting this event.
The next Chamber Mixer will be hosted by Chick-fil-A on
September 19, 2012.
If your business is interested in hosting an upcoming
C h a m b e r M i x e r , c a l l 3 0 4 . 2 6 7 . 4 8 4 1 o r
chamber@berkeleycounty.org. This is a wonderful
opportunity to showcase your business to other Chamber
members and gives our members the opportunity to network.
Wednesday - September 19, 2012
5:00 - 6:30 p.m.
1005 Foxcroft Avenue - Martinsburg
Upcoming Chamber Mixers:
October 17 - Eastern Panhandle Federal Credit Union
November 20 - Bechdel Jewelers
December 19 - Historic McFarland House
January 16, 2013 - Berkeley Senior Services
February 20, 2013 - Anytime Fitness
March 20, 2013 - Classic Inventory
April 17, 2013 - Penn Liquors
May 15, 2013 - Berkeley County Humane Society
June 19, 2013 - Tom Maiden’s Insurance
Stop by Chick-fil-A to meet and greet other
Chamber members and guests. While you’re
here, enjoy some drinks and appetizers and don’t
forget to bring your business cards. Take
advantage of this opportunity to not only learn
more about our business community, but to
network with other business members.
Click here to register or
email chamber@berkeleycounty.org
Page 10

Page 11
Friday - September 14, 2012
Manny Arvon, Superintendent
Berkeley County Schools
“Update on Berkeley County
Schools”
7:15 - 7:30 a.m. - Coffee & Conversation
7:30 a.m. (SHARP) - Breakfast Buffet
8:00 - 9:00 a.m. - Program
Holiday Inn Martinsburg
$15 for Chamber Members $23 for Non-Members
Click here to register for the September 14 breakfast
Click here to register for the September 28 breakfast
Cancellations will be honored with a full refund if received by
12:00 p.m. on the Thursday before each breakfast. No-shows
and cancellations after the deadline will be charged the full
price of the breakfast.
Friday - September 28, 2012
Michael Ratliff,
Employment Specialist
WorkForce Investment Board
“On the Job Training (OJT)
Mysteries”
Business Matters

Volume 2, Issue 9
41st Annual Welcome New Teachers Breakfast
The 41st Annual Welcome New
Teachers Breakfast, sponsored by the
Martinsburg-Berkeley County Chamber
of Commerce, was held on Tuesday,
August 14 at The Holiday Inn. Business
sponsors helped to welcome over 125
new teachers to the community. The
new teachers were given a goodie bag
full of items donated by local
businesses.
Teacher Breakfast Sponsors
and/or Goodie Bag Contributors
167th TFR Federal Credit Union
Alzheimer’s Association, WV Chapter
BB&T
BCT-Bank of Charles Town
Berkeley Arts Council
Berkeley Community Pride
Berkeley County
Development Authority
Berkeley County Health Department
Berkeley County Humane Society
Berkeley Senior Services
Blue Ridge Community &
Technical College
Blue Ridge Smiles/
John T. Gibson, DDS
Boys & Girls Club of the
Eastern Panhandle
Brown Funeral Home
Cell-Page Communications
Century 21 Braddock Realty
Chick-fil-A
Children’s Home Society of WV
The Church at Martinsburg
City of Martinsburg -
Community Development
City National Bank
CNB Bank
Tina Combs
Comcast Cable
Costco Wholesale
Decker & Company
Depot Florist
Eastern WV Community Foundation
EastRidge Health Systems
Elmtree Townhouse Apartments
Farmers & Mechanics
Insurance Companies
Gary Kelley Allstate Insurance
Household Savings
International Corporate Training
& Marketing (ICTM)
InThePanhandle.com
Jefferson Security Bank
Kable Team Realty
Donn Marshall
Martinsburg-Berkeley County
Convention & Visitors Bureau
Martinsburg-Berkeley County
Public Libraries
MedExpress Urgent Care
MidAtlantic Farm Credit
Minghini’s General Contractors
MVB Bank
Delegate John Overington
OWPR Architects and Engineers
Panhandle Home Health
Patterson’s Drug Store
Pill & Pill
ProTel/AT&T Authorized Retailer
Royce Too
Sam’s Club
Shenandoah Valley
Medical System
Small Business Development Center
of the Eastern Panhandle
Greg & Brenda Spaulding
State Farm Insurance, Kay Lewis
Page 12
State Farm Insurance, Pam Neely
State Farm Insurance, Dawn Newland
Steptoe & Johnson
Susquehanna Bank
Take Shape for Life
Touchstone Realty
United Bank
United Way of the Eastern Panhandle
Valley Health
Valley Health Urgent Care
The Wellness Center at
City Hospital
The Woods
WV Division of Rehab Services
WVU Extended Learning
WVU Hospitals-East/
City Hospital
Special Thanks
Berkeley County Air Force Jr. ROTC
and
Amber Femi, Kaylee Femi and Micha
McCutcheon (youth volunteers from
The Church @ Martinsburg) for stuffing
the teacher goodie bags

Page 13 Business Matters
Pam Neely (State Farm Insurance), Committee Chair
NET*WORK: noun [NET-WURK] an association of individuals having a common interest, formed to
provide mutual assistance, helpful information, or the like: The Women’s Network is a great place to
challenge yourself, meet like-minded people, and have fun in the process!
I’m so excited to be the new Women’s Network chairperson and to begin our 3 rd year of being. Under the
leadership of Mary Hayward, we have grown to over 220 members and have offered 8 quarterly workshops, 2 day
-long conferences, and a self-empowerment series with Dr. Michael McCarty. I look forward to carrying on the
mission of the Women’s Network and to offer many more programs that support the women of Berkeley and
Jefferson Counties.
Please forward any workshop or conference ideas you may have to me at Pam@SFinSpringMills.com or call
304.274.5959. ANYTHING is possible – we have tackled ZUMBA, Elder Law, Dress for Success, Conflict
Resolution, Social Networking, and many more subjects… We would need input to continue delivering stellar
programs!
Come join us for the following:
The Use of Tapping to De-Stress, Reduce Anxiety, and Manage Pain
Thursday, September 13 – Women’s Network Self-Empowerment Series - 5-8 pm – Historic McFarland House
Be watching your inbox for more information!
One of my favorite quotes is “YOU’LL NEVER CHANGE WHAT YOU’RE WILLING TO TOLERATE.” What are
you tolerating? Stress, weight issues, pain, being overwhelmed, relationship issues?
During this session you’ll learn how to re-wire your brain to de-stress, reduce anxiety, and manage pain. Many
times we talk about things with friends, a psychologist, or clergy and those conversations may affirm negativity.
Through this session you can learn that when your body is in a flight or fight response you can use tapping to tell
your body that all is ok and heal that flight or fight response.
We’ll learn how to take care of what you believe stresses you – you will also learn how to take care of what comes
up – the issue behind the issue – to fully relieve stress and pain.
This may be a major CHANGE for you – you may feel uncomfortable – you may also get results. So, what are
your waiting for? Sign up today.
2012 3 rd quarter Women’s Network workshop
Thursday, October 11 - 8:30–11:00 a.m. – The Holiday Inn
Save the date! Stay tuned for more information about this session.

Nominations Now Open
for the Small & Large
Business of the Year Awards
Small
Business
50 Employees
or less
Award Criteria
Nominations will be accepted until 5 p.m. on
Wednesday, September 26, 2012
Large
Business
More than
50 Employees
The recipient will demonstrate noticeable
achievements in one or more of the following criteria:
• Stability
• Growth in number of employees and impact on the
job market
• Corporate Citizenship
• Customer Service
• Innovation and creativity
• Other – industry recognition, aesthetics of the
business, new product growth, and/or innovative
marketing
Click here for more information
Awards will be presented at the Annual Dinner on November 7, 2012

Page 15 Business Matters
Leadership Berkeley Selects 22nd Class
The objective of Leadership Berkeley is to develop and enhance community leadership by offering educational and
participatory experiences in order to increase awareness of the problems, opportunities and issues facing Berkeley
County.
This year marks the 22nd class and we have twenty-five participants in the Class of 2013. Its members represent a
good cross-section of local leaders from the business, government and non-profit communities. We have small
business owners, managers and administrators with many other professions represented. All are leaders in their
professions and bring many talents and perspectives.
Ashley Adams - WV for Affordable Health Care
Dana Anders - Berkeley County Schools
Melissa Baker - Frontier
Sara Birchenough - Bowles Rice McDavid
Graff & Love
Karen Burkhart - BCT-Bank of Charles Town
Tina Dorsey - Lady Appleseeds
Jarrod Furgason - MVB Bank
Nicole Harmison - Royce Too
Madeline Harrison - Susquehanna Bank
Matt Harvey - Taylor & Harvey
Charles Jenkins - VA Medical Center
Mark Jordan - Flowers Unlimited
David Langford - United Bank
Class of 2013
Lorraine Main - VA Medical Center
Richard Marsh - The Church @ Martinsburg
Amy Orndoff - Berkeley Senior Services
Bethany Perez - RM Roach & Son
Amanda Renner - Ecolab
Vicki Rohrer - Panhandle Home Health
Katrina Rosario - Ecolab
Carol Rothstein - Blue Ridge Community &
Technical College
Kelly Tanksley - Martinsburg-Berkeley County
Public Libraries
Michelle Thomas - WVU Hospitals-East
Kimberly Waggoner - VA Medical Center
Keith Whetsel - Essroc
As always, we are so very grateful for our program sponsors. Without their support we could not offer this unique
opportunity to this select group of Eastern Panhandle leaders.

The electronic devices we use to manage our lives produce an enormous amount of data. This data comes in
many formats: spreadsheets, emails, voicemails, video and photo files, web pages, blogs and social media,
just to name a few. In the corporate world, data within these formats constitute electronic records which
differ from paper documents and files only in name and type.
Like paper records, businesses have a legal responsibility to manage and protect their electronic records.
Paper documents and files are easy to manage for most organizations. Electronic records, on the other hand
can pose more of a challenge since managing them requires an understanding of ever changing technological
advances and threats. A thorough corporate records management program will account for both paper and
electronic record formats.
Since technology is ever evolving, today’s “latest, greatest” device may be tomorrow’s has been. This makes
the long term preservation of electronic records especially challenging. Much like archival paper records,
some electronic data may need to be kept for several years. If the media you use to store electronic records
is not maintained in the proper environment, electronic data can be severely compromised. Whether your
electronic records are stored on magnetic media tape, hard drives, or optical disc, it’s necessary to have the
right facility and systems to ensure preservation and protection.
You certainly don’t want to put all of your eggs in one basket, so to speak, when archiving electronic records.
Data stored in one place is a risky proposition. For example, the crash of a laptop hard drive can easily result
in the loss of important, corporate electronic records. Therefore, it’s important to implement redundant
data storage and protection plans that cover the course of your electronic records’ retention periods.
As follows, once your electronic records have reached the end of their retention period, it’s crucial to have
destruction policies and procedures in place. The sheer volume of confidential and private information on
one hard drive or backup tape can be extraordinary. If not properly destroyed, this electronic data can easily
be retrieved by the wrong person and prove to be a crippling event for your organization. As a result, any
storage medium housing electronic records should be destroyed by a professional media destruction partner.
As a National Association of Information Destruction (NAID) member, Records Management Solutions
provides secure media destruction services for clients throughout West Virginia, Virginia, Washington DC,
Maryland and Pennsylvania. For more information about how we can help your organization properly
dispose of its electronic records, please contact us by phone 304-263-0199 or via the web
www.rmsshredding.com
Facebook: www.facebook.com/RMSshredding
Twitter: https://twitter.com/RMSshredding
Properly Protecting and Disposing of Electronic Records
Linkedin: http://www.linkedin.com/company/rms-shredding-and-storage
Jim Scott is the President of RMS one of the Mid-Atlantic’s leading Information Protection Firms. Jim’s weekly blog s
on Information Protection can be followed at www.rmsshredding.com or call RMS @ 304-263-0199.

Page 17
8 Ways to Build Your Baseline Business Reputation
Reputation management is one of today’s hottest small business topics. It’s the process of
monitoring, managing and influencing what’s being said about your business online (especially in
social media) in places like Facebook, Yelp, Twitter and blogs.
But your online reputation is an extension of your reputation in the real world – what I call your
“Baseline Business Reputation” or BBR. It takes place across all touch points you have with
customers and prospects.
For many business owners, reputation has literally meant everything. It’s one area small firms
have always felt they can beat out even the biggest competitors.
But it’s a mistake to believe that social media offers a shortcut to reputation riches. Sure,
reputations can soar – or sink – rapidly online. But for most small and local firms, reputation is
something earned over time.
Key elements of reputation-building that business owners most frequently cite include the human qualities of integrity, honesty, reliability
and exceeding expectations. In addition, building trust and a good reputation requires that the business delivers good quality products and
services, along with good value.
Here are eight ways to build your baseline business reputation:
Business Matters
Build bottom-up credibility. Start by delivering what you promise. And the best way to do that is to first under-promise, and then overdeliver.
A sure-fire reputation buster is to make claims or promises that aren’t met – in your advertising, in person, by your employees or in
the hours you post but don’t keep. This means vastly more than posting a plaque on your window, wall or website touting membership in
the local chamber of commerce, Better Business Bureau or your professional association.
Deliver some R&R – as in Responsiveness and Reliability. To develop a good reputation for responsiveness, be a stickler for
communication and resolve complaints quickly. If there’s a mistake or delay, own up to it and make extra effort to fix the problem quickly.
An apology helps too. A complaining customer can become your biggest supporter if the complaint is resolved quickly and effectively. At
the same time your baseline reputation benefits.
Offer exceptional value. Customers and clients define value differently, so this can involve many different things. You might, for
example, offer free service or product support for a period of time, or offer discounts and special perks to loyal customers. Providing
something unexpected, such as a giveaway or free sample, is a good value- and reputation-building tactic. And paying attention to details –
making sure a product is spotless on delivery, for example – scores big value and reputation points.
Be privacy sensitive. In addition to guarding sensitive information (credit card slips, for example) and honoring permission-based
mailing and email lists, this also means providing a discrete area to discuss financial or other sensitive matters, such as medical issues at a
drug store.
Demonstrate tech proficiency. A business that uses antiquated technology will have a reputation as being, well, antiquated. These
days, being tech and internet savvy is critical to being perceived as competent and capable as a business. Keep your computers, mobile
devices, printers, email and voicemail systems, software, websites and social media pages up to date.
Communicate selectively and effectively. Keep letters, emails and voicemails short, to the point, professional and productive. Use
correct spelling and always leave contact information, even if you think the recipient has it. Make sure your company information – full
name, address, phone, fax, website URL, toll free number, hours and other vital information – is displayed in prominent locations.
Make your website polished and professional. A clean, up-to-date, professional looking website is absolutely vital today, regardless
of the type or size business you have. It doesn’t need to be big or fancy, but it does need to be accurate and up to date.
Do community service. A little selfless generosity toward local organizations or your community goes a long way toward helping
building trust and a positive reputation.
Source: Daniel Kehrer, Founder of BizBest.com

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Page 19 Business Matters
Calendar of Events
SEPTEMBER
5 - Executive Committee Meeting, 8:00 a.m. at Steptoe & Johnson, 1250 Edwin Miller Boulevard
6 - Auction Committee Meeting, 3:00 p.m. at Steptoe & Johnson, 1250 Edwin Miller Boulevard
13 - Women’s Network Self-Empowerment Series Workshop, 5:00-8:00 p.m. at the Historic McFarland
House, 409 South Queen Street
14 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue
Speaker: Manny Arvon, Berkeley County Schools
18 - Leadership Berkeley Orientation/Leadership Lessons Day, 8:00 a.m. - 5:00 p.m.
19 - Government Affairs/Transportation Committee Meeting, 7:30 a.m. at the Berkeley County Public Service Sewer
District, 65 District Way
19 - Chamber Mixer at Chick-fil-A, 1005 Foxcroft Avenue, 5:00-6:30 p.m.
20 - Workforce Development Committee Meeting, 9:00 a.m. at Blue Ridge CTC, 13650 Apple Harvest Drive
21 - Tailgating Under the Stars Auction, 6:00 p.m. at The Purple Iris
28 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue
Speaker: Michael Ratliff, WorkForce Investment Board
OCTOBER
3 - Executive Committee Meeting, 8:00 a.m. at Steptoe & Johnson, 1250 Edwin Miller Boulevard
9 - Leadership Berkeley Leadership Lessons Day, 8:00 a.m. - 5:00 p.m.
10 - Board of Directors Meeting, Noon at the Holiday Inn, 301 Foxcroft Avenue
11 - Women’s Network Workshop, 8:30-11:00 a.m. at the Holiday Inn, 301 Foxcroft Avenue
12 - Rise & Shine Breakfast, 7:15 a.m. at the Holiday Inn, 301 Foxcroft Avenue
Speaker: Lynnette Embree, BNI Shenandoah Valley
17 - Government Affairs/Transportation Committee Meeting, 7:30 a.m. at the Berkeley County Public Service Sewer
District, 65 District Way
17 - Chamber Mixer at the Eastern Panhandle Federal Credit Union, 36 GM Access Road, 5:00-6:30 p.m.
Job Openings
Don’t forget that you can post
your job openings on the
Chamber’s website at no cost to
you. Simply email your job
announcement to
chamber@berkeleycounty.org
and we will do the rest! The
announcement will stay on the
site for 30 days or until you tell us
to take it down.
Brochures & Business Cards
Chamber Members are welcome to
display brochures and business cards at
our office located at 198 Viking Way.
Visitors enter the Chamber daily to
inquire about different businesses, the
community, relocation, and much more.
Members have the opportunity to reach
these visitors by displaying their
brochures in our lobby. More
information - 304.267.4841.

Page 21 Business Matters
Community Events
Wednesday, September 5 - Care Pregnancy Center Grand
Opening, 4:00-6:00 p.m. at 234 West Martin Street. For more
information, call 304.264.2722.
September 7-9 & 14-16 - Hairspray at the Apollo Civic
Theatre. For more information, visit www.apollo-theatre.org.
September 7-9 - Pickin’ in the Panhandle. For more
information, call 304.264.8801 or visit
www.panhandlepickin.com.
Saturday, September 8 - Rock and Roll for Research at the
Martinsburg Moose Lodge #120. For more information, call
George Blough at 304.671.5533.
Saturday, September 8 - Berkeley Community Pride
Recycling Event. For more information, visit www.bcpwv.org.
Saturday, September 8 - WVU Hospitals-East City Hospital
Foundation 9th Annual Tennis Classic. For more information,
call 304.264.1223.
Saturday, September 8 - WVU Hospitals-East and the
WVUH-East Regional Cancer Program will be sponsoring
Bonnie’s Bus, a digital mammography center on wheels. For
more information, call 304.264.1232.
Tuesday, September 11 - United Way Day of Caring. For
more information, call 304.263.0603 or www.uwayep.org.
Wednesday, September 12 - The Martinsburg-Berkeley
County Public Library and Blue Ridge CTC will host a First-Time
Homebuyers Seminar. For more information, call
304.267.8933.
Thursday, September 13 - Eastern Panhandle Home Builders
Association 1st Annual Sporting Clay Shoot. For more
information, call 304.267.4710 .
Saturday, September 15 - Lady Appleseeds Yard Sale/Vendor
Event. For more information, visit www.ladyappleseeds.org or
ladyappleseeds@yahoo.com.
Saturday, September 15 - BB&T Community Shred Event.
10:00 a.m. - 2:00 p.m. at 1815 Edwin Miller Boulevard.
September 15 & 16 - Thunder Over the Blue Ridge Air Show.
For more information, visit www.martinsburgairshow.com.
Mondays, September 17 - November 26 - Drop 10 in 10
weight management program through WVUH-East. For more
information, call 304.264.1287 x1814 or
ddejarnett@cityhospital.org.
Tuesday, September 18 - WVU Hospitals-East and the WVU
Robert C. Byrd Health Sciences Center Eastern Division will
sponsor a mini-medical school program “Preventing Your Heart
Attack 101” . For more information, call 304.264.1287 x1760.
Thursday, September 20 - Fundamentals Workshop
sponsored by the Small Business Development Center of the
Eastern Panhandle. For more information, visit
http:wvsbdc.ecenterdirect.com/welcome.action?welcome.action.
Saturday, September 29 - Berkeley Senior Services and CCAP
Mystery Dinner Theatre. For more information, call
304.263.8873 or amy.rdc@berkeleyseniorservices.org.
Friday, October 5 - Dancing with the Community Stars to
benefit the Miss Berkeley County Scholarship Organization. For
more information, contact Ruby Avey at 304.582.2151 or Shelley
Nichols Franklin at 304.279.9009.
Saturday, October 6 - Main Street Martinsburg Chili Cook Off.
For more information, call 304.262.4200 or
www.mainstreetmartinsburg.com.
Saturday, October 6 - Lady Appleseeds Mini Fair at War
Memorial Park to benefit CCAP/Loaves & Fishes, Troops and
Salvation Army Angel Tree. For more information, visit
www.ladyappleseeds.org.
October 18-21 - Mountain State Apple Harvest Festival. For
more information, visit www.msahf.com.
Advertising Opportunities in
Business Matters
Business Card - $30
1/4 Page - $50
1/2 Page - $75
Full-Page - $125
304.267.4841
amy@berkeleycounty.org

Volume 2, Issue 9
Tailgating Under the Stars Auction
Friday - September 21
Community Showcase
Saturday - November 3
Annual Dinner
Wednesday - November 7
Page 24

Volume 2, Issue 9
Page 26