Public Attitudes and Preferences for Upland Landscapes - Defra

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Table 1 Studies reviewed – summary of public preferences towards landscapes Study Preferences Comments White P. C. L. and J. C. Lovett (Interview) (1999) White P. C. L. and J. C. Lovett (Questionnaire) (1999) Willis K.G and G.D.Garrod (1991) Heather moorland Broadleaved woodland Traditional grazing pasture Broadleaved woodland Heather moorland Traditional grazing pasture Today’s landscape: ‘Conserved’ landscape: Wild landscape: ‘Planned’ landscape: Sporting: Abandoned landscape: Semi-intensive: Intensive: 70% 25% 5% 70% 33% 7% Residents 50.2 % 29.5% 6.8% 6.8% 2.7% 3.1% 0.3% _ Visitors 47.2 % 28.7% 12.5% 7.3% 1% 2.6% 0.3% _ Sample primarily based on visitors to the North York Moors approached in car parks where they were likely to stop to admire the view. Sample based on people residing near the North York Moors National Park and who had visited the park in the past. 66% of the sample visited the National Park for bird watching. Note published figures exceed 100%. Respondents were asked for their preferences for management of a National Park and shown images which reflected the various management approaches. The ‘conserved’ landscape was an enhanced version of today’s landscape with features such as broadleaved forest and dry stone walls accentuated. 12
Black (2009) Rank† Landscape Biodiversity Combined Respondents were asked separately for 1 An increase in An increase in An increase preferences as to landscape and biodiversity. Woodland Blanket Bog in Blanket Once respondents were told how landscape Bog changes would impact on biodiversity they 2 An increase in Status Quo were asked to rank their most favoured Blanket Bog Status Quo option based on both landscape and biodiversity combined. 3 Status Quo An increase in Grassland An increase in Woodland Hanley et al (1998) 4 5 Rank† 1 2 3 4 5 An increase in Heather Moor An increase in Grassland Woods Heather Moors Grassland Dry Stone Walls Archaeology An increase in Woodland An increase in Heather Moor An increase in Grassland An increase in Heather Moor Sample based on visitors to a specific Environmentally Sensitive Area (ESA) in Scotland. (WtP figured are given in Table 4) 13
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Public Attitudes and Preferences for Upland Landscapes - Defra

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