Public Attitudes and Preferences for Upland Landscapes - Defra

Black
(2009)
Hanley et
al.
(1998)
Hanley et
al.
(1998)
The North Pennines
Area of Outstanding
Natural Beauty
Breadalbane ESA
Highland Perthshire
Breadalbane ESA
Highland Perthshire
376 visitors to North
Pennines AONB.
427 respondents-
40% of sample based
on mail shot (to
general public). 60% of
sample based on face
to face interviews with
residents and visitors
325 mailed public
249 interviewed public
235 interviewed
visitors
Face to face
interviews.
Background
information provided.
Open ended questions
for CV
Contingent Valuation
Open ended questions
Contingent Valuation
Dichotomous choice
Annual donation
for the next 5
years
Increase to
income tax
Increase to
income tax
Not stated £10.52 per household/year
to preserve preferred
landscape (an increase in
blanket bog and associated
increase in rare birds and
mammals)
£4.22 to prevent least
preferred outcome
Not stated £31.43 (residents)
General public -
56%
Local residents -
67%
£22.02 (visitors) (per
person/year)
General Public (postal
questionnaire) -
£42/person/year.
General Public interview -
£57/person/year
Visitors (interview)
£73/person/year
(Unable to calculate for
residents as survey design
failed)
20