Opening Night Gala Journal in Town & Country Magazine

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Town & Country Demographics Source: 2012 IPSOS Mendelsohn Affluent Survey, Adults/Women HHI $100,000+ Ranked vs. more than 140 measured publications The average Town & Country reader • has a net worth of $1.5 million or higher • is more likely to be a president, chairman, owner, or partner of a company than a reader of Forbes; Fortune, Inc.; Money; or Robb Report • attends approximately 32 cultural activities a year • entertains at home 24 or more times per year, and outside the home 29 or more times per year At the Top Among all magazines, Town & Country ranks in the • top 3% in reaching those who spend $3,000 or more on beauty products • top 4% in reaching those who spend $3,000 or more on designer clothes • top 4% in reaching those who purchase hybrid vehicles • top 5% in reaching those who use a full-service broker or money manager • top 5% in reaching those who are interested in cruise travel • top 6% in reaching those who use a private banker • top 6% in reaching those who say owning the highest-quality items brings them enjoyment • top 7% in reaching those with household income of at least $250,000 and liquid assets of $1,000,000 or more • top 8% in reaching country club or golf club members • top 8% in reaching those who spent $5,000 or more on their most recent trip • top 8% in reaching those who recently spent $10,000 or more on apparel and accessories • top 9% in reaching those who attend fashion or trunk shows • top 12% in reaching skiers • top 14% in reaching those who visit lifestyle and leisure websites • top 15% in reaching those who make upscale wine purchases • top 15% in reaching those who stay at five-star accommodations • top 16% in reaching those who use interior designers or decorators 2
Carnegie Hall Opening Night Gala Journal in Town & Country Magazine Digital Advertising Artwork Specifications Artwork Deadline: Monday, June 3, 2013 Digital Ad Materials The required file format is PDF/X-1a (vector) 300 dpi. All fonts and images should be embedded. PDF/X-1a must be made one of the following ways: • Export your file using the Adobe [PDF/X-1a:2001] preset from Adobe InDesign CS2 or higher. • PostScript using the Hearst PPD, available for download at ads.hearst.com/hearstadspecs/htdocs/pdffile creation.html#ppd. All partial page ads need to be supplied in the PDF/X-1a format. Hearst will not accept TIFF/IT-P1, PDF/X-1a files converted from TIFF/IT-P1, or native application files. • Maximum ink density is 300 total. • Recommended minimum dot is 5%. Creating a PDF/X-1a PDF/X-1a is a subset of the Adobe Portable Document Format (PDF) that was designed for the graphic arts, and has become an industry standard. It specifies that fonts and images be embedded, and provides for many other publishing-specific options. Hearst requires vector PDF/X-1a:2001 or PDF/X-1a:2003. We do not accept raster PDF/X-1a, nor do we accept alternative PDF exports. 1. Make sure your native file is created properly. To create your file properly, work in a professional publishing program, such as InDesign CS2 or higher, Illustrator CS2 or higher, or QuarkXPress, and follow these procedures: Fonts: All fonts must be loaded and updated, and use PostScript Type 1 or OpenType Type 1, not TrueType or Multiple Master. Images: All images must be loaded and updated, highresolution (300 dpi), CMYK (not RGB), and the appropriate file type (native Photoshop, native Illustrator, JPEG, TIFF, or EPS), opened to include ⅛" bleed on all sides, if applicable. Colors: Only CMYK colors should be used in your ad, unless you have purchased an ad with spot colors. Trapping: You are responsible to trap your ad. If you do not know how to do this, you may contact Hudson Yards at hudson-yards.com. 2. Size your ad properly. See our Material Specifications on the following page to find the required trim and bleed size. All trim marks must be located outside the bleed area. We will not be responsible for the final result if ads are furnished to the incorrect size. 3. Create a PDF/X-1a. Visit ads.hearst.com/hearstadspecs/htdocs/pdffile creation.html#x1a to access the Hearst Creation Kit. Be sure to include crop marks with at least ¼" offset outside of final trim size. PDF/X-1a Print-Ready Compliances • We accept only vector PDF/X-1a. • Type/ line art should be .009 or above at the thinnest part of the character. • Single color type should be .005 or higher. • Maximum ink density is 300% total. • Two-color density not to exceed 180%. • Recommended minimum dot is 5%. Hearst and its suppliers will not be responsible for files that do not comply with the above specifications. Visit ads.hearst.com for a complete summary of Hearst’s digital specifications. 3
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