Opening Night Gala Journal in Town & Country Magazine

Opening Night Gala Journal in Town & Country Magazine
Special offer—reserve before March 31 and save!
Provide your company with exposure to
luxury consumers or share a personal salute
in three publications for one low price:
1. Opening Night Gala Commemorative
Journal, distributed to over 600 guests
at Carnegie Hall’s Opening Night Gala
on Wednesday, October 2, 2013
2. Town & Country magazine’s October
2013 issue, which reaches over 62,000
subscribers in the Tri-State area
3. Carnegie Hall’s Online Journal,
featured prominently on Carnegie Hall’s
website for the entire 2013–2014 season
Yes! I would like to place an ad in Carnegie
Hall’s Opening Night Gala Journal /
Town & Country’s October 2013 issue.
I would like to contribute
$ to The Carnegie
Hall Society (fully tax deductible).
2013 Rate Schedule
Please check the type, design option,
and size of the ad you wish to run in
Carnegie Hall’s Opening Night Gala Journal.
Advertisement Type and Design Options
Corporate Advertisement
Designed by company
Use Carnegie Hall archival image
Personal Salute Advertisement
(Carnegie Hall is responsible for
advertisement design.)
Advertisement Size
Reserve by March 31:
Four-Color Half-Page, Horizontal: $3,150
Four-Color Full-Page: $5,850
Four-Color Spread (Gutter Bleed or
Full Bleed): $11,700
Reserve after March 31:
Four-Color Half-Page, Horizontal: $3,500
Four-Color Full-Page: $6,500
Four-Color Spread (Gutter Bleed or
Full Bleed): $13,000
Contact Information
Primary Contact
Name
Title
Company
Address
City State Zip
Phone
Fax
E-Mail
Authorized by (signature)
Date
Artwork Contact
Name
Title
Company
Phone
Fax
E-Mail
Payment Contact
Name
Title
Company
Phone
Fax
E-Mail
Payment Options
Check (payable to The Carnegie Hall Society)
Credit Card
American Express Discover
MasterCard Visa
Account Number
Expiration Date
Name on card (or company, if applicable)
Signature
Does your company require a tear sheet?
Yes No
Please return all materials, including
artwork and insertion order, to
Carnegie Hall
Special Events—Gala Journal
881 Seventh Avenue
New York, NY 10019
Fax: 212-903-9825
For reservation questions, contact
Rachel Pryzgoda, Special Events Assistant
212-903-9682
rpryzgoda@carnegiehall.org
For artwork production questions, contact
Ross Bonanno, Production Director
212-903-9761
rbonanno@carnegiehall.org
Please note:
• No commission will be paid to agencies.
• All advertisers must supply digital files.
• Please visit ads.hearst.com for digital file
requirements.
Deadline for 10% savings:
March 31, 2013
Final deadline for reservations and artwork:
June 3, 2013
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Town & Country Demographics
Source: 2012 IPSOS Mendelsohn Affluent
Survey, Adults/Women HHI $100,000+
Ranked vs. more than 140 measured
publications
The average Town & Country reader
• has a net worth of $1.5 million or higher
• is more likely to be a president, chairman, owner, or partner of a company
than a reader of Forbes; Fortune, Inc.; Money; or Robb Report
• attends approximately 32 cultural activities a year
• entertains at home 24 or more times per year, and outside the home 29
or more times per year
At the Top
Among all magazines, Town & Country ranks in the
• top 3% in reaching those who spend $3,000 or more on beauty products
• top 4% in reaching those who spend $3,000 or more on designer clothes
• top 4% in reaching those who purchase hybrid vehicles
• top 5% in reaching those who use a full-service broker or money manager
• top 5% in reaching those who are interested in cruise travel
• top 6% in reaching those who use a private banker
• top 6% in reaching those who say owning the highest-quality items brings
them enjoyment
• top 7% in reaching those with household income of at least $250,000 and
liquid assets of $1,000,000 or more
• top 8% in reaching country club or golf club members
• top 8% in reaching those who spent $5,000 or more on their most recent trip
• top 8% in reaching those who recently spent $10,000 or more on apparel and
accessories
• top 9% in reaching those who attend fashion or trunk shows
• top 12% in reaching skiers
• top 14% in reaching those who visit lifestyle and leisure websites
• top 15% in reaching those who make upscale wine purchases
• top 15% in reaching those who stay at five-star accommodations
• top 16% in reaching those who use interior designers or decorators
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Carnegie Hall Opening Night Gala Journal in Town & Country Magazine
Digital Advertising Artwork Specifications
Artwork Deadline: Monday, June 3, 2013
Digital Ad Materials
The required file format is PDF/X-1a (vector) 300 dpi. All fonts
and images should be embedded.
PDF/X-1a must be made one of the following ways:
• Export your file using the Adobe [PDF/X-1a:2001] preset
from Adobe InDesign CS2 or higher.
• PostScript using the Hearst PPD, available for download
at ads.hearst.com/hearstadspecs/htdocs/pdffile
creation.html#ppd.
All partial page ads need to be supplied in the PDF/X-1a
format. Hearst will not accept TIFF/IT-P1, PDF/X-1a files
converted from TIFF/IT-P1, or native application files.
• Maximum ink density is 300 total.
• Recommended minimum dot is 5%.
Creating a PDF/X-1a
PDF/X-1a is a subset of the Adobe Portable Document Format (PDF) that was designed for the graphic arts, and has become an
industry standard. It specifies that fonts and images be embedded, and provides for many other publishing-specific options.
Hearst requires vector PDF/X-1a:2001 or PDF/X-1a:2003. We do not accept raster PDF/X-1a, nor do we accept alternative PDF
exports.
1. Make sure your native file is created properly.
To create your file properly, work in a professional
publishing program, such as InDesign CS2 or higher,
Illustrator CS2 or higher, or QuarkXPress, and follow
these procedures:
Fonts: All fonts must be loaded and updated, and use
PostScript Type 1 or OpenType Type 1, not TrueType or
Multiple Master.
Images: All images must be loaded and updated, highresolution
(300 dpi), CMYK (not RGB), and the appropriate
file type (native Photoshop, native Illustrator, JPEG, TIFF,
or EPS), opened to include ⅛" bleed on all sides, if applicable.
Colors: Only CMYK colors should be used in your ad,
unless you have purchased an ad with spot colors.
Trapping: You are responsible to trap your ad. If you do
not know how to do this, you may contact Hudson Yards at
hudson-yards.com.
2. Size your ad properly.
See our Material Specifications on the following page to
find the required trim and bleed size. All trim marks must
be located outside the bleed area. We will not be responsible
for the final result if ads are furnished to the incorrect size.
3. Create a PDF/X-1a.
Visit ads.hearst.com/hearstadspecs/htdocs/pdffile
creation.html#x1a to access the Hearst Creation Kit.
Be sure to include crop marks with at least ¼" offset
outside of final trim size.
PDF/X-1a Print-Ready Compliances
• We accept only vector PDF/X-1a.
• Type/ line art should be .009 or above at the thinnest
part of the character.
• Single color type should be .005 or higher.
• Maximum ink density is 300% total.
• Two-color density not to exceed 180%.
• Recommended minimum dot is 5%.
Hearst and its suppliers will not be responsible for
files that do not comply with the above specifications.
Visit ads.hearst.com for a complete summary of Hearst’s
digital specifications.
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Submitting Your File
Please send your file as a PDF to Rachel
Pryzgoda, Special Events Assistant,
at rpryzgoda@carnegiehall.org.
Most Common Errors
Incorrect Color: Use CMYK colors
only (no RBK, RGB, Pantone, etc.).
Low-Resolution: Please make sure
resolution is at least 300 dpi.
High Density: Maximum ink density
is 300% total, and two-color density
cannot exceed 180%.
Safety/Trim: Please check safety and
trim before submitting.
Do not use Hearst Gateway Portal.
Please submit all materials directly to
Carnegie Hall.
Mechanical Requirements
• Trim Size: 9" W x 10 ⅞" H
• Safety from Trim: ¼"
• Bleed: ⅛"
• Binding: Perfect Bound
• Cover Stock: 123#
• Body Stock: 43#
• Jog Position: Foot
• Line Screen: 133
Please note that live matter should
be kept ¼" inside from trim on all
four sides.
Essential matter on spreads should
be ¼" or more from center trim on
either side, a total of ½" safety for
gutter.
Proofs
Hearst utilizes Virtual Proofing technology at all monthly publication print facilities.
Hard copy guidance is no longer required. If you opt to use a proof for internal color
approval, please render at 100% size.
Include the IDEAlliance ISO 12647-7 2009 Color Control Wedge (which can be
downloaded at idealliance.org/downloads/idealliance-iso-12647-7-color-controlwedge-2009),
measured within allowable tolerances (ΔE L*a*b).
For a complete listing of SWOP-certified proofing systems, visit swop.org for more
information.
Effective January 2012, SWOP has adopted new specifications to comply with ISO
standards in lighting. All professionals who evaluate color under standardized D50
lighting in the graphic arts industry are affected by this change. Please visit swop.org
to read about what you need to do to stay compliant with the new specification.
Material Specifications
AD SIZE BLEED TRIM LIVE/NON-BLEED
Full-Page 9 ¼" x 11 ⅛" 9" x 10 ⅞" 8 ½" x 10 ⅜"
Half-Page Horizontal 9 ¼" x 5 ½" 9" x 5 ¼" 8 ½" x 4 ¾"
Spread 18 ¼" x 11 ⅛" 18" x 10 ⅞" 17 ½" x 10 ⅜"
Send materials to
Carnegie Hall
Special Events—Gala Journal
881 Seventh Avenue
New York, NY 10019
Phone: 212-903-9679
Fax: 212-903-9825
rpryzgoda@carnegiehall.org
For reservation questions, contact
Rachel Pryzgoda
Special Events Assistant
212-903-9682
rpryzgoda@carnegiehall.org
For artwork and production questions, contact
Ross Bonanno
Production Director
Carnegie Hall
212-903–9761
rbonanno@carnegiehall.org
Tina S. Wilkinson
Hearst Ad Production
Hearst Corporation
212-649-3633
twilkinson@hearst.com
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