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Annual Report 2011
Management Organization of the <strong>Melitta</strong> Group<br />
<strong>Melitta</strong><br />
Household Products<br />
Europe<br />
Jan Van Riet<br />
<strong>Melitta</strong><br />
USA<br />
Martin T. Miller<br />
Cofresco<br />
Freshkeeping<br />
Products Europe<br />
Volker Stühmeier<br />
(<strong>as</strong> of February 14, 2012)<br />
<strong>Melitta</strong><br />
Canada<br />
William J. Ivany<br />
Corporate Management<br />
Dr. Thom<strong>as</strong> Bentz<br />
Dr. Stephan Bentz<br />
Volker Stühmeier<br />
<strong>Melitta</strong> Coffee<br />
Europe<br />
Dr. Frank Strege<br />
Wolf PVG<br />
Dr. Lutwin Spix<br />
GENERAL PARtNERS OF tHE<br />
MELittA UNtERNEHMENSGRUPPE BENtz KG<br />
Jörg Bentz<br />
Dr. Thom<strong>as</strong> Bentz<br />
Dr. Stephan Bentz<br />
LiMitED PARtNERS<br />
Jero Bentz<br />
Claudia Bertelmann-Tauß<br />
Jara Bentz<br />
Thom<strong>as</strong> Dominik Bentz<br />
BUSiNESS UNitS CORPORAtE DiViSiON<br />
<strong>Melitta</strong><br />
SystemService<br />
Harald<br />
Johanning-Meiners<br />
Neu Kaliss<br />
Spezialpapier<br />
John Paul Fender<br />
Dieter Kirchner<br />
<strong>Melitta</strong><br />
Br<strong>as</strong>il<br />
Bernardo Wolfson<br />
ACW<br />
Holger Achelpohl<br />
Helmut Cywinski<br />
Finance<br />
Kurt Groh<br />
Legal Affairs & HR<br />
Markus Zeyen<br />
Corporate Development<br />
Jero Bentz<br />
ADViSORy COUNCiL<br />
Michael Gallenkamp (Osnabrück), Chairman<br />
Claus Holst-Gydesen (Neuss)<br />
Dr. Uwe Tillmann (Düsseldorf)<br />
Jörg Bentz<br />
Dr. Thom<strong>as</strong> Bentz<br />
Dr. Stephan Bentz<br />
As of May 2012
Contents<br />
02 Management Report<br />
06 <strong>Melitta</strong>: the brand company<br />
08 Brands: valuable constants<br />
12 Business Units<br />
34 Financial Information<br />
50 Locations<br />
52 Imprint<br />
We are a manufacturer of branded products for coffee enjoyment,<br />
the storage and preparation of food, and home cleanliness.<br />
Our brands stand for quality and added value – in all the<br />
markets we serve. Wherever we operate, we enjoy a leading<br />
position with retailers and consumers, or aim to achieve it.<br />
The same applies to our B2B business.<br />
<strong>Melitta</strong> is a group of companies with a rich tradition and on<br />
course for the future. We continue to develop on a daily b<strong>as</strong>is,<br />
yet never lose grip of our strong roots.
Volker Stühmeier, Dr. Thom<strong>as</strong> Bentz, Dr. Stephan Bentz<br />
Dr. Thom<strong>as</strong> Bentz, Dr. Stephan Bentz<br />
und Volker Stühmeier<br />
Geschäftsführende Gesellschafter<br />
der <strong>Melitta</strong> Unternehmensgruppe<br />
Ladies and gentlemen,<br />
Strong brands, good operating results from a wide b<strong>as</strong>e,<br />
investments in promising fields and not le<strong>as</strong>t our successful<br />
innovation work – these are all key re<strong>as</strong>ons why we can<br />
look back with satisfaction on the p<strong>as</strong>t fiscal year 2011. We<br />
achieved revenue growth of eight percent for the second<br />
year in a row, while earnings remained in line with expectations.<br />
once again, growth w<strong>as</strong> driven by our global coffee business,<br />
filter papers in Brazil, fully automatic coffee machines<br />
in Europe, and commercial coffee machines for the<br />
food service sector. There w<strong>as</strong> also encouraging growth<br />
in our B2B business with pl<strong>as</strong>tic films for the consumer<br />
goods industry and specialty papers – a particular focus<br />
area at present.<br />
We achieved this sound development in a market environment<br />
which w<strong>as</strong> generally favorable. Apart from the<br />
crisis-hit countries of southern Europe, for example, the<br />
global economy continued to make good progress in 2011.<br />
However, we also faced strong competition in our business<br />
segments l<strong>as</strong>t year, and in some are<strong>as</strong> suffered from<br />
an overall decline in demand. Strong price hikes for commodities<br />
placed a further burden on earnings. Due to the<br />
record cost of green beans at present, we were forced to<br />
raise our retail prices.<br />
With regard to the development of our strategic business<br />
fields, however, we believe that we are well positioned<br />
to compete in our various markets. Our most important<br />
business field by far in terms of revenue, “Coffee and Tea<br />
Enjoyment”, made strong progress in 2011: our range of<br />
fully automatic coffee machines, for example, w<strong>as</strong> very well<br />
ManageMent report<br />
received by consumers. We have been offering a full range<br />
of these popular coffee machines for over a year now. On<br />
the European market, year-on-year revenue growth w<strong>as</strong><br />
well into double figures. In the cl<strong>as</strong>sic filter coffeemaker<br />
segment, we successfully defended our top 3 position in<br />
Germany. The same applies to sales of coffee: despite the<br />
high price of green beans, our <strong>Melitta</strong> ® brand once again<br />
confirmed its leading position in the most important segments<br />
of the German coffee market.<br />
Our foreign markets are also enjoying a favorable trend:<br />
our coffee and filter paper business in Brazil, in particular,<br />
continues to make strong progress and once again boosted<br />
consolidated results with double-digit growth rates. The<br />
economic prospects in Brazil are particularly favorable at<br />
present. We therefore expect our largest foreign market to<br />
deliver good results again in 2012.<br />
The highly encouraging development of our food service<br />
segment w<strong>as</strong> continued l<strong>as</strong>t year: in addition to further<br />
expansion with existing clients in the chain catering sector<br />
– such <strong>as</strong> in Japan and France – a number of major<br />
new clients were added. We will expand our business in the<br />
food service sector in the coming year with the foundation<br />
of new national subsidiaries.<br />
In the strategic business field “Freshness and Flavour”, we<br />
are one of only a small number of branded product suppliers<br />
in Europe. The market is fiercely competitive at present.<br />
Nevertheless, we succeeded in raising revenue slightly year<br />
on year. In addition to cl<strong>as</strong>sic sales promotion work, we<br />
used 2011 to revamp our product packaging.<br />
2 3
ManageMent report<br />
Thanks to successful innovations, we also achieved good<br />
growth in the strategic business field “Convenient Cleaning”.<br />
In our vacuum filter bag business, we made further<br />
investments in new technologies and pooled expertise at<br />
our German facilities in order to defend our position <strong>as</strong> the<br />
innovation and quality leader in future.<br />
Our incre<strong>as</strong>ingly important B2B business remained firmly<br />
on course for growth in the p<strong>as</strong>t year. There w<strong>as</strong> very encouraging<br />
double-digit growth in sales of special-grade papers<br />
and pl<strong>as</strong>tic films for the consumer goods industry in<br />
2011.<br />
these overwhelmingly positive figures for the p<strong>as</strong>t fiscal<br />
year are rooted in the consistently strong efforts we make<br />
in nurturing and promoting our brands. The <strong>Melitta</strong> Group<br />
is a branded product manufacturer. And <strong>as</strong> such we live<br />
from the brand promise which we give to our consumers,<br />
and in turn from the trust which this generates among<br />
customers. Our t<strong>as</strong>k is to constantly reaffirm this promise<br />
and to strengthen the trust which customers place in our<br />
products. Innovation is an important element of this work.<br />
With the aid of innovative ide<strong>as</strong>, we try to ensure that our<br />
products and ranges continue to be positioned in those are<strong>as</strong><br />
in which quality standards are set. We will continue to<br />
uphold this strategy in future, irrespective of economic cycles<br />
– in a way typical for companies whose focus is clearly<br />
on long-term sustainable success.<br />
An important <strong>as</strong>pect of our endeavors for long-term success<br />
is the regular investments we make in maintaining<br />
the strength of our <strong>as</strong>sets. In the p<strong>as</strong>t year, for example, we<br />
once again raised the level of capital expenditures made<br />
throughout the Group. A major share w<strong>as</strong> channeled into<br />
new coffee ro<strong>as</strong>ting technologies and the expansion of our<br />
production capacities in Germany and Brazil for the strategic<br />
business field “Coffee and Tea Enjoyment”. A further<br />
significant proportion w<strong>as</strong> used to expand our successful<br />
B2B business with specialty papers. We shall make further<br />
investments in this field in the current year. Our aim is to<br />
develop this business with industrial papers over the coming<br />
years. Following the very high investment amounts of<br />
the two previous years, we shall once again raise total capital<br />
expenditures this year.<br />
For successful development, a company not only needs a<br />
strong business model – which can also withstand difficult<br />
periods – it also needs people, who can fill it with life and<br />
take the idea to the marketplace. Innovation, creativity and<br />
flexibility, <strong>as</strong> well <strong>as</strong> perseverance, endurance and problemsolving<br />
expertise – these and many other qualities vital for<br />
a company to succeed these days, are all factors contributed<br />
by people. We are a family-run business, in which people<br />
have traditionally always played a major role – whether<br />
<strong>as</strong> managers or employees. And so we are proud to state<br />
that staff identification with the company <strong>Melitta</strong> is very<br />
strong – among our employees in Germany and abroad.<br />
We aim to keep it this way in future. We therefore recently<br />
defined this area <strong>as</strong> a key strategic topic. The foreseeable<br />
demographic development adds further weight to its significance.<br />
And the experience which many other companies<br />
are already making illustrates that the competition for<br />
skilled staff h<strong>as</strong> long been in full swing. We aim to win this<br />
battle in two ways: firstly, by identifying talent within the<br />
Group and developing existing skills <strong>as</strong> fully <strong>as</strong> possible.<br />
And secondly, by attracting new highly skilled employees<br />
to the company.<br />
Due to the decentralized structure of our organization, we<br />
have a particularly high need for top-performing management<br />
staff. After all, one of our main strengths is that we<br />
are present around the world and able to provide local<br />
consumers with compelling solutions in our various business<br />
fields. We have therefore declared management development<br />
and the strengthening of management quality<br />
throughout the Group <strong>as</strong> one of our main strategic t<strong>as</strong>ks.<br />
As a consequence, we will encourage staff to think more<br />
like business owners, <strong>as</strong> well <strong>as</strong> intensifying the development<br />
of cross-cultural skills, and ensuring that key positions<br />
are occupied with the best-possible people.<br />
Over the coming months and years, we will focus incre<strong>as</strong>ingly<br />
on enhancing our appeal <strong>as</strong> an employer <strong>as</strong> we need<br />
dedicated staff at all levels.<br />
Where will 2012 take us? After the first few months of the<br />
current year, we can already state that the recession feared<br />
by many market experts at the end of 2011 h<strong>as</strong> failed to<br />
materialize. Forec<strong>as</strong>ts indicate a further year of healthy economic<br />
growth in our core markets. Although we feel our<br />
markets are still a long way from being completely stable,<br />
we expect satisfactory revenue growth in 2012.<br />
In terms of earnings, we do not believe that the burden<br />
from material and commodity prices will intensify this year.<br />
However, the fierce competition in our markets will continue.<br />
We do not regard this <strong>as</strong> an obstacle, but rather <strong>as</strong><br />
a motivation – it will spur us on to take a more pro-active<br />
approach with the aid of further innovation and effective<br />
marketing.<br />
Dr. Thom<strong>as</strong> Bentz Dr. Stephan Bentz Volker Stühmeier<br />
ManageMent report<br />
4 5
<strong>Melitta</strong>: the brand company<br />
Our brands stand for high-quality products. No matter<br />
where in the world a customer buys one of our products, he<br />
can be sure it will live up to our performance promise. The<br />
name <strong>Melitta</strong> also stands for something else: for a group of<br />
companies with a rock-solid foundation.<br />
Brands shine particularly brightly in changing times like<br />
these – especially if they have been carefully nurtured over<br />
many years. We can see this from the loyalty displayed by<br />
our customers. They have formed a strong bond with our<br />
brands. This bond gives our brands an intangible added value<br />
which strengthens the company’s overall standing.<br />
6 7
expert look<br />
Brands: valuable constants<br />
As a healthy, owner-managed company, <strong>Melitta</strong> emerged from the crisis better than many other companies.<br />
One key re<strong>as</strong>on for this is undoubtedly the strength of its brands, which give consumers compelling arguments<br />
to buy the group’s products on a daily b<strong>as</strong>is. In the following interview, design and brand expert Peter<br />
Schmidt explores this phenomenon.<br />
What actually is a brand – and what isn’t it?<br />
peter schmidt: Well, that’s probably the hardest question right at<br />
the start. There’s definitely something archetypal about brands.<br />
They are instantly understood, in other words, they work intuitively.<br />
Anything blurred or that can’t be expressed properly, doesn’t<br />
work. That means that a brand must always be clearly separated<br />
from other brands; there must be no overlap.<br />
The church gives us an excellent example of a strong brand. The<br />
cross is a symbol which is so elementary and clear that it stands<br />
for itself – for over 2,000 years now, and despite the fact that it<br />
tells a serious story. A brand may have something eternal about<br />
it, but not necessarily.<br />
Or another more contemporary example: when I designed a logo<br />
for Jil Sander some years ago which consisted of nothing more<br />
than the lettering and a great sound, this w<strong>as</strong> highly unusual –<br />
almost provocative – in the field of women and f<strong>as</strong>hion. But it<br />
worked perfectly; we didn’t need to add anything. <strong>Melitta</strong> is a<br />
similar brand: the lettering itself is enough.<br />
In the old days, brands would mature over many years. today,<br />
they are often created over night. What role does time play for<br />
a brand?<br />
peter schmidt: The factor time can be very dangerous for a brand<br />
these days. It can attack the brand if it loses its substance and becomes<br />
unstable. In the p<strong>as</strong>t few years, we’ve seen how formerly strong brands<br />
like Grundig or Agfa have simply disappeared. Companies always believe<br />
they have to realign themselves over time; but you shouldn’t do<br />
this with a brand. A brand doesn’t need to change track.<br />
<strong>Melitta</strong> is a brand which h<strong>as</strong> stayed on track over many decades.<br />
It is also an incredibly respectable brand. But <strong>as</strong> with all things,<br />
there are two sides to respectability: in an age in which the spectacular<br />
plays such an important role, such respectable brands are<br />
not normally among the front-runners. But, they run longer. And<br />
are more stable.<br />
What role does advertising play for a brand these days?<br />
peter schmidt: A brand must tell a story; and this story must be<br />
heard by the public. Modern advertising offers numerous possibilities<br />
to communicate stories to the consumer. It’s a strong medium<br />
<strong>as</strong> it can quickly establish awareness. Once again though,<br />
you must remember: advertising can change, but not the brand.<br />
In such inflationary times, advertising is something that changes<br />
rapidly: it leaps onto the current trend – only to desert it soon<br />
after for the next trend.<br />
Advertising plays on emotions. And needs to be used wisely, <strong>as</strong><br />
emotions depend on the prevailing zeitgeist. Statements which<br />
mean one thing today, may be interpreted completely differently<br />
tomorrow.<br />
Many companies have developed a separate corporate brand,<br />
creating a clear division between their products and the company.<br />
peter schmidt: Yes, that’s right. And in an age when companies<br />
often have a multitude of different products, this also makes<br />
sense. Beiersdorf, for example, is a corporate brand which owns<br />
product brands such <strong>as</strong> Nivea and Tesa. And this differentiation<br />
The Hamburg-b<strong>as</strong>ed designer Peter Schmidt is regarded <strong>as</strong> one of Germany’s best brand creators. Major companies such <strong>as</strong> Joop, Jil<br />
Sander and many others owe much of their success to him.<br />
h<strong>as</strong> actually protected the Tesa brand, <strong>as</strong> the sheer variety of<br />
Nivea products gradually diluted the brand.<br />
For the company Linde, I w<strong>as</strong> actually involved in the launch of<br />
the “Linde Group”. This new level w<strong>as</strong> necessary because activities<br />
had to be pooled and the Linde brand w<strong>as</strong> only to be used<br />
for its g<strong>as</strong> business. Such changes can be carefully implemented,<br />
above all if the product and the brand share the same name.<br />
to what extent have the demands on brand management<br />
8 9<br />
changed?<br />
peter schmidt: These days, it’s very important to correctly insulate<br />
a brand. Brands must correspond with brands standing next<br />
to them. Good brand management means constantly aligning<br />
Brands: ValuaBle Constants<br />
the brand with its core identity. The shelf life of modern brands is<br />
so short because they are so often affected by interference.<br />
We live in an age in which price is becoming the dominant factor.<br />
take the retail chain Mediamarkt, for example. are brands<br />
still relevant in such an environment?<br />
peter schmidt: It’s certainly true that few new brands have been<br />
visible in the p<strong>as</strong>t few decades. At the same time, however, a lot of<br />
existing names have been ruined. Nevertheless, let me give you<br />
an answer which you maybe didn’t expect: brands will always be<br />
relevant, because it’s human nature to seek distinction, simplicity<br />
and clarity.
expert look<br />
We’re also experiencing an exciting situation right now: I’m delighted<br />
that a lot of new brands are being created at the moment<br />
in a completely new quality. It’s often young people taking their<br />
ide<strong>as</strong> to the market, in England for example or even more so in<br />
America. Let’s take the example of chocolate: I know about 15 new<br />
chocolate brands – of which quite a few are likely to succeed in<br />
the long term. I think this small example also answers the “Mediamarkt”<br />
question. Such “Mediamarkts” will continue to play a<br />
role in future. In the c<strong>as</strong>e of many price-driven products, however,<br />
it’s only a question of time until they disappear from the market.<br />
does the internationalization of a brand always have to be difficult?<br />
How can you be successful against all the odds?<br />
peter schmidt: In the c<strong>as</strong>e of car brands, we can see that it also<br />
works quite well – <strong>as</strong> long <strong>as</strong> companies have the necessary<br />
power and their products the desired quality. VW for example,<br />
or BMW, have a strong global brand. And the Mercedes star is<br />
still shining brightly around the world – despite the difficulties<br />
of the Daimler-Chrysler ph<strong>as</strong>e. Jil Sander h<strong>as</strong> been similarly successful.<br />
As I mentioned before, she succeeded in establishing an<br />
unusually strong position in Japan and the USA. Jil Sander is even<br />
Many companies seeking<br />
an established brand in France and<br />
growth have to <strong>as</strong>k them-<br />
England.<br />
selves the question: “How do<br />
we enter new markets with<br />
our brand?”<br />
peter schmidt: I think entering<br />
international markets is<br />
“Brands are competing<br />
in a much more complex<br />
environment today than just<br />
a few years ago.”<br />
Peter Schmidt<br />
This example clearly demonstrates,<br />
by the way, that a number of factors<br />
need to combine for a company to<br />
have success. Firstly, there w<strong>as</strong> a<br />
very clever strategy behind the international<br />
expansion. Japan w<strong>as</strong><br />
a difficult step to make for a<br />
chosen <strong>as</strong> it h<strong>as</strong> a strong affinity for<br />
brand. First of all, it’s obvi-<br />
German products. Then the product<br />
ously necessary to break out of the small German market, but itself w<strong>as</strong> right; people immediately liked the perfumes. Timing<br />
I’ve also witnessed many brands fail in their attempts to gain a w<strong>as</strong> also critical: at the time, women wanted to be more inde-<br />
foothold abroad. If <strong>Melitta</strong> is successful in Europe, the USA or pendent, not <strong>as</strong> quiet. And finally, Jil Sander’s personality and ap-<br />
Brazil, then that deserves tremendous respect. On its first foray pearances rounded off the brand image.<br />
overse<strong>as</strong>, Hugo Boss suffered losses in the millions. It took quite If I wanted to go international with my brands, I would go from<br />
some time for the brand to establish itself. The company w<strong>as</strong> only country to country – b<strong>as</strong>ically, in the same way <strong>as</strong> <strong>Melitta</strong> does.<br />
able to hold out so long because its domestic European business I also believe that a company needs several major brands to be<br />
w<strong>as</strong> doing so well.<br />
profitable. And – this is a fact these days – you also need the<br />
There are many companies today who enjoy an international<br />
reputation but have only few brands. There are two re<strong>as</strong>ons for<br />
necessary funds to build up awareness in a market.<br />
this. The first: if you take a branded product abroad, you generally How would you <strong>as</strong>sess <strong>Melitta</strong>’s approach of establishing a dif-<br />
encounter markets which are already occupied. You will be facing ferentiated brand architecture over the years under the <strong>Melitta</strong><br />
well-established mid-size companies and financially strong major<br />
corporations. Both will use their power and experience to repel<br />
umbrella?<br />
you <strong>as</strong> quickly <strong>as</strong> possible from their market. On top of this fierce peter schmidt: It w<strong>as</strong> important to do this! The company rec-<br />
competition, you will also have to accept incre<strong>as</strong>ed costs. And ognized that you shouldn’t stretch the <strong>Melitta</strong> brand too far. It’s<br />
the second re<strong>as</strong>on: if you want your branded product to be rep- simply not possible to offer coffee and household products under<br />
resented on a market, you have to know the local conditions very the same brand without causing damage. Toppits, Swirl, Cilia are<br />
well. To use the example of coffee for a moment: in Spain, coffee all brands which were invented and launched on the market. And<br />
enjoyment is different to what it is in the USA or Brazil.<br />
<strong>Melitta</strong> h<strong>as</strong> been consistent and successful in pursuing this ap-<br />
proach. It says a lot about the substance of <strong>Melitta</strong> that this process<br />
went so smoothly and that the market accepted the products<br />
so willingly <strong>as</strong> brands.<br />
It w<strong>as</strong> right to free the <strong>Melitta</strong> brand from those products which<br />
have their own expertise and a different appearance. Coffee h<strong>as</strong><br />
to succeed in different markets to those of food wrappings, for<br />
example. Each branded product speaks its own language and<br />
requires its own individual design. In the sense of brand architecture,<br />
however, people should also be able to recognize that<br />
the products come from the same house. That’s a difficult t<strong>as</strong>k,<br />
which companies regularly have to solve.<br />
You mention the umbrella under which a brand manufacturer<br />
h<strong>as</strong> to group all of its branded products. What would a company<br />
like <strong>Melitta</strong> have to consider if it wanted to make a benefit<br />
claim valid for all its brands?<br />
peter schmidt: First of all: <strong>Melitta</strong> is regarded <strong>as</strong> a competent<br />
and credible company. This is a common link which the various<br />
product brands benefit from – despite their inherent differences.<br />
Let’s not forget, coffee stands for “enjoyment” and household<br />
products for “work”, and this b<strong>as</strong>ic difference should not be ignored.<br />
However, the umbrella is still possible: if a company with many<br />
strong brands wants to communicate a common benefit claim, it<br />
must first recognize its own dimensions. Only those companies<br />
which recognize their size and thus accept their diversity, will also<br />
recognize the need for a representative which stands for all their<br />
brands. In the c<strong>as</strong>e of family-owned branded goods companies,<br />
this is often the owners themselves. Gabriele and Konrad Henkel,<br />
for example, defined the brand personality <strong>as</strong> representatives<br />
of their company. At <strong>Melitta</strong>, it’s the Bentz family. Such familyowned<br />
companies have a fant<strong>as</strong>tic opportunity which corporations<br />
don’t have in this form: to use real people for the credible<br />
communication of values which may stand for a wide variety of<br />
products.<br />
Finally, Mr. schmidt: what is your vision for the brand?<br />
peter schmidt: Why shouldn’t we be a little audacious and say<br />
that brands are like people. There are loud ones and quiet ones,<br />
Brands: ValuaBle Constants<br />
garish and conservative – and there are human characteristics<br />
which we can recognize in brands. There are some people whose<br />
very appearance earns them respect, and those who we don’t immediately<br />
take notice of – but then on careful inspection respect<br />
all the more. You will never satisfy all customers with a single<br />
brand, but always those who fit to you.<br />
Peter Schmidt<br />
The Hamburg-b<strong>as</strong>ed product designer Peter Schmidt is<br />
one of Germany’s leading designers. Over several decades,<br />
his work h<strong>as</strong> helped define the image of many brands.<br />
Examples in the field of perfume include Hugo Boss, Laura<br />
Biagiotti and Jil Sander. However, his wide range of work<br />
h<strong>as</strong> also encomp<strong>as</strong>sed corporate identity, magazines and<br />
international museums such <strong>as</strong> the Museum of Modern<br />
Art. Following the successful establishment of the Peter<br />
Schmidt Group, he now works on selected t<strong>as</strong>ks with just<br />
a small team. One of his latest projects is a revamp of the<br />
traditional “4711” brand.<br />
10 11
In PrIncIPIo creavIt Deus caelum et terram In PrIncIPIo creavIt Deus caelum et terram<br />
Developments<br />
in the operating divisions<br />
<strong>Melitta</strong> Household Products Europe<br />
Cofresco Freshkeeping Products Europe<br />
<strong>Melitta</strong> Coffee Europe<br />
<strong>Melitta</strong> SystemService<br />
<strong>Melitta</strong> Br<strong>as</strong>il<br />
<strong>Melitta</strong> USA<br />
<strong>Melitta</strong> Canada<br />
Wolf PVG<br />
Neu Kaliss Spezialpapier<br />
ACW-Film<br />
12 13
www.melitta.de<br />
www.swirl.de<br />
With its wide range of products for coffee and tea preparation, <strong>as</strong> well <strong>as</strong> vacuum filter bags, and products<br />
for cleaning and w<strong>as</strong>te disposal, <strong>Melitta</strong> Household Products Europe is represented in numerous<br />
European countries. It markets products under the <strong>Melitta</strong> ® , Swirl ® and Cilia ® brands via the food<br />
retail trade and specialist electrical/houseware stores.<br />
SALES HOLD FIRM IN DIFFICULT MARKET<br />
ENVIRONMENT<br />
There w<strong>as</strong> pressure on our markets from all sides during 2011.<br />
On the purch<strong>as</strong>ing side, rising commodity prices led to high cost<br />
pressure, while on the sales side there w<strong>as</strong> a further incre<strong>as</strong>e in<br />
price competition. To make matters worse, competition from the<br />
grocery trade’s own label products continue to grow – especially<br />
in the field of filter papers, garbage bags and dust filter bags.<br />
Despite these adverse conditions, however, we succeeded in<br />
holding sales revenue at the prior-year level. Sales volumes, on<br />
the other hand, failed to meet expectations.<br />
STRATEGIC BUSINESS FIELD “COFFEE AND<br />
TEA ENJOyMENT”: MIxED PROGRESS<br />
Sales of fully automatic coffee machines continue to deliver<br />
strong growth and encouraging market share gains. We enjoyed<br />
PRODUCTS<br />
Filter papers, products and equipment for coffee preparation,<br />
dust filter bags and accessories, products for garbage disposal,<br />
cleanliness in pet households, cleaning cloths, descalers, tea filters<br />
<strong>Melitta</strong> Household Products Europe<br />
particular success with our premium CAFFEO ® CI ® machine,<br />
which w<strong>as</strong> voted best-in-cl<strong>as</strong>s by one consumer test magazine.<br />
We extended our range of automatic coffee machines with new<br />
products such <strong>as</strong> the CAFFEO ® SOLO ® &milk and the CAFFEO ®<br />
Gourmet.<br />
Despite a variety of new product initiatives, sales of filter coffeemakers<br />
struggled in the early part of the year. Toward the end of<br />
the year, however, there w<strong>as</strong> a clear upward trend which resulted<br />
in further market share gains, especially in the important German<br />
market.<br />
In our filter paper market, overall demand continued to fall – albeit<br />
at a slower pace. The new pack design, which stresses the<br />
sustainability of our products, helped consolidate our position<br />
in this segment.<br />
The strategic business field “Coffee and Tea Enjoyment” also benefited<br />
from the newly designed brand campaign in cooperation<br />
KEy FIGURES<br />
SALES*<br />
in € ’000<br />
344,017<br />
365,624<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
3,855<br />
3,625<br />
EMPLOyEES<br />
Average<br />
1,475<br />
1,316<br />
LOCATIONS<br />
Minden (Germany), Berlin (Germany),<br />
Paris (France), Chézy (France), Tourcoing (France),<br />
Shenzhen (China)<br />
with <strong>Melitta</strong> Coffee Europe featuring <strong>Melitta</strong> ® barista Timon. The<br />
campaign helped give the brand a new and more contemporary<br />
image.<br />
STRATEGIC BUSINESS FIELD “CONVENIENT<br />
CLEANING”: SOLID PERFORMANCE THANKS TO<br />
INNOVATIONS<br />
In our core business with vacuum filter bags and garbage bags<br />
under the Swirl ® brand, we succeeded in maintaining both sales<br />
volumes and market share at the prior-year level. Product innovations<br />
such <strong>as</strong> our new scented garbage bags proved major<br />
successes. We also enjoyed further strong growth in sales volumes<br />
of eco garbage bags made from recycled pl<strong>as</strong>tic. The new<br />
“Cleanliness in Pet Households” range continued to make good<br />
progress, but failed to meet expectations.<br />
FOCUS ON CORE BUSINESS AND NEW STRATEGIC<br />
ALIGNMENT<br />
In the p<strong>as</strong>t year, we continued to focus on our core business and<br />
most important strategic growth fields. We aligned all our innovation<br />
and marketing activities, <strong>as</strong> well <strong>as</strong> our organizational structure<br />
with this objective.<br />
SALES COMPANIES<br />
France, Austria/Switzerland,<br />
Netherlands/Belgium, Sweden/Denmark,<br />
Russia, Czech Republic<br />
In the field of production, we successfully completed the pooling<br />
of all filter paper manufacturing at our Minden plant and<br />
prepared the conversion of our paper plant in Berlin. Under the<br />
management of Neu Kaliss Spezialpapier, the Berlin facility will<br />
produce mainly wallpaper b<strong>as</strong>e papers in future – thus raising its<br />
importance for the Group.<br />
OUTLOOK 2012: STRONGER BRAND BUSINESS TO<br />
GENERATE ABOVE-AVERAGE GROWTH<br />
We have targeted further profitable growth in the current year despite<br />
adverse economic conditions. We intend to strengthen our<br />
sales of branded filter papers, filter coffeemakers, dust filter bags<br />
and garbage bags with a wide range of product innovations. In<br />
the field of filter coffeemakers, for example, we shall be upgrading<br />
the range with the addition of top-quality stainless steel models.<br />
In our strategic growth market “fully automatic coffee machines”,<br />
we will strengthen distribution and boost sales with further intensive<br />
communication and promotion activities. In 2012, we are<br />
planning a major overhaul and upgrade of our filter paper range<br />
and expect a significant boost to business from these me<strong>as</strong>ures<br />
in future. There will also be further enhancements to the quality of<br />
our Swirl ® vacuum filter bags in 2012, in order to strengthen our<br />
leading position for the years ahead.<br />
2011 2010 2011 2010 2011 2010<br />
14 Jan Van riet CEO<br />
15<br />
* Shift due to change of sales system in 2011. Net sales of prior year not adjusted (see Cofresco Freshkeeping Products Europe).
www.toppits.de<br />
www.cofresco.de<br />
Cofresco Freshkeeping Products Europe<br />
Cofresco is Europe’s leading brand manufacturer for household films. With its innovative products under the<br />
brand names Toppits ® , Albal ® , Glad ® , handy bag ® and PrimaPack ® , the technological leader is represented<br />
in over 70 million households per year in 25 nations.<br />
A VARIED FISCAL yEAR 2011<br />
Following a period of stagnation, a number of markets returned<br />
to overall growth in the p<strong>as</strong>t year. Sales of Cofresco were able to<br />
benefit strongly from this trend, especially in the first half of the<br />
year. However, this high level could not be maintained throughout<br />
the year. Extensive changes in product marketing failed to<br />
provide the desired impetus and achieve the targeted success.<br />
Internal technical restructuring also required considerable effort:<br />
the changeover to a sales agent contract with <strong>Melitta</strong> Household<br />
Products Europe tied up a large amount of resources. Following<br />
the successful completion of the project, Cofresco is now the direct<br />
contractual partner and supplier for its customers in Europe.<br />
SALES*<br />
in € ’000<br />
67,675<br />
The performance of the company’s various product categories<br />
also differed strongly. Our investments in advertising on the<br />
Spanish and French markets paid off for the handy bag ® brand of<br />
garbage bags. Other key topics during the year included a complete<br />
packaging relaunch for Toppits ® and Albal ® , the establishment<br />
of our new B2B branded product business, the launch of<br />
business activities in Russia, and the highly successful start to<br />
our pan-European Save Food campaign (an initiative to promote<br />
the responsible use of food). We have already received the “European<br />
Excellence Award 2011” for the Save Food initiative.<br />
KEy FIGURES<br />
40,805<br />
PRODUCTS<br />
Aluminum foils, baking paper, freshkeeping films,<br />
freshkeeping bags, freezer bags,<br />
ro<strong>as</strong>ting bags, garbage bags<br />
SALES TO TRADE<br />
in € ’000<br />
176,137 178,624<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
5,330<br />
5,034<br />
EMPLOyEES<br />
Average<br />
306<br />
290<br />
LOCATIONS<br />
Minden (Germany),<br />
Brodnica (Poland)<br />
OUTLOOK 2012:<br />
UPTURN IN BUSINESS<br />
We expect to successfully continue the brand activities already<br />
introduced during the months ahead. In 2012, we will focus<br />
our attention on activating consumer demand. A whole row of<br />
me<strong>as</strong>ures have been defined across the entire product range. In<br />
Germany and France in particular, we intend to provide further<br />
impetus for our business with a wide variety of activities.<br />
In the garbage bag segment, we aim to significantly extend our<br />
competitive lead in France with the Handy Bag ® brand. Activities<br />
will include enhancing the product’s shelf presence and above<br />
all introducing numerous improvements in sealing methods and<br />
product design.<br />
SALES COMPANIES<br />
Madrid (Spain),<br />
Brodnica (Poland),<br />
St. Petersburg (Russia)<br />
In the food wrapping segment with Toppits ® and Albal ® , we will<br />
underline the superiority of our products with further quality improvements.<br />
In the field of marketing, the relaunch of our sandwich<br />
paper is high on the agenda. This product is celebrating its<br />
75th year on the market since its launch in 1937.<br />
In our B2B business, we are planning further – often – innovative<br />
projects aimed at raising brand awareness and strengthening<br />
distribution.<br />
In the current year, we intend to develop the Save Food campaign<br />
into an integral component of the Toppits ® and Albal ® brands.<br />
By cooperating with leading retail organizations, we aim to make<br />
further progress in raising consumer awareness.<br />
2011 2010 2011 2010 2011 2010 2011 2010<br />
16 Volker stühmeier CEO (<strong>as</strong> of February 14, 2012)<br />
17<br />
* Shift due to change of sales system in 2011. Net sales of prior year not adjusted (see <strong>Melitta</strong> Household Products Europe).
www.melittakaffee.de<br />
<strong>Melitta</strong> Coffee Europe<br />
<strong>Melitta</strong> Coffee Europe is responsible for the <strong>Melitta</strong> Group’s European coffee business. <strong>Melitta</strong> ® is<br />
one of the leading coffee brands on the German market. The quality of its products and the spirit<br />
communicated by the brand’s core message “Coffee Enjoyment” play a major role in this success. The<br />
<strong>Melitta</strong> ® range offers perfect coffee enjoyment for every t<strong>as</strong>te: from filter coffee to instant cappuccino<br />
and whole beans for fully automatic coffee machines, to pad ranges for single-serving preparation.<br />
SUCCESS IN SPITE OF PRICE TURBULENCE ON<br />
COMMODITy MARKETS<br />
2011 w<strong>as</strong> dominated by rising and highly volatile prices for green<br />
beans. Coffee prices on the New York exchange reached a 34-year<br />
high and repeatedly fluctuated more strongly in a single day than<br />
they usually do in a whole year. Constant flexible adaptation to<br />
these unsettled conditions w<strong>as</strong> therefore one of the major t<strong>as</strong>ks<br />
for <strong>Melitta</strong> Coffee Europe during the p<strong>as</strong>t year. On the sales side,<br />
there were also constant changes in the retail prices of our competitors.<br />
Private label products benefited most from this situation,<br />
at the expense of the cl<strong>as</strong>sic branded providers. Despite these dif-<br />
PRODUCTS<br />
Ro<strong>as</strong>ted coffee (ground, whole bean),<br />
instant cappuccino,<br />
pads<br />
ficult external factors, <strong>Melitta</strong> Coffee Europe made encouraging<br />
progress and posted record sales of over € 400 million.<br />
Consumer demand developed in line with expectations: consumption<br />
of ro<strong>as</strong>ted coffee remained stable, while the overall<br />
market for filter coffee fell slightly and for instant cappuccino<br />
more strongly. In contr<strong>as</strong>t to this development – and <strong>as</strong> in the<br />
preceding years – there w<strong>as</strong> growing demand for coffee used in<br />
fully automatic coffee machines and single-serving devices. Sales<br />
volumes of the <strong>Melitta</strong> ® range clearly reflect these changes in<br />
consumer behavior.<br />
KEy FIGURES<br />
SALES<br />
CAPITAL<br />
ExPENDITURE EMPLOyEES<br />
in € ’000<br />
in € ’000<br />
Average<br />
395,595 4,449 174 171<br />
331,438<br />
624<br />
BRAND STRENGTHENED, ExTENSIVE ADVERTIS-<br />
ING AND MARKETING MEASURES<br />
In the p<strong>as</strong>t year, we continued to strengthen the core message<br />
of our brand: “Coffee Enjoyment”. In conjunction with a brandnew<br />
advertising campaign, we relaunched the <strong>Melitta</strong> ® brand<br />
website and completely revamped our pack designs. In addition,<br />
we invested heavily in our production facilities in order to achieve<br />
further enhancements in product quality. By changing our energy<br />
source, we also succeeded in reducing the CO2 emissions of<br />
our factory by around 25 percent. The installation of a new coffee<br />
ro<strong>as</strong>ter at the end of the year offers new possibilities to further<br />
enhance our top-quality coffees.<br />
OUTLOOK 2012: GREATER STABILITy IN GERMANy,<br />
GROWTH IN EUROPE<br />
Despite a wide range of activities, we do not expect coffee consumption<br />
in Germany to grow significantly in 2012. Nevertheless,<br />
we will continue to stimulate demand with our <strong>Melitta</strong> ® brand.<br />
The aim is to at le<strong>as</strong>t stabilize our current market position. Our<br />
latest developments include an interesting new product with a<br />
special claim: BellaCrema ® “Selection of the Year”. This limited<br />
edition blend once again delivers what our customers have come<br />
to expect from <strong>Melitta</strong>: quality, value and enjoyment.<br />
We continue to see attractive development opportunities for<br />
<strong>Melitta</strong> Coffee on the international market. Our product ranges<br />
and concepts are specially tailored to the respective needs of the<br />
various markets. We aim to uphold the double-digit growth rates<br />
we have already achieved on our international markets<br />
2011 2010 2011 2010 2011 2010<br />
18 dr. Frank strege CEO<br />
19<br />
LOCATION<br />
Bremen (Germany)
www.melitt<strong>as</strong>ystemservice.de<br />
<strong>Melitta</strong> SystemService<br />
<strong>Melitta</strong> SystemService is the specialist for professional hot beverage preparation in the food service<br />
sector. The division’s core business activities are the manufacturing and global marketing of filter coffee<br />
machines and fully automatic coffee machines <strong>as</strong> well <strong>as</strong> the sale of coffee and accessories. <strong>Melitta</strong><br />
SystemService also h<strong>as</strong> its own international after-sales service team.<br />
INTERNATIONAL BUSINESS ON TRACK<br />
<strong>Melitta</strong> SystemService can look back on a successful fiscal year<br />
2011 with sales and earnings even slightly above expectations.<br />
The contribution made by the division’s various regions differed<br />
however: there w<strong>as</strong> very encouraging progress in the Asia/Pacific<br />
region, for example. Despite the natural cat<strong>as</strong>trophe, Japan w<strong>as</strong><br />
once again the second most important market, after Germany<br />
but ahead of Switzerland. We received a valuable order from a<br />
major franchise chain and are now the sole nationwide supplier<br />
of coffee machines for this customer.<br />
Our business in Germany remained gratifyingly stable – both<br />
in the individual hotel and catering sector <strong>as</strong> well <strong>as</strong> for major<br />
national clients. Although incre<strong>as</strong>ed commodity prices meant<br />
PRODUCTS<br />
Coffee machines, fully automatic coffee machines,<br />
filter papers, ro<strong>as</strong>ted coffee,<br />
accessories, tea<br />
adapting our coffee prices for customers, these were very well<br />
accepted by the market.<br />
The incre<strong>as</strong>ed valuation of the Swiss franc led to a dramatic decline<br />
in tourism, with a corresponding effect on our sales there.<br />
By year-end, however, we were able to strengthen sales again.<br />
In Belgium and France, we recovered considerable ground with<br />
some major orders. We now also serve the Moroccan market<br />
via France, where a major retail chain uses our fully automatic<br />
Cafina ® ALPHA machine. All in all, we continued to expand our<br />
business with major international clients, which made a significant<br />
contribution to growth.<br />
KEy FIGURES<br />
SALES<br />
in € ’000<br />
136,428 131,938 1,938<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
1,712<br />
EMPLOyEES<br />
Average<br />
689<br />
708<br />
LOCATIONS<br />
Minden (Germany),<br />
Hunzenschwil (Switzerland)<br />
HIGHLy POPULAR PRODUCTS<br />
We enjoyed several successes with our products l<strong>as</strong>t year: with its<br />
outstanding coffee quality, the <strong>Melitta</strong> ® C35 – featuring a touch<br />
display and chocolate module – compared favorably with its international<br />
competitors. Our new <strong>Melitta</strong> ® bar-cube, which we<br />
unveiled at the Internorga 2011 fair, e<strong>as</strong>ily exceeded our own expectations.<br />
After establishing it on the domestic market, we now<br />
also aim to attract new international customers with this midpriced<br />
machine.<br />
There w<strong>as</strong> encouraging revenue growth in our coffee business<br />
in Germany. This w<strong>as</strong> partly due to the expansion of our coffee<br />
range to meet the exact needs of the market.<br />
In addition to machines and coffee, the division’s technical after-sales<br />
services made good progress. There w<strong>as</strong> also strong<br />
growth in sales of other food, non-food and accessory articles.<br />
Our cooperation with Tee Gschwendner, for example, h<strong>as</strong> proved<br />
highly successful.<br />
SALES COMPANIES<br />
Hunzenschwil (Switzerland), Salzburg (Austria),<br />
Saint Tibault des Vignes (France),<br />
Hardinxveld (Netherlands), Elgin (USA), Tokyo (Japan)<br />
OUTLOOK 2012:<br />
INTERNATIONAL BUSINESS ExPANSION AND<br />
STREAMLINING OF ORGANIzATION<br />
In the p<strong>as</strong>t year, we laid important groundwork for our product<br />
strategy in the core product ranges of fully automatic coffee machines<br />
and filter coffee machines. This will help us successfully<br />
continue our development in existing markets. At the same time,<br />
we aim to drive our expansion in new markets and are planning<br />
further steps in Asia. We already expect positive effects from<br />
these efforts in the current year.<br />
One of the main challenges of the p<strong>as</strong>t year w<strong>as</strong> the establishment<br />
of our Global Competence Center and the resulting centralization<br />
of production in Switzerland. In this connection, we also<br />
raised headcount in the central divisions for R&D, International<br />
Logistics and International Customer Service at our main b<strong>as</strong>e in<br />
Minden. In 2012, we will continue to invest in our Minden plant<br />
with the construction of a Training and Exhibition Center.<br />
2011 2010 2011 2010 2011 2010<br />
20 Harald Johanning-Meiners CEO<br />
21
www.melitta.com.br<br />
<strong>Melitta</strong> Br<strong>as</strong>il<br />
<strong>Melitta</strong> h<strong>as</strong> been offering its complete range of products for coffee preparation in the world’s largest<br />
coffee-producing nation since 1968. The range includes various coffee blends produced at the company’s<br />
own ro<strong>as</strong>ting plants, <strong>as</strong> well <strong>as</strong> filter papers produced at its own paper plant. <strong>Melitta</strong> Br<strong>as</strong>il’s<br />
brands are <strong>Melitta</strong> ® , Jovita ® , Bom Jesus ® and Brigitta ® .<br />
LEAP IN SALES OF COFFEE AND FILTER PAPERS<br />
In the period under review, we once again enjoyed double-digit<br />
growth in sales revenues – making it the ninth consecutive year<br />
of successful business development. We achieved record sales<br />
volumes for both coffee and filter papers. Revenue growth also<br />
reached double figures in both product categories.<br />
On the Brazilian market <strong>as</strong> a whole, sales of both whole bean and<br />
ground coffee fell during the p<strong>as</strong>t year. This w<strong>as</strong> partly due to a<br />
strong price incre<strong>as</strong>e of over 20 percent caused by a dr<strong>as</strong>tic rise<br />
in green bean prices.<br />
Despite this overall fall in market sales, our <strong>Melitta</strong> ® and Bom<br />
Jesus ® brands continued to enjoy strong growth. As a conse-<br />
quence, the market share of our <strong>Melitta</strong> ® -branded coffee rose<br />
PRODUCTS<br />
Ro<strong>as</strong>ted coffee (ground, whole bean),<br />
instant cappuccino, filter papers,<br />
industrial papers<br />
again to reach second position. Growth w<strong>as</strong> particularly strong<br />
in Rio de Janeiro and the north-e<strong>as</strong>t of Brazil, where the year-onyear<br />
rise in sales volume w<strong>as</strong> over 30 percent. With the aid of TV<br />
campaigns and trade promotions, we were able to attract both<br />
new customers to our premium brand and establish a high repeat<br />
purch<strong>as</strong>e rate.<br />
Our Bom Jesus ® brand, a coffee blend for everyday enjoyment,<br />
also posted strong double-digit growth. This success is mainly<br />
the result of our regional expansion in São Paulo and Paraná.<br />
We have now become the market leader in the Rio Grande do<br />
Sul region.<br />
There w<strong>as</strong> also significant growth in sales of filter papers in the<br />
p<strong>as</strong>t year. Following a rapid development, we have now reached a<br />
leading position in the premium segment. Our filter papers were<br />
KEy FIGURES<br />
SALES<br />
in € ’000<br />
314,835<br />
292,489<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
5,254<br />
3,312<br />
EMPLOyEES<br />
Average<br />
590 585<br />
particularly successful in the city of São Paulo, where we reached<br />
35 percent of all households for the first time and a high market<br />
share.<br />
Our Jovita ® and Brigitta ® brands made strong market share<br />
gains – at the expense of rival products.<br />
OUTLOOK 2012:<br />
REACHING NEW TARGET GROUPS WITH<br />
NEW PRODUCTS<br />
As the development of commodity prices remains uncertain in<br />
2012, we expect that further price incre<strong>as</strong>es will become necessary.<br />
We anticipate a stable development for our coffee business,<br />
while growth is likely to continue in our filter paper business.<br />
Both product categories will receive ongoing support via TV campaigns<br />
and sales promotion activities in order to ensure sustainable<br />
growth.<br />
We are upbeat about the prospects for the Brazilian economy.<br />
Thanks to the incre<strong>as</strong>ing spending power of the nation’s middle<br />
cl<strong>as</strong>ses and a low unemployment rate, consumer spending will<br />
continue to rise. The FIFA World Cup in 2014 and the Olympic<br />
Games in 2016 will also boost investment in the country’s infr<strong>as</strong>tructure,<br />
provide further jobs and ensure that gross domestic<br />
product (GDP) continues to rise.<br />
In 2012, we plan to launch a new product in the south of Brazil:<br />
<strong>Melitta</strong> ® Wake: a new and unique milk-b<strong>as</strong>ed instant beverage in<br />
delicious flavors with a hint of coffee. <strong>Melitta</strong> ® Wake w<strong>as</strong> developed<br />
for the young adult target group and offers a new type of<br />
refreshing and convenient drinking enjoyment.<br />
2011 2010 2011 2010 2011 2010<br />
22 Bernardo Wolfson CEO<br />
23<br />
HEADqUARTERS<br />
São Paulo (Brazil)<br />
PRODUCTION LOCATIONS<br />
Avaré, Guaíba, Bom Jesus (Brazil)
www.melitta.com<br />
<strong>Melitta</strong> USA<br />
<strong>Melitta</strong> USA h<strong>as</strong> been active on the US market since the 1960s. Its head office is located in Clearwater,<br />
Florida. The company produces filter papers at its own facility and operates its own coffee ro<strong>as</strong>ting<br />
plant near Philadelphia.<br />
COFFEE PRODUCTS PERFORM WELL IN DIFFICULT<br />
ENVIRONMENT<br />
We continued to face a challenging economic environment in<br />
2011. The year w<strong>as</strong> dominated by high green bean prices, a weak<br />
economy, and exceptionally rapid growth in consumer demand<br />
for single-serving coffee machines. The latter is currently having a<br />
profound impact on the US market. We reacted by adapting our<br />
products to the new market circumstances.<br />
Where<strong>as</strong> sales volumes for coffee through US grocery stores fell<br />
on the whole, we successfully bucked the trend with our range<br />
of premium coffees. We owe this growth in particular to our topquality<br />
“Café Collection” range. Following a successful launch in<br />
Philadelphia and subsequent roll-out in New York, we also introduced<br />
the new line in the Boston region toward year-end. We<br />
PRODUCTS<br />
Ro<strong>as</strong>ted coffee (ground, whole bean),<br />
filter papers,<br />
coffee preparation products<br />
achieved gratifying growth rates in the Philadelphia and New York<br />
sales regions during the p<strong>as</strong>t year. Sales in Boston also offer great<br />
promise for the future.<br />
In line with the growing trend toward single-serving machines,<br />
there w<strong>as</strong> a decline in demand for filter papers l<strong>as</strong>t year. In order<br />
to halt this trend, we are making incre<strong>as</strong>ed efforts to expand our<br />
distribution of coffee filters to the whole US market. The pourover<br />
method of coffee preparation h<strong>as</strong> developed into a trend<br />
in the USA and its popularity is growing f<strong>as</strong>t. In order to exploit<br />
this tendency, we launched a number of new products both for<br />
coffee shops and private households. In this connection, we also<br />
successfully concluded a partnership agreement with a major<br />
franchise chain. The new product launches were supported by a<br />
revamped pack design and targeted PR me<strong>as</strong>ures.<br />
KEy FIGURES<br />
SALES<br />
in € ’000<br />
55,347 56,684<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
4,665<br />
1,209<br />
EMPLOyEES<br />
Average<br />
120<br />
109<br />
LOCATIONS<br />
Clearwater, Florida,<br />
Cherry Hill, New Jersey<br />
OUTLOOK 2012:<br />
UTILIzING OPPORTUNITIES FOR DOUBLE-DIGIT<br />
GROWTH<br />
We are very upbeat about our prospects for the current year: 2012<br />
is the year of opportunities for us. As of the first quarter, we have<br />
been advertising our premium product line “Café Collection” on<br />
TV. In addition, we are planning to launch further products in<br />
our existing markets. We expect that this will enable us to reach<br />
double-digit sales growth in our premium range.<br />
In the second quarter, we plan to introduce coffee filters marked<br />
with me<strong>as</strong>uring amounts in certain test markets. This is intended<br />
to help consumers find the right dosage for their favorite coffee.<br />
We aim to encourage the growing preference of many consumers<br />
for pour-over coffee with new manual filtration products.<br />
In order to utilize incre<strong>as</strong>ed market demand for single-serving<br />
coffees, we developed our new “coffee pod” product line in the<br />
p<strong>as</strong>t year. Since the beginning of the year, we have been marketing<br />
the line nationwide for the first time via a major US retail<br />
organization. This broad distribution marks an important milestone<br />
for us on the US market.<br />
2011 2010 2011 2010 2011 2010<br />
24 Martin t. Miller CEO<br />
25
www.melitta.ca<br />
<strong>Melitta</strong> Canada<br />
<strong>Melitta</strong> Canada w<strong>as</strong> founded in Toronto in 1960. The company markets premium filter papers and<br />
coffee. With an incre<strong>as</strong>ing number of discerning coffee lovers, the Canadian market for high-quality<br />
products and specialties in the coffee segment is growing.<br />
ALL SUB-SEGMENTS SUCCESSFUL DESPITE<br />
ADVERSE MARKET ENVIRONMENT<br />
Economic conditions continued to be strained in Canada during<br />
the p<strong>as</strong>t year. As a result, customers remained highly sensitive to<br />
prices. Despite these adverse conditions we succeeded in raising<br />
sales revenue during the p<strong>as</strong>t year. In terms of volume, however,<br />
sales fell short of targets set at the beginning of the year. Earnings<br />
were hit by unexpectedly strong price hikes for green beans.<br />
The coffee market <strong>as</strong> a whole w<strong>as</strong> extremely tense: in addition to<br />
more cautious consumer spending and rising costs, competition<br />
between suppliers became incre<strong>as</strong>ingly fierce. Despite incre<strong>as</strong>ed<br />
commodity prices for coffee, some competitors even lowered<br />
their retail prices. In the single-serving coffee segment, demand<br />
PRODUCTS<br />
Ro<strong>as</strong>ted coffee (ground, whole bean),<br />
filter papers<br />
doubled year on year – making competition even more intense.<br />
Against this backdrop, we suffered a decline in the volume of<br />
coffee sold, while the market <strong>as</strong> whole grew. In terms of sales<br />
revenue, however, we enjoyed strong growth. In this respect, we<br />
were in line with the overall growth in market revenue.<br />
In a generally declining market, we continue to dominate the Canadian<br />
market for filter papers: our bamboo filter papers are now<br />
the top-selling filters on the domestic market. Sales volumes of<br />
our coffee filter papers remained unchanged from the previous<br />
year, while the market <strong>as</strong> a whole shrank by 5 percent.<br />
KEy FIGURES<br />
SALES<br />
in € ’000<br />
25,366<br />
23,953<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
94<br />
64<br />
EMPLOyEES<br />
Average<br />
10 10<br />
SUCCESSFUL LAUNCH OF “CONNECT, ENGAGE,<br />
REWARD” MARKETING STRATEGy<br />
With the aid of specially targeted initiatives, we succeeded in<br />
strengthening awareness of our brand among highly engaged<br />
consumer groups – such <strong>as</strong> mothers. We were able to successfully<br />
implement our strategy of intensifying contact with the consumer.<br />
The incre<strong>as</strong>ed use of social networks proved highly successful<br />
and helped enhance customer retention. Sales promotion<br />
activities and t<strong>as</strong>tings also succeeded in significantly raising consumer<br />
awareness of our products. Our coffee sampling vans in<br />
four Canadian provinces gave consumers numerous opportunities<br />
to experience <strong>Melitta</strong> ® products during various public events.<br />
OUTLOOK 2012<br />
We expect to achieve double-digit growth in 2012, driven by<br />
a strong incre<strong>as</strong>e in our coffee business. We will continue our<br />
strong marketing support for coffee with extensive online activities,<br />
store promotions and further nationwide use of our event<br />
vehicles.<br />
In terms of filter paper sales, we expect revenue to remain unchanged<br />
from the previous year. A modest incre<strong>as</strong>e in sales of<br />
b<strong>as</strong>ket filters is likely to be offset by a slight decline in the cone filter<br />
segment. We shall also be supporting our filter paper business<br />
with consumer and trade promotions designed to raise market<br />
share.<br />
With new products and a new pack design, we aim to boost interest<br />
in the pour-over method of coffee preparation.<br />
2011 2010 2011 2010 2011 2010<br />
26 William J. Ivany CEO<br />
27<br />
LOCATION<br />
Vaughan (Canada)
www.wolf-pvg.de<br />
Wolf PVG<br />
Wolf PVG is a highly specialized systems supplier for all products related to vacuum cleaning and<br />
industrial filter technology. The company develops, produces and markets vacuum cleaner accessories,<br />
such <strong>as</strong> vacuum cleaner bags, nozzles and dust filters, <strong>as</strong> well <strong>as</strong> filters for small appliances. An<br />
important partner for vacuum cleaner accessories is <strong>Melitta</strong> Household Products Europe.<br />
ONLy SLIGHT REVENUE GROWTH DESPITE<br />
ADDITIONAL OEM BUSINESS<br />
In the fiscal year 2011, we launched production on a new nonwoven<br />
filter line at our production facility in Spenge. This investment<br />
will have a noticeable impact on product quality: equipped<br />
with the latest technology, the new line enables us to produce air<br />
filters and vacuum cleaner bags which can filter out even more<br />
and even smaller particles – without raising the energy consumption<br />
of the vacuum cleaner fan. Our products therefore play an<br />
important role in improving both hygiene and energy efficiency.<br />
As a consequence of this move, we pooled all production capacity<br />
at our Spenge plant during the p<strong>as</strong>t year and closed operations<br />
at the Airflo plant in Belgium.<br />
PRODUCTS<br />
Vacuum cleaner bags, holders for vacuum cleaner bags,<br />
vacuum cleaner nozzles,<br />
particle and odor filters<br />
Compared to the previous year, we achieved only a slight incre<strong>as</strong>e<br />
in revenues in 2011. The re<strong>as</strong>on w<strong>as</strong> weaker than expected growth<br />
in our private label business. This w<strong>as</strong> offset by growth in sales<br />
of new products to original equipment manufacturers (OEMs).<br />
In addition to sluggish overall demand on the market, the first<br />
half-year w<strong>as</strong> dominated by further hikes in the cost of raw materials.<br />
KEy FIGURES<br />
SALES<br />
TOTAL SALES<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
in € ’000<br />
in € ’000<br />
21,738<br />
19,949<br />
43,686 42,694 6,196<br />
3,840<br />
EMPLOyEES<br />
Average<br />
242<br />
220<br />
LOCATIONS<br />
Vlotho-Exter (Germany),<br />
Spenge (Germany)<br />
OUTLOOK 2012:<br />
ExPANSION OF OEM BUSINESS<br />
AND GREATER ExPERTISE<br />
In the current fiscal year, we have to <strong>as</strong>sume that the trend from<br />
l<strong>as</strong>t year will continue: in other words, a slight decline in our private<br />
label business. However, we hope to compensate for this<br />
development with further growth in OEM sales.<br />
In order to strengthen our business b<strong>as</strong>e for future developments,<br />
we plan to expand our expertise in the field of filter media.<br />
2011 2010 2011 2010 2011 2010 2011 2010<br />
28 dr. lutwin spix CEO<br />
29
www.nkpaper.com<br />
Neu Kaliss Spezialpapier<br />
Neu Kaliss Spezialpapier GmbH manufactures specialist papers and nonwoven materials for industrial<br />
use. The company is also active in the conversion and marketing of paper products for various<br />
niche markets.<br />
NEW SALES FOCUS AND PRODUCT<br />
DEVELOPMENTS PUT COMPANy ON<br />
SUCCESSFUL COURSE<br />
Rising commodity costs in all segments and tough competitive<br />
conditions dictated business in our product markets during the<br />
p<strong>as</strong>t year. As a consequence, a number of competitors in our field<br />
were forced to close production facilities. In contr<strong>as</strong>t to these developments,<br />
Neu Kaliss Spezialpapier enjoyed further encouraging<br />
progress in 2011. For the sixth year on the run, we achieved<br />
our revenue target with year-on-year sales growth in double figures.<br />
We attribute this success to our strategy of focusing sales efforts<br />
on export markets and focusing R&D activities on developing<br />
PRODUCTS<br />
Specialist papers<br />
and enhancing nonwoven materials for use in high-quality application<br />
fields. There w<strong>as</strong> particularly strong growth in exports<br />
to China and E<strong>as</strong>tern Europe. Moreover, we enjoyed a significant<br />
incre<strong>as</strong>e in demand in the USA and Great Britain.<br />
Our largest project at the moment is the refit of the Berlin paper<br />
plant. Thanks to excellent cooperation between the two teams<br />
involved, the project is making good progress. This move gives<br />
us the potential to double our capacities in the medium term and<br />
expand our range of wallpaper b<strong>as</strong>e nonwovens.<br />
The restructuring will also result in numerous organizational and<br />
technological changes. In 2012, we have planned various refitting<br />
activities for existing machinery, such <strong>as</strong> a complete refit of the<br />
paper machine and the launch of a new “inclined wire” line. This<br />
KEy FIGURES<br />
SALES<br />
CAPITAL<br />
ExPENDITURE EMPLOyEES<br />
in € ’000<br />
in € ’000<br />
Average<br />
40,463<br />
35,913<br />
8,456 132 129<br />
1,289<br />
LOCATION<br />
Neu Kaliß (Germany)<br />
will also involve changing internal processes at the plant. In addition,<br />
we plan to appoint new staff in key positions and establish<br />
management systems for the Environment & Energy fields.<br />
OUTLOOK 2012:<br />
ADAPTING TO MARKET DEMANDS WITH<br />
TARGETED PRODUCT RANGE STRATEGy<br />
With our incre<strong>as</strong>ed production capacities and variety of qualities,<br />
we are confident about the year ahead. Our strategic alignment<br />
is geared toward developing the right product ranges for the right<br />
markets. This will make us more resistant to economic crises and<br />
more successful in our business operations. All current indications<br />
lead us to believe that we can continue our successful development<br />
in future.<br />
dieter kirchner CEO<br />
2011 2010 2011 2010 2011 2010<br />
30 John paul Fender CEO<br />
31
www.acw-film.de<br />
ACW-Film<br />
ACW-Film develops, produces and markets flexible packaging for industrial clients in the consumer<br />
goods industry. The company supplies rolls of film, paper and various composites which can be upgraded<br />
with printing and functional coatings. Its main customers are in the food industry in the field<br />
of sweets and fresh meat, <strong>as</strong> well <strong>as</strong> w<strong>as</strong>hing and cleaning products. With its acquisition of ACW-Film<br />
in 2010, <strong>Melitta</strong> added a further B2B operation to the industrial business of its subsidiaries Wolf PVG<br />
and Neu Kaliss Spezialpapier. From its b<strong>as</strong>e in Rhede/Ems, Germany, ACW-Film supplies only domestic<br />
customers.<br />
COMPANy UTILIzES POSITIVE CONDITIONS FOR<br />
SALES GROWTH<br />
The upbeat mood among consumers over the p<strong>as</strong>t year had a<br />
generally positive impact on the food sector, which is particularly<br />
relevant for our business. As most markets in this sector are already<br />
saturated, the industry is forced to target success via new<br />
value added strategies – for example with user-friendly packaging<br />
offering added benefits. This also raised the necessary pace of<br />
innovation for us <strong>as</strong> suppliers.<br />
We rose to this challenge and continued our successful development<br />
with further double-digit revenue growth. The pace of<br />
growth varied, however, among the company’s different product<br />
PRODUCTS<br />
Flexible packaging,<br />
rolls of film, paper and various composites<br />
fields: where<strong>as</strong> sweets packaging posted only a slight incre<strong>as</strong>e,<br />
there w<strong>as</strong> further strong growth in the field of fresh meat packaging.<br />
Although growth w<strong>as</strong> not quite so dynamic in the packaging<br />
market for w<strong>as</strong>hing and cleaning products, there w<strong>as</strong> also a significant<br />
rise in revenue. We benefited above all from the recovery<br />
of branded products in this segment.<br />
INVESTMENTS IN THE FUTURE: NEW<br />
TECHNOLOGy AND VERTICAL INTEGRATION<br />
In order to prepare for further growth, we made extensive investments<br />
in new plant and machinery in 2011: a new production hall<br />
offers desperately needed space for the expansion of the print<br />
shop. The production launch of a new laminating line opens up<br />
KEy FIGURES*<br />
SALES<br />
in € ’000<br />
6,803 407 27<br />
2,544<br />
CAPITAL<br />
ExPENDITURE<br />
in € ’000<br />
194<br />
EMPLOyEES<br />
Average<br />
12<br />
LOCATION<br />
Rhede/Ems (Germany)<br />
completely new possibilities for product manufacturing – offering<br />
additional value added and thus access to new markets.<br />
OUTLOOK 2012:<br />
CONTINUATION OF POSITIVE DEVELOPMENT<br />
We expect incre<strong>as</strong>ed consumer interest in higher-quality products<br />
once again in 2012. We are particularly well placed in this segment<br />
and expect to benefit correspondingly from this development.<br />
While the markets for sweets and w<strong>as</strong>hing/cleaning products<br />
are likely to stagnate, we anticipate further dynamic growth<br />
in the market for fresh meat packaging in 2012. We will secure<br />
this growth by investing in a new gravure printing machine, which<br />
will also give us a significant competitive advantage. We plan to<br />
launch production on the new line at the end of the year.<br />
Holger achelpohl CEO<br />
2011 2010 2011 2010 2011 2010<br />
32 Helmut Cywinski CEO<br />
33<br />
*Prior-year figures refer to the second half of the year.
Financial information<br />
Financial figures at a glance<br />
Group management report<br />
Consolidated balance sheet<br />
Explanatory notes<br />
In PrIncIPIo creavIt Deus caelum et terram<br />
34 35
FInanCIal FIgures at a glanCe<br />
<strong>Melitta</strong> Group 2011<br />
KEy FIGURES 2011<br />
Share<br />
of sales Sales<br />
Capital<br />
expenditures Employees<br />
in percent in € ’000 in € ’000 Average<br />
<strong>Melitta</strong> Household Products Europe 24 344,017 3,855 1,316<br />
Cofresco Freshkeeping Products Europe 5 67,675 5,034 306<br />
<strong>Melitta</strong> Coffee Europe 27 395,595 4,449 174<br />
<strong>Melitta</strong> SystemService 10 136,428 1,938 689<br />
<strong>Melitta</strong> Br<strong>as</strong>il 22 314,835 3,312 590<br />
<strong>Melitta</strong> USA 4 55,347 1,209 109<br />
<strong>Melitta</strong> Canada 2 25,366 64 10<br />
Wolf PVG 2 21,738 6,196 220<br />
Neu Kaliss Spezialpapier 3 40,463 8,456 132<br />
ACW-Film 1 6,803 407 27<br />
Shareholdings 0 64 862 58<br />
<strong>Melitta</strong> Group total 1,408,331 35,782 3,631<br />
REGIONAL DEVELOPMENT 2011<br />
Germany<br />
Europe<br />
(excl. Germany)<br />
South America<br />
North America<br />
Sales by Region in € ’000<br />
2011<br />
557.067<br />
2010 532.502<br />
2011<br />
444.218<br />
2010 398.331<br />
2011<br />
2010<br />
2011<br />
2010<br />
256.668<br />
226.481<br />
97.708<br />
93.727<br />
Asia 2011<br />
52.670<br />
2010 50.361<br />
Employees by Region<br />
2011<br />
2010<br />
2011<br />
2010<br />
2011<br />
2010<br />
2011<br />
2010<br />
2011<br />
2010<br />
1.788<br />
1.754<br />
580<br />
673<br />
590<br />
585<br />
205<br />
231<br />
468<br />
569<br />
SALES By PRODUCT GROUPS 2011<br />
FInanCIal FIgures at a glanCe<br />
36 37<br />
46%<br />
Coffee Enjoyment “Coffee”<br />
12%<br />
Coffee Enjoyment “Filter paper”<br />
8%<br />
Coffee Enjoyment “Coffeemakers”<br />
13%<br />
Freshness and Flavour<br />
5%<br />
Convenient Cleaning<br />
6%<br />
Industrial Paper<br />
11%<br />
Others
group ManageMent report<br />
Group Management Report<br />
for the Fiscal Year 2011<br />
The <strong>Melitta</strong> Group w<strong>as</strong> generally satisfied with the course of business in its fiscal year 2011. Against the backdrop<br />
of positive economic conditions, our Group succeeded in raising consolidated sales. Developments on<br />
the financial markets had only a minor negative impact on our business. Despite sales growth of 8 percent –<br />
aided by price incre<strong>as</strong>es – we were unable to translate this positive trend fully into earnings.<br />
BUSINESS ACTIVITy AND GROUP STRUCTURE<br />
leading international manufacturer of branded products with<br />
decentralized management<br />
<strong>Melitta</strong> is an international manufacturer of branded products<br />
and one of Germany’s best-known family companies. Our<br />
branded goods are generally among the leaders in their relevant<br />
markets. The product range comprises branded products<br />
for coffee enjoyment, food storage and preparation, <strong>as</strong> well <strong>as</strong><br />
domestic cleaning. We have also expanded our B2B business,<br />
<strong>as</strong> planned, which mainly consists of special-grade papers and<br />
packaging films.<br />
Our Group is organized decentrally. This enables us to closely<br />
align operations with the needs of respective markets via our operating<br />
divisions and national subsidiaries. With the aid of central<br />
corporate divisions, Chief Corporate Management steers the<br />
Group according to a common vision and on the b<strong>as</strong>is of fundamental<br />
corporate principles.<br />
activities pooled in three strategic business fields<br />
The Group h<strong>as</strong> pooled its activities in three strategic business<br />
fields and a segment which focuses on industrial clients (B2B):<br />
the strategic business field “Coffee and Tea Enjoyment” accounts<br />
for 66 percent (prior year: 63 percent) of the Group’s total consolidated<br />
sales. It is also the business field in which <strong>Melitta</strong> is not<br />
only represented in Europe, but also in the Americ<strong>as</strong> and parts<br />
of Asia. Within this business field, the <strong>Melitta</strong> ® brand range of<br />
coffees, filter papers and coffee machines for domestic and commercial<br />
use generates the largest proportion of sales.<br />
The main focus of the strategic business field “Convenient Cleaning”<br />
are its dust filter bags and vacuum cleaner accessories, <strong>as</strong><br />
well <strong>as</strong> products for household w<strong>as</strong>te disposal. Total sales of this<br />
business field were up on the previous year, although its share of<br />
consolidated sales fell slightly from 6 percent to 5 percent.<br />
In Europe, <strong>Melitta</strong> is one of the few suppliers of branded goods<br />
for the fresh-keeping, storage and preparation of food. The strategic<br />
business field “Freshness and Flavour” comprises a variety of<br />
products marketed under the Toppits ® , handy bag ® and Albal ®<br />
brands, which together accounted for 12 percent of total sales<br />
in 2011 (prior year: 13 percent). The Cofresco sub-group is also<br />
allocated to the strategic business field “Freshness and Flavour”.<br />
<strong>Melitta</strong> owns a 65 percent stake in Cofresco.<br />
Sales activities of the two strategic business fields “Convenient<br />
Cleaning” and “Freshness and Flavour” are focused on Europe.<br />
Together with private label products, the other product lines of<br />
the B2B segment account for 17 percent of total sales (prior year:<br />
18 percent). They include specialist papers for the wallpaper industry<br />
and industrial films for food packaging.<br />
In its most important sales markets, <strong>Melitta</strong> is represented by its<br />
own local sales companies. In addition to manufacturing facilities<br />
in Germany, the Group also h<strong>as</strong> production sites in the USA and<br />
Brazil to serve the local markets.<br />
DEVELOPMENT OF BUSINESS<br />
positive economic climate and rising prices<br />
The global economic conditions were positive in 2011. The exception<br />
were those European nations hit by the financial crisis, where<br />
the general mood of uncertainty prevented growth in consumer<br />
spending.<br />
There w<strong>as</strong> a marked upturn in Germany during the first part of the<br />
year, which tailed off in the fall. In view of falling unemployment<br />
figures, low interest rates and a growing propensity to consume,<br />
however, the retail sector achieved nominal growth of 2.4 percent.<br />
This w<strong>as</strong> helped in part by a strong incre<strong>as</strong>e in retail prices.<br />
This price incre<strong>as</strong>e also affected German coffee sales: over the<br />
year <strong>as</strong> a whole, a total of 328,000 tons of ro<strong>as</strong>ted coffee w<strong>as</strong> sold<br />
in Germany – approximately the same amount <strong>as</strong> in the previous<br />
year. In terms of revenue, however, there w<strong>as</strong> a significant<br />
incre<strong>as</strong>e of 21 percent to € 3.1 billion. Domestic sales of ground<br />
coffee were down 2 percent by volume. The re<strong>as</strong>on w<strong>as</strong> a sharp<br />
decline in sales in December. In terms of revenue, however, the<br />
ground coffee market also enjoyed growth.<br />
The Brazilian economy continued its encouraging growth of the<br />
p<strong>as</strong>t few years with an incre<strong>as</strong>e in gross domestic product (GDP)<br />
of 2.7 percent. After Germany, Brazil is our second largest sales<br />
market. In terms of volume, however, the local coffee market suffered<br />
a decline: sharp price incre<strong>as</strong>es in the market segment of<br />
relevance to <strong>Melitta</strong> led to a fall in sales volumes of around 4<br />
percent to 336,000 tons. In terms of revenue, however, the coffee<br />
market grew by 8 percent to € 1.7 billion.<br />
group ManageMent report<br />
group boosts revenues by 8 percent; all strategic business<br />
fields contribute to growth<br />
The consolidated sales revenue of the <strong>Melitta</strong> Group rose from<br />
€ 1,301 million to € 1,408 million in the p<strong>as</strong>t year, corresponding<br />
to growth of 8 percent. Price incre<strong>as</strong>es and changes in the<br />
product range helped boost revenues by 11 percent, while falling<br />
volumes in line with the general market trend resulted in a<br />
3 percent decline.<br />
Compared to the overall incre<strong>as</strong>e in consolidated sales, the strategic<br />
business field “Coffee and Tea Enjoyment” enjoyed stronger<br />
than average growth of 12 percent. This w<strong>as</strong> largely driven by the<br />
division’s ground coffee business, which achieved a 17 percent<br />
incre<strong>as</strong>e in sales revenue while maintaining its market share.<br />
Thanks in part to new product launches, there w<strong>as</strong> also encouraging<br />
growth in sales of fully automatic coffee machines for domestic<br />
use. The food service sector, however, remained cautious<br />
with regard to investments in new machinery in 2011. As a result,<br />
revenues from sales of commercial coffee machines remained<br />
unchanged from the previous year. The market for coffee filter<br />
papers continued to decline in 2011. However, the fall in sales of<br />
3 percent w<strong>as</strong> in line with expectations for the fiscal year 2011.<br />
Sales of the strategic business field “Convenient Cleaning” were<br />
also broadly on target with a slight incre<strong>as</strong>e of 2 percent. Following<br />
a decline in the previous year, there w<strong>as</strong> disproportionately strong<br />
growth in sales of garbage bags during the period under review.<br />
Sales of vacuum filter bags remained firm at the prior-year level.<br />
Although the pressure from private label suppliers and discounters<br />
is still intense, the strategic business field “Freshness and Flavour”<br />
succeeded in raising sales by 3 percent.<br />
We once again enjoyed strong growth in our B2B sales of industrial<br />
papers. Revenues were up 9 percent year on year. The excep-<br />
38 39
group ManageMent report<br />
tion were private label goods, where we suffered a particularly<br />
heavy decline of 9 percent in Brazil. Sales of other product categories<br />
were largely unchanged from the previous year.<br />
The development of sales generated by our foreign subsidiaries<br />
in Canada, the USA and Brazil w<strong>as</strong> in line with the overall Group<br />
trend. Adjusted for currency fluctuations, all companies succeeded<br />
in raising sales revenues. As in Europe, however, this growth<br />
w<strong>as</strong> mainly driven by price incre<strong>as</strong>es.<br />
Branded products remain key growth driver; falling contribution<br />
margins in some are<strong>as</strong><br />
An analysis of sales across the various product categories once<br />
again confirms the successful development of <strong>Melitta</strong>’s branded<br />
products in 2011. They account for the overwhelming majority of<br />
consolidated sales revenue (80 percent). Compared to the previous<br />
year, we raised revenues of branded products by 10 percent<br />
– thus reaching our targets for sales and market share in the fiscal<br />
year 2011.<br />
In terms of contribution margins, the development of our business<br />
fields w<strong>as</strong> less satisfactory in certain are<strong>as</strong>: this w<strong>as</strong> mainly<br />
due to high green bean prices, <strong>as</strong> well <strong>as</strong> consistently high prices<br />
for other commodities, such <strong>as</strong> cellulose and aluminum. In addition,<br />
the pressure on net sales prices to the retail trade remained<br />
high. As a result, we were unable to avoid falling margins for certain<br />
product categories.<br />
Personnel expenses were slightly below the prior-year level.<br />
All in all, the <strong>Melitta</strong> Group is still satisfied with the development<br />
of earnings in the fiscal year 2011.<br />
ASSETS AND FINANCE<br />
Financial position remains stable; equity down slightly by three<br />
percentage points<br />
The Group’s total <strong>as</strong>sets grew by € 11 million, from € 624 million<br />
to € 635 million. There w<strong>as</strong> a slight incre<strong>as</strong>e in non-current <strong>as</strong>sets<br />
of € 3 million, from € 232 million to € 235 million.<br />
In 2011, capital expenditures focused on the expansion and renovation<br />
of production facilities in Germany, the USA and Brazil. Investments<br />
in property, plant and equipment totaled € 31 million,<br />
while depreciation and disposals amounted to € 23 million. Additions,<br />
disposals and writedowns of intangible <strong>as</strong>sets and goodwill<br />
resulted in a net decline of € 5 million.<br />
With regard to current <strong>as</strong>sets, price incre<strong>as</strong>es and rising material<br />
costs resulted in unchanged inventories and incre<strong>as</strong>ed receivables.<br />
There w<strong>as</strong> an opposing effect from writedowns on current <strong>as</strong>sets.<br />
Trade receivables – which also include receivables with remaining<br />
terms of more than one year – incre<strong>as</strong>ed by € 7 million, from<br />
€ 199 million to € 206 million.<br />
Other <strong>as</strong>sets of € 25 million remained unchanged to the previous<br />
year. Prepaid expenses remained unchanged at € 3 million. After<br />
netting with deferred tax liabilities, there were deferred tax <strong>as</strong>sets<br />
of € 11 million <strong>as</strong> of the balance sheet date.<br />
Equity capital decre<strong>as</strong>ed by € 14 million, from € 234 million to<br />
€ 220 million. As a consequence, the equity ratio fell by three percentage<br />
points to 35 percent. In calculating the equity ratio, liquid<br />
funds of € 11 million were deducted from the balance sheet total.<br />
The net decline in equity resulted from foreign currency changes<br />
without effect on income, withdrawals of the owners and the result<br />
of the reporting period.<br />
Accruals for pensions and similar obligations incre<strong>as</strong>ed from<br />
€ 134 million to € 136 million. Other accruals total € 96 million,<br />
down € 9 million on the previous year. Trade payables rose by<br />
€ 5 million, from € 66 million to € 71 million.<br />
As a result of the incre<strong>as</strong>e in tied-up capital, there w<strong>as</strong> a decline<br />
in c<strong>as</strong>h flow from operating activities. C<strong>as</strong>h flow from investing<br />
activities rose <strong>as</strong> a result of additional prepayments for capital<br />
expenditures, especially for the construction of a new paper machine<br />
in Berlin. C<strong>as</strong>h flow from financing activities w<strong>as</strong> dominated<br />
by withdrawals of the owners and an incre<strong>as</strong>e in bank liabilities.<br />
Net bank liabilities incre<strong>as</strong>ed from € 23 million to € 46 million.<br />
After consideration of c<strong>as</strong>h flow from operating activities, the remaining<br />
funding requirements were met by an incre<strong>as</strong>e in short<br />
to medium-term bank liabilities. As of the balance sheet date, the<br />
<strong>Melitta</strong> Group had sufficient credit lines and unused mediumterm<br />
credit commitments to finance its current operations.<br />
There were no significant events after the end of the fiscal year.<br />
group ManageMent report<br />
40 41<br />
EMPLOyEES<br />
The average number of employees fell by 181 to 3,631 in the p<strong>as</strong>t<br />
year. As of the balance sheet date, there were 76 apprentices in<br />
Germany (prior year: 70).<br />
OPPORTUNITIES AND RISKS<br />
no recognizable risks jeopardizing the company; requirements<br />
met to exploit opportunities<br />
The <strong>Melitta</strong> Group uses a differentiated risk management system<br />
aimed at the structured identification and <strong>as</strong>sessment of oppor-<br />
tunities and risks. Risk management is regarded <strong>as</strong> all organizational<br />
regulations and me<strong>as</strong>ures for the early recognition, evaluation<br />
and analysis of corporate risks.<br />
<strong>Melitta</strong> pursues a business strategy which can be cl<strong>as</strong>sified <strong>as</strong><br />
risk-averse. In the course of auditing the annual financial statements<br />
2011, the external auditors confirmed that the risk early<br />
recognition system w<strong>as</strong> suitable and complies with statutory requirements.<br />
The risk management system comprises suitable risk reporting<br />
procedures. These ensure that the managers responsible are constantly<br />
and quickly informed about potential risks and opportunities.<br />
This enables both the Group and individual companies to<br />
take f<strong>as</strong>t and effective corrective me<strong>as</strong>ures.<br />
The main risks of the <strong>Melitta</strong> Group result from general economic<br />
developments, sector developments, and risks from general operating<br />
activities.<br />
However, these general risks are also countered by opportunities.<br />
For the <strong>Melitta</strong> Group, these arise in particular from an upturn in<br />
the economy and the resulting impetus to consumer spending.<br />
<strong>Melitta</strong> generally seeks to utilize additional market opportunities<br />
while taking account of the risks involved.<br />
The Group is also exposed to financial risks, and especially risks<br />
from currency and raw material fluctuations. <strong>Melitta</strong> counters raw<br />
material price risks by concluding long-term procurement contracts<br />
and using derivative financial instruments.<br />
The monitoring and controlling of financial risks is entrusted<br />
to the Group’s tre<strong>as</strong>ury division. Foreign exchange and interest<br />
hedging instruments (options, swaps, futures and interest<br />
derivatives) are used where necessary to hedge against specific<br />
risks from existing or foreseeable underlying transactions. Liquid-
group ManageMent report<br />
ity risks and risks from c<strong>as</strong>h flow fluctuations are countered by<br />
group-wide and ongoing liquidity planning.<br />
B<strong>as</strong>ed on an analysis of the current risk situation, it can be stated<br />
that there are no risks which might jeopardize the Group’s continued<br />
existence. There are also no currently recognizable risks<br />
which might jeopardize the Group’s continued existence in future.<br />
OUTLOOK<br />
In view of the stable market development at the beginning of the<br />
current year, it appears that fears of a recession in Europe are unfounded.<br />
Falling GDP figures predicted by economists at the end<br />
of l<strong>as</strong>t year failed to materialize. Although economic forec<strong>as</strong>ts for<br />
the period ahead still differ, business confidence indicators are<br />
signaling that the decline h<strong>as</strong> bottomed out. A turnaround is now<br />
expected in the middle of the year and GDP growth of 2 percent<br />
is forec<strong>as</strong>t for 2013.<br />
A similar development is also expected in Brazil, our second<br />
most important market. Against a backdrop of further improvements<br />
in employment figures and a stable inflation rate, economists<br />
now forec<strong>as</strong>t GDP growth of 3.5 percent for 2012 and<br />
5.4 percent for 2013.<br />
We expect these favorable macroeconomic forec<strong>as</strong>ts to also have<br />
a positive impact on the development of our business. In the<br />
current fiscal year, we see growth potential of approx. 2 percent in<br />
sales revenue. This already takes into account the possible effects<br />
on our Brazilian business from changes in legislation.<br />
There will be no significant changes to our corporate structure<br />
in 2012. We will continue to expand the field of special papers.<br />
This will involve investing a further € 10–12 million in upgrading<br />
the paper machine at our Berlin facility (following the project<br />
start l<strong>as</strong>t year). The aim is to develop our business with industrial<br />
papers over the coming years. The new production facilities in<br />
Berlin are to be put into operation by the middle of this year.<br />
Total capital expenditures are expected to be in the region of<br />
€ 40 million.<br />
Minden, March 2012<br />
general partners<br />
of <strong>Melitta</strong> unternehmensgruppe Bentz kg<br />
In terms of commodity price developments, we do not expect further<br />
hikes in 2012. There will therefore be no additional capital requirements<br />
for c<strong>as</strong>h flow from operating activities resulting from<br />
an incre<strong>as</strong>e in net current <strong>as</strong>sets. Net bank liabilities at the end of<br />
the year are expected to be largely unchanged from the previous<br />
year. This budgeted figure includes funds required to finance current<br />
operations, planned capital expenditures and withdrawals by<br />
the owners.<br />
As a consequence, the balance sheet is expected to remain<br />
healthy in 2012 with a sound equity ratio and moderate debt level.<br />
For 2013, we expect that business will continue to make good<br />
progress. This presupposes, however, that the current economic<br />
<strong>as</strong>sumptions for the Euro zone and Brazil in 2013 do not change<br />
significantly.<br />
group ManageMent report<br />
42 43
ConsolIdated BalanCe sHeet<br />
Consolidated Balance Sheet<br />
<strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />
<strong>as</strong> at 12-31-2011 (abridged version) in € ’000<br />
<strong>as</strong>sets 12-31-2011 12-31-2010<br />
Intangible <strong>as</strong>sets 14,197 18,851<br />
Tangible <strong>as</strong>sets<br />
Financial <strong>as</strong>sets<br />
182,861 175,028<br />
Shares in affiliated companies 1,846 1,846<br />
Participation interests 20,755 21,245<br />
Other financial <strong>as</strong>sets 14,977 14,779<br />
Fixed <strong>as</strong>sets 234,635 231,749<br />
Inventories<br />
Receivables and other current <strong>as</strong>sets<br />
143,441 143,865<br />
Trade receivables 206,298 198,626<br />
Other receivables and current <strong>as</strong>sets 25,280 24,560<br />
C<strong>as</strong>h and c<strong>as</strong>h equivalents 11,638 10,330<br />
Current <strong>as</strong>sets 386,657 377,381<br />
Other <strong>as</strong>sets 14,101 15,227<br />
Assets total 635,393 624,357<br />
equity and liabilities<br />
Equity 219,690 234,152<br />
Pension accruals 135,553 134,133<br />
Other accruals 95,951 105,087<br />
Accruals 231,504 239,220<br />
Debts 57,316 33,101<br />
Trade payables 71,387 66,928<br />
Other liabilities 47,359 44,502<br />
Liabilities 176,062 144,532<br />
Prepaid expenses 8,137 6,454<br />
Equity and Liabilities total 635,393 624,357<br />
Explanatory notes<br />
on the consolidates balance sheet<br />
1. GENERAL INFORMATION ON ACCOUNTING<br />
AND VALUATION<br />
Certain items of the consolidated financial statements, drawn<br />
up in accordance with Sec. 13 German Company Disclosure Law<br />
(PublG) in conjunction with Sec. 294–314 German Commercial<br />
Code (HGB), have been combined for the publication of this annual<br />
report for fiscal 2011. The <strong>Melitta</strong> Group makes use of the<br />
exemption pursuant to Sec. 13 (3) Sentence 2 PublG regarding<br />
the publishing of income statements. The consolidated financial<br />
statements and Group management report, which were awarded<br />
an unqualified audit opinion by the independent auditors, and<br />
the disclosures pursuant to Sec. 5 (5) Sentence 3 PublG are published<br />
in the Federal Gazette.<br />
CONSOLIDATED GROUP<br />
The consolidated financial statements include all domestic<br />
and foreign companies under the common control of <strong>Melitta</strong><br />
Unternehmensgruppe Bentz KG.<br />
The consolidated group comprises 59 (prior year: 56) companies,<br />
of which 27 are b<strong>as</strong>ed in Germany and 32 abroad.<br />
Due to their minor importance for the <strong>as</strong>sets, liabilities, financial<br />
position and earnings of the Group, seven companies (prior<br />
year: seven) were not included in the consolidated financial statements.<br />
Despite a shareholding of over 20 percent, three other<br />
companies were not included <strong>as</strong> <strong>as</strong>sociated companies since<br />
<strong>Melitta</strong> Unternehmensgruppe Bentz KG exerts no significant influence<br />
on their business and financial policy.<br />
ConsolIdated BalanCe sHeet<br />
In accordance with Secs. 311, 312 HGB, major participations are<br />
to be valued using the equity method if a significant influence can<br />
be exerted. This is the c<strong>as</strong>e with two companies (prior year: two).<br />
The following changes to the consolidated group occurred in<br />
2011: the companies Domofoil Beteiligungs GmbH, Domofoil<br />
GmbH & Co. KG and Cofresco PM S.A.S. were founded and consolidated<br />
for the first time <strong>as</strong> of December 31, 2011.<br />
The companies included in the consolidation have exercised their<br />
legal option to be exempted from an audit of their annual financial<br />
statements. The auditor of the consolidated financial statements<br />
examined the summarized annual financial statements<br />
included in the consolidated financial statements and satisfied<br />
himself that these annual financial statements complied with the<br />
accounting and me<strong>as</strong>urement regulations of the German Commercial<br />
Code and generally accepted accounting principles.<br />
CONSOLIDATION METHODS<br />
The consolidated financial statements were prepared <strong>as</strong> at December<br />
31, 2011. This is the balance sheet date for all companies<br />
included in the consolidated accounts.<br />
In the capital consolidation process, the acquisition cost or balance<br />
sheet valuation of the shareholding is offset against the proportional<br />
share of shareholders’ equity on the date of the initial<br />
consolidation. Goodwill is formed for any resulting differences<br />
– insofar <strong>as</strong> these cannot be directly attributed to, and depreciated<br />
with, individual <strong>as</strong>set items – and amortized in the following<br />
years with a useful life of 5–15 years with an effect on income. This<br />
consolidation method is also used for investments in <strong>as</strong>sociated<br />
44 45
ConsolIdated BalanCe sHeet<br />
companies. The <strong>as</strong>sessment of the amortization period is b<strong>as</strong>ed<br />
on the future use of the goodwill.<br />
Investments in <strong>as</strong>sociated companies are consolidated using the<br />
book value method. Intergroup trading profits from transactions<br />
with <strong>as</strong>sociated companies were not eliminated.<br />
Debt w<strong>as</strong> consolidated according to Sec. 303 (1) HGB, while income<br />
and expenditure were consolidated pursuant to Sec. 305 (1)<br />
HGB and unrealized results eliminated in accordance with Sec.<br />
304 (1) HGB.<br />
Deferred taxes were formed for temporary differences with an effect<br />
on income from consolidation transactions using individual tax rates.<br />
ACCOUNTING AND VALUATION PRINCIPLES<br />
Uniform valuation of <strong>as</strong>sets throughout the Group is guaranteed<br />
by the application of corporate guidelines, valid for all members<br />
of the <strong>Melitta</strong> Group – with the exception of those companies<br />
consolidated using the equity method. These corporate guidelines<br />
correspond to commercial law regulations.<br />
Intangible <strong>as</strong>sets are valued at cost, while property, plant and<br />
equipment are valued at acquisition or production cost; they<br />
are written down using the straight-line or diminishing balance<br />
method. In addition to direct costs, production costs also include<br />
a proportionate amount of overhead costs and depreciation. Financial<br />
<strong>as</strong>sets are valued no higher than at acquisition cost, or<br />
the lower fair value. In the c<strong>as</strong>e of permanent impairment, fixed<br />
<strong>as</strong>sets are subjected to non-scheduled depreciation.<br />
Inventories are valued at acquisition or production cost. Raw<br />
materials, supplies and merchandise are valued at the lower of<br />
average purch<strong>as</strong>e prices and current values. Unfinished and finished<br />
goods are valued at production cost, which also includes a<br />
re<strong>as</strong>onable amount of necessary overhead cost and depreciation.<br />
Production costs are lowered accordingly, should this be necessary<br />
to avoid valuation losses. Suitable allowances are made to<br />
cover the risk from holding inventories.<br />
Advanced payments, accounts receivable, other <strong>as</strong>sets and c<strong>as</strong>h<br />
and c<strong>as</strong>h equivalents are carried at their nominal values or the<br />
lower rate for foreign currencies and the lower fair value in the<br />
c<strong>as</strong>e of recognizable risks. Lump-sum allowances have been<br />
made to cover general credit risks.<br />
Pursuant to Sec. 306 HGB, deferred tax <strong>as</strong>sets and liabilities are<br />
formed for consolidation entries with an effect on income. Deferred<br />
tax <strong>as</strong>sets were formed for tax loss carryforwards for which<br />
it can be <strong>as</strong>sumed with adequate probability that they will be used<br />
in future, <strong>as</strong> well <strong>as</strong> for temporary differences between the commercial<br />
and tax balance sheet, after netting with deferred tax liabilities.<br />
For the me<strong>as</strong>urement of deferred taxes, the individual tax<br />
rates of the affiliated companies included in consolidation were<br />
considered (15–40 percent).<br />
Accruals for pensions are calculated using the projected unit<br />
credit method. Pension accruals are me<strong>as</strong>ured with an interest<br />
rate of 5.14 percent <strong>as</strong> at December 31, 2011 (prior year: 5.17 percent).<br />
In accordance with the simplifying provision of Sec. 253<br />
(2) Sentence 2 HGB, a standard remaining term of 15 years w<strong>as</strong><br />
<strong>as</strong>sumed for the obligations. Future pay incre<strong>as</strong>es were taken<br />
into account at a rate of 3.5 percent p.a. and pension incre<strong>as</strong>es<br />
at a rate of 1.5 percent. Standard consideration throughout the<br />
consolidated German companies w<strong>as</strong> also given to the relevant<br />
biometric calculation b<strong>as</strong>is (including the RT 2005 G mortality<br />
chart) and other calculation principles for the settlement amount<br />
to be used. Accruals for pensions of foreign companies were calculated<br />
<strong>as</strong> of December 31, 2011 using the projected unit credit<br />
method with an interest rate of 5.14 percent and individual <strong>as</strong>sumptions<br />
<strong>as</strong> to pay and pension incre<strong>as</strong>es, <strong>as</strong> well <strong>as</strong> biometric<br />
<strong>as</strong>sumptions; in total, they have only minor significance for the<br />
consolidated financial statements.<br />
Other accruals cover all recognizable risks and uncertain commitments<br />
in the amount of the respective settlement amount.<br />
Accruals with maturities of over one year were me<strong>as</strong>ured in accordance<br />
with Sec. 253 (2) HGB. Pursuant to Sec. 246 (2) HGB,<br />
<strong>as</strong>sets (plan <strong>as</strong>sets) were netted with accruals for pension obligations<br />
with a resulting <strong>as</strong>set-side difference from <strong>as</strong>set allocation<br />
in the amount of the difference to fair value.<br />
Subject to the fulfillment of the corresponding prerequisites,<br />
transactions expected with a high level of probability (hedged<br />
items) are placed together with derivative financial instruments<br />
in hedging relationships in order to balance contr<strong>as</strong>ting value<br />
changes or c<strong>as</strong>h flows from the acceptance of comparable risks.<br />
Such hedging relationships are presented in the financial statements<br />
using the net hedge presentation method.<br />
Financial instruments are me<strong>as</strong>ured using generally accepted<br />
valuation models and mathematical procedures b<strong>as</strong>ed on current<br />
market data.<br />
Liabilities are carried at their respective settlement amounts.<br />
CURRENCy TRANSLATION<br />
The annual financial statements of consolidated subsidiaries<br />
prepared in foreign currencies are translated using the modified<br />
closing-date method. This means that balance sheet items in foreign<br />
currencies are converted at the closing-date rate and income<br />
statement items at average rates of 2011. Shares in affiliated companies,<br />
subscribed capital and reserves are translated at historic<br />
rates and any resulting differences in values are netted in equity.<br />
Assets and liabilities denominated in foreign currencies are translated<br />
at the spot rate <strong>as</strong> of the balance sheet date, providing there<br />
are no hedging transactions.<br />
DERIVATIVE FINANCIAL INSTRUMENTS AND<br />
HEDGES<br />
The <strong>Melitta</strong> Group uses derivative financial instruments for hedging<br />
purposes. They are mainly used to hedge against the risks<br />
arising from currency transactions expected with a high degree<br />
of probability in the years 2012 and 2013. Responsibilities, controls<br />
and the scope of action with regard to the conclusion and<br />
processing of such financial instruments are defined in binding<br />
internal guidelines.<br />
ConsolIdated BalanCe sHeet<br />
The following table presents an overview of the nominal values of<br />
summarized hedges still open <strong>as</strong> at year-end 2011 with expected<br />
underlying transactions pursuant to Sec. 254 HGB:<br />
Risk Underlying transaction Hedging instrument Type of<br />
hedge<br />
Type Type Risk € million<br />
Interest risk C<strong>as</strong>h flows from purch<strong>as</strong>e<br />
and sales transactions<br />
The market values of the above mentioned financial derivatives<br />
correspond to the price for the dissolution or replacement of the<br />
transactions and are <strong>as</strong> follows <strong>as</strong> at December 31, 2011:<br />
Foreign exchange futures<br />
Foreign exchange options<br />
The effectiveness of hedging relationships is examined using<br />
the critical terms match method. This method is used <strong>as</strong> all key<br />
valuation parameters of the underlying and hedging transactions<br />
match each other.<br />
46 47<br />
Forward transaction<br />
Option transaction<br />
22<br />
227<br />
249<br />
Macro-Hedge<br />
(anticipative)<br />
€ million<br />
2011<br />
– 1.4<br />
16.4<br />
15.0
ConsolIdated BalanCe sHeet<br />
2. FIxED ASSETS<br />
3. INVENTORIES<br />
Book values <strong>as</strong> of additions<br />
in € ’000 12-31-2011 12-31-2010*<br />
depreciation<br />
current year<br />
other<br />
changes<br />
Intangible <strong>as</strong>sets 14,196 18,851 4,094 8,568 –181<br />
tangible <strong>as</strong>sets<br />
Land 95,708 95,672 3,945 4,598 689<br />
Machines and equipment 62,879 55,847 12,166 11,802 6,668<br />
Other tangible <strong>as</strong>sets 24,274 23,509 15,241 3,265 –11,211<br />
182,861 175,028 31,352 19,665 –3,854<br />
Financial <strong>as</strong>sets<br />
Shares in affiliated companies 1,846 1,846 0 0 0<br />
Participation interests 20,755 21,245 0 0 –490<br />
Other financial <strong>as</strong>sets 14,977 14,779 335 59 –78<br />
37,578 37,870 335 59 –568<br />
234,635 231,749 35,782 28,292 –4,603<br />
* Differences arising from the currency translation of fixed and other <strong>as</strong>sets at current rate values are<br />
offset against shareholders’ equity or the corresponding liability items without affecting earnings.<br />
in € ’000 12-31-2011 12-31-2010<br />
Europe 111,102 106,807<br />
South America 11,748 15,441<br />
North America 13,859 13,506<br />
Asia 6,732 8,111<br />
143,441 143,865<br />
4. TRADE RECEIVABLES<br />
in € ’000 12-31-2011 12-31-2010<br />
Europe 159,367 153,738<br />
South America 31,410 29,891<br />
North America 10,777 9,612<br />
Asia 4,744 5,385<br />
206,298 198,626<br />
There are no liabilities due to banks with terms of over five years.<br />
Minden, April 2012<br />
general partners<br />
of <strong>Melitta</strong> unternehmensgruppe Bentz kg<br />
ConsolIdated BalanCe sHeet<br />
48 49<br />
5. DEBTS<br />
in € ’000 12-31-2011 12-31-2010<br />
Europe 49,473 24,971<br />
South America 7,843 7,377<br />
North America 0 293<br />
Asia 0 460<br />
57,316 33,101<br />
6. TRADE PAyABLES<br />
in € ’000 12-31-2011 12-31-2010<br />
Europe 61,444 54,262<br />
South America 2,507 3,501<br />
North America 3,825 5,004<br />
Asia 3,611 4,161<br />
71,387 66,928
loCatIons<br />
<strong>Melitta</strong> Companies<br />
<strong>Melitta</strong> Companies with facility<br />
usa<br />
Canada<br />
Brazil<br />
spain<br />
France<br />
Belgium<br />
netherlands<br />
switzerland<br />
denmark<br />
germany<br />
sweden<br />
austria<br />
Italy<br />
Czech republic<br />
poland<br />
russia<br />
50 51<br />
China<br />
Japan<br />
europe<br />
Belgium<br />
Lokeren<br />
<strong>Melitta</strong> België N.V.<br />
denmark<br />
Roskilde<br />
<strong>Melitta</strong> Scandinavia A/S<br />
germany<br />
Minden<br />
<strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />
<strong>Melitta</strong> Bentz GmbH & Co. KG<br />
Bentz Beteiligungs GmbH & Co. KG<br />
<strong>Melitta</strong> Zentralgesellschaft mbH & Co. KG<br />
<strong>Melitta</strong> Haushaltsprodukte GmbH & Co. KG<br />
Cofresco Frischhalteprodukte GmbH & Co. KG<br />
<strong>Melitta</strong> SystemService GmbH & Co. KG<br />
4brands reply GmbH & Co. KG (shares 49 %)<br />
Bremen<br />
<strong>Melitta</strong> Kaffee GmbH<br />
Berlin<br />
Neukölln Spezialpapier NK<br />
GmbH & Co. KG<br />
Vlotho / Spenge<br />
Wolf PVG GmbH & Co. KG<br />
Neu Kaliß<br />
Neu Kaliss Spezialpapier GmbH<br />
Stollberg-Breinig<br />
esw electronic service willms<br />
GmbH & Co. KG (shares 30 %)<br />
Rhede<br />
ACW-Film GmbH & Co. KG<br />
Webo GmbH & Co. KG<br />
France<br />
Saint Tibault des Vignes<br />
<strong>Melitta</strong> SystemService France S.A.S.<br />
Paris<br />
Cofresco PM S.A.S.<br />
<strong>Melitta</strong> France S.A.S.<br />
Chézy<br />
<strong>Melitta</strong> France S.A.S.<br />
Tourcoing<br />
Codiac S.A.S.<br />
netherlands<br />
Hardinxveld-Giessendam<br />
<strong>Melitta</strong> SystemService Benelux B.V.<br />
Gorinchem<br />
<strong>Melitta</strong> Nederland B.V.<br />
austria<br />
Salzburg<br />
<strong>Melitta</strong> Ges.mbH<br />
<strong>Melitta</strong> SystemService International GmbH,<br />
Zweigniederl<strong>as</strong>sung Österreich<br />
poland<br />
Brodnica<br />
Cofresco Polska Sp. z o.o<br />
russia<br />
St. Petersburg<br />
<strong>Melitta</strong> Russland AG<br />
Cofresco RussCom OOO<br />
sweden<br />
Helsingborg<br />
<strong>Melitta</strong> Scandinavia AB<br />
switzerland<br />
Egerkingen<br />
<strong>Melitta</strong> GmbH<br />
Hunzenschwil<br />
Cafina AG<br />
Italy<br />
Volpiano<br />
Cuki Cofresco S.p.A. (shares 18 %)<br />
spain<br />
Alcobend<strong>as</strong> / Madrid<br />
Cofresco Iberica S.A.<br />
Czech republic<br />
Prague<br />
<strong>Melitta</strong> ČR s.r.o.<br />
nortH aMerICa<br />
usa<br />
Clearwater<br />
<strong>Melitta</strong> USA Inc.<br />
Cherry Hill<br />
European Coffee Cl<strong>as</strong>sics Inc.<br />
Elgin<br />
<strong>Melitta</strong> SystemService USA Inc.<br />
Canada<br />
Vaughan, Ontario<br />
<strong>Melitta</strong> Canada Inc.<br />
soutH aMerICa<br />
loCatIons<br />
Brazil<br />
São Paulo / Avaré / Bom Jesus<br />
<strong>Melitta</strong> do Br<strong>as</strong>il Industria e Comércio Ltda.<br />
Guaíba<br />
Celupa – Indústrial Celulose e Papel Guaíba Ltda.<br />
<strong>as</strong>Ia<br />
China<br />
Hongkong<br />
<strong>Melitta</strong> Pacific Ltd.<br />
Shenzhen<br />
Shenzhen <strong>Melitta</strong> Household<br />
Products Ltd.<br />
Japan<br />
Tokyo<br />
<strong>Melitta</strong> Japan Ltd.
52<br />
IMprInt<br />
IMPRINT<br />
Published by <strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />
Edited by<br />
Public Relations and Corporate Finance<br />
of the <strong>Melitta</strong> Group<br />
Marienstraße 88<br />
32425 Minden, Germany<br />
Tel.: +49 571- 40 46 - 0<br />
Fax: +49 571- 40 46 - 499<br />
E-Mail: pr@mbv.melitta.de<br />
Internet: www.melitta.info<br />
Photos:<br />
Ulrich Hartmann, Bielefeld, Germany<br />
<strong>Melitta</strong> Companies<br />
Concept and Design<br />
Berichtsmanufaktur, Hamburg<br />
Text Editing<br />
Berichtsmanufaktur, Hamburg<br />
Printing and Production<br />
Zertani GmbH & Co. Die Druckerei KG, Bremen<br />
© 2012 <strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />
Online version: www.melitta.info
www.melitta.info