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Annual Report 2011


Management Organization of the <strong>Melitta</strong> Group<br />

<strong>Melitta</strong><br />

Household Products<br />

Europe<br />

Jan Van Riet<br />

<strong>Melitta</strong><br />

USA<br />

Martin T. Miller<br />

Cofresco<br />

Freshkeeping<br />

Products Europe<br />

Volker Stühmeier<br />

(<strong>as</strong> of February 14, 2012)<br />

<strong>Melitta</strong><br />

Canada<br />

William J. Ivany<br />

Corporate Management<br />

Dr. Thom<strong>as</strong> Bentz<br />

Dr. Stephan Bentz<br />

Volker Stühmeier<br />

<strong>Melitta</strong> Coffee<br />

Europe<br />

Dr. Frank Strege<br />

Wolf PVG<br />

Dr. Lutwin Spix<br />

GENERAL PARtNERS OF tHE<br />

MELittA UNtERNEHMENSGRUPPE BENtz KG<br />

Jörg Bentz<br />

Dr. Thom<strong>as</strong> Bentz<br />

Dr. Stephan Bentz<br />

LiMitED PARtNERS<br />

Jero Bentz<br />

Claudia Bertelmann-Tauß<br />

Jara Bentz<br />

Thom<strong>as</strong> Dominik Bentz<br />

BUSiNESS UNitS CORPORAtE DiViSiON<br />

<strong>Melitta</strong><br />

SystemService<br />

Harald<br />

Johanning-Meiners<br />

Neu Kaliss<br />

Spezialpapier<br />

John Paul Fender<br />

Dieter Kirchner<br />

<strong>Melitta</strong><br />

Br<strong>as</strong>il<br />

Bernardo Wolfson<br />

ACW<br />

Holger Achelpohl<br />

Helmut Cywinski<br />

Finance<br />

Kurt Groh<br />

Legal Affairs & HR<br />

Markus Zeyen<br />

Corporate Development<br />

Jero Bentz<br />

ADViSORy COUNCiL<br />

Michael Gallenkamp (Osnabrück), Chairman<br />

Claus Holst-Gydesen (Neuss)<br />

Dr. Uwe Tillmann (Düsseldorf)<br />

Jörg Bentz<br />

Dr. Thom<strong>as</strong> Bentz<br />

Dr. Stephan Bentz<br />

As of May 2012


Contents<br />

02 Management Report<br />

06 <strong>Melitta</strong>: the brand company<br />

08 Brands: valuable constants<br />

12 Business Units<br />

34 Financial Information<br />

50 Locations<br />

52 Imprint<br />

We are a manufacturer of branded products for coffee enjoyment,<br />

the storage and preparation of food, and home cleanliness.<br />

Our brands stand for quality and added value – in all the<br />

markets we serve. Wherever we operate, we enjoy a leading<br />

position with retailers and consumers, or aim to achieve it.<br />

The same applies to our B2B business.<br />

<strong>Melitta</strong> is a group of companies with a rich tradition and on<br />

course for the future. We continue to develop on a daily b<strong>as</strong>is,<br />

yet never lose grip of our strong roots.


Volker Stühmeier, Dr. Thom<strong>as</strong> Bentz, Dr. Stephan Bentz<br />

Dr. Thom<strong>as</strong> Bentz, Dr. Stephan Bentz<br />

und Volker Stühmeier<br />

Geschäftsführende Gesellschafter<br />

der <strong>Melitta</strong> Unternehmensgruppe<br />

Ladies and gentlemen,<br />

Strong brands, good operating results from a wide b<strong>as</strong>e,<br />

investments in promising fields and not le<strong>as</strong>t our successful<br />

innovation work – these are all key re<strong>as</strong>ons why we can<br />

look back with satisfaction on the p<strong>as</strong>t fiscal year 2011. We<br />

achieved revenue growth of eight percent for the second<br />

year in a row, while earnings remained in line with expectations.<br />

once again, growth w<strong>as</strong> driven by our global coffee business,<br />

filter papers in Brazil, fully automatic coffee machines<br />

in Europe, and commercial coffee machines for the<br />

food service sector. There w<strong>as</strong> also encouraging growth<br />

in our B2B business with pl<strong>as</strong>tic films for the consumer<br />

goods industry and specialty papers – a particular focus<br />

area at present.<br />

We achieved this sound development in a market environment<br />

which w<strong>as</strong> generally favorable. Apart from the<br />

crisis-hit countries of southern Europe, for example, the<br />

global economy continued to make good progress in 2011.<br />

However, we also faced strong competition in our business<br />

segments l<strong>as</strong>t year, and in some are<strong>as</strong> suffered from<br />

an overall decline in demand. Strong price hikes for commodities<br />

placed a further burden on earnings. Due to the<br />

record cost of green beans at present, we were forced to<br />

raise our retail prices.<br />

With regard to the development of our strategic business<br />

fields, however, we believe that we are well positioned<br />

to compete in our various markets. Our most important<br />

business field by far in terms of revenue, “Coffee and Tea<br />

Enjoyment”, made strong progress in 2011: our range of<br />

fully automatic coffee machines, for example, w<strong>as</strong> very well<br />

ManageMent report<br />

received by consumers. We have been offering a full range<br />

of these popular coffee machines for over a year now. On<br />

the European market, year-on-year revenue growth w<strong>as</strong><br />

well into double figures. In the cl<strong>as</strong>sic filter coffeemaker<br />

segment, we successfully defended our top 3 position in<br />

Germany. The same applies to sales of coffee: despite the<br />

high price of green beans, our <strong>Melitta</strong> ® brand once again<br />

confirmed its leading position in the most important segments<br />

of the German coffee market.<br />

Our foreign markets are also enjoying a favorable trend:<br />

our coffee and filter paper business in Brazil, in particular,<br />

continues to make strong progress and once again boosted<br />

consolidated results with double-digit growth rates. The<br />

economic prospects in Brazil are particularly favorable at<br />

present. We therefore expect our largest foreign market to<br />

deliver good results again in 2012.<br />

The highly encouraging development of our food service<br />

segment w<strong>as</strong> continued l<strong>as</strong>t year: in addition to further<br />

expansion with existing clients in the chain catering sector<br />

– such <strong>as</strong> in Japan and France – a number of major<br />

new clients were added. We will expand our business in the<br />

food service sector in the coming year with the foundation<br />

of new national subsidiaries.<br />

In the strategic business field “Freshness and Flavour”, we<br />

are one of only a small number of branded product suppliers<br />

in Europe. The market is fiercely competitive at present.<br />

Nevertheless, we succeeded in raising revenue slightly year<br />

on year. In addition to cl<strong>as</strong>sic sales promotion work, we<br />

used 2011 to revamp our product packaging.<br />

2 3


ManageMent report<br />

Thanks to successful innovations, we also achieved good<br />

growth in the strategic business field “Convenient Cleaning”.<br />

In our vacuum filter bag business, we made further<br />

investments in new technologies and pooled expertise at<br />

our German facilities in order to defend our position <strong>as</strong> the<br />

innovation and quality leader in future.<br />

Our incre<strong>as</strong>ingly important B2B business remained firmly<br />

on course for growth in the p<strong>as</strong>t year. There w<strong>as</strong> very encouraging<br />

double-digit growth in sales of special-grade papers<br />

and pl<strong>as</strong>tic films for the consumer goods industry in<br />

2011.<br />

these overwhelmingly positive figures for the p<strong>as</strong>t fiscal<br />

year are rooted in the consistently strong efforts we make<br />

in nurturing and promoting our brands. The <strong>Melitta</strong> Group<br />

is a branded product manufacturer. And <strong>as</strong> such we live<br />

from the brand promise which we give to our consumers,<br />

and in turn from the trust which this generates among<br />

customers. Our t<strong>as</strong>k is to constantly reaffirm this promise<br />

and to strengthen the trust which customers place in our<br />

products. Innovation is an important element of this work.<br />

With the aid of innovative ide<strong>as</strong>, we try to ensure that our<br />

products and ranges continue to be positioned in those are<strong>as</strong><br />

in which quality standards are set. We will continue to<br />

uphold this strategy in future, irrespective of economic cycles<br />

– in a way typical for companies whose focus is clearly<br />

on long-term sustainable success.<br />

An important <strong>as</strong>pect of our endeavors for long-term success<br />

is the regular investments we make in maintaining<br />

the strength of our <strong>as</strong>sets. In the p<strong>as</strong>t year, for example, we<br />

once again raised the level of capital expenditures made<br />

throughout the Group. A major share w<strong>as</strong> channeled into<br />

new coffee ro<strong>as</strong>ting technologies and the expansion of our<br />

production capacities in Germany and Brazil for the strategic<br />

business field “Coffee and Tea Enjoyment”. A further<br />

significant proportion w<strong>as</strong> used to expand our successful<br />

B2B business with specialty papers. We shall make further<br />

investments in this field in the current year. Our aim is to<br />

develop this business with industrial papers over the coming<br />

years. Following the very high investment amounts of<br />

the two previous years, we shall once again raise total capital<br />

expenditures this year.<br />

For successful development, a company not only needs a<br />

strong business model – which can also withstand difficult<br />

periods – it also needs people, who can fill it with life and<br />

take the idea to the marketplace. Innovation, creativity and<br />

flexibility, <strong>as</strong> well <strong>as</strong> perseverance, endurance and problemsolving<br />

expertise – these and many other qualities vital for<br />

a company to succeed these days, are all factors contributed<br />

by people. We are a family-run business, in which people<br />

have traditionally always played a major role – whether<br />

<strong>as</strong> managers or employees. And so we are proud to state<br />

that staff identification with the company <strong>Melitta</strong> is very<br />

strong – among our employees in Germany and abroad.<br />

We aim to keep it this way in future. We therefore recently<br />

defined this area <strong>as</strong> a key strategic topic. The foreseeable<br />

demographic development adds further weight to its significance.<br />

And the experience which many other companies<br />

are already making illustrates that the competition for<br />

skilled staff h<strong>as</strong> long been in full swing. We aim to win this<br />

battle in two ways: firstly, by identifying talent within the<br />

Group and developing existing skills <strong>as</strong> fully <strong>as</strong> possible.<br />

And secondly, by attracting new highly skilled employees<br />

to the company.<br />

Due to the decentralized structure of our organization, we<br />

have a particularly high need for top-performing management<br />

staff. After all, one of our main strengths is that we<br />

are present around the world and able to provide local<br />

consumers with compelling solutions in our various business<br />

fields. We have therefore declared management development<br />

and the strengthening of management quality<br />

throughout the Group <strong>as</strong> one of our main strategic t<strong>as</strong>ks.<br />

As a consequence, we will encourage staff to think more<br />

like business owners, <strong>as</strong> well <strong>as</strong> intensifying the development<br />

of cross-cultural skills, and ensuring that key positions<br />

are occupied with the best-possible people.<br />

Over the coming months and years, we will focus incre<strong>as</strong>ingly<br />

on enhancing our appeal <strong>as</strong> an employer <strong>as</strong> we need<br />

dedicated staff at all levels.<br />

Where will 2012 take us? After the first few months of the<br />

current year, we can already state that the recession feared<br />

by many market experts at the end of 2011 h<strong>as</strong> failed to<br />

materialize. Forec<strong>as</strong>ts indicate a further year of healthy economic<br />

growth in our core markets. Although we feel our<br />

markets are still a long way from being completely stable,<br />

we expect satisfactory revenue growth in 2012.<br />

In terms of earnings, we do not believe that the burden<br />

from material and commodity prices will intensify this year.<br />

However, the fierce competition in our markets will continue.<br />

We do not regard this <strong>as</strong> an obstacle, but rather <strong>as</strong><br />

a motivation – it will spur us on to take a more pro-active<br />

approach with the aid of further innovation and effective<br />

marketing.<br />

Dr. Thom<strong>as</strong> Bentz Dr. Stephan Bentz Volker Stühmeier<br />

ManageMent report<br />

4 5


<strong>Melitta</strong>: the brand company<br />

Our brands stand for high-quality products. No matter<br />

where in the world a customer buys one of our products, he<br />

can be sure it will live up to our performance promise. The<br />

name <strong>Melitta</strong> also stands for something else: for a group of<br />

companies with a rock-solid foundation.<br />

Brands shine particularly brightly in changing times like<br />

these – especially if they have been carefully nurtured over<br />

many years. We can see this from the loyalty displayed by<br />

our customers. They have formed a strong bond with our<br />

brands. This bond gives our brands an intangible added value<br />

which strengthens the company’s overall standing.<br />

6 7


expert look<br />

Brands: valuable constants<br />

As a healthy, owner-managed company, <strong>Melitta</strong> emerged from the crisis better than many other companies.<br />

One key re<strong>as</strong>on for this is undoubtedly the strength of its brands, which give consumers compelling arguments<br />

to buy the group’s products on a daily b<strong>as</strong>is. In the following interview, design and brand expert Peter<br />

Schmidt explores this phenomenon.<br />

What actually is a brand – and what isn’t it?<br />

peter schmidt: Well, that’s probably the hardest question right at<br />

the start. There’s definitely something archetypal about brands.<br />

They are instantly understood, in other words, they work intuitively.<br />

Anything blurred or that can’t be expressed properly, doesn’t<br />

work. That means that a brand must always be clearly separated<br />

from other brands; there must be no overlap.<br />

The church gives us an excellent example of a strong brand. The<br />

cross is a symbol which is so elementary and clear that it stands<br />

for itself – for over 2,000 years now, and despite the fact that it<br />

tells a serious story. A brand may have something eternal about<br />

it, but not necessarily.<br />

Or another more contemporary example: when I designed a logo<br />

for Jil Sander some years ago which consisted of nothing more<br />

than the lettering and a great sound, this w<strong>as</strong> highly unusual –<br />

almost provocative – in the field of women and f<strong>as</strong>hion. But it<br />

worked perfectly; we didn’t need to add anything. <strong>Melitta</strong> is a<br />

similar brand: the lettering itself is enough.<br />

In the old days, brands would mature over many years. today,<br />

they are often created over night. What role does time play for<br />

a brand?<br />

peter schmidt: The factor time can be very dangerous for a brand<br />

these days. It can attack the brand if it loses its substance and becomes<br />

unstable. In the p<strong>as</strong>t few years, we’ve seen how formerly strong brands<br />

like Grundig or Agfa have simply disappeared. Companies always believe<br />

they have to realign themselves over time; but you shouldn’t do<br />

this with a brand. A brand doesn’t need to change track.<br />

<strong>Melitta</strong> is a brand which h<strong>as</strong> stayed on track over many decades.<br />

It is also an incredibly respectable brand. But <strong>as</strong> with all things,<br />

there are two sides to respectability: in an age in which the spectacular<br />

plays such an important role, such respectable brands are<br />

not normally among the front-runners. But, they run longer. And<br />

are more stable.<br />

What role does advertising play for a brand these days?<br />

peter schmidt: A brand must tell a story; and this story must be<br />

heard by the public. Modern advertising offers numerous possibilities<br />

to communicate stories to the consumer. It’s a strong medium<br />

<strong>as</strong> it can quickly establish awareness. Once again though,<br />

you must remember: advertising can change, but not the brand.<br />

In such inflationary times, advertising is something that changes<br />

rapidly: it leaps onto the current trend – only to desert it soon<br />

after for the next trend.<br />

Advertising plays on emotions. And needs to be used wisely, <strong>as</strong><br />

emotions depend on the prevailing zeitgeist. Statements which<br />

mean one thing today, may be interpreted completely differently<br />

tomorrow.<br />

Many companies have developed a separate corporate brand,<br />

creating a clear division between their products and the company.<br />

peter schmidt: Yes, that’s right. And in an age when companies<br />

often have a multitude of different products, this also makes<br />

sense. Beiersdorf, for example, is a corporate brand which owns<br />

product brands such <strong>as</strong> Nivea and Tesa. And this differentiation<br />

The Hamburg-b<strong>as</strong>ed designer Peter Schmidt is regarded <strong>as</strong> one of Germany’s best brand creators. Major companies such <strong>as</strong> Joop, Jil<br />

Sander and many others owe much of their success to him.<br />

h<strong>as</strong> actually protected the Tesa brand, <strong>as</strong> the sheer variety of<br />

Nivea products gradually diluted the brand.<br />

For the company Linde, I w<strong>as</strong> actually involved in the launch of<br />

the “Linde Group”. This new level w<strong>as</strong> necessary because activities<br />

had to be pooled and the Linde brand w<strong>as</strong> only to be used<br />

for its g<strong>as</strong> business. Such changes can be carefully implemented,<br />

above all if the product and the brand share the same name.<br />

to what extent have the demands on brand management<br />

8 9<br />

changed?<br />

peter schmidt: These days, it’s very important to correctly insulate<br />

a brand. Brands must correspond with brands standing next<br />

to them. Good brand management means constantly aligning<br />

Brands: ValuaBle Constants<br />

the brand with its core identity. The shelf life of modern brands is<br />

so short because they are so often affected by interference.<br />

We live in an age in which price is becoming the dominant factor.<br />

take the retail chain Mediamarkt, for example. are brands<br />

still relevant in such an environment?<br />

peter schmidt: It’s certainly true that few new brands have been<br />

visible in the p<strong>as</strong>t few decades. At the same time, however, a lot of<br />

existing names have been ruined. Nevertheless, let me give you<br />

an answer which you maybe didn’t expect: brands will always be<br />

relevant, because it’s human nature to seek distinction, simplicity<br />

and clarity.


expert look<br />

We’re also experiencing an exciting situation right now: I’m delighted<br />

that a lot of new brands are being created at the moment<br />

in a completely new quality. It’s often young people taking their<br />

ide<strong>as</strong> to the market, in England for example or even more so in<br />

America. Let’s take the example of chocolate: I know about 15 new<br />

chocolate brands – of which quite a few are likely to succeed in<br />

the long term. I think this small example also answers the “Mediamarkt”<br />

question. Such “Mediamarkts” will continue to play a<br />

role in future. In the c<strong>as</strong>e of many price-driven products, however,<br />

it’s only a question of time until they disappear from the market.<br />

does the internationalization of a brand always have to be difficult?<br />

How can you be successful against all the odds?<br />

peter schmidt: In the c<strong>as</strong>e of car brands, we can see that it also<br />

works quite well – <strong>as</strong> long <strong>as</strong> companies have the necessary<br />

power and their products the desired quality. VW for example,<br />

or BMW, have a strong global brand. And the Mercedes star is<br />

still shining brightly around the world – despite the difficulties<br />

of the Daimler-Chrysler ph<strong>as</strong>e. Jil Sander h<strong>as</strong> been similarly successful.<br />

As I mentioned before, she succeeded in establishing an<br />

unusually strong position in Japan and the USA. Jil Sander is even<br />

Many companies seeking<br />

an established brand in France and<br />

growth have to <strong>as</strong>k them-<br />

England.<br />

selves the question: “How do<br />

we enter new markets with<br />

our brand?”<br />

peter schmidt: I think entering<br />

international markets is<br />

“Brands are competing<br />

in a much more complex<br />

environment today than just<br />

a few years ago.”<br />

Peter Schmidt<br />

This example clearly demonstrates,<br />

by the way, that a number of factors<br />

need to combine for a company to<br />

have success. Firstly, there w<strong>as</strong> a<br />

very clever strategy behind the international<br />

expansion. Japan w<strong>as</strong><br />

a difficult step to make for a<br />

chosen <strong>as</strong> it h<strong>as</strong> a strong affinity for<br />

brand. First of all, it’s obvi-<br />

German products. Then the product<br />

ously necessary to break out of the small German market, but itself w<strong>as</strong> right; people immediately liked the perfumes. Timing<br />

I’ve also witnessed many brands fail in their attempts to gain a w<strong>as</strong> also critical: at the time, women wanted to be more inde-<br />

foothold abroad. If <strong>Melitta</strong> is successful in Europe, the USA or pendent, not <strong>as</strong> quiet. And finally, Jil Sander’s personality and ap-<br />

Brazil, then that deserves tremendous respect. On its first foray pearances rounded off the brand image.<br />

overse<strong>as</strong>, Hugo Boss suffered losses in the millions. It took quite If I wanted to go international with my brands, I would go from<br />

some time for the brand to establish itself. The company w<strong>as</strong> only country to country – b<strong>as</strong>ically, in the same way <strong>as</strong> <strong>Melitta</strong> does.<br />

able to hold out so long because its domestic European business I also believe that a company needs several major brands to be<br />

w<strong>as</strong> doing so well.<br />

profitable. And – this is a fact these days – you also need the<br />

There are many companies today who enjoy an international<br />

reputation but have only few brands. There are two re<strong>as</strong>ons for<br />

necessary funds to build up awareness in a market.<br />

this. The first: if you take a branded product abroad, you generally How would you <strong>as</strong>sess <strong>Melitta</strong>’s approach of establishing a dif-<br />

encounter markets which are already occupied. You will be facing ferentiated brand architecture over the years under the <strong>Melitta</strong><br />

well-established mid-size companies and financially strong major<br />

corporations. Both will use their power and experience to repel<br />

umbrella?<br />

you <strong>as</strong> quickly <strong>as</strong> possible from their market. On top of this fierce peter schmidt: It w<strong>as</strong> important to do this! The company rec-<br />

competition, you will also have to accept incre<strong>as</strong>ed costs. And ognized that you shouldn’t stretch the <strong>Melitta</strong> brand too far. It’s<br />

the second re<strong>as</strong>on: if you want your branded product to be rep- simply not possible to offer coffee and household products under<br />

resented on a market, you have to know the local conditions very the same brand without causing damage. Toppits, Swirl, Cilia are<br />

well. To use the example of coffee for a moment: in Spain, coffee all brands which were invented and launched on the market. And<br />

enjoyment is different to what it is in the USA or Brazil.<br />

<strong>Melitta</strong> h<strong>as</strong> been consistent and successful in pursuing this ap-<br />

proach. It says a lot about the substance of <strong>Melitta</strong> that this process<br />

went so smoothly and that the market accepted the products<br />

so willingly <strong>as</strong> brands.<br />

It w<strong>as</strong> right to free the <strong>Melitta</strong> brand from those products which<br />

have their own expertise and a different appearance. Coffee h<strong>as</strong><br />

to succeed in different markets to those of food wrappings, for<br />

example. Each branded product speaks its own language and<br />

requires its own individual design. In the sense of brand architecture,<br />

however, people should also be able to recognize that<br />

the products come from the same house. That’s a difficult t<strong>as</strong>k,<br />

which companies regularly have to solve.<br />

You mention the umbrella under which a brand manufacturer<br />

h<strong>as</strong> to group all of its branded products. What would a company<br />

like <strong>Melitta</strong> have to consider if it wanted to make a benefit<br />

claim valid for all its brands?<br />

peter schmidt: First of all: <strong>Melitta</strong> is regarded <strong>as</strong> a competent<br />

and credible company. This is a common link which the various<br />

product brands benefit from – despite their inherent differences.<br />

Let’s not forget, coffee stands for “enjoyment” and household<br />

products for “work”, and this b<strong>as</strong>ic difference should not be ignored.<br />

However, the umbrella is still possible: if a company with many<br />

strong brands wants to communicate a common benefit claim, it<br />

must first recognize its own dimensions. Only those companies<br />

which recognize their size and thus accept their diversity, will also<br />

recognize the need for a representative which stands for all their<br />

brands. In the c<strong>as</strong>e of family-owned branded goods companies,<br />

this is often the owners themselves. Gabriele and Konrad Henkel,<br />

for example, defined the brand personality <strong>as</strong> representatives<br />

of their company. At <strong>Melitta</strong>, it’s the Bentz family. Such familyowned<br />

companies have a fant<strong>as</strong>tic opportunity which corporations<br />

don’t have in this form: to use real people for the credible<br />

communication of values which may stand for a wide variety of<br />

products.<br />

Finally, Mr. schmidt: what is your vision for the brand?<br />

peter schmidt: Why shouldn’t we be a little audacious and say<br />

that brands are like people. There are loud ones and quiet ones,<br />

Brands: ValuaBle Constants<br />

garish and conservative – and there are human characteristics<br />

which we can recognize in brands. There are some people whose<br />

very appearance earns them respect, and those who we don’t immediately<br />

take notice of – but then on careful inspection respect<br />

all the more. You will never satisfy all customers with a single<br />

brand, but always those who fit to you.<br />

Peter Schmidt<br />

The Hamburg-b<strong>as</strong>ed product designer Peter Schmidt is<br />

one of Germany’s leading designers. Over several decades,<br />

his work h<strong>as</strong> helped define the image of many brands.<br />

Examples in the field of perfume include Hugo Boss, Laura<br />

Biagiotti and Jil Sander. However, his wide range of work<br />

h<strong>as</strong> also encomp<strong>as</strong>sed corporate identity, magazines and<br />

international museums such <strong>as</strong> the Museum of Modern<br />

Art. Following the successful establishment of the Peter<br />

Schmidt Group, he now works on selected t<strong>as</strong>ks with just<br />

a small team. One of his latest projects is a revamp of the<br />

traditional “4711” brand.<br />

10 11


In PrIncIPIo creavIt Deus caelum et terram In PrIncIPIo creavIt Deus caelum et terram<br />

Developments<br />

in the operating divisions<br />

<strong>Melitta</strong> Household Products Europe<br />

Cofresco Freshkeeping Products Europe<br />

<strong>Melitta</strong> Coffee Europe<br />

<strong>Melitta</strong> SystemService<br />

<strong>Melitta</strong> Br<strong>as</strong>il<br />

<strong>Melitta</strong> USA<br />

<strong>Melitta</strong> Canada<br />

Wolf PVG<br />

Neu Kaliss Spezialpapier<br />

ACW-Film<br />

12 13


www.melitta.de<br />

www.swirl.de<br />

With its wide range of products for coffee and tea preparation, <strong>as</strong> well <strong>as</strong> vacuum filter bags, and products<br />

for cleaning and w<strong>as</strong>te disposal, <strong>Melitta</strong> Household Products Europe is represented in numerous<br />

European countries. It markets products under the <strong>Melitta</strong> ® , Swirl ® and Cilia ® brands via the food<br />

retail trade and specialist electrical/houseware stores.<br />

SALES HOLD FIRM IN DIFFICULT MARKET<br />

ENVIRONMENT<br />

There w<strong>as</strong> pressure on our markets from all sides during 2011.<br />

On the purch<strong>as</strong>ing side, rising commodity prices led to high cost<br />

pressure, while on the sales side there w<strong>as</strong> a further incre<strong>as</strong>e in<br />

price competition. To make matters worse, competition from the<br />

grocery trade’s own label products continue to grow – especially<br />

in the field of filter papers, garbage bags and dust filter bags.<br />

Despite these adverse conditions, however, we succeeded in<br />

holding sales revenue at the prior-year level. Sales volumes, on<br />

the other hand, failed to meet expectations.<br />

STRATEGIC BUSINESS FIELD “COFFEE AND<br />

TEA ENJOyMENT”: MIxED PROGRESS<br />

Sales of fully automatic coffee machines continue to deliver<br />

strong growth and encouraging market share gains. We enjoyed<br />

PRODUCTS<br />

Filter papers, products and equipment for coffee preparation,<br />

dust filter bags and accessories, products for garbage disposal,<br />

cleanliness in pet households, cleaning cloths, descalers, tea filters<br />

<strong>Melitta</strong> Household Products Europe<br />

particular success with our premium CAFFEO ® CI ® machine,<br />

which w<strong>as</strong> voted best-in-cl<strong>as</strong>s by one consumer test magazine.<br />

We extended our range of automatic coffee machines with new<br />

products such <strong>as</strong> the CAFFEO ® SOLO ® &milk and the CAFFEO ®<br />

Gourmet.<br />

Despite a variety of new product initiatives, sales of filter coffeemakers<br />

struggled in the early part of the year. Toward the end of<br />

the year, however, there w<strong>as</strong> a clear upward trend which resulted<br />

in further market share gains, especially in the important German<br />

market.<br />

In our filter paper market, overall demand continued to fall – albeit<br />

at a slower pace. The new pack design, which stresses the<br />

sustainability of our products, helped consolidate our position<br />

in this segment.<br />

The strategic business field “Coffee and Tea Enjoyment” also benefited<br />

from the newly designed brand campaign in cooperation<br />

KEy FIGURES<br />

SALES*<br />

in € ’000<br />

344,017<br />

365,624<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

3,855<br />

3,625<br />

EMPLOyEES<br />

Average<br />

1,475<br />

1,316<br />

LOCATIONS<br />

Minden (Germany), Berlin (Germany),<br />

Paris (France), Chézy (France), Tourcoing (France),<br />

Shenzhen (China)<br />

with <strong>Melitta</strong> Coffee Europe featuring <strong>Melitta</strong> ® barista Timon. The<br />

campaign helped give the brand a new and more contemporary<br />

image.<br />

STRATEGIC BUSINESS FIELD “CONVENIENT<br />

CLEANING”: SOLID PERFORMANCE THANKS TO<br />

INNOVATIONS<br />

In our core business with vacuum filter bags and garbage bags<br />

under the Swirl ® brand, we succeeded in maintaining both sales<br />

volumes and market share at the prior-year level. Product innovations<br />

such <strong>as</strong> our new scented garbage bags proved major<br />

successes. We also enjoyed further strong growth in sales volumes<br />

of eco garbage bags made from recycled pl<strong>as</strong>tic. The new<br />

“Cleanliness in Pet Households” range continued to make good<br />

progress, but failed to meet expectations.<br />

FOCUS ON CORE BUSINESS AND NEW STRATEGIC<br />

ALIGNMENT<br />

In the p<strong>as</strong>t year, we continued to focus on our core business and<br />

most important strategic growth fields. We aligned all our innovation<br />

and marketing activities, <strong>as</strong> well <strong>as</strong> our organizational structure<br />

with this objective.<br />

SALES COMPANIES<br />

France, Austria/Switzerland,<br />

Netherlands/Belgium, Sweden/Denmark,<br />

Russia, Czech Republic<br />

In the field of production, we successfully completed the pooling<br />

of all filter paper manufacturing at our Minden plant and<br />

prepared the conversion of our paper plant in Berlin. Under the<br />

management of Neu Kaliss Spezialpapier, the Berlin facility will<br />

produce mainly wallpaper b<strong>as</strong>e papers in future – thus raising its<br />

importance for the Group.<br />

OUTLOOK 2012: STRONGER BRAND BUSINESS TO<br />

GENERATE ABOVE-AVERAGE GROWTH<br />

We have targeted further profitable growth in the current year despite<br />

adverse economic conditions. We intend to strengthen our<br />

sales of branded filter papers, filter coffeemakers, dust filter bags<br />

and garbage bags with a wide range of product innovations. In<br />

the field of filter coffeemakers, for example, we shall be upgrading<br />

the range with the addition of top-quality stainless steel models.<br />

In our strategic growth market “fully automatic coffee machines”,<br />

we will strengthen distribution and boost sales with further intensive<br />

communication and promotion activities. In 2012, we are<br />

planning a major overhaul and upgrade of our filter paper range<br />

and expect a significant boost to business from these me<strong>as</strong>ures<br />

in future. There will also be further enhancements to the quality of<br />

our Swirl ® vacuum filter bags in 2012, in order to strengthen our<br />

leading position for the years ahead.<br />

2011 2010 2011 2010 2011 2010<br />

14 Jan Van riet CEO<br />

15<br />

* Shift due to change of sales system in 2011. Net sales of prior year not adjusted (see Cofresco Freshkeeping Products Europe).


www.toppits.de<br />

www.cofresco.de<br />

Cofresco Freshkeeping Products Europe<br />

Cofresco is Europe’s leading brand manufacturer for household films. With its innovative products under the<br />

brand names Toppits ® , Albal ® , Glad ® , handy bag ® and PrimaPack ® , the technological leader is represented<br />

in over 70 million households per year in 25 nations.<br />

A VARIED FISCAL yEAR 2011<br />

Following a period of stagnation, a number of markets returned<br />

to overall growth in the p<strong>as</strong>t year. Sales of Cofresco were able to<br />

benefit strongly from this trend, especially in the first half of the<br />

year. However, this high level could not be maintained throughout<br />

the year. Extensive changes in product marketing failed to<br />

provide the desired impetus and achieve the targeted success.<br />

Internal technical restructuring also required considerable effort:<br />

the changeover to a sales agent contract with <strong>Melitta</strong> Household<br />

Products Europe tied up a large amount of resources. Following<br />

the successful completion of the project, Cofresco is now the direct<br />

contractual partner and supplier for its customers in Europe.<br />

SALES*<br />

in € ’000<br />

67,675<br />

The performance of the company’s various product categories<br />

also differed strongly. Our investments in advertising on the<br />

Spanish and French markets paid off for the handy bag ® brand of<br />

garbage bags. Other key topics during the year included a complete<br />

packaging relaunch for Toppits ® and Albal ® , the establishment<br />

of our new B2B branded product business, the launch of<br />

business activities in Russia, and the highly successful start to<br />

our pan-European Save Food campaign (an initiative to promote<br />

the responsible use of food). We have already received the “European<br />

Excellence Award 2011” for the Save Food initiative.<br />

KEy FIGURES<br />

40,805<br />

PRODUCTS<br />

Aluminum foils, baking paper, freshkeeping films,<br />

freshkeeping bags, freezer bags,<br />

ro<strong>as</strong>ting bags, garbage bags<br />

SALES TO TRADE<br />

in € ’000<br />

176,137 178,624<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

5,330<br />

5,034<br />

EMPLOyEES<br />

Average<br />

306<br />

290<br />

LOCATIONS<br />

Minden (Germany),<br />

Brodnica (Poland)<br />

OUTLOOK 2012:<br />

UPTURN IN BUSINESS<br />

We expect to successfully continue the brand activities already<br />

introduced during the months ahead. In 2012, we will focus<br />

our attention on activating consumer demand. A whole row of<br />

me<strong>as</strong>ures have been defined across the entire product range. In<br />

Germany and France in particular, we intend to provide further<br />

impetus for our business with a wide variety of activities.<br />

In the garbage bag segment, we aim to significantly extend our<br />

competitive lead in France with the Handy Bag ® brand. Activities<br />

will include enhancing the product’s shelf presence and above<br />

all introducing numerous improvements in sealing methods and<br />

product design.<br />

SALES COMPANIES<br />

Madrid (Spain),<br />

Brodnica (Poland),<br />

St. Petersburg (Russia)<br />

In the food wrapping segment with Toppits ® and Albal ® , we will<br />

underline the superiority of our products with further quality improvements.<br />

In the field of marketing, the relaunch of our sandwich<br />

paper is high on the agenda. This product is celebrating its<br />

75th year on the market since its launch in 1937.<br />

In our B2B business, we are planning further – often – innovative<br />

projects aimed at raising brand awareness and strengthening<br />

distribution.<br />

In the current year, we intend to develop the Save Food campaign<br />

into an integral component of the Toppits ® and Albal ® brands.<br />

By cooperating with leading retail organizations, we aim to make<br />

further progress in raising consumer awareness.<br />

2011 2010 2011 2010 2011 2010 2011 2010<br />

16 Volker stühmeier CEO (<strong>as</strong> of February 14, 2012)<br />

17<br />

* Shift due to change of sales system in 2011. Net sales of prior year not adjusted (see <strong>Melitta</strong> Household Products Europe).


www.melittakaffee.de<br />

<strong>Melitta</strong> Coffee Europe<br />

<strong>Melitta</strong> Coffee Europe is responsible for the <strong>Melitta</strong> Group’s European coffee business. <strong>Melitta</strong> ® is<br />

one of the leading coffee brands on the German market. The quality of its products and the spirit<br />

communicated by the brand’s core message “Coffee Enjoyment” play a major role in this success. The<br />

<strong>Melitta</strong> ® range offers perfect coffee enjoyment for every t<strong>as</strong>te: from filter coffee to instant cappuccino<br />

and whole beans for fully automatic coffee machines, to pad ranges for single-serving preparation.<br />

SUCCESS IN SPITE OF PRICE TURBULENCE ON<br />

COMMODITy MARKETS<br />

2011 w<strong>as</strong> dominated by rising and highly volatile prices for green<br />

beans. Coffee prices on the New York exchange reached a 34-year<br />

high and repeatedly fluctuated more strongly in a single day than<br />

they usually do in a whole year. Constant flexible adaptation to<br />

these unsettled conditions w<strong>as</strong> therefore one of the major t<strong>as</strong>ks<br />

for <strong>Melitta</strong> Coffee Europe during the p<strong>as</strong>t year. On the sales side,<br />

there were also constant changes in the retail prices of our competitors.<br />

Private label products benefited most from this situation,<br />

at the expense of the cl<strong>as</strong>sic branded providers. Despite these dif-<br />

PRODUCTS<br />

Ro<strong>as</strong>ted coffee (ground, whole bean),<br />

instant cappuccino,<br />

pads<br />

ficult external factors, <strong>Melitta</strong> Coffee Europe made encouraging<br />

progress and posted record sales of over € 400 million.<br />

Consumer demand developed in line with expectations: consumption<br />

of ro<strong>as</strong>ted coffee remained stable, while the overall<br />

market for filter coffee fell slightly and for instant cappuccino<br />

more strongly. In contr<strong>as</strong>t to this development – and <strong>as</strong> in the<br />

preceding years – there w<strong>as</strong> growing demand for coffee used in<br />

fully automatic coffee machines and single-serving devices. Sales<br />

volumes of the <strong>Melitta</strong> ® range clearly reflect these changes in<br />

consumer behavior.<br />

KEy FIGURES<br />

SALES<br />

CAPITAL<br />

ExPENDITURE EMPLOyEES<br />

in € ’000<br />

in € ’000<br />

Average<br />

395,595 4,449 174 171<br />

331,438<br />

624<br />

BRAND STRENGTHENED, ExTENSIVE ADVERTIS-<br />

ING AND MARKETING MEASURES<br />

In the p<strong>as</strong>t year, we continued to strengthen the core message<br />

of our brand: “Coffee Enjoyment”. In conjunction with a brandnew<br />

advertising campaign, we relaunched the <strong>Melitta</strong> ® brand<br />

website and completely revamped our pack designs. In addition,<br />

we invested heavily in our production facilities in order to achieve<br />

further enhancements in product quality. By changing our energy<br />

source, we also succeeded in reducing the CO2 emissions of<br />

our factory by around 25 percent. The installation of a new coffee<br />

ro<strong>as</strong>ter at the end of the year offers new possibilities to further<br />

enhance our top-quality coffees.<br />

OUTLOOK 2012: GREATER STABILITy IN GERMANy,<br />

GROWTH IN EUROPE<br />

Despite a wide range of activities, we do not expect coffee consumption<br />

in Germany to grow significantly in 2012. Nevertheless,<br />

we will continue to stimulate demand with our <strong>Melitta</strong> ® brand.<br />

The aim is to at le<strong>as</strong>t stabilize our current market position. Our<br />

latest developments include an interesting new product with a<br />

special claim: BellaCrema ® “Selection of the Year”. This limited<br />

edition blend once again delivers what our customers have come<br />

to expect from <strong>Melitta</strong>: quality, value and enjoyment.<br />

We continue to see attractive development opportunities for<br />

<strong>Melitta</strong> Coffee on the international market. Our product ranges<br />

and concepts are specially tailored to the respective needs of the<br />

various markets. We aim to uphold the double-digit growth rates<br />

we have already achieved on our international markets<br />

2011 2010 2011 2010 2011 2010<br />

18 dr. Frank strege CEO<br />

19<br />

LOCATION<br />

Bremen (Germany)


www.melitt<strong>as</strong>ystemservice.de<br />

<strong>Melitta</strong> SystemService<br />

<strong>Melitta</strong> SystemService is the specialist for professional hot beverage preparation in the food service<br />

sector. The division’s core business activities are the manufacturing and global marketing of filter coffee<br />

machines and fully automatic coffee machines <strong>as</strong> well <strong>as</strong> the sale of coffee and accessories. <strong>Melitta</strong><br />

SystemService also h<strong>as</strong> its own international after-sales service team.<br />

INTERNATIONAL BUSINESS ON TRACK<br />

<strong>Melitta</strong> SystemService can look back on a successful fiscal year<br />

2011 with sales and earnings even slightly above expectations.<br />

The contribution made by the division’s various regions differed<br />

however: there w<strong>as</strong> very encouraging progress in the Asia/Pacific<br />

region, for example. Despite the natural cat<strong>as</strong>trophe, Japan w<strong>as</strong><br />

once again the second most important market, after Germany<br />

but ahead of Switzerland. We received a valuable order from a<br />

major franchise chain and are now the sole nationwide supplier<br />

of coffee machines for this customer.<br />

Our business in Germany remained gratifyingly stable – both<br />

in the individual hotel and catering sector <strong>as</strong> well <strong>as</strong> for major<br />

national clients. Although incre<strong>as</strong>ed commodity prices meant<br />

PRODUCTS<br />

Coffee machines, fully automatic coffee machines,<br />

filter papers, ro<strong>as</strong>ted coffee,<br />

accessories, tea<br />

adapting our coffee prices for customers, these were very well<br />

accepted by the market.<br />

The incre<strong>as</strong>ed valuation of the Swiss franc led to a dramatic decline<br />

in tourism, with a corresponding effect on our sales there.<br />

By year-end, however, we were able to strengthen sales again.<br />

In Belgium and France, we recovered considerable ground with<br />

some major orders. We now also serve the Moroccan market<br />

via France, where a major retail chain uses our fully automatic<br />

Cafina ® ALPHA machine. All in all, we continued to expand our<br />

business with major international clients, which made a significant<br />

contribution to growth.<br />

KEy FIGURES<br />

SALES<br />

in € ’000<br />

136,428 131,938 1,938<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

1,712<br />

EMPLOyEES<br />

Average<br />

689<br />

708<br />

LOCATIONS<br />

Minden (Germany),<br />

Hunzenschwil (Switzerland)<br />

HIGHLy POPULAR PRODUCTS<br />

We enjoyed several successes with our products l<strong>as</strong>t year: with its<br />

outstanding coffee quality, the <strong>Melitta</strong> ® C35 – featuring a touch<br />

display and chocolate module – compared favorably with its international<br />

competitors. Our new <strong>Melitta</strong> ® bar-cube, which we<br />

unveiled at the Internorga 2011 fair, e<strong>as</strong>ily exceeded our own expectations.<br />

After establishing it on the domestic market, we now<br />

also aim to attract new international customers with this midpriced<br />

machine.<br />

There w<strong>as</strong> encouraging revenue growth in our coffee business<br />

in Germany. This w<strong>as</strong> partly due to the expansion of our coffee<br />

range to meet the exact needs of the market.<br />

In addition to machines and coffee, the division’s technical after-sales<br />

services made good progress. There w<strong>as</strong> also strong<br />

growth in sales of other food, non-food and accessory articles.<br />

Our cooperation with Tee Gschwendner, for example, h<strong>as</strong> proved<br />

highly successful.<br />

SALES COMPANIES<br />

Hunzenschwil (Switzerland), Salzburg (Austria),<br />

Saint Tibault des Vignes (France),<br />

Hardinxveld (Netherlands), Elgin (USA), Tokyo (Japan)<br />

OUTLOOK 2012:<br />

INTERNATIONAL BUSINESS ExPANSION AND<br />

STREAMLINING OF ORGANIzATION<br />

In the p<strong>as</strong>t year, we laid important groundwork for our product<br />

strategy in the core product ranges of fully automatic coffee machines<br />

and filter coffee machines. This will help us successfully<br />

continue our development in existing markets. At the same time,<br />

we aim to drive our expansion in new markets and are planning<br />

further steps in Asia. We already expect positive effects from<br />

these efforts in the current year.<br />

One of the main challenges of the p<strong>as</strong>t year w<strong>as</strong> the establishment<br />

of our Global Competence Center and the resulting centralization<br />

of production in Switzerland. In this connection, we also<br />

raised headcount in the central divisions for R&D, International<br />

Logistics and International Customer Service at our main b<strong>as</strong>e in<br />

Minden. In 2012, we will continue to invest in our Minden plant<br />

with the construction of a Training and Exhibition Center.<br />

2011 2010 2011 2010 2011 2010<br />

20 Harald Johanning-Meiners CEO<br />

21


www.melitta.com.br<br />

<strong>Melitta</strong> Br<strong>as</strong>il<br />

<strong>Melitta</strong> h<strong>as</strong> been offering its complete range of products for coffee preparation in the world’s largest<br />

coffee-producing nation since 1968. The range includes various coffee blends produced at the company’s<br />

own ro<strong>as</strong>ting plants, <strong>as</strong> well <strong>as</strong> filter papers produced at its own paper plant. <strong>Melitta</strong> Br<strong>as</strong>il’s<br />

brands are <strong>Melitta</strong> ® , Jovita ® , Bom Jesus ® and Brigitta ® .<br />

LEAP IN SALES OF COFFEE AND FILTER PAPERS<br />

In the period under review, we once again enjoyed double-digit<br />

growth in sales revenues – making it the ninth consecutive year<br />

of successful business development. We achieved record sales<br />

volumes for both coffee and filter papers. Revenue growth also<br />

reached double figures in both product categories.<br />

On the Brazilian market <strong>as</strong> a whole, sales of both whole bean and<br />

ground coffee fell during the p<strong>as</strong>t year. This w<strong>as</strong> partly due to a<br />

strong price incre<strong>as</strong>e of over 20 percent caused by a dr<strong>as</strong>tic rise<br />

in green bean prices.<br />

Despite this overall fall in market sales, our <strong>Melitta</strong> ® and Bom<br />

Jesus ® brands continued to enjoy strong growth. As a conse-<br />

quence, the market share of our <strong>Melitta</strong> ® -branded coffee rose<br />

PRODUCTS<br />

Ro<strong>as</strong>ted coffee (ground, whole bean),<br />

instant cappuccino, filter papers,<br />

industrial papers<br />

again to reach second position. Growth w<strong>as</strong> particularly strong<br />

in Rio de Janeiro and the north-e<strong>as</strong>t of Brazil, where the year-onyear<br />

rise in sales volume w<strong>as</strong> over 30 percent. With the aid of TV<br />

campaigns and trade promotions, we were able to attract both<br />

new customers to our premium brand and establish a high repeat<br />

purch<strong>as</strong>e rate.<br />

Our Bom Jesus ® brand, a coffee blend for everyday enjoyment,<br />

also posted strong double-digit growth. This success is mainly<br />

the result of our regional expansion in São Paulo and Paraná.<br />

We have now become the market leader in the Rio Grande do<br />

Sul region.<br />

There w<strong>as</strong> also significant growth in sales of filter papers in the<br />

p<strong>as</strong>t year. Following a rapid development, we have now reached a<br />

leading position in the premium segment. Our filter papers were<br />

KEy FIGURES<br />

SALES<br />

in € ’000<br />

314,835<br />

292,489<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

5,254<br />

3,312<br />

EMPLOyEES<br />

Average<br />

590 585<br />

particularly successful in the city of São Paulo, where we reached<br />

35 percent of all households for the first time and a high market<br />

share.<br />

Our Jovita ® and Brigitta ® brands made strong market share<br />

gains – at the expense of rival products.<br />

OUTLOOK 2012:<br />

REACHING NEW TARGET GROUPS WITH<br />

NEW PRODUCTS<br />

As the development of commodity prices remains uncertain in<br />

2012, we expect that further price incre<strong>as</strong>es will become necessary.<br />

We anticipate a stable development for our coffee business,<br />

while growth is likely to continue in our filter paper business.<br />

Both product categories will receive ongoing support via TV campaigns<br />

and sales promotion activities in order to ensure sustainable<br />

growth.<br />

We are upbeat about the prospects for the Brazilian economy.<br />

Thanks to the incre<strong>as</strong>ing spending power of the nation’s middle<br />

cl<strong>as</strong>ses and a low unemployment rate, consumer spending will<br />

continue to rise. The FIFA World Cup in 2014 and the Olympic<br />

Games in 2016 will also boost investment in the country’s infr<strong>as</strong>tructure,<br />

provide further jobs and ensure that gross domestic<br />

product (GDP) continues to rise.<br />

In 2012, we plan to launch a new product in the south of Brazil:<br />

<strong>Melitta</strong> ® Wake: a new and unique milk-b<strong>as</strong>ed instant beverage in<br />

delicious flavors with a hint of coffee. <strong>Melitta</strong> ® Wake w<strong>as</strong> developed<br />

for the young adult target group and offers a new type of<br />

refreshing and convenient drinking enjoyment.<br />

2011 2010 2011 2010 2011 2010<br />

22 Bernardo Wolfson CEO<br />

23<br />

HEADqUARTERS<br />

São Paulo (Brazil)<br />

PRODUCTION LOCATIONS<br />

Avaré, Guaíba, Bom Jesus (Brazil)


www.melitta.com<br />

<strong>Melitta</strong> USA<br />

<strong>Melitta</strong> USA h<strong>as</strong> been active on the US market since the 1960s. Its head office is located in Clearwater,<br />

Florida. The company produces filter papers at its own facility and operates its own coffee ro<strong>as</strong>ting<br />

plant near Philadelphia.<br />

COFFEE PRODUCTS PERFORM WELL IN DIFFICULT<br />

ENVIRONMENT<br />

We continued to face a challenging economic environment in<br />

2011. The year w<strong>as</strong> dominated by high green bean prices, a weak<br />

economy, and exceptionally rapid growth in consumer demand<br />

for single-serving coffee machines. The latter is currently having a<br />

profound impact on the US market. We reacted by adapting our<br />

products to the new market circumstances.<br />

Where<strong>as</strong> sales volumes for coffee through US grocery stores fell<br />

on the whole, we successfully bucked the trend with our range<br />

of premium coffees. We owe this growth in particular to our topquality<br />

“Café Collection” range. Following a successful launch in<br />

Philadelphia and subsequent roll-out in New York, we also introduced<br />

the new line in the Boston region toward year-end. We<br />

PRODUCTS<br />

Ro<strong>as</strong>ted coffee (ground, whole bean),<br />

filter papers,<br />

coffee preparation products<br />

achieved gratifying growth rates in the Philadelphia and New York<br />

sales regions during the p<strong>as</strong>t year. Sales in Boston also offer great<br />

promise for the future.<br />

In line with the growing trend toward single-serving machines,<br />

there w<strong>as</strong> a decline in demand for filter papers l<strong>as</strong>t year. In order<br />

to halt this trend, we are making incre<strong>as</strong>ed efforts to expand our<br />

distribution of coffee filters to the whole US market. The pourover<br />

method of coffee preparation h<strong>as</strong> developed into a trend<br />

in the USA and its popularity is growing f<strong>as</strong>t. In order to exploit<br />

this tendency, we launched a number of new products both for<br />

coffee shops and private households. In this connection, we also<br />

successfully concluded a partnership agreement with a major<br />

franchise chain. The new product launches were supported by a<br />

revamped pack design and targeted PR me<strong>as</strong>ures.<br />

KEy FIGURES<br />

SALES<br />

in € ’000<br />

55,347 56,684<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

4,665<br />

1,209<br />

EMPLOyEES<br />

Average<br />

120<br />

109<br />

LOCATIONS<br />

Clearwater, Florida,<br />

Cherry Hill, New Jersey<br />

OUTLOOK 2012:<br />

UTILIzING OPPORTUNITIES FOR DOUBLE-DIGIT<br />

GROWTH<br />

We are very upbeat about our prospects for the current year: 2012<br />

is the year of opportunities for us. As of the first quarter, we have<br />

been advertising our premium product line “Café Collection” on<br />

TV. In addition, we are planning to launch further products in<br />

our existing markets. We expect that this will enable us to reach<br />

double-digit sales growth in our premium range.<br />

In the second quarter, we plan to introduce coffee filters marked<br />

with me<strong>as</strong>uring amounts in certain test markets. This is intended<br />

to help consumers find the right dosage for their favorite coffee.<br />

We aim to encourage the growing preference of many consumers<br />

for pour-over coffee with new manual filtration products.<br />

In order to utilize incre<strong>as</strong>ed market demand for single-serving<br />

coffees, we developed our new “coffee pod” product line in the<br />

p<strong>as</strong>t year. Since the beginning of the year, we have been marketing<br />

the line nationwide for the first time via a major US retail<br />

organization. This broad distribution marks an important milestone<br />

for us on the US market.<br />

2011 2010 2011 2010 2011 2010<br />

24 Martin t. Miller CEO<br />

25


www.melitta.ca<br />

<strong>Melitta</strong> Canada<br />

<strong>Melitta</strong> Canada w<strong>as</strong> founded in Toronto in 1960. The company markets premium filter papers and<br />

coffee. With an incre<strong>as</strong>ing number of discerning coffee lovers, the Canadian market for high-quality<br />

products and specialties in the coffee segment is growing.<br />

ALL SUB-SEGMENTS SUCCESSFUL DESPITE<br />

ADVERSE MARKET ENVIRONMENT<br />

Economic conditions continued to be strained in Canada during<br />

the p<strong>as</strong>t year. As a result, customers remained highly sensitive to<br />

prices. Despite these adverse conditions we succeeded in raising<br />

sales revenue during the p<strong>as</strong>t year. In terms of volume, however,<br />

sales fell short of targets set at the beginning of the year. Earnings<br />

were hit by unexpectedly strong price hikes for green beans.<br />

The coffee market <strong>as</strong> a whole w<strong>as</strong> extremely tense: in addition to<br />

more cautious consumer spending and rising costs, competition<br />

between suppliers became incre<strong>as</strong>ingly fierce. Despite incre<strong>as</strong>ed<br />

commodity prices for coffee, some competitors even lowered<br />

their retail prices. In the single-serving coffee segment, demand<br />

PRODUCTS<br />

Ro<strong>as</strong>ted coffee (ground, whole bean),<br />

filter papers<br />

doubled year on year – making competition even more intense.<br />

Against this backdrop, we suffered a decline in the volume of<br />

coffee sold, while the market <strong>as</strong> whole grew. In terms of sales<br />

revenue, however, we enjoyed strong growth. In this respect, we<br />

were in line with the overall growth in market revenue.<br />

In a generally declining market, we continue to dominate the Canadian<br />

market for filter papers: our bamboo filter papers are now<br />

the top-selling filters on the domestic market. Sales volumes of<br />

our coffee filter papers remained unchanged from the previous<br />

year, while the market <strong>as</strong> a whole shrank by 5 percent.<br />

KEy FIGURES<br />

SALES<br />

in € ’000<br />

25,366<br />

23,953<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

94<br />

64<br />

EMPLOyEES<br />

Average<br />

10 10<br />

SUCCESSFUL LAUNCH OF “CONNECT, ENGAGE,<br />

REWARD” MARKETING STRATEGy<br />

With the aid of specially targeted initiatives, we succeeded in<br />

strengthening awareness of our brand among highly engaged<br />

consumer groups – such <strong>as</strong> mothers. We were able to successfully<br />

implement our strategy of intensifying contact with the consumer.<br />

The incre<strong>as</strong>ed use of social networks proved highly successful<br />

and helped enhance customer retention. Sales promotion<br />

activities and t<strong>as</strong>tings also succeeded in significantly raising consumer<br />

awareness of our products. Our coffee sampling vans in<br />

four Canadian provinces gave consumers numerous opportunities<br />

to experience <strong>Melitta</strong> ® products during various public events.<br />

OUTLOOK 2012<br />

We expect to achieve double-digit growth in 2012, driven by<br />

a strong incre<strong>as</strong>e in our coffee business. We will continue our<br />

strong marketing support for coffee with extensive online activities,<br />

store promotions and further nationwide use of our event<br />

vehicles.<br />

In terms of filter paper sales, we expect revenue to remain unchanged<br />

from the previous year. A modest incre<strong>as</strong>e in sales of<br />

b<strong>as</strong>ket filters is likely to be offset by a slight decline in the cone filter<br />

segment. We shall also be supporting our filter paper business<br />

with consumer and trade promotions designed to raise market<br />

share.<br />

With new products and a new pack design, we aim to boost interest<br />

in the pour-over method of coffee preparation.<br />

2011 2010 2011 2010 2011 2010<br />

26 William J. Ivany CEO<br />

27<br />

LOCATION<br />

Vaughan (Canada)


www.wolf-pvg.de<br />

Wolf PVG<br />

Wolf PVG is a highly specialized systems supplier for all products related to vacuum cleaning and<br />

industrial filter technology. The company develops, produces and markets vacuum cleaner accessories,<br />

such <strong>as</strong> vacuum cleaner bags, nozzles and dust filters, <strong>as</strong> well <strong>as</strong> filters for small appliances. An<br />

important partner for vacuum cleaner accessories is <strong>Melitta</strong> Household Products Europe.<br />

ONLy SLIGHT REVENUE GROWTH DESPITE<br />

ADDITIONAL OEM BUSINESS<br />

In the fiscal year 2011, we launched production on a new nonwoven<br />

filter line at our production facility in Spenge. This investment<br />

will have a noticeable impact on product quality: equipped<br />

with the latest technology, the new line enables us to produce air<br />

filters and vacuum cleaner bags which can filter out even more<br />

and even smaller particles – without raising the energy consumption<br />

of the vacuum cleaner fan. Our products therefore play an<br />

important role in improving both hygiene and energy efficiency.<br />

As a consequence of this move, we pooled all production capacity<br />

at our Spenge plant during the p<strong>as</strong>t year and closed operations<br />

at the Airflo plant in Belgium.<br />

PRODUCTS<br />

Vacuum cleaner bags, holders for vacuum cleaner bags,<br />

vacuum cleaner nozzles,<br />

particle and odor filters<br />

Compared to the previous year, we achieved only a slight incre<strong>as</strong>e<br />

in revenues in 2011. The re<strong>as</strong>on w<strong>as</strong> weaker than expected growth<br />

in our private label business. This w<strong>as</strong> offset by growth in sales<br />

of new products to original equipment manufacturers (OEMs).<br />

In addition to sluggish overall demand on the market, the first<br />

half-year w<strong>as</strong> dominated by further hikes in the cost of raw materials.<br />

KEy FIGURES<br />

SALES<br />

TOTAL SALES<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

in € ’000<br />

in € ’000<br />

21,738<br />

19,949<br />

43,686 42,694 6,196<br />

3,840<br />

EMPLOyEES<br />

Average<br />

242<br />

220<br />

LOCATIONS<br />

Vlotho-Exter (Germany),<br />

Spenge (Germany)<br />

OUTLOOK 2012:<br />

ExPANSION OF OEM BUSINESS<br />

AND GREATER ExPERTISE<br />

In the current fiscal year, we have to <strong>as</strong>sume that the trend from<br />

l<strong>as</strong>t year will continue: in other words, a slight decline in our private<br />

label business. However, we hope to compensate for this<br />

development with further growth in OEM sales.<br />

In order to strengthen our business b<strong>as</strong>e for future developments,<br />

we plan to expand our expertise in the field of filter media.<br />

2011 2010 2011 2010 2011 2010 2011 2010<br />

28 dr. lutwin spix CEO<br />

29


www.nkpaper.com<br />

Neu Kaliss Spezialpapier<br />

Neu Kaliss Spezialpapier GmbH manufactures specialist papers and nonwoven materials for industrial<br />

use. The company is also active in the conversion and marketing of paper products for various<br />

niche markets.<br />

NEW SALES FOCUS AND PRODUCT<br />

DEVELOPMENTS PUT COMPANy ON<br />

SUCCESSFUL COURSE<br />

Rising commodity costs in all segments and tough competitive<br />

conditions dictated business in our product markets during the<br />

p<strong>as</strong>t year. As a consequence, a number of competitors in our field<br />

were forced to close production facilities. In contr<strong>as</strong>t to these developments,<br />

Neu Kaliss Spezialpapier enjoyed further encouraging<br />

progress in 2011. For the sixth year on the run, we achieved<br />

our revenue target with year-on-year sales growth in double figures.<br />

We attribute this success to our strategy of focusing sales efforts<br />

on export markets and focusing R&D activities on developing<br />

PRODUCTS<br />

Specialist papers<br />

and enhancing nonwoven materials for use in high-quality application<br />

fields. There w<strong>as</strong> particularly strong growth in exports<br />

to China and E<strong>as</strong>tern Europe. Moreover, we enjoyed a significant<br />

incre<strong>as</strong>e in demand in the USA and Great Britain.<br />

Our largest project at the moment is the refit of the Berlin paper<br />

plant. Thanks to excellent cooperation between the two teams<br />

involved, the project is making good progress. This move gives<br />

us the potential to double our capacities in the medium term and<br />

expand our range of wallpaper b<strong>as</strong>e nonwovens.<br />

The restructuring will also result in numerous organizational and<br />

technological changes. In 2012, we have planned various refitting<br />

activities for existing machinery, such <strong>as</strong> a complete refit of the<br />

paper machine and the launch of a new “inclined wire” line. This<br />

KEy FIGURES<br />

SALES<br />

CAPITAL<br />

ExPENDITURE EMPLOyEES<br />

in € ’000<br />

in € ’000<br />

Average<br />

40,463<br />

35,913<br />

8,456 132 129<br />

1,289<br />

LOCATION<br />

Neu Kaliß (Germany)<br />

will also involve changing internal processes at the plant. In addition,<br />

we plan to appoint new staff in key positions and establish<br />

management systems for the Environment & Energy fields.<br />

OUTLOOK 2012:<br />

ADAPTING TO MARKET DEMANDS WITH<br />

TARGETED PRODUCT RANGE STRATEGy<br />

With our incre<strong>as</strong>ed production capacities and variety of qualities,<br />

we are confident about the year ahead. Our strategic alignment<br />

is geared toward developing the right product ranges for the right<br />

markets. This will make us more resistant to economic crises and<br />

more successful in our business operations. All current indications<br />

lead us to believe that we can continue our successful development<br />

in future.<br />

dieter kirchner CEO<br />

2011 2010 2011 2010 2011 2010<br />

30 John paul Fender CEO<br />

31


www.acw-film.de<br />

ACW-Film<br />

ACW-Film develops, produces and markets flexible packaging for industrial clients in the consumer<br />

goods industry. The company supplies rolls of film, paper and various composites which can be upgraded<br />

with printing and functional coatings. Its main customers are in the food industry in the field<br />

of sweets and fresh meat, <strong>as</strong> well <strong>as</strong> w<strong>as</strong>hing and cleaning products. With its acquisition of ACW-Film<br />

in 2010, <strong>Melitta</strong> added a further B2B operation to the industrial business of its subsidiaries Wolf PVG<br />

and Neu Kaliss Spezialpapier. From its b<strong>as</strong>e in Rhede/Ems, Germany, ACW-Film supplies only domestic<br />

customers.<br />

COMPANy UTILIzES POSITIVE CONDITIONS FOR<br />

SALES GROWTH<br />

The upbeat mood among consumers over the p<strong>as</strong>t year had a<br />

generally positive impact on the food sector, which is particularly<br />

relevant for our business. As most markets in this sector are already<br />

saturated, the industry is forced to target success via new<br />

value added strategies – for example with user-friendly packaging<br />

offering added benefits. This also raised the necessary pace of<br />

innovation for us <strong>as</strong> suppliers.<br />

We rose to this challenge and continued our successful development<br />

with further double-digit revenue growth. The pace of<br />

growth varied, however, among the company’s different product<br />

PRODUCTS<br />

Flexible packaging,<br />

rolls of film, paper and various composites<br />

fields: where<strong>as</strong> sweets packaging posted only a slight incre<strong>as</strong>e,<br />

there w<strong>as</strong> further strong growth in the field of fresh meat packaging.<br />

Although growth w<strong>as</strong> not quite so dynamic in the packaging<br />

market for w<strong>as</strong>hing and cleaning products, there w<strong>as</strong> also a significant<br />

rise in revenue. We benefited above all from the recovery<br />

of branded products in this segment.<br />

INVESTMENTS IN THE FUTURE: NEW<br />

TECHNOLOGy AND VERTICAL INTEGRATION<br />

In order to prepare for further growth, we made extensive investments<br />

in new plant and machinery in 2011: a new production hall<br />

offers desperately needed space for the expansion of the print<br />

shop. The production launch of a new laminating line opens up<br />

KEy FIGURES*<br />

SALES<br />

in € ’000<br />

6,803 407 27<br />

2,544<br />

CAPITAL<br />

ExPENDITURE<br />

in € ’000<br />

194<br />

EMPLOyEES<br />

Average<br />

12<br />

LOCATION<br />

Rhede/Ems (Germany)<br />

completely new possibilities for product manufacturing – offering<br />

additional value added and thus access to new markets.<br />

OUTLOOK 2012:<br />

CONTINUATION OF POSITIVE DEVELOPMENT<br />

We expect incre<strong>as</strong>ed consumer interest in higher-quality products<br />

once again in 2012. We are particularly well placed in this segment<br />

and expect to benefit correspondingly from this development.<br />

While the markets for sweets and w<strong>as</strong>hing/cleaning products<br />

are likely to stagnate, we anticipate further dynamic growth<br />

in the market for fresh meat packaging in 2012. We will secure<br />

this growth by investing in a new gravure printing machine, which<br />

will also give us a significant competitive advantage. We plan to<br />

launch production on the new line at the end of the year.<br />

Holger achelpohl CEO<br />

2011 2010 2011 2010 2011 2010<br />

32 Helmut Cywinski CEO<br />

33<br />

*Prior-year figures refer to the second half of the year.


Financial information<br />

Financial figures at a glance<br />

Group management report<br />

Consolidated balance sheet<br />

Explanatory notes<br />

In PrIncIPIo creavIt Deus caelum et terram<br />

34 35


FInanCIal FIgures at a glanCe<br />

<strong>Melitta</strong> Group 2011<br />

KEy FIGURES 2011<br />

Share<br />

of sales Sales<br />

Capital<br />

expenditures Employees<br />

in percent in € ’000 in € ’000 Average<br />

<strong>Melitta</strong> Household Products Europe 24 344,017 3,855 1,316<br />

Cofresco Freshkeeping Products Europe 5 67,675 5,034 306<br />

<strong>Melitta</strong> Coffee Europe 27 395,595 4,449 174<br />

<strong>Melitta</strong> SystemService 10 136,428 1,938 689<br />

<strong>Melitta</strong> Br<strong>as</strong>il 22 314,835 3,312 590<br />

<strong>Melitta</strong> USA 4 55,347 1,209 109<br />

<strong>Melitta</strong> Canada 2 25,366 64 10<br />

Wolf PVG 2 21,738 6,196 220<br />

Neu Kaliss Spezialpapier 3 40,463 8,456 132<br />

ACW-Film 1 6,803 407 27<br />

Shareholdings 0 64 862 58<br />

<strong>Melitta</strong> Group total 1,408,331 35,782 3,631<br />

REGIONAL DEVELOPMENT 2011<br />

Germany<br />

Europe<br />

(excl. Germany)<br />

South America<br />

North America<br />

Sales by Region in € ’000<br />

2011<br />

557.067<br />

2010 532.502<br />

2011<br />

444.218<br />

2010 398.331<br />

2011<br />

2010<br />

2011<br />

2010<br />

256.668<br />

226.481<br />

97.708<br />

93.727<br />

Asia 2011<br />

52.670<br />

2010 50.361<br />

Employees by Region<br />

2011<br />

2010<br />

2011<br />

2010<br />

2011<br />

2010<br />

2011<br />

2010<br />

2011<br />

2010<br />

1.788<br />

1.754<br />

580<br />

673<br />

590<br />

585<br />

205<br />

231<br />

468<br />

569<br />

SALES By PRODUCT GROUPS 2011<br />

FInanCIal FIgures at a glanCe<br />

36 37<br />

46%<br />

Coffee Enjoyment “Coffee”<br />

12%<br />

Coffee Enjoyment “Filter paper”<br />

8%<br />

Coffee Enjoyment “Coffeemakers”<br />

13%<br />

Freshness and Flavour<br />

5%<br />

Convenient Cleaning<br />

6%<br />

Industrial Paper<br />

11%<br />

Others


group ManageMent report<br />

Group Management Report<br />

for the Fiscal Year 2011<br />

The <strong>Melitta</strong> Group w<strong>as</strong> generally satisfied with the course of business in its fiscal year 2011. Against the backdrop<br />

of positive economic conditions, our Group succeeded in raising consolidated sales. Developments on<br />

the financial markets had only a minor negative impact on our business. Despite sales growth of 8 percent –<br />

aided by price incre<strong>as</strong>es – we were unable to translate this positive trend fully into earnings.<br />

BUSINESS ACTIVITy AND GROUP STRUCTURE<br />

leading international manufacturer of branded products with<br />

decentralized management<br />

<strong>Melitta</strong> is an international manufacturer of branded products<br />

and one of Germany’s best-known family companies. Our<br />

branded goods are generally among the leaders in their relevant<br />

markets. The product range comprises branded products<br />

for coffee enjoyment, food storage and preparation, <strong>as</strong> well <strong>as</strong><br />

domestic cleaning. We have also expanded our B2B business,<br />

<strong>as</strong> planned, which mainly consists of special-grade papers and<br />

packaging films.<br />

Our Group is organized decentrally. This enables us to closely<br />

align operations with the needs of respective markets via our operating<br />

divisions and national subsidiaries. With the aid of central<br />

corporate divisions, Chief Corporate Management steers the<br />

Group according to a common vision and on the b<strong>as</strong>is of fundamental<br />

corporate principles.<br />

activities pooled in three strategic business fields<br />

The Group h<strong>as</strong> pooled its activities in three strategic business<br />

fields and a segment which focuses on industrial clients (B2B):<br />

the strategic business field “Coffee and Tea Enjoyment” accounts<br />

for 66 percent (prior year: 63 percent) of the Group’s total consolidated<br />

sales. It is also the business field in which <strong>Melitta</strong> is not<br />

only represented in Europe, but also in the Americ<strong>as</strong> and parts<br />

of Asia. Within this business field, the <strong>Melitta</strong> ® brand range of<br />

coffees, filter papers and coffee machines for domestic and commercial<br />

use generates the largest proportion of sales.<br />

The main focus of the strategic business field “Convenient Cleaning”<br />

are its dust filter bags and vacuum cleaner accessories, <strong>as</strong><br />

well <strong>as</strong> products for household w<strong>as</strong>te disposal. Total sales of this<br />

business field were up on the previous year, although its share of<br />

consolidated sales fell slightly from 6 percent to 5 percent.<br />

In Europe, <strong>Melitta</strong> is one of the few suppliers of branded goods<br />

for the fresh-keeping, storage and preparation of food. The strategic<br />

business field “Freshness and Flavour” comprises a variety of<br />

products marketed under the Toppits ® , handy bag ® and Albal ®<br />

brands, which together accounted for 12 percent of total sales<br />

in 2011 (prior year: 13 percent). The Cofresco sub-group is also<br />

allocated to the strategic business field “Freshness and Flavour”.<br />

<strong>Melitta</strong> owns a 65 percent stake in Cofresco.<br />

Sales activities of the two strategic business fields “Convenient<br />

Cleaning” and “Freshness and Flavour” are focused on Europe.<br />

Together with private label products, the other product lines of<br />

the B2B segment account for 17 percent of total sales (prior year:<br />

18 percent). They include specialist papers for the wallpaper industry<br />

and industrial films for food packaging.<br />

In its most important sales markets, <strong>Melitta</strong> is represented by its<br />

own local sales companies. In addition to manufacturing facilities<br />

in Germany, the Group also h<strong>as</strong> production sites in the USA and<br />

Brazil to serve the local markets.<br />

DEVELOPMENT OF BUSINESS<br />

positive economic climate and rising prices<br />

The global economic conditions were positive in 2011. The exception<br />

were those European nations hit by the financial crisis, where<br />

the general mood of uncertainty prevented growth in consumer<br />

spending.<br />

There w<strong>as</strong> a marked upturn in Germany during the first part of the<br />

year, which tailed off in the fall. In view of falling unemployment<br />

figures, low interest rates and a growing propensity to consume,<br />

however, the retail sector achieved nominal growth of 2.4 percent.<br />

This w<strong>as</strong> helped in part by a strong incre<strong>as</strong>e in retail prices.<br />

This price incre<strong>as</strong>e also affected German coffee sales: over the<br />

year <strong>as</strong> a whole, a total of 328,000 tons of ro<strong>as</strong>ted coffee w<strong>as</strong> sold<br />

in Germany – approximately the same amount <strong>as</strong> in the previous<br />

year. In terms of revenue, however, there w<strong>as</strong> a significant<br />

incre<strong>as</strong>e of 21 percent to € 3.1 billion. Domestic sales of ground<br />

coffee were down 2 percent by volume. The re<strong>as</strong>on w<strong>as</strong> a sharp<br />

decline in sales in December. In terms of revenue, however, the<br />

ground coffee market also enjoyed growth.<br />

The Brazilian economy continued its encouraging growth of the<br />

p<strong>as</strong>t few years with an incre<strong>as</strong>e in gross domestic product (GDP)<br />

of 2.7 percent. After Germany, Brazil is our second largest sales<br />

market. In terms of volume, however, the local coffee market suffered<br />

a decline: sharp price incre<strong>as</strong>es in the market segment of<br />

relevance to <strong>Melitta</strong> led to a fall in sales volumes of around 4<br />

percent to 336,000 tons. In terms of revenue, however, the coffee<br />

market grew by 8 percent to € 1.7 billion.<br />

group ManageMent report<br />

group boosts revenues by 8 percent; all strategic business<br />

fields contribute to growth<br />

The consolidated sales revenue of the <strong>Melitta</strong> Group rose from<br />

€ 1,301 million to € 1,408 million in the p<strong>as</strong>t year, corresponding<br />

to growth of 8 percent. Price incre<strong>as</strong>es and changes in the<br />

product range helped boost revenues by 11 percent, while falling<br />

volumes in line with the general market trend resulted in a<br />

3 percent decline.<br />

Compared to the overall incre<strong>as</strong>e in consolidated sales, the strategic<br />

business field “Coffee and Tea Enjoyment” enjoyed stronger<br />

than average growth of 12 percent. This w<strong>as</strong> largely driven by the<br />

division’s ground coffee business, which achieved a 17 percent<br />

incre<strong>as</strong>e in sales revenue while maintaining its market share.<br />

Thanks in part to new product launches, there w<strong>as</strong> also encouraging<br />

growth in sales of fully automatic coffee machines for domestic<br />

use. The food service sector, however, remained cautious<br />

with regard to investments in new machinery in 2011. As a result,<br />

revenues from sales of commercial coffee machines remained<br />

unchanged from the previous year. The market for coffee filter<br />

papers continued to decline in 2011. However, the fall in sales of<br />

3 percent w<strong>as</strong> in line with expectations for the fiscal year 2011.<br />

Sales of the strategic business field “Convenient Cleaning” were<br />

also broadly on target with a slight incre<strong>as</strong>e of 2 percent. Following<br />

a decline in the previous year, there w<strong>as</strong> disproportionately strong<br />

growth in sales of garbage bags during the period under review.<br />

Sales of vacuum filter bags remained firm at the prior-year level.<br />

Although the pressure from private label suppliers and discounters<br />

is still intense, the strategic business field “Freshness and Flavour”<br />

succeeded in raising sales by 3 percent.<br />

We once again enjoyed strong growth in our B2B sales of industrial<br />

papers. Revenues were up 9 percent year on year. The excep-<br />

38 39


group ManageMent report<br />

tion were private label goods, where we suffered a particularly<br />

heavy decline of 9 percent in Brazil. Sales of other product categories<br />

were largely unchanged from the previous year.<br />

The development of sales generated by our foreign subsidiaries<br />

in Canada, the USA and Brazil w<strong>as</strong> in line with the overall Group<br />

trend. Adjusted for currency fluctuations, all companies succeeded<br />

in raising sales revenues. As in Europe, however, this growth<br />

w<strong>as</strong> mainly driven by price incre<strong>as</strong>es.<br />

Branded products remain key growth driver; falling contribution<br />

margins in some are<strong>as</strong><br />

An analysis of sales across the various product categories once<br />

again confirms the successful development of <strong>Melitta</strong>’s branded<br />

products in 2011. They account for the overwhelming majority of<br />

consolidated sales revenue (80 percent). Compared to the previous<br />

year, we raised revenues of branded products by 10 percent<br />

– thus reaching our targets for sales and market share in the fiscal<br />

year 2011.<br />

In terms of contribution margins, the development of our business<br />

fields w<strong>as</strong> less satisfactory in certain are<strong>as</strong>: this w<strong>as</strong> mainly<br />

due to high green bean prices, <strong>as</strong> well <strong>as</strong> consistently high prices<br />

for other commodities, such <strong>as</strong> cellulose and aluminum. In addition,<br />

the pressure on net sales prices to the retail trade remained<br />

high. As a result, we were unable to avoid falling margins for certain<br />

product categories.<br />

Personnel expenses were slightly below the prior-year level.<br />

All in all, the <strong>Melitta</strong> Group is still satisfied with the development<br />

of earnings in the fiscal year 2011.<br />

ASSETS AND FINANCE<br />

Financial position remains stable; equity down slightly by three<br />

percentage points<br />

The Group’s total <strong>as</strong>sets grew by € 11 million, from € 624 million<br />

to € 635 million. There w<strong>as</strong> a slight incre<strong>as</strong>e in non-current <strong>as</strong>sets<br />

of € 3 million, from € 232 million to € 235 million.<br />

In 2011, capital expenditures focused on the expansion and renovation<br />

of production facilities in Germany, the USA and Brazil. Investments<br />

in property, plant and equipment totaled € 31 million,<br />

while depreciation and disposals amounted to € 23 million. Additions,<br />

disposals and writedowns of intangible <strong>as</strong>sets and goodwill<br />

resulted in a net decline of € 5 million.<br />

With regard to current <strong>as</strong>sets, price incre<strong>as</strong>es and rising material<br />

costs resulted in unchanged inventories and incre<strong>as</strong>ed receivables.<br />

There w<strong>as</strong> an opposing effect from writedowns on current <strong>as</strong>sets.<br />

Trade receivables – which also include receivables with remaining<br />

terms of more than one year – incre<strong>as</strong>ed by € 7 million, from<br />

€ 199 million to € 206 million.<br />

Other <strong>as</strong>sets of € 25 million remained unchanged to the previous<br />

year. Prepaid expenses remained unchanged at € 3 million. After<br />

netting with deferred tax liabilities, there were deferred tax <strong>as</strong>sets<br />

of € 11 million <strong>as</strong> of the balance sheet date.<br />

Equity capital decre<strong>as</strong>ed by € 14 million, from € 234 million to<br />

€ 220 million. As a consequence, the equity ratio fell by three percentage<br />

points to 35 percent. In calculating the equity ratio, liquid<br />

funds of € 11 million were deducted from the balance sheet total.<br />

The net decline in equity resulted from foreign currency changes<br />

without effect on income, withdrawals of the owners and the result<br />

of the reporting period.<br />

Accruals for pensions and similar obligations incre<strong>as</strong>ed from<br />

€ 134 million to € 136 million. Other accruals total € 96 million,<br />

down € 9 million on the previous year. Trade payables rose by<br />

€ 5 million, from € 66 million to € 71 million.<br />

As a result of the incre<strong>as</strong>e in tied-up capital, there w<strong>as</strong> a decline<br />

in c<strong>as</strong>h flow from operating activities. C<strong>as</strong>h flow from investing<br />

activities rose <strong>as</strong> a result of additional prepayments for capital<br />

expenditures, especially for the construction of a new paper machine<br />

in Berlin. C<strong>as</strong>h flow from financing activities w<strong>as</strong> dominated<br />

by withdrawals of the owners and an incre<strong>as</strong>e in bank liabilities.<br />

Net bank liabilities incre<strong>as</strong>ed from € 23 million to € 46 million.<br />

After consideration of c<strong>as</strong>h flow from operating activities, the remaining<br />

funding requirements were met by an incre<strong>as</strong>e in short<br />

to medium-term bank liabilities. As of the balance sheet date, the<br />

<strong>Melitta</strong> Group had sufficient credit lines and unused mediumterm<br />

credit commitments to finance its current operations.<br />

There were no significant events after the end of the fiscal year.<br />

group ManageMent report<br />

40 41<br />

EMPLOyEES<br />

The average number of employees fell by 181 to 3,631 in the p<strong>as</strong>t<br />

year. As of the balance sheet date, there were 76 apprentices in<br />

Germany (prior year: 70).<br />

OPPORTUNITIES AND RISKS<br />

no recognizable risks jeopardizing the company; requirements<br />

met to exploit opportunities<br />

The <strong>Melitta</strong> Group uses a differentiated risk management system<br />

aimed at the structured identification and <strong>as</strong>sessment of oppor-<br />

tunities and risks. Risk management is regarded <strong>as</strong> all organizational<br />

regulations and me<strong>as</strong>ures for the early recognition, evaluation<br />

and analysis of corporate risks.<br />

<strong>Melitta</strong> pursues a business strategy which can be cl<strong>as</strong>sified <strong>as</strong><br />

risk-averse. In the course of auditing the annual financial statements<br />

2011, the external auditors confirmed that the risk early<br />

recognition system w<strong>as</strong> suitable and complies with statutory requirements.<br />

The risk management system comprises suitable risk reporting<br />

procedures. These ensure that the managers responsible are constantly<br />

and quickly informed about potential risks and opportunities.<br />

This enables both the Group and individual companies to<br />

take f<strong>as</strong>t and effective corrective me<strong>as</strong>ures.<br />

The main risks of the <strong>Melitta</strong> Group result from general economic<br />

developments, sector developments, and risks from general operating<br />

activities.<br />

However, these general risks are also countered by opportunities.<br />

For the <strong>Melitta</strong> Group, these arise in particular from an upturn in<br />

the economy and the resulting impetus to consumer spending.<br />

<strong>Melitta</strong> generally seeks to utilize additional market opportunities<br />

while taking account of the risks involved.<br />

The Group is also exposed to financial risks, and especially risks<br />

from currency and raw material fluctuations. <strong>Melitta</strong> counters raw<br />

material price risks by concluding long-term procurement contracts<br />

and using derivative financial instruments.<br />

The monitoring and controlling of financial risks is entrusted<br />

to the Group’s tre<strong>as</strong>ury division. Foreign exchange and interest<br />

hedging instruments (options, swaps, futures and interest<br />

derivatives) are used where necessary to hedge against specific<br />

risks from existing or foreseeable underlying transactions. Liquid-


group ManageMent report<br />

ity risks and risks from c<strong>as</strong>h flow fluctuations are countered by<br />

group-wide and ongoing liquidity planning.<br />

B<strong>as</strong>ed on an analysis of the current risk situation, it can be stated<br />

that there are no risks which might jeopardize the Group’s continued<br />

existence. There are also no currently recognizable risks<br />

which might jeopardize the Group’s continued existence in future.<br />

OUTLOOK<br />

In view of the stable market development at the beginning of the<br />

current year, it appears that fears of a recession in Europe are unfounded.<br />

Falling GDP figures predicted by economists at the end<br />

of l<strong>as</strong>t year failed to materialize. Although economic forec<strong>as</strong>ts for<br />

the period ahead still differ, business confidence indicators are<br />

signaling that the decline h<strong>as</strong> bottomed out. A turnaround is now<br />

expected in the middle of the year and GDP growth of 2 percent<br />

is forec<strong>as</strong>t for 2013.<br />

A similar development is also expected in Brazil, our second<br />

most important market. Against a backdrop of further improvements<br />

in employment figures and a stable inflation rate, economists<br />

now forec<strong>as</strong>t GDP growth of 3.5 percent for 2012 and<br />

5.4 percent for 2013.<br />

We expect these favorable macroeconomic forec<strong>as</strong>ts to also have<br />

a positive impact on the development of our business. In the<br />

current fiscal year, we see growth potential of approx. 2 percent in<br />

sales revenue. This already takes into account the possible effects<br />

on our Brazilian business from changes in legislation.<br />

There will be no significant changes to our corporate structure<br />

in 2012. We will continue to expand the field of special papers.<br />

This will involve investing a further € 10–12 million in upgrading<br />

the paper machine at our Berlin facility (following the project<br />

start l<strong>as</strong>t year). The aim is to develop our business with industrial<br />

papers over the coming years. The new production facilities in<br />

Berlin are to be put into operation by the middle of this year.<br />

Total capital expenditures are expected to be in the region of<br />

€ 40 million.<br />

Minden, March 2012<br />

general partners<br />

of <strong>Melitta</strong> unternehmensgruppe Bentz kg<br />

In terms of commodity price developments, we do not expect further<br />

hikes in 2012. There will therefore be no additional capital requirements<br />

for c<strong>as</strong>h flow from operating activities resulting from<br />

an incre<strong>as</strong>e in net current <strong>as</strong>sets. Net bank liabilities at the end of<br />

the year are expected to be largely unchanged from the previous<br />

year. This budgeted figure includes funds required to finance current<br />

operations, planned capital expenditures and withdrawals by<br />

the owners.<br />

As a consequence, the balance sheet is expected to remain<br />

healthy in 2012 with a sound equity ratio and moderate debt level.<br />

For 2013, we expect that business will continue to make good<br />

progress. This presupposes, however, that the current economic<br />

<strong>as</strong>sumptions for the Euro zone and Brazil in 2013 do not change<br />

significantly.<br />

group ManageMent report<br />

42 43


ConsolIdated BalanCe sHeet<br />

Consolidated Balance Sheet<br />

<strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />

<strong>as</strong> at 12-31-2011 (abridged version) in € ’000<br />

<strong>as</strong>sets 12-31-2011 12-31-2010<br />

Intangible <strong>as</strong>sets 14,197 18,851<br />

Tangible <strong>as</strong>sets<br />

Financial <strong>as</strong>sets<br />

182,861 175,028<br />

Shares in affiliated companies 1,846 1,846<br />

Participation interests 20,755 21,245<br />

Other financial <strong>as</strong>sets 14,977 14,779<br />

Fixed <strong>as</strong>sets 234,635 231,749<br />

Inventories<br />

Receivables and other current <strong>as</strong>sets<br />

143,441 143,865<br />

Trade receivables 206,298 198,626<br />

Other receivables and current <strong>as</strong>sets 25,280 24,560<br />

C<strong>as</strong>h and c<strong>as</strong>h equivalents 11,638 10,330<br />

Current <strong>as</strong>sets 386,657 377,381<br />

Other <strong>as</strong>sets 14,101 15,227<br />

Assets total 635,393 624,357<br />

equity and liabilities<br />

Equity 219,690 234,152<br />

Pension accruals 135,553 134,133<br />

Other accruals 95,951 105,087<br />

Accruals 231,504 239,220<br />

Debts 57,316 33,101<br />

Trade payables 71,387 66,928<br />

Other liabilities 47,359 44,502<br />

Liabilities 176,062 144,532<br />

Prepaid expenses 8,137 6,454<br />

Equity and Liabilities total 635,393 624,357<br />

Explanatory notes<br />

on the consolidates balance sheet<br />

1. GENERAL INFORMATION ON ACCOUNTING<br />

AND VALUATION<br />

Certain items of the consolidated financial statements, drawn<br />

up in accordance with Sec. 13 German Company Disclosure Law<br />

(PublG) in conjunction with Sec. 294–314 German Commercial<br />

Code (HGB), have been combined for the publication of this annual<br />

report for fiscal 2011. The <strong>Melitta</strong> Group makes use of the<br />

exemption pursuant to Sec. 13 (3) Sentence 2 PublG regarding<br />

the publishing of income statements. The consolidated financial<br />

statements and Group management report, which were awarded<br />

an unqualified audit opinion by the independent auditors, and<br />

the disclosures pursuant to Sec. 5 (5) Sentence 3 PublG are published<br />

in the Federal Gazette.<br />

CONSOLIDATED GROUP<br />

The consolidated financial statements include all domestic<br />

and foreign companies under the common control of <strong>Melitta</strong><br />

Unternehmensgruppe Bentz KG.<br />

The consolidated group comprises 59 (prior year: 56) companies,<br />

of which 27 are b<strong>as</strong>ed in Germany and 32 abroad.<br />

Due to their minor importance for the <strong>as</strong>sets, liabilities, financial<br />

position and earnings of the Group, seven companies (prior<br />

year: seven) were not included in the consolidated financial statements.<br />

Despite a shareholding of over 20 percent, three other<br />

companies were not included <strong>as</strong> <strong>as</strong>sociated companies since<br />

<strong>Melitta</strong> Unternehmensgruppe Bentz KG exerts no significant influence<br />

on their business and financial policy.<br />

ConsolIdated BalanCe sHeet<br />

In accordance with Secs. 311, 312 HGB, major participations are<br />

to be valued using the equity method if a significant influence can<br />

be exerted. This is the c<strong>as</strong>e with two companies (prior year: two).<br />

The following changes to the consolidated group occurred in<br />

2011: the companies Domofoil Beteiligungs GmbH, Domofoil<br />

GmbH & Co. KG and Cofresco PM S.A.S. were founded and consolidated<br />

for the first time <strong>as</strong> of December 31, 2011.<br />

The companies included in the consolidation have exercised their<br />

legal option to be exempted from an audit of their annual financial<br />

statements. The auditor of the consolidated financial statements<br />

examined the summarized annual financial statements<br />

included in the consolidated financial statements and satisfied<br />

himself that these annual financial statements complied with the<br />

accounting and me<strong>as</strong>urement regulations of the German Commercial<br />

Code and generally accepted accounting principles.<br />

CONSOLIDATION METHODS<br />

The consolidated financial statements were prepared <strong>as</strong> at December<br />

31, 2011. This is the balance sheet date for all companies<br />

included in the consolidated accounts.<br />

In the capital consolidation process, the acquisition cost or balance<br />

sheet valuation of the shareholding is offset against the proportional<br />

share of shareholders’ equity on the date of the initial<br />

consolidation. Goodwill is formed for any resulting differences<br />

– insofar <strong>as</strong> these cannot be directly attributed to, and depreciated<br />

with, individual <strong>as</strong>set items – and amortized in the following<br />

years with a useful life of 5–15 years with an effect on income. This<br />

consolidation method is also used for investments in <strong>as</strong>sociated<br />

44 45


ConsolIdated BalanCe sHeet<br />

companies. The <strong>as</strong>sessment of the amortization period is b<strong>as</strong>ed<br />

on the future use of the goodwill.<br />

Investments in <strong>as</strong>sociated companies are consolidated using the<br />

book value method. Intergroup trading profits from transactions<br />

with <strong>as</strong>sociated companies were not eliminated.<br />

Debt w<strong>as</strong> consolidated according to Sec. 303 (1) HGB, while income<br />

and expenditure were consolidated pursuant to Sec. 305 (1)<br />

HGB and unrealized results eliminated in accordance with Sec.<br />

304 (1) HGB.<br />

Deferred taxes were formed for temporary differences with an effect<br />

on income from consolidation transactions using individual tax rates.<br />

ACCOUNTING AND VALUATION PRINCIPLES<br />

Uniform valuation of <strong>as</strong>sets throughout the Group is guaranteed<br />

by the application of corporate guidelines, valid for all members<br />

of the <strong>Melitta</strong> Group – with the exception of those companies<br />

consolidated using the equity method. These corporate guidelines<br />

correspond to commercial law regulations.<br />

Intangible <strong>as</strong>sets are valued at cost, while property, plant and<br />

equipment are valued at acquisition or production cost; they<br />

are written down using the straight-line or diminishing balance<br />

method. In addition to direct costs, production costs also include<br />

a proportionate amount of overhead costs and depreciation. Financial<br />

<strong>as</strong>sets are valued no higher than at acquisition cost, or<br />

the lower fair value. In the c<strong>as</strong>e of permanent impairment, fixed<br />

<strong>as</strong>sets are subjected to non-scheduled depreciation.<br />

Inventories are valued at acquisition or production cost. Raw<br />

materials, supplies and merchandise are valued at the lower of<br />

average purch<strong>as</strong>e prices and current values. Unfinished and finished<br />

goods are valued at production cost, which also includes a<br />

re<strong>as</strong>onable amount of necessary overhead cost and depreciation.<br />

Production costs are lowered accordingly, should this be necessary<br />

to avoid valuation losses. Suitable allowances are made to<br />

cover the risk from holding inventories.<br />

Advanced payments, accounts receivable, other <strong>as</strong>sets and c<strong>as</strong>h<br />

and c<strong>as</strong>h equivalents are carried at their nominal values or the<br />

lower rate for foreign currencies and the lower fair value in the<br />

c<strong>as</strong>e of recognizable risks. Lump-sum allowances have been<br />

made to cover general credit risks.<br />

Pursuant to Sec. 306 HGB, deferred tax <strong>as</strong>sets and liabilities are<br />

formed for consolidation entries with an effect on income. Deferred<br />

tax <strong>as</strong>sets were formed for tax loss carryforwards for which<br />

it can be <strong>as</strong>sumed with adequate probability that they will be used<br />

in future, <strong>as</strong> well <strong>as</strong> for temporary differences between the commercial<br />

and tax balance sheet, after netting with deferred tax liabilities.<br />

For the me<strong>as</strong>urement of deferred taxes, the individual tax<br />

rates of the affiliated companies included in consolidation were<br />

considered (15–40 percent).<br />

Accruals for pensions are calculated using the projected unit<br />

credit method. Pension accruals are me<strong>as</strong>ured with an interest<br />

rate of 5.14 percent <strong>as</strong> at December 31, 2011 (prior year: 5.17 percent).<br />

In accordance with the simplifying provision of Sec. 253<br />

(2) Sentence 2 HGB, a standard remaining term of 15 years w<strong>as</strong><br />

<strong>as</strong>sumed for the obligations. Future pay incre<strong>as</strong>es were taken<br />

into account at a rate of 3.5 percent p.a. and pension incre<strong>as</strong>es<br />

at a rate of 1.5 percent. Standard consideration throughout the<br />

consolidated German companies w<strong>as</strong> also given to the relevant<br />

biometric calculation b<strong>as</strong>is (including the RT 2005 G mortality<br />

chart) and other calculation principles for the settlement amount<br />

to be used. Accruals for pensions of foreign companies were calculated<br />

<strong>as</strong> of December 31, 2011 using the projected unit credit<br />

method with an interest rate of 5.14 percent and individual <strong>as</strong>sumptions<br />

<strong>as</strong> to pay and pension incre<strong>as</strong>es, <strong>as</strong> well <strong>as</strong> biometric<br />

<strong>as</strong>sumptions; in total, they have only minor significance for the<br />

consolidated financial statements.<br />

Other accruals cover all recognizable risks and uncertain commitments<br />

in the amount of the respective settlement amount.<br />

Accruals with maturities of over one year were me<strong>as</strong>ured in accordance<br />

with Sec. 253 (2) HGB. Pursuant to Sec. 246 (2) HGB,<br />

<strong>as</strong>sets (plan <strong>as</strong>sets) were netted with accruals for pension obligations<br />

with a resulting <strong>as</strong>set-side difference from <strong>as</strong>set allocation<br />

in the amount of the difference to fair value.<br />

Subject to the fulfillment of the corresponding prerequisites,<br />

transactions expected with a high level of probability (hedged<br />

items) are placed together with derivative financial instruments<br />

in hedging relationships in order to balance contr<strong>as</strong>ting value<br />

changes or c<strong>as</strong>h flows from the acceptance of comparable risks.<br />

Such hedging relationships are presented in the financial statements<br />

using the net hedge presentation method.<br />

Financial instruments are me<strong>as</strong>ured using generally accepted<br />

valuation models and mathematical procedures b<strong>as</strong>ed on current<br />

market data.<br />

Liabilities are carried at their respective settlement amounts.<br />

CURRENCy TRANSLATION<br />

The annual financial statements of consolidated subsidiaries<br />

prepared in foreign currencies are translated using the modified<br />

closing-date method. This means that balance sheet items in foreign<br />

currencies are converted at the closing-date rate and income<br />

statement items at average rates of 2011. Shares in affiliated companies,<br />

subscribed capital and reserves are translated at historic<br />

rates and any resulting differences in values are netted in equity.<br />

Assets and liabilities denominated in foreign currencies are translated<br />

at the spot rate <strong>as</strong> of the balance sheet date, providing there<br />

are no hedging transactions.<br />

DERIVATIVE FINANCIAL INSTRUMENTS AND<br />

HEDGES<br />

The <strong>Melitta</strong> Group uses derivative financial instruments for hedging<br />

purposes. They are mainly used to hedge against the risks<br />

arising from currency transactions expected with a high degree<br />

of probability in the years 2012 and 2013. Responsibilities, controls<br />

and the scope of action with regard to the conclusion and<br />

processing of such financial instruments are defined in binding<br />

internal guidelines.<br />

ConsolIdated BalanCe sHeet<br />

The following table presents an overview of the nominal values of<br />

summarized hedges still open <strong>as</strong> at year-end 2011 with expected<br />

underlying transactions pursuant to Sec. 254 HGB:<br />

Risk Underlying transaction Hedging instrument Type of<br />

hedge<br />

Type Type Risk € million<br />

Interest risk C<strong>as</strong>h flows from purch<strong>as</strong>e<br />

and sales transactions<br />

The market values of the above mentioned financial derivatives<br />

correspond to the price for the dissolution or replacement of the<br />

transactions and are <strong>as</strong> follows <strong>as</strong> at December 31, 2011:<br />

Foreign exchange futures<br />

Foreign exchange options<br />

The effectiveness of hedging relationships is examined using<br />

the critical terms match method. This method is used <strong>as</strong> all key<br />

valuation parameters of the underlying and hedging transactions<br />

match each other.<br />

46 47<br />

Forward transaction<br />

Option transaction<br />

22<br />

227<br />

249<br />

Macro-Hedge<br />

(anticipative)<br />

€ million<br />

2011<br />

– 1.4<br />

16.4<br />

15.0


ConsolIdated BalanCe sHeet<br />

2. FIxED ASSETS<br />

3. INVENTORIES<br />

Book values <strong>as</strong> of additions<br />

in € ’000 12-31-2011 12-31-2010*<br />

depreciation<br />

current year<br />

other<br />

changes<br />

Intangible <strong>as</strong>sets 14,196 18,851 4,094 8,568 –181<br />

tangible <strong>as</strong>sets<br />

Land 95,708 95,672 3,945 4,598 689<br />

Machines and equipment 62,879 55,847 12,166 11,802 6,668<br />

Other tangible <strong>as</strong>sets 24,274 23,509 15,241 3,265 –11,211<br />

182,861 175,028 31,352 19,665 –3,854<br />

Financial <strong>as</strong>sets<br />

Shares in affiliated companies 1,846 1,846 0 0 0<br />

Participation interests 20,755 21,245 0 0 –490<br />

Other financial <strong>as</strong>sets 14,977 14,779 335 59 –78<br />

37,578 37,870 335 59 –568<br />

234,635 231,749 35,782 28,292 –4,603<br />

* Differences arising from the currency translation of fixed and other <strong>as</strong>sets at current rate values are<br />

offset against shareholders’ equity or the corresponding liability items without affecting earnings.<br />

in € ’000 12-31-2011 12-31-2010<br />

Europe 111,102 106,807<br />

South America 11,748 15,441<br />

North America 13,859 13,506<br />

Asia 6,732 8,111<br />

143,441 143,865<br />

4. TRADE RECEIVABLES<br />

in € ’000 12-31-2011 12-31-2010<br />

Europe 159,367 153,738<br />

South America 31,410 29,891<br />

North America 10,777 9,612<br />

Asia 4,744 5,385<br />

206,298 198,626<br />

There are no liabilities due to banks with terms of over five years.<br />

Minden, April 2012<br />

general partners<br />

of <strong>Melitta</strong> unternehmensgruppe Bentz kg<br />

ConsolIdated BalanCe sHeet<br />

48 49<br />

5. DEBTS<br />

in € ’000 12-31-2011 12-31-2010<br />

Europe 49,473 24,971<br />

South America 7,843 7,377<br />

North America 0 293<br />

Asia 0 460<br />

57,316 33,101<br />

6. TRADE PAyABLES<br />

in € ’000 12-31-2011 12-31-2010<br />

Europe 61,444 54,262<br />

South America 2,507 3,501<br />

North America 3,825 5,004<br />

Asia 3,611 4,161<br />

71,387 66,928


loCatIons<br />

<strong>Melitta</strong> Companies<br />

<strong>Melitta</strong> Companies with facility<br />

usa<br />

Canada<br />

Brazil<br />

spain<br />

France<br />

Belgium<br />

netherlands<br />

switzerland<br />

denmark<br />

germany<br />

sweden<br />

austria<br />

Italy<br />

Czech republic<br />

poland<br />

russia<br />

50 51<br />

China<br />

Japan<br />

europe<br />

Belgium<br />

Lokeren<br />

<strong>Melitta</strong> België N.V.<br />

denmark<br />

Roskilde<br />

<strong>Melitta</strong> Scandinavia A/S<br />

germany<br />

Minden<br />

<strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />

<strong>Melitta</strong> Bentz GmbH & Co. KG<br />

Bentz Beteiligungs GmbH & Co. KG<br />

<strong>Melitta</strong> Zentralgesellschaft mbH & Co. KG<br />

<strong>Melitta</strong> Haushaltsprodukte GmbH & Co. KG<br />

Cofresco Frischhalteprodukte GmbH & Co. KG<br />

<strong>Melitta</strong> SystemService GmbH & Co. KG<br />

4brands reply GmbH & Co. KG (shares 49 %)<br />

Bremen<br />

<strong>Melitta</strong> Kaffee GmbH<br />

Berlin<br />

Neukölln Spezialpapier NK<br />

GmbH & Co. KG<br />

Vlotho / Spenge<br />

Wolf PVG GmbH & Co. KG<br />

Neu Kaliß<br />

Neu Kaliss Spezialpapier GmbH<br />

Stollberg-Breinig<br />

esw electronic service willms<br />

GmbH & Co. KG (shares 30 %)<br />

Rhede<br />

ACW-Film GmbH & Co. KG<br />

Webo GmbH & Co. KG<br />

France<br />

Saint Tibault des Vignes<br />

<strong>Melitta</strong> SystemService France S.A.S.<br />

Paris<br />

Cofresco PM S.A.S.<br />

<strong>Melitta</strong> France S.A.S.<br />

Chézy<br />

<strong>Melitta</strong> France S.A.S.<br />

Tourcoing<br />

Codiac S.A.S.<br />

netherlands<br />

Hardinxveld-Giessendam<br />

<strong>Melitta</strong> SystemService Benelux B.V.<br />

Gorinchem<br />

<strong>Melitta</strong> Nederland B.V.<br />

austria<br />

Salzburg<br />

<strong>Melitta</strong> Ges.mbH<br />

<strong>Melitta</strong> SystemService International GmbH,<br />

Zweigniederl<strong>as</strong>sung Österreich<br />

poland<br />

Brodnica<br />

Cofresco Polska Sp. z o.o<br />

russia<br />

St. Petersburg<br />

<strong>Melitta</strong> Russland AG<br />

Cofresco RussCom OOO<br />

sweden<br />

Helsingborg<br />

<strong>Melitta</strong> Scandinavia AB<br />

switzerland<br />

Egerkingen<br />

<strong>Melitta</strong> GmbH<br />

Hunzenschwil<br />

Cafina AG<br />

Italy<br />

Volpiano<br />

Cuki Cofresco S.p.A. (shares 18 %)<br />

spain<br />

Alcobend<strong>as</strong> / Madrid<br />

Cofresco Iberica S.A.<br />

Czech republic<br />

Prague<br />

<strong>Melitta</strong> ČR s.r.o.<br />

nortH aMerICa<br />

usa<br />

Clearwater<br />

<strong>Melitta</strong> USA Inc.<br />

Cherry Hill<br />

European Coffee Cl<strong>as</strong>sics Inc.<br />

Elgin<br />

<strong>Melitta</strong> SystemService USA Inc.<br />

Canada<br />

Vaughan, Ontario<br />

<strong>Melitta</strong> Canada Inc.<br />

soutH aMerICa<br />

loCatIons<br />

Brazil<br />

São Paulo / Avaré / Bom Jesus<br />

<strong>Melitta</strong> do Br<strong>as</strong>il Industria e Comércio Ltda.<br />

Guaíba<br />

Celupa – Indústrial Celulose e Papel Guaíba Ltda.<br />

<strong>as</strong>Ia<br />

China<br />

Hongkong<br />

<strong>Melitta</strong> Pacific Ltd.<br />

Shenzhen<br />

Shenzhen <strong>Melitta</strong> Household<br />

Products Ltd.<br />

Japan<br />

Tokyo<br />

<strong>Melitta</strong> Japan Ltd.


52<br />

IMprInt<br />

IMPRINT<br />

Published by <strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />

Edited by<br />

Public Relations and Corporate Finance<br />

of the <strong>Melitta</strong> Group<br />

Marienstraße 88<br />

32425 Minden, Germany<br />

Tel.: +49 571- 40 46 - 0<br />

Fax: +49 571- 40 46 - 499<br />

E-Mail: pr@mbv.melitta.de<br />

Internet: www.melitta.info<br />

Photos:<br />

Ulrich Hartmann, Bielefeld, Germany<br />

<strong>Melitta</strong> Companies<br />

Concept and Design<br />

Berichtsmanufaktur, Hamburg<br />

Text Editing<br />

Berichtsmanufaktur, Hamburg<br />

Printing and Production<br />

Zertani GmbH & Co. Die Druckerei KG, Bremen<br />

© 2012 <strong>Melitta</strong> Unternehmensgruppe Bentz KG<br />

Online version: www.melitta.info


www.melitta.info

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