ANNUAL REPORT 2004 - REWE Group
ANNUAL REPORT 2004 - REWE Group
ANNUAL REPORT 2004 - REWE Group
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24<br />
WHOLESALE<br />
At 656 million euros, Rewe's bulk wholesale business,<br />
based in Mainz, exceeded its turnover from the previous<br />
year by 9.7 per cent (2003: 598 million euros). This<br />
increase primarily originated from consistent work on the<br />
product range aimed at concentrating orders. The effort<br />
was flanked by detailed work on warehouse storage,<br />
logistics, sales, administration, and cost management - all<br />
with the aim of continuing to increase customer satisfaction<br />
and flexibility. The project of „paperless comissioneering“<br />
has been running since the autumn of <strong>2004</strong><br />
to guarantee the legally mandated capability to trace the<br />
origins of product batches, but also to reduce potential<br />
sources of errors. Rewe's bulk wholesale business is thus<br />
feeding its image as a full-range supplier; all product ranges<br />
are contributing to increased turnover. Turnover for<br />
fruits and vegetables, meats, and the other fresh foods<br />
increased at an above-average pace.<br />
The same was true for the Honneurs private label. Covering<br />
around 270 products, the brand increased at a<br />
double-digit rate last year. The „online information and<br />
ordering system“ at www.rewe-gvs.de also booked impressive<br />
growth. Around 1,000 orders were placed at the<br />
site every week. The turnover thus generated continues to<br />
grow and was already in the double-digit million-euro<br />
range and accelerating.<br />
The Für Sie Handelsgenossenschaft eG cooperative<br />
offers its over 200 affiliated member companies a wide<br />
range of services related to procuring and marketing<br />
merchandise and services. The primary objectives of the<br />
cooperative lie in maintaining the entrepreneurial independence<br />
and uniqueness of its members while promoting<br />
their business success. Für Sie eG represents a purchasing<br />
turnover volume of 996 million euros. The Für Sie Handelsgenossenschaft<br />
eG members operate in many different<br />
market segments, including beverage retailing, food<br />
and grocery retailing, department stores, wholesale to<br />
serve bulk customer needs, fresh foods, pharmaceutical<br />
wholesale, drugstore and perfume merchandise, and<br />
wholesale for hair dressers.<br />
12<br />
10<br />
8<br />
Rewe wholesale: turnover in Europe<br />
in billion € net<br />
8,2 8,9 9,2 11,2 12,3<br />
2000 2001 2002 2003 <strong>2004</strong><br />
SORTIMENTS-ZUSTELLGROSSHANDEL FACHGROSSHANDEL
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