ANNUAL REPORT 2004 - REWE Group

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44 1980 Rewe-Wibu is founded in Mainz as a new partner for commercial customers; the organisation is a predecessor to Rewe-Großverbraucher- Service. 1983 The Kaiser+Kellermann Group, based in Kirchhundem, Germany, joins Rewe with its Globus hypermarkets. Rewe takes a 75 per cent stake in the company in 1988. 1984 Rewe acquires 51 per cent of the food chain Cornelius Stüssgen AG, Cologne. The remaining 49 per cent are acquired by Rewe-Zentrale in 1989. 1988 Rewe-Handelsgesellschaft Leibbrand oHG acquires the company Deutscher Supermarkt Handels GmbH, Düsseldorf, which operates food retail chains such as Deutscher Supermarkt, Desuma, Hill, and Otto Mess. Rewe enters the travel and tourism business by taking over a 50 per cent stake in the travel agency firm Atlas-Reisebüro GmbH, Cologne. At the time of its takeover in 1994, Atlas Reisen operates some 300 travel agencies. 1990 Rewe restructures: the three-tier structure (retail - wholesale - head office) is abandoned in favour of a more efficient two-tier model (retail - head office). The Rewe wholesalers Hungen, Efferen, Korschenbroich/Erkelenz and Koblenz transfer their business operations to Rewe-Zentral AG. These are then reorganised as the branch offices Hungen and West. Just ahead of German unification, the first Rewe stores are opened in Potsdam and Weimar during the last days of the German Democratic Republic. In the southern and southeastern regions of Germany, the 399store base of co op AG and the co op warehouse in the Neuhausen district of Stuttgart are acquired. 1993 The acquisition of a stake in Budgens in the UK is Rewe's first step into foreign markets. 1994 Rewe enters the Southern European market with Penny-Market Italia SrL. 1995 Rewe continues to expand its travel and tourism business by acquiring the ITS tour operator from Kaufhof. In the north of France, Rewe takes over 40 discount outlets from the Eurogroup partner Vendex and reorganises the stores under the Penny brand. 1996 In Austria, Rewe takes over the BML Group with the sales channels Billa supermarkets, Merkur food stores, Mondo discount stores, Emma neighbourhood stores, and Bipa drugstores. The first outlets are launched in Hungary (Penny) and Poland (miniMAL). Rewe acquires 40 per cent of the ordinary shares of the German private TV channel ProSieben Media AG. 1997 The BLV-Großverbraucher-Service (commercial customer service) in Munich is acquired on 1 January. This expands Rewe Group's commercial customer business throughout Germany. The Company is integrated into Rewe- Wibu, Mainz, which is converted into Rewe-Großverbraucher-Service and becomes a branch of Rewe-Zentral AG.
1998 Rewe takes over 52 Götzen and 138 Stinnes DIY stores. This moves toom BauMarkt into the leading group of companies in the DIY branch. 1999 Rewe strengthens its position as the market leader in Austria with the takeover of 162 Meinl stores. 2000 After the acquisition of the DER Group, which owns the tour operators Dertour and ADAC-Reisen and 360 DER travel agencies, Rewe Touristik becomes one of the key divisions of the Rewe Group. 2001 The takeover of the LTU tour operators (Jahn Reisen, Tjaereborg, Meier's Weltreisen) bolsters Rewe's position among the top three in the travel and tourism industry. At the same time, Rewe takes a 40 per cent stake in the Düsseldorf-based airline LTU Lufttransport GmbH. Rewe solidifies its position on the Italian market by buying the Italian Standa store chain. 2002 For the first time in German foods retailing, German customers are offered the TÜV-tested quality shopping seal - regularly inspected by TÜV Rheinland Berlin Brandenburg - at 500 Rewe supermarkets. Rewe celebrates its 75th anniversary. In Hungary, Rewe concentrates its activities in foods retailing on expanding the Penny discount stores and sheds 13 Billa supermarket outlets. Rewe and Edeka enter into a cooperation to produce and sell freshly baked breads, cakes, and pastries. Rewe acquires a 50 per cent stake in Schäfer's Brot- und Kuchen-Spezialitäten GmbH & Co. KG - a bread and pastries producer with its head office in Lehrte/ Lower Saxony. 2003 With the takeover of the Swiss Bon appétit Group, Volketswil/Zurich, Rewe expands its foreign activities into Switzerland and increases its foreign turnover to more than ten billion euros. Bon appétit Group (Pick Pay, Primo, Visavis, Prodega CC, Howeg, Magro, and Aldis Service Plus) is the number three in Swiss food retailing and wholesaling with around 5,000 employees and turnover of over two billion euros. 45 REWE MILESTONES 2004 After the departure of CEO Hans Reischl after many years of service, the year 2004 was a year of great change and renewal. For the first time, Rewe Group surpassed the 40-billion-euro mark. Karstadt Warenhaus AG and Rewe formed the joint venture "Karstadt Feinkost GmbH" for its foods departments. The foods departments in 70 Karstadt department stores have now been under joint operation since 1 January 2005. In the framework of a joint venture with Marta Group in Moscow, a new supermarket chain is being set up in the Russian Federation. The supermarkets run by Marta so far will be converted to the Rewe "Billa" brand.
Page 1: ANNUAL REPORT 2004
Page 4 and 5: 4 We Have Now Completed the Necessa
Page 6 and 7: 6 The Primary Aim is to Strengthen
Page 8 and 9: 8 As to the question of whether to
Page 10 and 11: "I can go shopping all by myself. B
Page 12 and 13: 12 Rewe is Growing in and with Euro
Page 14 and 15: 14 Proportional turnover by busines
Page 16 and 17: "This is all so exquisitely prepare
Page 18 and 19: 18 transition, Rewe is increasing s
Page 20 and 21: "When I have a lot to buy, I want t
Page 22 and 23: "To prepare over a thousand meals a
Page 24 and 25: 24 WHOLESALE At 656 million euros,
Page 26 and 27: 26 Despite a Difficult Business Env
Page 28 and 29: "I don't have the time to search th
Page 30 and 31: 30 own travel specials online. For
Page 32 and 33: 32 The Growth Engine is Racing. For
Page 34 and 35: 34 In July of 2004, Rewe Group bega
Page 36 and 37: FRANCE Harnes Paris Wenn der mit sa
Page 38 and 39: "This nice store clerk not only gav
Page 40 and 41: 40 tical experience is reflected in
Page 42 and 43: z Rewe advertisement from 1957
Page 46 and 47: Anyone who can calculate well can o

ANNUAL REPORT 2004 - REWE Group

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