ANNUAL REPORT 2004 - REWE Group
ANNUAL REPORT 2004 - REWE Group
ANNUAL REPORT 2004 - REWE Group
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40<br />
tical experience is reflected in the performance abilities<br />
of our trainees. Thus, 75 per cent of them successfully<br />
completed their training courses last year with at least<br />
satisfactory marks. Retail trades are especially attractive<br />
for women, who make up a higher-than-average<br />
share of the retail workforce at nearly 60 per cent.<br />
The majority of trainees choose programmes in the<br />
German trades "Verkäufer" (shop assistant) and "Kaufmann/-frau<br />
im Einzelhandel" (retail merchant). Despite<br />
these efforts and opportunities, Rewe <strong>Group</strong> still has<br />
difficulties finding candidates for training in retail trades<br />
who are well enough qualified. Public policy-makers<br />
should not consider commerce and industry as an extension<br />
of the school system. Schools, parents, and the<br />
trainees themselves must share the responsibility for<br />
making improvements.<br />
One way for young people to find out about the opportunities<br />
and requirements at Rewe <strong>Group</strong> is the student<br />
internship. Over the past year alone, 4,022 students<br />
participated in this three-week get-acquainted course.<br />
Rewe <strong>Group</strong> also shows off its credentials as a modern<br />
employer at school events, at vocational training fairs<br />
and at university job fairs.<br />
It is no longer sufficient for people to rely only on what<br />
they once learned for the rest of their careers. Profound<br />
and extensive training provides still the best foundation,<br />
but people need to adjust to the idea of life-long learning<br />
and ongoing qualification to keep up with the<br />
accelerating pace of change.<br />
For enterprises, this means that employees can only<br />
contribute to the success of the business if their expertise<br />
is constantly promoted. Only the best-trained and most<br />
capable employees can fulfil the requirements needed to<br />
assure the competitive edge of the company and to enable<br />
it to undergo continuous reorganisation, even allowing<br />
it to find new markets.<br />
Commerce is increasingly marked by globalisation,<br />
innovative technologies, and new markets. This calls for<br />
employees who can master these changes. The programme<br />
of cooperative study between the Europäischen Fachhochschule<br />
Brühl (EUFH) and Rewe is aimed at Ger-<br />
man sixth-form school leavers who want to combine<br />
vocational training for the qualification "Kaufmann/frau<br />
im Groß- und Außenhandel" (wholesale merchant)<br />
with the internationally-oriented university programme<br />
"Handelsmanagement" (commerce management). This<br />
practice-oriented seven-semester programme of studying<br />
commercial issues concludes with the graduating degree<br />
"Diplom-Kauffrau/-mann (FH)". A trainee programme<br />
at our Rewe Austria subsidiary prepares trainees for<br />
international jobs. The working methods and practices<br />
at a foreign subsidiary are just as much a part of the<br />
programme as are the processes within the outlets, such<br />
as giving advice to customers.<br />
Human resource development at Rewe <strong>Group</strong> begins<br />
at the moment that an employee starts training. Next,<br />
the trainee and the trainers jointly develop and implement<br />
a fixed development programme and development<br />
measures aimed at clearly defined target groups and<br />
with defined objectives (e.g.: sales promotion programmes<br />
for district managers, store advisors and shop<br />
managers). Human resource development also provides<br />
direction and develops new methods of teaching and<br />
study (e-learning) while making an essential contribution<br />
to know-how transfer within the whole company<br />
(Knowledge Management).<br />
All these human resource development measures are operated<br />
by Rewe-Nachwuchsförderung e.V. (an organisation<br />
promoting junior staff). For 40 years now, this<br />
organisation has helped to promote employees with<br />
targeted offers in personal and career development and<br />
by providing effective measures to ensure that qualified<br />
experts and leaders are promoted from within Rewe<br />
<strong>Group</strong>. In addition, each employee is offered the opportunity<br />
to improve his or her specialist knowledge and<br />
skills so as to eliminate obstacles to a successful career at<br />
Rewe.<br />
The success of these efforts was clearly on display in<br />
<strong>2004</strong> when the trade publication "Lebensmittel Praxis"<br />
launched a competition for the "trainer of the year". Of<br />
the 18 awards given, seven went to Rewe and its<br />
trainers.