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ANNUAL REPORT 2004 - REWE Group

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40<br />

tical experience is reflected in the performance abilities<br />

of our trainees. Thus, 75 per cent of them successfully<br />

completed their training courses last year with at least<br />

satisfactory marks. Retail trades are especially attractive<br />

for women, who make up a higher-than-average<br />

share of the retail workforce at nearly 60 per cent.<br />

The majority of trainees choose programmes in the<br />

German trades "Verkäufer" (shop assistant) and "Kaufmann/-frau<br />

im Einzelhandel" (retail merchant). Despite<br />

these efforts and opportunities, Rewe <strong>Group</strong> still has<br />

difficulties finding candidates for training in retail trades<br />

who are well enough qualified. Public policy-makers<br />

should not consider commerce and industry as an extension<br />

of the school system. Schools, parents, and the<br />

trainees themselves must share the responsibility for<br />

making improvements.<br />

One way for young people to find out about the opportunities<br />

and requirements at Rewe <strong>Group</strong> is the student<br />

internship. Over the past year alone, 4,022 students<br />

participated in this three-week get-acquainted course.<br />

Rewe <strong>Group</strong> also shows off its credentials as a modern<br />

employer at school events, at vocational training fairs<br />

and at university job fairs.<br />

It is no longer sufficient for people to rely only on what<br />

they once learned for the rest of their careers. Profound<br />

and extensive training provides still the best foundation,<br />

but people need to adjust to the idea of life-long learning<br />

and ongoing qualification to keep up with the<br />

accelerating pace of change.<br />

For enterprises, this means that employees can only<br />

contribute to the success of the business if their expertise<br />

is constantly promoted. Only the best-trained and most<br />

capable employees can fulfil the requirements needed to<br />

assure the competitive edge of the company and to enable<br />

it to undergo continuous reorganisation, even allowing<br />

it to find new markets.<br />

Commerce is increasingly marked by globalisation,<br />

innovative technologies, and new markets. This calls for<br />

employees who can master these changes. The programme<br />

of cooperative study between the Europäischen Fachhochschule<br />

Brühl (EUFH) and Rewe is aimed at Ger-<br />

man sixth-form school leavers who want to combine<br />

vocational training for the qualification "Kaufmann/frau<br />

im Groß- und Außenhandel" (wholesale merchant)<br />

with the internationally-oriented university programme<br />

"Handelsmanagement" (commerce management). This<br />

practice-oriented seven-semester programme of studying<br />

commercial issues concludes with the graduating degree<br />

"Diplom-Kauffrau/-mann (FH)". A trainee programme<br />

at our Rewe Austria subsidiary prepares trainees for<br />

international jobs. The working methods and practices<br />

at a foreign subsidiary are just as much a part of the<br />

programme as are the processes within the outlets, such<br />

as giving advice to customers.<br />

Human resource development at Rewe <strong>Group</strong> begins<br />

at the moment that an employee starts training. Next,<br />

the trainee and the trainers jointly develop and implement<br />

a fixed development programme and development<br />

measures aimed at clearly defined target groups and<br />

with defined objectives (e.g.: sales promotion programmes<br />

for district managers, store advisors and shop<br />

managers). Human resource development also provides<br />

direction and develops new methods of teaching and<br />

study (e-learning) while making an essential contribution<br />

to know-how transfer within the whole company<br />

(Knowledge Management).<br />

All these human resource development measures are operated<br />

by Rewe-Nachwuchsförderung e.V. (an organisation<br />

promoting junior staff). For 40 years now, this<br />

organisation has helped to promote employees with<br />

targeted offers in personal and career development and<br />

by providing effective measures to ensure that qualified<br />

experts and leaders are promoted from within Rewe<br />

<strong>Group</strong>. In addition, each employee is offered the opportunity<br />

to improve his or her specialist knowledge and<br />

skills so as to eliminate obstacles to a successful career at<br />

Rewe.<br />

The success of these efforts was clearly on display in<br />

<strong>2004</strong> when the trade publication "Lebensmittel Praxis"<br />

launched a competition for the "trainer of the year". Of<br />

the 18 awards given, seven went to Rewe and its<br />

trainers.

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