VFW Membership Workshop
VFW Membership Workshop
VFW Membership Workshop
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<strong>VFW</strong> <strong>Membership</strong> <strong>Workshop</strong><br />
<strong>VFW</strong> National Convention<br />
Reno, Nevada<br />
22 July 2012
Corey Cornett<br />
Associate Director <strong>Membership</strong><br />
Matthew Nute<br />
Coordinator, Marketing &<br />
<strong>Membership</strong><br />
Bob Crider<br />
Director <strong>Membership</strong><br />
Dan Parker<br />
Deputy Director <strong>Membership</strong><br />
Rick Butler<br />
Associate Director <strong>Membership</strong><br />
Shontaye Davis<br />
<strong>Membership</strong> Development<br />
Coordinator
• She Serves<br />
• <strong>Membership</strong> Marketing<br />
• <strong>Membership</strong> Special Events<br />
• Partnership Development<br />
• Member Benefits Acquisition<br />
• Online <strong>Membership</strong> Acquisition
• Dues Notices<br />
• General Inquires, “Contact Us”<br />
• <strong>Membership</strong> Reports<br />
• New Member Eligibility/Acquisition<br />
• Legacy Life <strong>Membership</strong>
• Recruiter Training Program<br />
• Certified National Recruiters<br />
• State Recruiting Classes<br />
• Recruiter Reports<br />
• New Post Development<br />
• Post Rejuvenation/Best Practices
• Direct Mail<br />
• Email: <strong>Membership</strong> Inquiries<br />
• Email –MAL Applications<br />
• New Member Eligibility<br />
• <strong>Membership</strong>‐at‐Large
• All American Awards<br />
• Century Awards<br />
• Draw Account<br />
• <strong>Membership</strong> Awards, Citations<br />
• <strong>Membership</strong> Supply to Department &<br />
Post<br />
• Label Request
Mobile Recruiter Application for<br />
iPhone & iPad
Currently only<br />
available as an apple<br />
application on iPhone<br />
or iPad.<br />
Only for Members at<br />
Large for this version,<br />
next version will have<br />
ability to add<br />
members to local post
<strong>VFW</strong> Dispatch Monthly Email Newsletter<br />
• All members with a valid email address with receive<br />
the monthly newsletter (approx. 250,000).<br />
• Members who do not wish to receive the newsletter<br />
may opt out.<br />
• There will be 2 emails: Content age specific for 49<br />
and under and 50 plus.<br />
• Varied content includes: <strong>VFW</strong> Store featured items,<br />
Article content, and Benefit features
Certified National Recruiters<br />
1) Currently 140 Recruiters Nationwide<br />
2) CNR’s recruited 3,393 new <strong>VFW</strong><br />
Members in 2011‐2012<br />
3) Continue to Assist <strong>VFW</strong> Department,<br />
District and Post Recruiters
• Webinars<br />
• Best Practices on <strong>VFW</strong>.org website<br />
• Formal Class Room Training<br />
• “Open Door” call or email anytime<br />
will respond as soon as possible<br />
• 816‐968‐2752 or rbutler@vfw.org
Interviewing<br />
Techniques<br />
<strong>VFW</strong><br />
Features and<br />
Benefits Formal<br />
Recruiter<br />
Training<br />
<strong>Workshop</strong>s<br />
New<br />
Member<br />
Mentorship<br />
Modes of<br />
Prospecting<br />
Handling<br />
Skepticism,<br />
Drawbacks,<br />
Indifferences
14 Year Net<br />
Loss of<br />
549,292<br />
Members<br />
1999 1,967,712 (20,555) 98.97<br />
2000 1,944,151 (23,561) 98.80<br />
2001 1,920,772 (23,379) 98.80<br />
2002 1,865,317 (55,455) 97.11<br />
2003 1,826,783 (38,534) 97.93<br />
2004 1,810,897 (15,886) 99.13<br />
2005 1,795,833 (15,064) 99.17<br />
2006 1,763,242 (32,591) 98.19<br />
2007 1,723,696 (39,546) 97.76<br />
2008 1,646,850 (76,846) 95.54<br />
2009 1,544,101 (102,749) 93.76<br />
2010 1,524,286 (19,815) 98.72<br />
2011 1,445,550 (78,736) 94.83<br />
2012 1,418,420 (27,130) 98.12<br />
Annual Average Decline of 40,703 Members<br />
per year since 1999.
New Post Development/Post Rejuvenation,<br />
Number of Post declined from 8374 to 7386 over<br />
the Past 5 Years
RECRUITING OUTREACH<br />
1. Online Advertising<br />
2. Print Advertising<br />
3. Recruiting on Military bases<br />
4. <strong>Membership</strong> contests<br />
5. Trade shows<br />
6. Mailing and calling DAL & lapse members<br />
7. New Mobile Recruiter App<br />
8. New Promotional / Recruiting Materials
SHE SERVES<br />
• High‐level campaign assets expired June 30th , 2012<br />
• Doubled number of women vets who are <strong>VFW</strong> members since 2010.<br />
• 283% increase in number of women vets recruited in 2011.<br />
• <strong>Membership</strong> Department will continue to provide She Serves recruiting<br />
materials and maintain social media presence (Facebook group, Twitter, etc.)
RETENTION ENGAGEMENT<br />
1. Monthly member E‐newsletter beginning July 2012<br />
2. New member fulfillment package starting August 2012<br />
3. Improved Dues Notice Process = Improved Return<br />
1. Mailed Dues Notices<br />
1. July 6 th<br />
2. September 7 th<br />
3. November 9 th<br />
4. February 1 st<br />
2. E‐Dues Notices<br />
1. August 14 th<br />
2. October 15 th<br />
3. December 5 th<br />
4. March 1 st
<strong>VFW</strong> SPONSORSHIPS / PROMOTIONS<br />
1. Kansas City Chiefs<br />
2. Return the Favor Events<br />
3. Bataan Memorial Death March<br />
4. Run For the Wall<br />
5. <strong>VFW</strong> 200<br />
6. Welcome Home events ‐‐ Ft. Hood, Ft.<br />
Campbell, etc.
MEMBERSHIP PROGRAM
3, 5, and 10 member pins
Stan. Sample
• Baseball Cap<br />
• CIC Belt Buckle<br />
• Aide‐de‐Camp cap available for purchase<br />
• Medallion
• CIC Citation<br />
• CIC Jacket or Century Cap
•Recruit 250+ members<br />
•Roundtrip airfare<br />
• $599 stipend<br />
• Special Joint Session seating<br />
• Distinctive citation, cap, and name badge<br />
• Minimum 251 N/R members<br />
• Roundtrip airfare for recruiter and guest<br />
• $1000 stipend<br />
• C‐I‐C citation<br />
• Distinctive cap and name badge
• Top 10 in each Division as of Dec 31, 2012<br />
• Minimum 20 N/R to qualify<br />
• Travel bag awarded<br />
V<br />
F<br />
W<br />
2<br />
0<br />
1<br />
3
• Group 1: Div. 9 & 10 30 N/R<br />
• Group 2: Div. 7 & 8 45 N/R<br />
• Group 3: Div. 5 & 6 60 N/R<br />
• Group 4: Div. 3 & 4 75 N/R<br />
• Group 5: Div. 2 90 N/R<br />
• Group 6: Div. 1 100 N/R
• Roundtrip to National Convention<br />
• $500 stipend<br />
• Special seating at Joint Opening Session<br />
• Contest ends May 31, 2013<br />
• $1000 cash award<br />
• Minimum one new LLM per<br />
number of posts in district<br />
• Contest ends May 31, 2013
• $2000 cash award<br />
• Context ends May 31, 2013<br />
• Minimum new or upgraded by division (dept. size)<br />
Division 5 (less than 6000)—minimum 15<br />
Division 4 (6001 to 10,000)—minimum 25<br />
Division 3 (10,001 to 20,000)—minimum 35<br />
Division 2 (20,001 to 45,000)—minimum 45<br />
Division 1 (45,000+) need one LLM per 1000 members
• Voice of Democracy<br />
• Patriots Pen<br />
• National Citizenship Education Teacher Award
• Voice of Democracy<br />
• Patriots Pen<br />
• National Citizenship Education Teacher Award
Division <strong>Membership</strong> Minimum %<br />
Division 1 387‐ UP 105%<br />
Division 2 257‐386 110%<br />
Division 3 190‐256 115%<br />
Division 4 145‐189 120%<br />
Division 5 112‐144 125%<br />
Division 6 88‐111 130%<br />
Division 7 68‐87 135%<br />
Division 8 50‐67 140%<br />
Division 9 35‐49 145%<br />
Division 10 10‐34 150%
• Voice of Democracy<br />
• Patriots Pen<br />
• National Citizenship Education Teacher Award
Division <strong>Membership</strong> Minimum %<br />
Division 1 3520‐ UP 101%<br />
Division 2 2578‐3519 103%<br />
Division 3 1743‐2577 106%<br />
Division 4 1231‐1742 108%<br />
Division 5 770‐1230 110%<br />
Division 6 0‐769 112%
• Voice of Democracy<br />
• Patriots Pen<br />
• National Citizenship Education Teacher Award<br />
(one in all three categories)
Special Edition Magazines<br />
Available
MEMBERSHIP DEPARTMENT<br />
PHONE: 816-756-3390<br />
QUESTIONS ?<br />
Challenge<br />
Coins @<br />
Booth
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