Clive Cussler and Dirk Pitt Revealed By Clive Cussler with Craig ...

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Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html Jack Hull, an intense and congenial man, went through the paces. He bought my pathetic story of escaping those know-it-all hotshots on the West Coast to move to a friendly climate. He offered ten thousand dollars a year to start, but I jacked him up to twelve. Fortunately, when he called my prior agencies in Los Angeles to verify my employment, all he asked the personnel managers was, "Did a Clive Cussler work there?" They said yes, and he was satisfied I was genuine. I reported for work the next day and was given an old desk badly in need of varnish next to the restrooms, with an old Royal typewriter and no phone. My creative talents were not exactly taxed. My assignment was to write ads for a real estate client, cartoon captions for a trucking company series and ads congratulating insurance agents for selling their quotas in premiums. None suspected I was once a big executive who wrote and produced national advertising, and I never said a word. Everyone in the office thought I was a real hustler because I was typing from dawn to dusk as if my life depended on it. What they didn't know was that I usually knocked out my workload by ten o'clock and spent the rest of the day writing my next book. I was driving between Estes Park and Denver, a run of sixty-five miles. The locals thought I was short on gray matter, but after the freeway driving of Los Angeles, I rather enjoyed the scenic trip between city and mountains. The drive soon became old, however, and I moved the family to the suburban community of Arvada just outside Denver, where I bought a tract home on a municipal golf course. Again becoming a slave to the yard, I laid in railroad ties for steps, built a wooden sun deck with stairs and another fence and redwood planters. Then the day came when the president of our largest million-dollar account, a savings and loan company, notified the head of the agency that if his advertising did not become more creative, he was going to look at other agencies. Pandemonium reigned. I was ignored until someone in desperation said, "What about that guy over by the bathrooms?
Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html Maybe he can come up with something." I was called into the conference room and asked, "We know it isn't much time, but do you think you can create an advertising campaign our client might consider by Friday?" This being Wednesday, I stared around the table, smiled my best Machiavellian smile and said modestly, "I'll try." I actually had a campaign pretty well sketched out, I worked around the fact that all savings and loans gave the same interest and premiums to customers. But the one thing people prized was their name. So I created a campaign where the tellers and managers went out of their way to call the customers by name, to read them off the passbooks and memorize as many as possible. The primary idea was to make the savings and loan office a warm and friendly place to do business. I did a story board on a little, mean, old, nasty lady who was avoided like the plague when she walked down the street. Mothers snatched their kids from in front of her, shades were pulled when she passed by and men crossed the street to avoid her. Then, when she comes into the savings and loan, she's treated royally and called by name. Simple, but when properly produced, it proved quite effective. On Friday, I made my dazzling pitch, the client bought the campaign and I was off and running. With a budget below three thousand dollars a spot, I concentrated on the talent and chintzed on the production. I coaxed Margaret Hamilton, so beloved as the Wicked Witch in The Wizard of Oz, to play the mean little old lady. She was a marvelous, talented woman, kind and approachable to everyone, regaling the production crew with stories about the making of Wizard. During the camera scenes, when she turned and faced the camera after having a pert little teller call her by name, Margaret's taut, prune face lit up like a Christmas tree. Then I had the famous actor of the forties and fifties, Richard Carlson, do the voice over. "Just when you thought you hadn't a friend in the world, isn't it nice to know somebody cares enough to remember your name?" Then came the savings and loan logo before the fade-out. I produced a series of commercials featuring the great character actors Charlie Dell, who was on Evening Shade; Mike Mazurki, who played gangsters in the classic movie mysteries; Joey Ross from Sergeant Bilko and Car Fifty-four, Where Are You' " and little Judith Lowery, who was Mother Dexter on the Rhoda show. And last but not least, Ted Knight, who played Ted Baxter on The Mary Tyler Moore Show. Character actors, to my way of thinking, are the finest people in the movie business.
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Clive Cussler and Dirk Pitt Revealed By Clive Cussler with Craig ...

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