SEAN STANFIELD - Executive Agent Magazine

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From Seven Gables Real Estate A spark of business insight from Mike Hickman The Ten Percent Advantage Professional drivers know. Races are won in the curves, not on the straightaway. ‘The Turn’ Truth is that anyone can push the pedal to the metal and There are only two speeds get up to 200 mph on an arrow-straight road. It takes finesse, Win or Lose intuition, skill and an intimate knowledge of your machine to gain the upper hand in the curves. And that’s where we are right now: the curves. This is where we earn our keep. I’m convinced that how we navigate these obstacles in the next few months will provide the ground work for the coming years. We must be bold. Invest and engage. Invest in our data base of knowledge and engage our consumers. Maintain constant communication. Aggressively pursue viral marketing. Ignore the nay-saying headlines. All they do is muddy the waters and confuse. In fact, we can use the points of confusion created by the media to our advantage. Buyers and sellers need—deserve—a trusted advisor in real estate. We become more valuable by wading through the confusion and understanding where the market is headed. Through the 7G Wire communiqué and 7G Wired, we in management provide insight and information every week. But, you’ve gotta be using it. Here’s a scenario: two Realtors® show up for a presentation to a potential seller. Identical suits. Identical smiles. Identical Droids. The first reels off the tried-and-true spiel and answers questions and objections with canned responses. The other agent displays an intimate familiarity with the property and its surrounding neighborhood, as well as an expertise about sales activity in the area and genuine passion for his/her profession. Commissions and listing fees are identical for the two agents. So to the seller, it’s not a matter of price. It’s down to value. What agent number two brings to the table cannot be explained purely in terms of dollars and cents. Knowledge. It’s what sets us apart. If we can be just ten percent ahead of our competition, we will be 100 percent better. And it’s in the snaking curves that we have the best opportunity to gain that ten percent advantage. The only way to get out of a curve safely is to accelerate. We may have backed off the gas when entering the curve, but now it’s time to accelerate our way out. Other companies who don’t do this will be way behind. We’ll be halfway down the straightway while they’re still struggling with the curve. And that’s exactly where we want to see them: in our rear view mirror. R E A L E S T A T E --Mike sevengables.com Your home, your lifestyle...It’s our purpose. 800.955.7356
Kevin Budde Assistant Vice President Platinum Club Member 949.422.2075 Cell 949.325.6249 Direct kevin.budde@bankofamerica.com http://mortgage.bankofamerica.com/kevinbudde Tiffany Garcia Mortgage Loan Officer 949.325.6275 Lois Jensen Mortgage Loan Officer 949.292.1315 Neal Pilon Mortgage Loan Officer 949.325.6252 Fausto Relis Mortgage Loan Officer 949.325.6281 An exceptional neighborhood deserves exceptional service. When you call Bank of America, you can rest assured that our top priority is providing personal service so you can make well-informed home financing decisions. With our commitment to responsible lending, we help qualified homebuyers become satisfied and successful homeowners. We offer a variety of mortgage solutions. From the beginning, The Kevin Budde Team with extensive industry experience will work closely with you to make sure the process is as efficient and convenient as possible. To purchase or refinance with confidence, you can experience exceptional service right in the neighborhood. Contact The Kevin Budde Team today. Office: 30221 Golden Lantern • Laguna Niguel, CA 92677 Bank of America, N.A., Member FDIC Equal Housing Lender © 2010 Bank of America Corporation. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. 090405H 04-2009 AR77768 Joelynn Warner Mortgage Loan Officer 949.325.6279 Christopher Williams Mortgage Loan Officer 949.325.6248 Jo Mercado Mortgage Loan Coordinator 949.325.6276 Linda Scott Mortgage Loan Coordinator 949.325.6280 Angilla Wang Mortgage Loan Coordinator 949.325.6277
Page 1 and 2: Southern California’S PubliCation
Page 3 and 4: contents ExEcutivEAgEnt Magazine JA
Page 5 and 6: SEAN STANFIELD Executive Agent of t
Page 7 and 8: 6461 Twilight Cr., Huntington Beach
Page 9 and 10: As active members of the communitie
Page 14 and 15: EXECUTIVEAGENTTM MAGAZINE MING-LEE
Page 16 and 17: EXECUTIVEAGENTTM MAGAZINE KATHLEEN
Page 18 and 19: Why Some Agents With all due respec
Page 20 and 21: Is your GPS Set for 2011? Last week
Page 22 and 23: Surviving Survival Aren’t you tir
Page 24: My father was a former Marine and I
Page 27 and 28: By Lalaena Gonzalez-Figueroa F or o
Page 29: • Personal Brochures • Web site
Page 32 and 33: By Bill Brooks Lots of salespeople
Page 34 and 35: Refinance Escrow Fees $0 - $999,999
Page 36 and 37: By Dirk Zeller T he business plan i
Page 39: Grow with Us! Succeed with Us!

SEAN STANFIELD - Executive Agent Magazine

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