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Partner Boutique - Swarovski

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You as a partner<br />

A <strong>Swarovski</strong> <strong>Partner</strong> <strong>Boutique</strong> is a very special business. You are independent and, at the same<br />

time, you represent the <strong>Swarovski</strong> brand, since your <strong>Swarovski</strong> <strong>Partner</strong> <strong>Boutique</strong> does not differ<br />

from a <strong>Swarovski</strong> <strong>Boutique</strong>, neither externally nor with regard to customer service. You stand out<br />

by virtue of a number of factors:<br />

You have a business mind, you like to take responsibility for your boutique and your staff, and<br />

you already have experience in retailing. The <strong>Swarovski</strong> <strong>Partner</strong> <strong>Boutique</strong> concept appeals to you<br />

with its excellent combination of security and independence. And, naturally, you are enthusiastic<br />

about crystal, jewellery and objects – as well as the <strong>Swarovski</strong> brand – and want to convey this to<br />

your customers.<br />

Building on a sound financial basis, you aim to lay a solid foundation for success as a partner of<br />

<strong>Swarovski</strong>.<br />

Your <strong>Swarovski</strong> <strong>Partner</strong> <strong>Boutique</strong><br />

The location of your <strong>Swarovski</strong> <strong>Partner</strong> <strong>Boutique</strong>, its surroundings, the size of the shop window<br />

and the size of the sales area itself are key factors in determining the sales potential of your<br />

<strong>Swarovski</strong> <strong>Partner</strong> <strong>Boutique</strong>. Moreover, all these factors have to be in harmony with the<br />

<strong>Swarovski</strong> brand. We will therefore look at your location in detail with you and check whether it is<br />

really suitable for your <strong>Swarovski</strong> <strong>Partner</strong> <strong>Boutique</strong>. From our many years of retail experience,<br />

we know what is really needed:<br />

the location<br />

- Highly frequented location in shopping streets and centres<br />

- In the vicinity of brands positioned in the medium to upper segment<br />

we have already compiled a list of locations that we would like for new <strong>Swarovski</strong> <strong>Partner</strong><br />

<strong>Boutique</strong>s, but we are always interested to receive new suggestions, which we will examine in<br />

detail.<br />

the BuilDing<br />

- Attractive building, structure and style matching the <strong>Swarovski</strong> brand<br />

- Buildings with large shop-window fronts measuring at least 5 metres, or corner buildings<br />

the size<br />

- 45 – 80 m 2 sales area<br />

- In addition, suitable office and storage space (appr. 10 m 2 )<br />

Liverpool, Great Britain,<br />

opened in november 2004<br />

20 concePt SwARovSkI PARTneR BouTIque<br />

Berlin, Germany,<br />

opended in May 2006<br />

Chalkida, Greece,<br />

opened in March 2006

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